Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Monday, August 4, 2014 (Posted 08.05.14)
The Tiffany Network does not have good Mondays. At 8P, a rerun of ‘2 Broke Girls’ had 4.08 million viewers and a 3.0/5. At 830P, ‘Mom’ delivered 3.99 million viewers and a 3.1/5. At 9P, a rerun of ‘Mike & Molly’ drew 5.01 million viewers and a 3.6/6. Then at 930P, another rerun of ‘Two and a Half Men’ had 4.31 million viewers and a 3.1/5. Finally at 10P, an original program, last year’s hit summer series, ‘Under the Dome’ isn’t as big as it used to be as it pulled in 6.76 million viewers and a 4.5/8, which was down 32% from last year (versus a 6.6/11 on 8/05/13) but it was the #1 on the evening. A new strategy should be put in place to give Black Rock’s loyal audience some fresh and exciting programming besides ‘Unforgettable’.
The Alphabet Network at 8:00P brought us a series premiere, ‘Bachelor in Paradise’ and it brought in 5.01 million viewers and a 3.8/6. At 10P, a rerun of ‘Mistresses’ caught 3.40 million viewers and a 2.4/4. What can one say about the Disney Broadcast Channel except let’s get slimmier with programming. One rarely worries about the Alphabet lifting the lid on quality.
The Peacock Network had at 8P, ‘Running Wild With Bear Grylls’ and it huffed and puffed with guest Ben Stiller and drew 4.03 million viewers and a 2.7/5 while all the rest of us were wishing we could scale tall mountains in a single bound. At 9P, two hours of ‘American Ninja Warrior’ pulled in 5.56 million viewers and a 3.4/6. It was an energy filled evening over at 30 Rock. And it was all original programming.
Not to be outdone, The Animal Network of Broadcast at 8P presented all the shouting and screaming a person can stand as ‘MasterChef’ had 5.17 million viewers and a 4.1/7, which topped the time slot. At 9P, he was at it again as ‘Hotel Hell’ took its taunts in stride with 3.94 million viewers and a 2.6/4. It is just so Murdoch. Can’t you just see him screaming and shouting … ‘What are you thinking about with that headline. It won’t draw squat. You have to have a naked lady on the front page with the headline….will she or didn’t she. Got it?’ Rebecca. Where are you when we need an advocate of the audience. You always did know how to make everyone feel as though you were their friend. All of which resulted in a 183% year-to-year for FOX is a result of reruns of sitcoms ‘Raising Hope’, ‘New Girl’ and ‘The Mindy Project’ airing on the year-ago evening which goes to show original programming does draw more than reruns and the fact that ‘Rupert Nose’ is a sign of the times.
The Little Network That Couldn’t came on with its only big pulling original summer program, at 8P, ‘Whose Line is it Anyway?’ and it drew 1.64 million viewers and a 1.3/2. At 830P, a rerun of ‘Whose Line’ pulled in 1.63 million viewers and a 1.1/2. But at 9P, a rerun of ‘Arrow’ could only pull in 599,000 viewers and an 0.5/1. Too bad. So sad. The suits here can only hope Telemundo won’t do very well on Mondays.
‘The Tonight Show Starring Jimmy Fallon’ on Monday finished with a leading 2.6/7 which was +13% from Jay Leno on the year-ago evening. ‘Jimmy Kimmel Live’ finished with 1.9/5. A rerun of ‘The Late Show with David Letterman’ came in with a 1.6/4. At 1235A, ‘Late Night with Seth Meyers’ finished on top with 1.2/4, + 9% from the year-ago occupant Jimmy Fallon. ‘Nightline’ had its usual 1.14 while ‘The Late Late Show with Craig Ferguson’ pulled a 0.8/3. At 135A, a rerun of ‘Last Call with Carson Daly’ drew a 0.7/3.
For The Record
CBS was #1 on Monday as it drew 5.149 million viewers and a 3.6/6. And, NBC finished second the evening with a 5.048 million viewers and a 3.2/5. FOX came in third with 4.555 million viewers and a 3.4/6. ABC came in fourth with 4.459 million viewers and a 3.3/6. Univision finished with 3.492 million viewers and a 1.8/3. Telemundo had 1.5 million viewers and a 0.8/1. The CW had 1.198 million viewers and a 0.9/1.
Today In TV History
On this day in 1957, ‘American Bandstand’ made its network debut on ABC-TV. The show was hosted by Dick Clark. Until this day the show had been a local show in Philadelphia since 1952.
Television TV News
The Big Bang Theory Stars Gain Huge Pay Raises. As the top comedy in the U.S. and in many countries around the world, the leads of the Billion Dollar franchise made their futures secure. Jim Parsons, Johnny Galecki and Kaley Cuoco have signed new three-year deals to remain on CBS’ ‘The Big Bang Theory’, with new per episode paychecks at an estimated $1 million each. Recently, the trio were earning a reported $300,000 per episode. Factoring in signing bonuses and back-end syndication deals, the actors are expected to earn in the vicinity of $90 million each over the next three renewed seasons. Simon Helberg and Kunal Nayyar, who are also holding out for bigger salaries (which temporarily delayed production on the upcoming eighth season), are expected to close new deals at any moment. Helberg, at present, is pocketing $125,000 per episode, while Nayyar is earning a reported $75,000. Mayim Bialik and Melissa Rauch had already signed new contracts prior to the five “Big Bang” actors failing to show up for work last week. ‘The Big Bang Theory’, which debuted on CBS on Sept. 24, 2007, has been officially renewed through the 2016-17 season.
CBS’ ‘Stalker’ sneak preview of the new season show starring Maggie Q and Dylan McDermott. It is about detectives who investigate stalking incidents, including voyeurism, cyber harassment and romantic fixation, for the Threat Assessment Unit of the LAPD. It is scheduled to premiere on October 1, 2014 and will be airing on Wednesdays on CBS
Cable TV News
Sunday’s Top Fifteen Cable Programs In Prime Time
#1 The Last Ship TNT 4.147 million viewers @ 9P
#2 True Blood HBO 3.393 million viewers @ 901P
#3 Toy Story 3 DSNY 3.368 million viewers @ 8P
#4 Mountain Men HIST 3.176 million viewers @ 9P
#5 Mickey Mouse Short DSNY 2.783 million viewers @ 950P
#6 Falling Skies TNT 2.726 million viewers @ 1001P
#7 Naked And Afraid DISC 2.434 million viewers @ 10P
#8 Keeping Up Kardashians ENT 2.367 million viewers @ 9P
#9 Law & Order: SVU USA 2.364 million viewers @ 9P
#10 Law & Order: SVU USA 2.361 million viewers @ 10P
#11 Law & Order: SVU USA 2.360 million viewers @ 8P
#12 Food Network Star FOOD 2.277 million viewers @ 9P
#13 Strain FX 2.274 million viewers @ 10P
#14 Sun. Night Baseball ESPN 2.243 million viewers @ 8P
#15 Law & Order: SVU USA 2.222 million viewers @ 7P
Monday’s Top Ten Cable Programs
#1 Major Crimes TNT 5.243 million viewers @ 9P
#2 WWE Entertainment USA 4.193 million viewers @ 9P
#3 WWE Entertainment USA 4.075 million viewers @ 8P
#4 WWE Entertainment USA 3.877 million viewers @ 10P
#5 Longmire AEN 3.677 million viewers @ 10P
#6 Murder In The First TNT 2.694 million viewers @ 1001P
#7 Street Outlaws DISC 2.565 million viewers @ 9P
#8 Love & Hip Hop ATL VH1 2.396 million viewers @ 8P
#9 The Big Bang Theory TBS 2.074 million viewers @ 1030P
#10 The Big Bang Theory TBS 11.848 million viewers @ 10P
Sneak peak at ‘Teenage Mutant Ninja Turtles’ starring Megan Fox and the boys opening this weekend in a theatre near you.
Smartphone Users Are Open To Opting-In To Mobile In-Store Tracking To Receive Relevant, Real-Time Info And Updates
According to respondents to an April 2014 study by PunchTab, the most acceptable ways for retailers to use in-store tracking were related to—surprise, surprise—price, with nearly nine in 10 citing receiving coupons and special offers as OK reasons. Smartphone users also showed high interest in getting alerts when products they were interested in went on sale. Convenience played a role, too, with shorter checkout times a top draw. Considering that April 2014 research by CFI Group found that price-related activities were the top reasons for mobile shopping usage while in brick-and-mortar stores, they stand a good chance at driving higher mobile in-store tracking opt-in rates. Nearly half of respondents used apps in-store to check other retailer prices—an issue that retailers could combat if they knew when and where to serve relevant, real-time info and offers. Fully 45% of respondents said they used apps for coupons and discount offers, and 38% accessed them to manage coupons.
Why are more and more smartphone users opting in? 1. Coupons or special offers; 2. Shorten their checkout time; 3. Alerts that tell them products they like are on sale; 4. Status of point or rewards; 5. Most appealing offer data; 6. To improve their knowledge of the stores layout; 7. On-the-spot opportunities; 8. Help in locating items; 9. To contact a sales person; and 10. For personalized shopping.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
It was a night to remember in the UK on Monday evening. On BBC One, last night’s service at Westminster Abbey to remember the start of World War I peaked with 2.96 million viewers (21.8%) at 11P. The complete evening coverage averaged 2.43 million viewers (12.6%).
Channel 4 at 9P presented the ‘Royal Marine Commando School’ and it continued to do well as 2.26 million viewers watched (10.6%).
But it was ITV that took the evening. ‘Long Lost Family’ with a most emotional episode won the 9P time slot and the evening with 4.54 million viewers (21.4%).
In a rare instance in media management, there was a tie for the top spot in the overnights on Monday in Australia. Both Network Nine and Seven tied with 30.7% share of the available audience in the nation.
Nine had the #1 program in the nation as ‘Nine News’ finished with 1,171,000 viewers. It finished only 15,000 viewers more than its main competition, ‘Seven News’. #3, ‘Nine News 6:30’ had 1,149,000 viewers, it too finished 15,000 viewers ahead of its competition, ‘Seven News/Today Tonight’. #5 was ‘The Block Glasshouse’ with 1,112,000 viewers. #7 was the always reliable, ‘A Current Affair’ which drew an above average number of 1,026,000 viewers. The fifth Network Nine program to finish in the Top Ten was #8, ‘House Husbands’ which finished with 954,000 viewers.
Seven had four programs in the Top Ten beginning with #2, ‘Seven News’ with 1,156,000 viewers and #4, ‘Seven News/Today Tonight’ with 1,134,000 viewers. #6 was ‘The X Factor’ which drew 1,055,000 viewers. #9 was ‘Home and Away’ with 874,000 viewers.
ABC1 came in third with 18.3% share and had one program in the Top Ten. That was #10, ‘ABC News’ which finished with 844,000 viewers.
Ten finished fourth with 15.7% share.
SBS was fifth with 4.6% share.
In the morning news scene, on Monday, #1 was ‘Sunrise’ with 342,000 viewers; ‘Today’ finished second with 289,000 viewers and ‘ABC News Breakfast’ finished with 88,000 viewers.
Seven Secures Olympics
It was confirmed that Seven, paying less than $200 million, secured the Olympic Games through to 2020, covering Rio 2016, Tokyo 2020 and the Winter Olympics in PyeongChang, South Korea, in 2018. Seven’s agreement with the International Olympic Committee includes Free to Air and subscription television rights plus digital platforms, including online and Hybrid Broadband Broadcast Television and radio broadcasting rights. It also includes plus an option to include the XXIV Olympic Winter Games in 2022 and the XXXIII Olympic Games in 2024. With two of the Games within good time zones for the nation, it was expected that Network Nine and Network Ten would have paid a bit more, in the $250 million range to secure the rights. OK. Rio is not a good fit. But Tokyo and PyeongChang? The digital/mobile acquisition will dominate paying Seven huge dividends.
As you can see, no matter where people were watching television, they were…
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