Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, August 10, 2014 (Posted 08.11.14)
CBS Wins Sunday As Rory Wins 2014 PGA Championship
CBS
The Tiffany Network of Broadcast had quite a Sunday evening as it had an overrun due to weather in Louisville, KY, of the last major golf tournament of the year, the ‘2014 PGA Championship’ and it played havoc with the regular scheduled program but gave golf quite a boost in this Tigerless era of the game. It drew 11.64 million viewers and an 8.2 rating and a 15 share. At 9P, ’60 Minutes’, always one of the most powerful programs, this week featured a rerun of the Alex Rodriguez baseball scandal, it drew 7.44 million viewers and a 8.1 rating and a 14 share of the available audience. At 10P,’Big Brother’ drew 5.38 million viewers and an 3.4 rating and a 6 share. ‘Unforgettable’ was replaced by a rerun of ‘CSI’ on the West Coast. Due to a PGA golf overrun the start of CBS primetime was delayed by two hours. As a result, ‘Unforgettable’ and ‘Reckless’ were preempted across all markets. CBS ratings are tentative and subject to change.
ABC
The Alphabet Network really didn’t have an ammo to throw at the audience on Sunday as at 7P, ‘America’s Funniest Home Videos’ which drew 4.5 million viewers and a 2.8/5. At 8P, ‘Wipeout’ drew 3.21 million viewers and a 2.0/3. At 9P, ‘Rising Star’ drew 2.92 million viewers and a 2.0/3. At 10P, a rerun of ‘Castle’ pulled in 3.98 million viewers and a 2.7/5.
NBC
The Peacock Network got very creative on Sunday as it eliminated complexity to run two, two-hour reruns. At 7P, ‘American Ninja Warrior’ drew 3.0 million viewers and a 1.8/3. At 9P, ‘America’s Got Talent’ drew a network high of 3.55 million viewers and a 2.2/4. It must have run out of reruns of ‘Law & Order:SVU’.
FOX
The Animal Network of Broadcast began the evening with two rerun episodes at 7P of ‘Family Guy’ and it drew 1.29 nmillion viewers and a 1.3/3 while at 730P, ‘Family Guy’ drew 1.87 million viewers and a 1.3/3. At 8P, the annual awards show ‘Teen Choice 2014’ finished last in its time slot with 2.57 million viewers and a 1.6/3. It was 20% below the 2.0/3 on the year-ago on this evening which translated into just 2.62 million viewers
For The Record
CBS, behind the overrun of the PGA Championship drew 9.02 million viewers and a 6.2 ratings and an 11 share of the available audience. ABC finished with 3.65 million viewers and a 2.4/4. NBC had 3.28 million viewers and a 2.0/4. FOX came in with 2.24 million viewers and a 1.4/3. Univision finished with 2.01 million viewers and a 1.2/2. Telemundo finished with 800,000 viewers and a 0.4/1.
Today In TV History
On this date in 1951, the first major league baseball game to be televised in color was broadcast on CBS. It was the first game of a double-header as the Brooklyn Dodgers defeated the Boston Braves 8-1 at Ebbets Field in Brooklyn, New York. It came 12 years after the very first baseball game was televised in 1939. By the way, Ralph Branca was the winning pitcher for the Dodgers while Hall of Fame left hander, Warren Spahn was the losing pitcher. Practically no one saw this game in color as the first Admiral color television set using the current national transmission standard was sold Dec. 30, 1953.
The History Of Television
The history of television produced by RCA in 1956. This is TV history according to RCA, focusing on the technological advances that could be attributed to RCA and de-emphasizing everything else. A lot of TV “firsts” are shown: first president to be televised, first televised baseball game, etc. David Sarnoff talks with Vladimir Zworykin about television’s early development at RCA. The last third of the film suddenly breaks into color to talk about the development of color television.
BREAKING NEWS
Robin Williams was found dead at his home in Northern California today. The Academy Award, two-time Golden Globe Award, six-time Emmy Award and six-time Grammy Award winning actor was 63.
Television News
The series premiere episode of The Knick drew 1.7 million viewers in its first few days across airings on both Cinemax and HBO. Included in that number is the series’ inaugural telecast on Cinemax, which garnered 354,000 viewers. Across three encores over the course of premiere night 303,000 additional viewers were added to the premiere episode’s tally. A showing of the premiere episode on HBO on Saturday ended up being the premiere episode’s most viewed airing, earning 533,000 viewers.
Homeland Season Premiere Sneak Preview
The highly anticipated season 4 of SHOWTIME’s Emmy® and Golden Globe®-winning hit drama series ‘Homeland’ will premiere the first two episodes airing back-to-back on October 5 beginning at 9P.
Cinema News
Box Office This Weekend Through Saturday AM
#1 Teenage Mutant Ninja Turtles (2014) $65,575,105
#2 Guardians Of The Galaxy $42,124,992
#3 Into The Storm $17,346,519
#4 The Hundred-Foot Journey $10,979,290
#5 LUCY $9,488,805
#6 Step Up All In $6,469,857
#7 Hercules (2014) $5,746,891
#8 Get On Up $5,195,150
#9 Dawn Of The Planet Of The Apes $4,334,532
#10 Planes: Fire and Rescue $2,451,526
New Films Coming This Weekend
‘The Expendables 3’ Brings The Old Gang Together…Again. And this time they have Harrison Ford participating. Open this Friday in a theatre near you.
Digital/Mobile News
Which Online Brand Content Formats Get Approval From Consumers?
Recent research has found a general distrust for sponsored content, but new survey results from Vibrant Media indicate that such distrust doesn’t extend to brand-produced content in general, with US respondents (aged 13-64) as likely to trust content from a brand they know of (but whose products they don’t buy) as they are to trust content from journalists working for media titles they’re familiar with. As part of the study, survey respondents were asked to rate their receptiveness to a variety of online brand content formats, with some fairly surprising results. Chief among those: the unpopularity of brands’ social media posts. Some 31% of respondents said they were unreceptive or very unreceptive to such content, versus 42% saying they are receptive or very receptive to the posts. By comparison, fewer (24%) said they were unreceptive to brands’ ads, with 44% receptive to them.
Less surprisingly, brands’ images emerged as the top choice among respondents, with 64% indicating that they’re receptive to this type of content against just 12% not receptive. (That might explain the high post engagement rates brands are seeing on Instagram.) Video followed, with 57% of respondents receptive and 20% taking the opposite stance. As for articles written by brands? Almost on par with sentiment about brands’ online ads: 46% receptive to the format, and 19% unreceptive.
Meanwhile, when looking for more information about a brand after seeing an ad, one-third of respondents said the most useful source of information was the advertiser’s own website, with this emerging as the top choice ahead of others such as videos (19%), images (18%), advertorials (8%) and articles written by journalists about the brand (6%). That tallies with recent research from WP Engine, in which survey respondents appeared to favor reading content directly from company blogs and websites over other content distribution methods such as social media posts and third-party articles.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One had another top evening on Sunday as it was the UK’s favorite network. At 7P, ‘ Antiques Roadshow’ had 4.59 million viewers (23.6%). At 8P, the most popular program in Prime Time was ‘Countryfile’ which drew 5.63 million viewers with 25.4% share of the available audience. At 9P, ‘The Village’ returned for its second year with 4.62 million viewers (20.7%), down from last year’s premiere ratings of 6.35 million. At 1035P, ‘Match of the Day’ returned with 2.36 million viewers (16.8%).
BBC Two at 7P started the evening with ‘Tropic of Capricorn’ and it was viewed by 1.17 million (6.0%). At 8P, it was followed by ‘Dragons’ Den’ with 2.19 million viewers (9.9%). At 9P, James May’s ‘Cars of the People’ drew a network high for the evening of 2.43 million viewers (10.9%).
ITV began at 7P with ‘Come on Down: The Game Show Story’ and it entertained 2.86 million folks (14.7%). At 8P, ‘The Zoo’ brought in a few less as 2.05 million viewers tuned in (9.3%). At 9P, ‘The Great War’ brought in 1.68 million viewers (7.5%).
Channel 4 at 7P had ‘Tom’s Fantastic Floating Home’ as 667,000 viewers watched (3.4%). At 8P it was followed by ‘The Mill’ with 1.26 million viewers (5.7%). At 9P, ‘Child Genius’ drew a network high of 1.50 million viewers (6.7%).
Channel 5 began at 8P with ‘Caught with their Fingers in the Till’ and it was seen by 945,000 viewers (4.3%). At 9P, the latest ‘Big Brother’ episode brought in 1.16 million viewers (5.2%).
BBC Three presented at 10P ‘Family Guy’ and it drew a solid 1.10 million viewers (5.9%). And at 1035P, another episode of ‘Family Guy’ drew 932,000 viewers (6.0%).
Sky1 at 8P had ‘Got To Dance’ and 423,000 viewers (1.9%) look on. It was followed at 9P by the ‘Touch of Cloth’ finale with 245,000 viewers (1.1%).
Down Under
Seven & Nine tied for the top spot with 30.1% share of the available audience. But it was once again, Nine that took in the #1 program, ‘The Block Glasshouse’ which drew 1,496,000 viewers. It also had #2, ‘Nine News Sunday’ with 1,225,000 viewers as it beat its main rival by 9,000 viewers. #6 was ’60 Minutes Late’ with 1,020,000 viewers. #8, ‘The Voice Kids with the Winners being announced’ finished with 938,000 viewers. #9 was ‘The Voice Kids’ drew 896,000 viewers. With 5 programs in the Top Ten it is hard to imagine that Network Nine was only tied for first place.
Seven on the other hand had two Top Ten programs, #3, ‘Seven News Sunday, with 1,216,000 viewers. #4 was ‘The X Factor Live Performance’ which drew 1,152,000 viewers.
ABC1 retained its Sunday swagger with an 18.9% share of the available audience and its top program was #5, the premiere of ‘Anzac Girls’, marking the centenary of the start of the First World War and telling the true stories of nurses serving at Gallipoli, drew 1,062,000 viewers. #7 was ‘Grand Designs Revisited’ which drew 993,000 viewers. #10 was ‘ABC News Sunday’ which drew 809,000 viewers.
Ten finished with a 15.5% share.
SBS finished fifth with a 5.4% share.
Monday Night Overnight Ratings in Australia
Nine took Monday with a 31.1% share of the available audience and had the top program to lead the way as #1, The Block Glasshouse drew 1,231,000 viewers. It also had the #2 program and the #1 newscast, ‘Nine News’ which drew 1,223,000 viewers and the #3 program, ‘Nine News 6:30’ which pulled in 158,000 viewers. #7 was ‘A Current Affair’ with an above average total of 1,057,000 viewers and #9, ‘House Husbands’ with 902,000 viewers.
Seven with 28.5% share, had only four programs in the Top Ten, leading with the #4 program on Monday, ‘The X Factor Results’ with 1,107,000 viewers. #5 was ‘Seven News’ with 1,085,000 viewers. And, #6 was ‘Seven News/Today Tonight’ with 1,065,000 viewers. #8 was ‘Home and Away’ with 958,000 viewers.
ABC1 had 19.6% share and it had one program in the Top Ten, #10, ‘Australian Story’ which drew 859,000 viewers.
Ten finished fourth with 16.5% share.
SBS came in fifth with a low 4.5% share.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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