Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Wednesday, August 6, 2014 (Posted 08.07.14)
The Peacock Network, along with the power of ‘America’s Got Talent’ at 9P, won Wednesday again. ‘AGT’ had a rerun at 8P and finished in second-place in its time slot with 6 million viewers and a 4.0/7. But at 9P, led the night with 10.02 million viewers and a 6.7 rating/11 share. That was equal to a year-ago evening. At 10P, Luc Beeson’s fantastic ‘Taxi Brooklyn’ drew 5.46 million viewers and a 3.5/6 to show a 17% week-to-week increase (versus a 3.0/5 on July 30). If it isn’t renewed, the suits at 30 Rock are brain-dead.
The Tiffany Network has finally realized that its big Spielberg sci-fi drama, ‘Extant’ is not the giant hit they hoped for. They have removed it from the Premiere Week lineup, ending its run on September 17th and will burn off some of its run with back-to-back episodes later this month. But on this Wednesday, at 8P, ‘Big Brother’ was the power at Black Rock with 6.39 million viewers and a 4.4/8, which was equal to the year-ago evening and 5% above the 4.2/ 8 one week earlier. At 9P, a rerun of ‘Criminal Minds’ drew 4.64 million viewers and a 3.0/5. Jennifer Love Hewitt will join the cast next season. Then at 10P came ‘Extant’. It could only deliver 5.91 million viewers and a 4.0/7. It must be a disappointment morning at Television City as the suits move it out of the path of ‘AGT’ by moving it to 10P; made sure a solid, reliable ‘Criminal Minds’ was leading in and finally, gracefully pulled the plug by removing its finale from Premiere Week.
The Animal Network of Broadcast is living in the dark ages of television. On Wednesday, the ancient and dying ‘So You Think You Can Dance’, which was on from 8-10P, drew only 3.71 million viewers and a 2.8/5. Although it was up 8% from one week earlier (2.6/4 on July 30), it no longer is what it was. Thus, do we hear the bell toll?
The Alphabet Network dropped by 16% week-to-week with its line-up of reruns at 8P of ‘The Middle’ with 4.15 million viewers and a 2.6/5. At 830P, a rerun of the exceptionally weak ‘The Goldbergs’ drew 3.67 million viewers and a 2.3/4. At 9P, a rerun of ‘Modern Family’ which had 3.99 million viewers and a 2.7/5. At 930P, another rerun episode of ‘The Middle’ drew 3.40 million viewers and a 2.2/4. At 10P, a rerun of ‘Nashville’ performed badly and drew only 2.08 million viewers and a 1.5/3. It finished 35% from ‘Motive’ one week earlier (2.3/4 on July 30).
America’s #1 Hispanic network put in another strong evening on Wednesday, as at 8P, ‘Mi Corazon es Tuyo’ posted a 1.1 A18-49 rating. At 9P, the network’s powerhouse, ‘Lo Que La Vida Me Robo’ delivered a 1.4 A18-49 rating which was second in its time slot. At 10P, ‘Que Pobres Tan Ricos’ again finished #1 in the A18-49 ratings derby as it pulled in a 1.2 on Wednesday.
The Little Network That Couldn’t almost did on Wednesday. At 8P, ‘Penn & Teller: Fool Us’ stayed equal to its week-ago premiere ratings, which is rare for any new series. It averaged 1.47 million viewers and a 1.3/2, which was 30% above a rerun of ‘Arrow’ one year earlier (1.0/2 on 8/07/13). This could be the next big hit on The CW, which desperately needs a hit. At 9P, a rerun of ‘The 100’, which fell to 580,000 viewers and a 0.5/1.
Last week’s totals found from 11:35P NBC ‘Tonight Show’ drew an average of 3.949 million viewers. CBS ‘Late Show’ pulled in an average of 2.571 million viewers. ABC ‘Kimmel’ had slightly less, for an average of 2.551 million viewers. At 1235A, NBC ‘Late Night’ slide by ‘Nightline’ by averaging 1.638 million viewers. ABC ‘Nightline’ averaged 1.582 million viewers. CBS ‘Late Late Show’ had 1.306 million viewers. At 135A, NBC ‘Last Call’ averaged 877,000 viewers.
For The Record
NBC won again on Wednesday with 7.159 million viewers and a 4.7/8. CBS came in second with 5.648 million viewers and a 3.8/7. FOX came in third with 3.714 million viewers and a 2.8/5. ABC was next with 3.229 million viewers and a 2.1/4. Univision finished fifth with 3.155 million viewers and a 1.7/1. Telemundo had 1.4 million viewers and an 0.8/1. The CW finished with 1.022 million viewers and a 0.9/1.
Today In TV History
On this date in 1941, WNBT (now WNBC, New York) broadcast the first audience-participation program. It was a program of charades.
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UK Mobile Users Will Opt In To Notifications, But Don’t Push Their Buttons
Seven in 10 internet users have enabled mobile push messages
The majority of UK mobile users have grown comfortable with marketing messages popping up on their screens. According to data released in July 2014 by Direct Marketing Association UK, 69% of UK adult internet users polled in March 2014 had enabled app push notifications. Respondents were most likely to opt in to mobile marketing push messages in order to receive offers and promotions, cited by 34%. Meanwhile, around one-quarter said they would enable notifications to get information about products and launches, and the same percentage of respondents were interested in location-based offers.
However, mobile marketers be warned: There’s a fine line between using push messages to reach consumers and annoying them. Fully 78% of respondents said they would disable or uninstall an app if they were unhappy with the notifications they received. Keeping this in mind is especially important when one considers the results from a February 2014 study by fast.MAP for Tangible and Opt-4, which found that UK internet users were far more likely to opt out of marketing communications such as emails and other messages than opt in to them. Over half (51%) of respondents said they would tick a box to opt out of offers and promotions, compared with 29% who would tick a box to opt in. The opportunity to reach UK mobile users via push notifications is large, as app user totals in the country are high. According to YouGov polling in December 2013, 59% of adult internet users in the country had downloaded an app.
Teenage Mutant Ninja Turtles likely to take the top spot in this weekend. It stars Megan Fox, Will Arnett, William Fichtner, Danny Woodburn, Abby Elliott, Noel Fisher, Jeremy Howard, Pete Ploszek, Alan Ritchson and Minae Noji.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One won the evening on Wednesday as it began at 7P with ‘The Sheriffs Are Coming’ and drew 3.37 million viewers (19.4%). At 8P, the big program of the night, ‘The Great British Bake Off’ scored record ratings for its BBC One premiere with 7.18 million viewers (34.6%). At 9P,
Clare Balding’s new BBC One series attracted over 3 million viewers as ‘Operation Wild’ brought in 3.70 million viewers (18.9%). it was a big night for One.
ITV at 8P presented ‘All Star Mr & Mrs’ ant it came in second in its time slot with 2.84 million viewers (13.7%). While at 9P, ‘Secrets from the Clink’ also finished second in its time slot with 2.27 million viewers (11.6%), more than a million and a half behind BBC One’s entry.
Channel 4 at 8P had ‘Double Your House for Half the Money’ and it finished third in the time slot with 1.05 million viewers (5.1%). At 9P, ‘One Born Every Minute’ again came in third with 1.48 million viewers (7.5%). At 10P, ‘The Mimic’ finished way down the ladder with only 392,000 viewers (2.3%).
BBC Two at 8P presented ‘The Stuarts’ and it attracted 1.01 million viewers (4.9%). It was followed at 9P by ‘The World’s War’ with 1.04 million viewers (5.3%). At 10P, ‘Backchat with Jack Whitehall’ drew only 516,000 viewers. (3.1%).
Channel 5 had at 8P, ‘Emergency Bikers’ and a smallish 693,000 viewers watched (3.3%). It was followed at 9P by ‘World’s Worst Storms’ with 1.04 million viewers (5.3%). At 10P, ‘Big Brother’ had 5’s evening high, 1.19 million viewers (7.7%).
BBC Three at 9P presented ‘Raiders of the Lost Ark’ and it drew 1.16 million viewers (6.6%).
Seven took the evening on Wednesday with a whopping 30.7% share of the available audience. Its top program was #2, ‘Seven news’ which drew 1,108,000, finishing 90,000 viewers behind it main rival on Network Nine. #5 was Seven news/Today Night’ with 1,072,000 viewers. #7, ‘Home and Away’ drew 908,000 viewers. #9 was ‘The Force-Behind the Line’ which drew 882,000 viewers. And #10, ‘Highway Patrol’ drew 865,000 viewers. With five programs in the Top Ten, there was little wonder why it finished first.
Nine had 26.8% share and came in second even though it did have the #1 program and nation’s #1 newscast of the evening, ‘Nine News’ which drew 1,198,000 viewers. It also had #3, ‘The Block Glasshouse’ with 1,090,000 viewers and #4 program, ‘Nine News 6:30’ with 1,083,000 viewers (beating its rival by 11,000 viewers). How then did it finished second? It only had one more program in the Top Ten, as #8 was ‘A Current Affair’ with 901,000 viewers.
Ten had a surprisingly big evening with 22.0% share, very big for Ten on Wednesday. Why? The #6 program of the evening was ‘Offspring’ which drew 992,000 viewers. It was a powerful farewell for perhaps the last time as fans are screaming for another season. This was the main reason Ten was so big in Wednesday.
ABC1 had a less than spectacular Wednesday with only 15.5% share.
SBS finished fifth with 5.0% share.
So you can see, no matter where people were watching television, they were…
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