Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Saturday, August 9, 2014 (Posted 08.10.14)
NBC Won Saturday But ABC’s ’20/20′ #1 Program on Broadcast.
NBC
The Peacock Network began it’s all-rerun evening at 8P with ‘Dateline’ for two hours drew an average of 5.10 million viewers. At 10P, a rerun of ‘Law & Order: SVU’ pulled in 3.81 million viewers.
ABC
The Alphabet Network won the evening as at 8P, the Disneyites gave us a rerun of ‘Marvel’s Agents of S.H.I.E.L.D.’ and it drew 3.0 million viewers. At 9P, a rerun of ’20/20′ drew 4.37 million viewer and at 10P, another rerun of ’20/20′ pulled in 5.20 million viewers, tops for any broadcast program on Saturday.
CBS
The Tiffany Network had another all-rerun evening as at 8P ‘Unforgettable’ drew 3.68 million viewers. At 9P, a rerun of ‘Person Of Interest’ drew 3.25 million viewers. And at 10P, a rerun of ’48 Hours’ drew a network high of 4.29 million viewers. Question: why are there reruns of a summer series, like ‘Unforgettable’? Now you are just look cheap and you had a good earnings report this past week. ‘Comon, Les.’
FOX
The Animal Network of Broadcast had its all-rerun evening which began at 8P with ‘Brooklyn Nine-Nine’ and drew 1.08 million viewers. At 830P, another rerun of ‘Brooklyn Nine-Nine’ pulled in 1.08 million viewers. At 9P, a rerun of the second to last episode of ‘Gang Related’ drew 890,000 viewers. Honestly, it’s a Saturday. The Los Angeles Dodgers were facing the Milwaukee Brewers and Murdoch’s Minions put the game on FS1. It should have been on the big FOX and the ratings would have increased as the two division leading teams battled. Where’s the knowledge with these suits?
EVENING NOTE
Ratings for ABC, CBS and NBC are subject to downward adjustment due to high-rated local pre-emption for NFL preseason football
For The Record
In a remarkably slow evening of television, where every network ran reruns to complete their schedules, NBC finished first with 4.649 million viewers. ABC finished second with 4.188 million viewers. CBS came in third with 3.737 million viewers. FOX, with one of the lowest rated ratings on Saturday in a long time, came in fourth with 987,000 viewers.
Today In TV History
On this date in 1948, ABC debuted ‘Candid Camera”‘ as it made its TV debut. The original title was ‘Candid Microphone’. Produced by Allen Funt, it initially began on radio as ‘The Candid Microphone’ June 28, 1947. After a series of theatrical film shorts, also titled ‘Candid Microphone’, Funt’s concept came to television on Tuesday, August 10, 1948. Its last original broadcast was on May 5, 2004. But this week, it will begin again with Allen Funt’s son, Peter, will the head of the program on TV Land.
Television TV News
Tomorrow, Jane Pawley makes her morning host debut on ‘CBS Morning show’. Oh, she has some past experience at that hour.
TNT Brings Sean Bean’s ‘Legends’ This Wednesday.
This week, Sean Bean returns to television as TNT presents ‘Legends’ on Wednesday. Based on the award-winning book by master spy novelist Robert Littell, ‘Legends’ stars Sean Bean (‘Game of Thrones’, ‘The Lord of the Rings’, James Bond’s ‘Goldeneye’, ‘Patriot Games’, ‘Ronin’ and ‘National Treasure’) as Martin Odum, and as you can see in the above trailer, he is a FBI agent with the ability to transform himself into a different person for each job.
STARZ Season One Series Premiere of ‘Outlander’.
If you missed it yesterday, ‘Outlander’ is based on the Outlander novels by Diana Gabaldon. In 1945, married WWII nurse Claire Randall finds herself transported back to 1743 Scotland, where she finds civil war and the dashing Scottish warrior Jamie Fraser. Here is a first look at the first episode of ‘Outlander’. Caution: It is TV-MA.
Cinema News
Box Office This Weekend Through Saturday AM
#1 Teenage Mutant Ninja Turtles (2014) $65,000,000
#2 Guardians Of The Galaxy $41,531,000
#3 Into The Storm $18,015,000
#4 The Hundred-Foot Journey $11,123,000
#5 LUCY $9,331,000
#6 Step Up All In $5,675,000
#7 Hercules (2014) $5,700,000
#8 Get On Up $4,400,000
#9 Dawn Of The Planet Of The Apes $1,240,000
#10 Planes: Fire and Rescue $2,419,000
Preview of ‘The Hundred-Foot Journey’
Steven Spielberg & Oprah Winfrey Interview – The Hundred-Foot Journey
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
BBC One again finished on top in the UK on a slow Saturday evening. At 630P, ‘Tumble’ premiered and averaged 3.16 million viewers (20.7%) across its 90-minute timeslot. It was followed at 8P by ‘The National Lottery: Break the Safe’ as 3.16 million viewers (17.7%) tuned in. Then at 850P, the latest installment of ‘Casualty’ drew the evening’s highest audience with 3.99 million viewers (21%).
BBC Two at 830P presented ‘Proms Extra’ and drew 457,000 viewers (2.5%). At 915P, Melvyn Bragg’s ‘Radical Lives’ fell slightly to 455,000 viewers (2.4%).
ITV came in second on the slow Saturday even in the UK with at 745P, ‘Tipping Point: Lucky Stars’ brought in 2.68 million viewers (15.3%). Next, ‘All Star Family Fortunes’ grabbing 2.4m (12.7%) afterwards.
Channel 4 had at 8P a rerun of ‘Grand Designs’ and it was watched by 1.02 million viewers (5.7%). at 9P, the film ‘Immortals’ pulled in 1.46 million viewers (8.3%).
Channel 5 began the evening with the test cricket highlights between England and India and it drew 1.01 million fans (6.4%). The ‘World’s Worst Stores followed with 468,000 viewers (2.6%). Then at 9P, the latest ‘Big Brother’ nearly doubled the audience with 865,000 viewers (4.6%). It was followed by ‘Bit on the Psych’ drawing 340,000 viewers (3.3%).
On SKY1, at 730P, FOX’s ‘The Simpsons’ pulled in 502,000 viewers (3%). It was followed at 8P by the series premiere of ‘Got to Dance’, which was enjoyed by 430,000 viewers (2.4%). At 9P, ‘A Touch of Cloth’ drew 246,000 viewers (1.3%).
Down Under
Seven won for the second straight night in Australia on Saturday and unlike yesterday, it had the #1 program and the #1 newscast. #1 was ‘Seven News Saturday’ with 986,000 viewers. And it had, #9 ‘Seven’s AFL: Saturday Night Football’ which drew 427,000 as viewers in Melbourne (301,000) and Adelaide (127,000) gathered.
Nine was second with 24.1% share. It had the #2 program, ‘Nine News Saturday and it finished a whopping 190,000 behind it rival with 796,000 viewers. It was the only program on Nine in the Top Ten.
ABC1 finally jumped back into the action with 20.4% share of the available audience with five Top Ten programs including #3, ‘ABC News Saturday, with 774,000 viewers and #4, a rerun of ‘New Tricks’ with 767,000 viewers. #5 was the nation’s top drama, ‘Father Brown’ with 693,000 viewers. #6 was ‘Gardening Australia’ with 497,000 viewers. #7 was a rerun of ‘The Doctor Blake Mysteries’ with 491,000 viewers.
Ten finished with 17.0% share with two programs in the Top Ten. #8, ‘Mr Popper’s Penguins’ pulled in 481,000 viewers. And #10 was ‘Ten Eyewitness News Saturday’ with 410,000 viewers.
SBS finished fifth with 5.5% share.
Sunday (08.10.14) Night Overnight Results in Australia
Seven & Nine tied for the top spot with 30.1% share of the available audience. But it was once again, Nine that took in the #1 program, ‘The Block Glasshouse’ which drew 1,496,000 viewers. It also had #2, ‘Nine News Sunday’ with 1,225,000 viewers as it beat its main rival by 9,000 viewers. #6 was ’60 Minutes Late’ with 1,020,000 viewers. #8, ‘The Voice Kids with the Winners being announced’ finished with 938,000 viewers. #9 was ‘The Voice Kids’ drew 896,000 viewers. With 5 programs in the Top Ten it is hard to imagine that Network Nine was only tied for first place.
Seven on the other hand had two Top Ten programs, #3, ‘Seven News Sunday, with 1,216,000 viewers. #4 was ‘The X Factor Live Performance’ which drew 1,152,000 viewers.
ABC1 retained its Sunday swagger with an 18.9% share of the available audience and its top program was #5, the premiere of ‘Anzac Girls’, marking the centenary of the start of the First World War and telling the true stories of nurses serving at Gallipoli, drew 1,062,000 viewers. #7 was ‘Grand Designs Revisited’ which drew 993,000 viewers. #10 was ‘ABC News Sunday’ which drew 809,000 viewers.
Ten finished with a 15.5% share.
SBS finished fifth with a 5.4% share.
So you can see, no matter where people were watching television, they were…
Switching Channels!
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