Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Thursday, August 7, 2014 (Posted 08.08.14)
The Tiffany Network won this summer Thursday, beating #2 ABC by 42%. However, results for Black Rock are approximate because about 22% of the nation pre-empted the regularly scheduled line-up for coverage of NFL pre-season football. Considering all that, at 8P a rerun of ‘The Big Bang Theory’ topped the night with 8.77 million viewers and a 4.8 rating/10 share, which, at 830P, led into a rerun of ‘Mom’ which drew 7.37 million viewers and a 4.0/7. Next on CBS at 9P was the LIVE double eviction on ‘Big Brother’, which took first-place in its time slot with 7.98 million viewers and a 4.0/7. At 10P, a rerun of ‘Elementary’ also finished in first within its time slot with 5.37 million viewers and a 2.6/5. (SEE EVENING NOTES BELOW.)
The Alphabet Network at 8P had its fantasy reality/competition ‘The Quest’ fall 11% from its bad opening last week, with 2.73 million viewers and a 1.6/3. Airing out of this disaster at 8P, was perennial summer crime solver ‘Rookie Blue’ which rose to second-place in its time slot with 5.60 million viewers and a 3.0/5. At 9P, the surprise of the summer, ‘NY Med’ with Dr. Oz, drew 5.60 million viewers and a 3.3/6. The life and death struggles of this program are hard to beat. And Dr. Oz inclusion makes it a big time program. Too bad this program isn’t on the regular schedule in the Fall. Great show. (SEE EVENING NOTES BELOW).
The Peacock Network began at 8P with a rerun of ‘Hollywood Game Night’ and it drew 4.42 million viewers and a 2.7/5. Then the low-rated sitcoms of the evening, first at 9P with ‘Welcome to Sweden’ which drew 3.28 million viewers and a 1.7/3, falling a million viewers behind its lead in and at 930P, ‘Working the Engels’ drew 2.94 million viewers and a 1.5/3. At 10P, ‘Last Comic Standing’ drew 3.87 million viewers and a 2.5/4. (SEE EVENING NOTES BELOW.)
The Animal Network of Broadcast began the evening with a rerun of ‘Sleepy Hollow’ and it was very weak with 2.69 million viewers and a 1.0/2. Then, at 9P, it led into the next to last episode of ‘Gang Related’ which grew the audience to a FOX evening high of 3.13 million viewers and a 1.7/3, which was a 70% increase. But compared to the week earlier, it fell 11% from 1.9/3. This series had all the promise in the world of being something exception but on Thursday it took a turn into the black hole from which it will never return. The good guy repents and sees his girl friend murdered. One can only imagine what will happen in next week’s series conclusion. (SEE EVENING NOTES BELOW.)
The Little Network That Couldn’t really didn’t on Thursday. Beginning with a rerun of ‘The Vampire Diaries’ at 8P, it drew 810,000 viewers and a 0.5/1. At 9P, a rerun of ‘The Originals’ delivered 600,000 viewers and a 0.5/1. Dismal. Pathetic. Not imaginative. Not a broadcast network. (SEE EVENING NOTES BELOW.)
CBS was pre-empted/delayed in approximately 22% of the country, including New York City, Los Angeles, San Francisco and Boston due to NFL pre-season football. CBS’s ratings will adjusted significantly in the finals. NBC, ABC and FOX were also preempted in several local markets for NFL pre-season football. NBC and ABC programming was interrupted from approximately 9:30 to 9:40P ET by a Presidential statement on Iraq, with the NBC preemption running from 9:29-9:41P. On ABC, ‘NY Med’ and ‘Rookie Blue’ aired at 9P & 10P, respectively, on the East Coast and swapped time periods on the West Coast. Due to local NFL coverage on Thursday, ABC’s ‘The Quest’ was pre-empted in 7.84% of the U.S., ‘Rookie Blue’ in 8.02%, and ‘NY Med’ in 6.78%. In a few markets, CBS programming aired on The CW affiliates due to pre-season football coverage on CBS. The CW’s ratings are also likely to be adjusted.
For The Record
CBS won Thursday with 7.142 million viewers and a 3.7 rating and a 7 share of the available audience. ABC drew 4.391 million viewers and a 2.6/5. NBC came in third with 3.797 million viewers and a 2.3/4. Univision came in fourth with 3.429 million viewers and a 1.7/3. FOX had 2.912 million viewers and a 1.3/2. History Channel finished with 2.230 million viewers to finish #1 on cable. TBS finished with 2.053 million viewers. USA Network finished with 1.792 million viewers. NFL Network drew 1.748 million viewers. Telemundo finished with an 0.8/1. The CW delivered 704,000 viewers and a 0.5/1.
Today In TV History
On this date in 1956, The Dumont Television Network made its final telecast. ‘Boxing from St. Nicholas Arena’ with Chris Schenkel was the last DuMont network series to air.
The Radio Screen
Why Public Radio Listeners Tune In
Public radio listeners are most likely to listen for news and information, counting credit and objective programming, a desire for deeper perspective and an intellectual curiosity among their primary motivations for tuning in. Overall, listeners remain committed, with only 6% listening to public radio less than last year, with the main reason for the cutback being a lifestyle change (less time, work change, personal reasons).
Cable TV News
Thursday Top Ten Cable Programs
#1 Pawn Stars HIST 3.070 million viewers @ 931P
#2 Pawn Stars HIST 2.907 million viewers @ 9P
#3 Big Bang Theory TBS 2.849 million viewers @ 930P
#4 Big Bang Theory TBS 2.745 million viewers @ 10P
#5 Big Bang Theory TBS 2.535 million viewers @ 1030P
#6 Family Guy ADSM 2.293 million viewers @ 1030P
#7 Big Bang Theory TBS 2.227 million viewers @ 9P
#8 LAW & ORDER: SVU USA 2.149 million viewers @ 8P
#9 Project Runway LIF 2.008 million viewers @ 9P
#10 Pawnography HIST 2.005 million viewers @ 1003P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 8P had ‘Scrappers’ which brought in 3.28 million viewers (18.0%). But it was at 9P, when ‘Who Do You Think You Are?’ returned to top the ratings outside soaps on Thursday. Julie Walters’s turn on the BBC One ancestry series drew 4.60 million (23.1%). A look at the program (featuring Patrick Stewart) is above.
ITV on Thursday presented at 830P, ‘Harbour Lives’ and it attracted 2.05 million viewers (10.9%). At 9P, ‘Kids with Cameras’ brought in 1.37 million viewers (6.9%).
BBC Two at 8P had ‘Natural World’ and it was seen by 1.22 million viewers (6.5%). It was followed at 9P by ‘The Honourable Woman’ which drew 1.49 million viewers (7.5%).
Channel 4 at 8P presented ‘Amazing Spaces’ had 1.31 million viewers (6.9%). It was followed at 9P by ‘Embarrassing Bodies’ with 1.29 million viewers (6.5%).
Channel 5 at 8P had ‘Countdown to Murder’ bring in 610,000 viewers (3.2%). At 9P, the Autopsy’s special on ‘Brittany Murphy’ was seen by 843,000 viewers (4.2%). At 10P, ‘Big Brother’ brought the audience up with 1.13 million viewers (7.0%).
BBC Three at 10P presented the new season of ‘Cuckoo with Taylor Lautner’ and it brought in 655,000 viewers (3.8%). It was followed at 1030P by a new comedy, ‘Siblings’ with 436,000 viewers (3.0%).
Network Nine came storming back on Thursday with 31.1% share of the available audience to take the top spot in the nation. In understanding television viewership in Australia, it is important to understand that this nation still gathers in huge numbers for the evening newscasts, both early and late and usually are the top draws. Thursday was no different. The #1 program in the country on Thursday was also the #1 newscast in the nation as ‘Nine News’ drew 1,109,000 viewers, beating its rival on Network Seven by 57,000 viewers. #2 was ‘The Block Glasshouse’ as 1,063,000 viewers watched. #4 was ‘Nine News 6:30’ as 1,008,000 viewers gathered. #7, ‘A Current Affair’, a steady program in the nation, drew 842,000 viewers. #8 was ‘The Footy Show’ which came in with 806,000 viewers. With five programs in the Top Ten, it was a very solid evening for Nine.
Seven came in a distant second, with 25.8% share. It’s top program was #3, ‘Seven News’ which drew 1,052,000 viewers. #5 was ‘Seven News/Today Tonight’ with 967,000 viewers. #6 was ‘Home and Away’ with 842,000 viewers.
Ten was third with 18.8% share and had no programs in the Top Ten. ‘Family Feud’ was the largest program on Ten and finished #12.
ABC1 came in fourth with 17.7% share with two programs in the Top Ten. #9 was ‘ABC News’ with 779,000 viewers and #10, ‘7.30’ with 763,000 viewers.
SBS finished fifth with 6.6% share.
So you can see, no matter where people were watching television, they were…
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