Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Tuesday, August 12, 2014 (Posted 08.13.14)
The Peacock Network spread it feathers all over the place on Tuesday to come up with a win. At 8P, ‘Food Fighters’ drew 4.41 million viewers and a 2.9/5, up a hefty 7%. But it was at 9P that led 30 Rock to victory. ‘America’s Got Talent’ drew 9.55 million viewers and grew by 5% from one week earlier with a 6.2 rating/10 share in households, peaking at 930P half-hour with a 6.4/10. Comparably, ‘AGT’ increased by 11% from the year-ago evening (5.6/9 on 8/13/13).
The Tiffany Network had a full night of rerun dramas once again and the result was conclusive. You can only watch your favorite programs twenty times in a summer before you begin to look for something else. At 8P, the world’s top drama, ‘NCIS’ drew 8.07 million viewers and a 5.1/9. AT 9P, ‘NCIS: Los Angeles’ in a rerun again drew 6.11 million viewers and a 4.0/6. And what makes this show so good is the interplay between Deeks and Kensi (see above in a clip from the ‘Queen Latifah Show’. Finally at 10P, a rerun of ‘Person of Interest’ drew 4.85 million viewers and a 3.1/5. All destined the network to fall into second place. Question: Have you finally gotten all of your money out of these reruns before they go to USA Network?
The Alphabet Network began the evening at 8P with ‘Extreme Weight Loss’ and drew 3.98 million viewers and a 2.8/5. The two-hour program was equal to the year-ago evening. Then at 10P, a special edition of ’20/20: The Life and Death of Robin Williams’ drew 7.19 million viewers and a 5.2/9. It increased from the 930P portion of lead-in ‘Extreme Weight Loss’ (3.1/ 5) by 68% and a rerun of year-ago occupant ‘Body of Proof’ (2.1/ 4 on 8/13/13) by 148%.
El # 1 Red Hispana En Estados Unidos, at 8P presented ‘Mi Corazon es Tuyo’ and it delivered a top rated performance with a 1.3 A18-49 rating, the tops in that demo during that time period on all of broadcast on Tuesday. At 9P, the powerful ‘Low Que La Vida Me Robo’ came through with a 1.5 A18-49 rating. At 10P, ‘Que Pobres Tan Ricos’ finished with a 1.2 A18-49 rating.
It is rare that two Hispanic networks finish ahead of any of the Big Four broadcast networks in America. But on Tuesday, it was a fact as ‘World Television’, the english translation of telemundo, finished fifth. At 8P, ‘Reina de Corazones’ finished with a 0.5 A18-49 rating. At 9P, ‘En Otra Piel’ edged up a bit with a 0.6 A18-49 ratings. But it was at 10P where it found its strength as ‘El Señor de los Cielo’ delivered a 0.8 A18-49, the same as CBS’ ‘Person Of Interest’.
The Animal Network of Broadcast had a horrible night. Thursday is like a black hold in its weekly schedule but this week it was worse. At 8P, a rerun of ‘Family Guy’ drew 1.83 million viewers and a 1.3/2 was the high water mark at Murdochville and everything went down from here. At 830P, a rerun of ‘Brooklyn Nine-Nine’ which drew 1.47 million viewers and a 1.1/2. At 9P, a rerun of ‘New Girl’ drew 1.16 million viewers and a 0.9/1). At 930P, a rerun of ‘The Mindy Project’ drew 1.27 million viewers and a 1.0/2. In all honesty, only ‘Family Guy’ deserves to rerun this coming Fall. But the Murdoch Minions for some reason are going to be delivering us this horrible example of television in the 21st Century. Let’s hope their jobs are tied into these shows performances.
The Little Network That Couldn’t gave us reruns of two of their very best programs. At 8P, a rerun of ‘Arrow’ drew 800,000 viewers and a 0.7/1. At 9P, a rerun of ‘Supernatural’ drew 840,000 viewers and a 0.6/1. All can only hope it does better with original episodes.
NBC’s ‘The Tonight Show with Jimmy Fallon’ finished first in late night on Tuesday with a 3.1/8. CBS’ ‘The Late Show with David Letterman’ with a rerun finished with a 1.9/5. ABC’s ‘Jimmy Kimmel Live’ in a rerun finished with a 1.9/5. NBC’s ‘Late Night with Seth Meyers’ finished with a 1.3/4. ABC’s ‘Nightline’ had a 1.3/4. CBS’s ‘Late Late Show with Craig Ferguson’ rerun finished with an 0.9/3. NBC’s ‘Last Call with Carson Daly’ rerun finished with an 0.8.3.
For The Record
NBC finished on top on Tuesday with 7.838 million viewers and a 5.1/9. CBS finished second with 6.342 million viewers and a 4.1/7. ABC came in third with 5.049 million viewers and a 3.7/6. TNT came in as the top cable channel and fourth overall with 3.498 million viewers. Univision came in fifth with 3.261 million viewers and a 1.8/3. The Discovery Channel finished sixth with 2.711 million viewers on Tuesday of Shark Week. FOX News Channel finished seventh with 2.208 million viewers. TBS finished eighth with 2.166 million viewers. USA Network finished ninth with 1.688 million viewers. Adult Swim finished tenth with 1.649 million viewers. Telemundo finished eleventh with 1.5 million viewers and a 0.8/1. FOX came in twelfth and had an average of 1.432 million viewers and a 1.1/2 per hour in prime time. FX finished thirteenth with 1.273 million viewers. The CW came in fourteenth and had just 824,000 viewers and a 0.6/1.
Today In TV History
On this date in 1928, shockingly WRNY in Coytesville, NJ, became the first standard radio station to transmit a television image. In 1927 there were over fifty radio stations and 1.5 million radio sets in the New York metropolitan area. There were so many stations it was common for stations to share the same frequency at different times during the day. So stations did anything to grab the attention of listeners. WRNY was an AM radio station that operated in New York City from 1925 to 1934. It was started by Hugo Gernsback’s Experimenter Publishing Company to promote his radio and science magazines. It was one of the first stations to have regularly scheduled experimental television broadcast starting in August 1928. Experimenter Publishing went bankrupt in early 1929 and the station was purchased by the Curtiss Aeroplane and Motor Company to promote aviation. WRNY started a regular schedule of “radio television” broadcasts on August 13, 1928. In cooperation with John Geloso’s Pilot Electric Co., Gernsback presented daily 5 minute programs via 48 line mechanical scanners set up at the WRNY transmitter site at Hudson Terrace in Coytesville, since pictures could not be properly synchronized through the Hotel Roosevelt studios. The station’s frequency was 919 kHz and used a 48 line/10 fps standard. Later it switched to 1010 kHz and 48 lines/30 fps. W2XAL was licensed to Gernsback as a shortwave broadcast station in 1925, on 9705 kHz. Starting in 1928 it simulcast the television broadcasts of WRNY. Among the pioneering TV broadcasts were cooking lessons, physical fitness instruction, concerts and calendars of events. WRNY broadcast sight and sound alternately rather than simultaneously. Viewers would first see the face of a performer and a few seconds later would hear the voice. The performances took place for 5 minutes every hour and were designed to lure the radio audience into buying “television” sets from Pilot. Gernsback went bankrupt in 1929, and by 1930 the television experimentation had ended.
Cable Television News
Top Ten Cable Networks Last Week of August 5, 2014
#1 USA: 2.03 million viewers
#2 TNT: 1.92 million viewers
#3 Disney Channel: 1.78 million viewers
#4 Fox News Channel: 1.75 million viewers
#5 History: 1.67 million viewers
#6 Discovery: 1.62 million viewers
#7 TBS: 1.51 million viewers
#8 Nick at Nite: 1.43 million viewers
#9 Adult Swim: 1.34 million viewers
#10 HGTV: 1.33 million viewers
Top Ten Cable Programs On Tuesday, August 12, 2014
#1 Rizzoli & Isles TNT 5.677 million viewers @ 9P
#2 Alien Sharks DISC 3.113 million viewers @ 9P
#3 Lair Of The Mega Shark DISC 2.783 million viewers @ 1001P
#4 Perception TNT 2.866 million viewers @ 1001P
#5 The Big Bang Theory TBS 2.798 million viewers @ 830P
#6 Family Guy ADSM 2.707 million viewers @ 11P
#7 Family Guy ADSM 2.579 million viewers @ 1130P
#8 The Big Bang Theory TBS 2.619 million viewers @ 9P
#9 The Big Bang Theory TBS 2.446 million viewers @ 930P
#10 Storage Wars AEN 2.295 million viewers @ 931P
The Digital/Mobile Change Is Here As Broadcast Television Loses Viewers.
Toni Fitzgerald in writing for MediaLife (08.13.14) described the ‘Summer of Decline’ for broadcast in the U.S. “New shows have struggled and returning shows have seen ratings slide this summer. That has led to a 10% adults 18-49 ratings decline among the top seven broadcast networks. All but one network, the CW, are down from last summer, and the Big Four have combined for a 13% dip.
Together, ABC, CBS, Fox, NBC, the CW, Univision and Telemundo have averaged a 7.1 rating this summer, according to Nielsen, compared to a 7.9 at the same point last year. The Big Four have combined for a 4.9, off from a 5.6 this time last summer. ABC and NBC are tied for the lead this summer with a 1.4 rating apiece, both down 7%, or one tenth, from last year. Univision and Fox are tied for third with a 1.2. Univision is down 0.2, or 14%, while Fox is off a tenth (8%). CBS in fifth place, posting a 1.0, down 17% from a 1.2 last year. Telemundo ranks sixth with a 0.6, 14% off from a 0.7 last summer, while the CW is even to last year with a 0.3. A big part of the declines is the lack of standout new shows this summer. NBC has had some success with ‘The Night Shift’, ‘Running Wild with Bear Grylls’ and ‘Food Fighters’, but otherwise the results have been disappointing.
A few high-profile launches, such as CBS’s ‘Extant’ and ABC’s ‘Rising Star’ are struggling, and nothing has come close to matching last year’s breakout summer hit, CBS’s ‘Under the Dome’. At the same time, ratings for returning shows have declined. ‘Under the Dome’ is down double-digit percentages from last summer. ‘America’s Got Talent’ has regained its position as the #1 show on broadcast but has still slipped to series lows. And veteran programs such as Fox’s ‘So You Think You Can Dance’ and ABC’s ‘Wipeout’ could be canceled after big ratings declines. Finally, sports didn’t give the networks quite as much of a boost this summer, with the NBA and NHL finals running fewer games than last year and both seeing year-to-year ratings decreases.” And FOX has shifted MLB game of the week to FOX Sports 1.
SEASON-TO-DATE PRIMETIME AVERAGES BY NETWORK
Ranked on Households Week Ending Aug. 10
Network Households People 2+ Adults 18-49
Rtg% (000) Shr Rtg% (000) Shr Rtg% (000) Shr
CBS 6.0 6980 10 3.2 9530 9 2.1 2630 6
NBC 5.2 5970 9 2.8 8360 8 2.4 3060 8
ABC 4.5 5260 8 2.4 7070 6 2.0 2500 6
FOX 3.8 4430 6 2.2 6450 6 2.2 2740 7
UNI 1.6 1870 3 1.0 3000 3 1.2 1470 4
CW 1.1 1280 2 0.6 1690 2 0.7 850 2
ION 0.8 920 1 0.4 1170 1 0.3 380 1
TEL 0.7 830 1 0.5 1340 1 0.6 700 2
UMA 0.4 450 1 0.2 730 1 0.3 400 1
METV 0.3 380 1 0.2 500 0 0.1 100 0
BOUNCE 0.1 150 0 0.1 220 0 0.1 90 0
ETV 0.1 150 0 0.1 220 0 0.1 100 0
MFX 0.1 70 0 0.0 110 0 0.0 50 0
AZA 0.1 60 0 0.0 90 0 0.0 50 0
*Each rating point is equivalent to one percent or 1.158 million homesNote: Season-to-date estimates are a weighted average and Live+7 data, except for the most recent two weeks which are based Live+SD viewing.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had the top soap of the evening on Tuesday as ‘Emmerdale’ delivered 5.72 million viewers and a whopping 32.5% share of the available audience. ‘Emmerdale’ beat ‘EastEnders’ to be top show of the day.
On BBC One, the London-based soap, ‘EastEnders’ drew 5.67 million viewers (30.5%). However at 9P, the drama ‘In The Club’ drew 4.25 million viewers (20.1%) to win its time slot.
Channel 4 had to come to grips with itself and understand that ‘Utopia’ was not all it was meant to be. ‘Utopia’ bowed out on a low as the second drama drew approximately half the audience which tuned in to the opening run. Lets just say the grass is not always greener on the other side of the hill.
Nine again for the third straight night drew the top spot on Australian television in prime time with 29.7% share of the available audience. And again, it had the #1 program and the #1 newscast in the nation with ‘Nine News’ drawing 1,192,000 viewers, 96,000 more viewers than it main rival. #3 was the top non-news program of the evening as ‘The Block Glasshouse’ pulled in 1,091,000 viewers. #4 was ‘Nine News 6:30’ with 1,050,000 viewers. #6 was the always reliable ‘A Current Affair’ with 951,000 viewers to round out the Top Ten programs on Network Nine on Tuesday.
Seven finished second with 25.8% share. It had the #2 program, ‘Seven News’ which pulled in 1,096,000 viewers. #5 was its companion newscast, ‘Seven news/Today Tonight’ which drew 1,012,000 viewers. #7, ‘Home and Away’ drew 903,000 viewers.
Hard charging Ten came in third, not too far behind Seven with 23.9% share of the available audience, less than 2% behind. It had the #8 program on the evening, a rerun of the delightful, ‘Mrs. Doubtfire’ which drew 891,000 faithful viewers. #10 was ‘The Project 7PM’ which drew 772,000 viewers.
ABC1 has struggled much of the winter, on Tuesday drawing only 15.0% share of the available audience. It did have one program in the Top Ten which was #9, ‘ABC News’ which drew 781,000 viewers.
SBS finished with a 5.6% share for the evening.
So you can see, no matter where people were watching television, they were…
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George Shearing and Mel Torme.