Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Tuesday, August 5, 2014 (Posted 08.06.14)
The Peacock Network at 8P began with ‘Food Fighters’ began the evening with 4.30 million viewers and a 2.7/5, which was 7% down from the 2.9/5 from one week earlier. At 9P, ‘America’s Got Talent’ grabbed the top spot on this first Tuesday in August, leading NBC to a victory. ‘America’s Got Talent’ pulled in 8.94 million viewers and a 5.9 rating/10 share, peaking in the 930P half-hour with a 6.0/10. It was equal to last year’s performance on this comparable date.
The Alphabet Network had an all Country evening beginning at 8P with ‘CMA Music Festival: Country’s Night to Rock’ and the annual three-hour extravaganza averaged 7.16 million viewers and a 4.3/7. It was the #3 program of the evening in prime time. Comparably, this was 17% below the 5.2/9 for its year-ago telecast (on Monday 8/12/13), and that 5.2 in the overnights translated into 8.30 million viewers. But the big problem in this program was the decrease in each of the six half-hours. At 8P, 4.8/9; at 830P, 4.7/8; at 9P, 4.6/8; at 930P, 4.2/7; at 10P, 3.9/7 and at 1030P, 3.6/6.
The Tiffany Network finally ran out of rerun steam by finishing third on a Tuesday, something that rarely happens with its powerful lineup. CBS was down 7%, on average, from one week earlier with its rerun schedule beginning at 8P with ‘NCIS’ which pulled in 7.79 million viewers and a 5.3/9. Amazingly, this was the #2 program of the evening. At 9P, a rerun of ‘NCIS: Los Angeles’ which drew 5.60 million viewers and a 3.8/6. At 10P, another rerun of ‘Person of Interest’ drew 4.22 million viewers and a 2.9/5.
The top Hispanic network in America began the evening at 8P with ‘Mi Corazon es Tuyo’ and it drew an impressive 1.4 A18-49 rating, placing it #2 in the time slot. But it was at 9P, when the big program took center stage as ‘Lo Que La Vida Me Robo’ drew an impressive 1.6 A18-49 ratings, finishing 3rd in the time slot but featuring one of the best death scenes in the history of television (see the clip above). At 10P, ‘Que Pobres Tan Ricos’ finished with a strong 1.2 A18-49 rating, finishing just ahead of its rival on Telemundo, ‘El Señor de los Cielos’ which had a 0.8 A18-49 rating.
For the Animal Network of Broadcast, it was a quiet night in Murdochville. Not only had the boss pulled out of the take over of Time-Warner, but FOX was off the charts once again with its CBS-line rerun line-up at 8P with ‘Family Guy’ which drew 1.83 million viewers and a 1.3/2). At 830P, a rerun of ‘Brooklyn Nine-Nine’ had 1.21 million viewers and a 0.9/2. At 9P, ‘New Girl’ drew 970,000 viewers and a 0.8/1. At 930P, ‘The Mindy Project’ had 1.12 million viewers and a 0.9/1. There is something to be beware of in this lineup as ‘New Girl’ is not drawing the numbers it should. Although a network suit’s darling, Zooey is not pulling her weight.
The Little Network That Couldn’t again proved itself right. It didn’t. At 8P, a rerun of ‘Arrow’ drew 530,000 viewers and a 0.5/1. At 9P, another rerun of ‘Supernatural’ drew 600,000 viewers and a 0.6/1. OK, then. Is this a broadcast network? Why?
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ with guest Morgan Freeman had a 2.9/7 on Monday. CBS, with a rerun of ‘Late Show with David Letterman’ came in second with a 1.6/4. ABC’s ‘Jimmy Kimmel Live’ had a 1.9/5. At 1235A, NBC’s ‘Late Night with Seth Meyers’ drew a 1.3/4 beating ABC’s ‘Nightline’ with a 1.1/4 and CBS’s ‘Late Late Show with Craig Ferguson’ with a 0.9/3. At 135A, NBC’s ‘Last Call with Carson Daly’ averaged a 0.8/3. Actually, that is quite an accomplishment as it almost beat Craig Ferguson which aired an hour earlier.
For The Record
NBC finished first on Tuesday with 7.392 million viewers and a 4.8/8. ABC came in second with 7.156 million viewers and a 4.0/7. CBS finished third with 5.840 million viewers and a 4.0/7. Univision finished fourth with 3.413 million viewers and a 1.7/3. Telemundo finished fifth with 1.4 million viewers and an 0.8/1. FOX finished with 1.284 million viewers and a 1.0/2. The CW had 565,000 viewers and a 0.5/1. Note to FOX: You got beat by both of the Hispanic networks on Tuesday.
Today In TV History
On this date in 1960, the amazing Chubby Checker performed “The Twist” on American TV for the first time on ‘American Bandstand’. Comon baby. Let’s do the twist. Check out his performance above.
Actor and presenter, James Corden, a Tony winner, is to become the host of CBS’ ‘The Late Late Show’, according to reports. Corden is being lined up as the replacement for Scottish-born host Craig Ferguson and will be officially announced shortly.
Sneak previewer of the new television series from Steven Soderbergh ‘The Knick’, starring Clive Owen which debuts this Friday on Cinemax.
Cable TV News
Ratings of Top Ten Cable Programs on Tuesday
#1 Rizzoil & Isles TNT 5.092 million viewers @ 9P
#2 Perception TNT 2.751 million viewers @ 1001P
#3 The Big Bang Theory TBS 2.703 million viewers @ 930P
#4 Deadliest Catch DISC 2.512 million viewers @ 9P
#5 The Big Bang Theory TBS 2.500 million viewers @ 9P
#6 American Dad ADSM 2.365 million viewers @ 1030P
#7 American Dad ADSM 2.065 million viewers @ 10P
#8 Pretty Little Liars FAM 2.050 million viewers @ 8P
#9 The Big Bang Theory TBS 2.034 million viewers @ 830P
#10 Royal Pains USA 2.019 million viewers @ 9P
Sons Of Anarchy Sneak Preview
FX release the first look at the new season.
What Type Of Brand Videos Do Consumers Want To Watch?
Roughly 6 in 10 US adults say they watch videos when they visit a brand website with video content, and 4 in 10 prefer watching a brand video over reading the same information, per results from a survey conducted by Levels Beyond. The study results add to a growing body of research suggesting that consumers have a healthy appetite for video marketing, with numerous surveys (such as this one) indicating that online product videos boost consumers’ purchase likelihood. But what types of videos do consumers want to see? According to the Levels Beyond survey, consumers are most interested in:
how-to, instructional or tutorial videos (67%), followed by:
comedy or spoof videos (42%);
product/informational videos (34%);
micro-documentaries, telling the story of a person or event (33%); and
animations/infographic videos (30%).
For their part, marketers surveyed separately for the report indicated that they’re publishing videos from events (33%), how-to, tutorials or instructional videos (33%), interviews (30%) and testimonials (25%).
The study also notes the importance of social sharing, with 61% of consumers claiming they’d be more likely to watch company-produced videos that friends have shared and 38% believing a brand video is worth watching when it’s trending on social sites. The importance of social sharing was also seen in a 2012 study from Unruly Media, which found that viewers enjoy online videos they discover from a recommendation more than ones they discover through browsing.
Despite the apparent power of sharing, three-quarters of marketers surveyed for the Levels Beyond study rarely or never produce videos for their social media followers, and only 3 in 10 measure video success by the number of social shares. While the survey also found that marketers aren’t prioritizing video, other research hasn’t found that to always be the case. A study released earlier this year from Ascend2, for example, found that two-thirds of marketers using video plan to up their spend this year, while a survey by Social Media Examiner found two-thirds of social media marketers to be planning to increase their YouTube activity.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Lithuania, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Greece, Turkey, Armenia, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, Mozambique, South Africa, Argentina, Chile, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Guyana, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, the Dominican Republic and Puerto Rico. We are thankful to all of you with more than 10000 views.
Across The Pond
BBC One finished #1 on Tuesday with a new drama, ‘In the Club’ which topped the ratings outside soaps. The new series, at 9P, from Kay Mellor launched with an average of 3.98 million (19.1%).
ITV at 8P began with ‘Love Your Garden’ and it brought in 3.39 million viewers (17.0%). At 9P, ‘Kids Behind Bars’ pulled in 2.75 million viewers (13.3%).
BBC Two at 8P had ‘Coast’ and it was seen by 1.57 million viewers (7.9%). It was followed at 9P by ‘The Secret History of Our Streets’ with 1.57 million viewers (7.6%).
Channel 4 began our evening at 8P with ‘Fill Hour House for Free’ and 1.08 million watched (5.4%). It was followed at 9P by ‘Undercover Boss’ which drew 1.10 million viewers (5.3%). At 10P, ‘Utopia’ dropped to 273,000 viewers (1.7%). Maybe The CW would do well here.
Channel 5 at 8P had ‘Dog Rescuers’ began with 979,000 viewers (5.0%). At 9P, CBS’ ‘CSI’ increased the audience to 1.22 million viewers (5.9%). At 10P, ‘Big Brother’ continued with its average of 1.09 million viewers (6.5%).
On MTV, at 10P, ‘Geordie Shore’s’ latest episode brought in 473,000 viewers (2.9%).
Nine with 31.6% share won again. It had the #1 program which was the #1 newscast in the nation as ‘Nine News’ finished with 1,141,000 viewers. #2 was ‘The Block Glasshouse’ which drew 1,128,000 viewers. #6 was ‘Nine News 6:30’ with 1,053,000 viewers. #7 was the always reliable, ‘A Current Affair’ with 1,008,000 viewers. And finally, #8 was ‘Hamish & Andy’s Gap Year South America’ which drew 1,000,000 viewers. Five programs in the Top Ten and all drew over 1 million viewers. It was a good night on Network Nine.
Seven finished second with 29.7% share. It had five programs in the Top Ten but didn’t have the audience levels of Nine. #3 was ‘Seven News’ which drew 1,116,000 viewers. #4 is ‘The X Factor’ which drew 1,088,000 viewers. #5 was ‘Seven News/Today Tonight’ which drew 1,070,000 viewers. #9 was ‘Home and Away’ which pulled in 918,000 viewers. #10 was ‘Winners & Losers’ which drew 848,000 viewers.
Ten finished with 17.2% share.
ABC1 came in fourth with 15.1% share.
SBS had an above average 6.4% share of the available audience.
As you can see, no matter where people were watching television, they were…
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76. Thank you for allowing us to surpass 30,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: Nobody Reads The Newspaper Anymore. http://bit.ly/UFQKTb
Media Notes Briefs can be found at http://sophis1234.tumblr.com
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: Bringing the Las Vegas and/or High Point Markets Into Their Homes. http://bit.ly/1nBgdd4
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
Today’s featured ‘Music to read overtheshouldermedia by’: