Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Sunday, August 3, 2014 (Posted 08.04.14)
The Peacock Network had football, the first game of the year, and that was enough to bring home the victory on Sunday. At 7P, ‘WrestleMania 30: The World Television Premiere’ didn’t fare well as it only drew million viewers and a 1.6/3. But at 8P, the Buffalo Bills vs. the New York Giants on the ‘NFL Football Hall of Fame Game’ lifted 30 Rock to a minor 0.1 overnight household rating point advantage over second-place CBS. The Hall of Fame match-up brought in million viewers and an estimated 5.8 rating/10 share, which was 13% below the Dallas Cowboys vs. the Miami Dolphins on the year-ago evening (6.7/12 on 8/04/13). And that 6.7 in the overnights translated into 10.11 million viewers and a 3.8 rating/11 share among adults 18-49, based on the Live + Plus Same Day data. Results for any live sporting event are approximate.
The Tiffany Network which had an approximate five-minute delay in primetime on the East Coast, won the 7P. hour, as usual, with the granddaddy of all news programs, a rerun of ’60 Minutes’ with million viewers and a 6.4/12. That was equal to the year-ago evening. Next at 8P was ‘Big Brother’ which brought a second-place million viewers and a 4.3/7, which was on par with one week earlier. At 9P it was followed by a great episode of ‘Unforgettable’ which pulled million viewers and a 4.3/7. At 10P, a disappointing series, ‘Reckless’ finished with a network low for the evening of million viewers and a 3.1/6).
The Alphabet Network ABC had nothing but a 7P rerun of ‘America’s Funniest Home Videos’ which drew million viewers and a 2.9/6. At 8P, ‘Wipeout’ drew million viewers and a 2.2/4. At 9P, ‘Rising Star’ was a falling series which drew only million viewers and a 2.2/4.
The Animal Network of Broadcast began the night with encores at 7P of ‘American Dad!’ which drew million viewers and a 0.9/2. At 730P, a rerun of ‘Bob’s Burgers’ drew million viewers and a 0.9/2. Then at 8P, two rerun episodes of ‘The Simpsons’ drew million viewers and at 830P pulled in million viewers with an average of 1.6/3. At 9P, a rerun of ‘Family Guy’ drew million viewers and a 1.8/3 and at 930P, ‘American Dad!’ drew million viewers and a 1.5/4.
For The Record
NBC behind football finished #1 on Sunday with 6.697 million viewers and a 4.7 rating and an 8 share of the available audience on an extremely slow Sunday. CBS finished #2 on Sunday with 6.160 million viewers and a 4.6/8. ABC had 3.885 million viewers and a 2.3/4. FOX finished with 2.012 million viewers and a 1.4/2. Univision finished with 1.847 million viewers and a 1.1/2. Telemundo finished with 1.0 million viewers and a 0.5/1.
Today In TV History
On this date in 1987, The Fairness Doctrine was rescinded by the Federal Communications Commission. The doctrine had required that radio and TV stations present controversial issues in a balanced fashion. According to TIME magazine article by Dan Fletcher, Feb. 20, 2009, “This was a date when bias was officially allowed in reporting the news and news commentary. The act is rooted in the media world of 1949, when lawmakers became concerned that by virtue of their near-stranglehold on nationwide TV broadcasting, the three main television networks — NBC, ABC and CBS — could misuse their broadcast licenses to set a biased public agenda. The Fairness Doctrine, which mandated that broadcast networks devote time to contrasting views on issues of public importance, was meant to level the playing field. Congress backed the policy in 1954, and by the 1970s the FCC called the doctrine the “single most important requirement of operation in the public interest — the sine qua non for grant of a renewal of license.” The doctrine stayed in effect, and was enforced until FCC chairman Mark Fowler began rolling it back during Reagan’s second term, despite complaints from some in the Administration that it was all that kept broadcast journalists from thoroughly lambasting Reagan’s policies on air. In 1987, the FCC panel repealed the Fairness Doctrine altogether with a 4-0 vote.
Television TV News
Gotham….After Bruce Wayne’s parents died, before Batman. Here is a sneak preview of this year’s big FOX coming attraction.
Weekend Box Office
‘Guardians Of The Galaxy’ opened with a huge $37.8 million Friday and a gigantic $94 million first domestic weekend from 4,080 theaters. That is about a little more than half of what it took to produce. That’s the third biggest opening of the year, behind Captain America: The Winter Soldier ($95 million) and Transformers: Age of Extinction ($100 million).
1. Guardians Of The Galaxy Weekend $94 million
2. Lucy Week 2 Weekend $18.3 million, Cume $79.6 million
3. Get On Up Weekend $13.5 million
4. Hercules Weekend $10.5 million, Cume $52.1 million
\5. Dawn Of The Planet Of The Apes Weekend $8.5 million, Cume $189.1 million
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One began at 7P with ‘Countryfile’ and it brought in 5.65 million viewers (31.8.0%). Then at 8P, ‘The 2014 Commonwealth Games’ came to a close with over 6.5 million viewers on Sunday night. The closing ceremony to the Glasgow event scored 6.77 million viewers (34.2%) at 9P.
ITV at 7P had ‘Catchphrase’ and it pulled in 2.73 million viewers (14.1%). At 8P, a rerun of ‘Foyle’s War’ brought in 2.17 million viewers (10.2%).
BBC Two at 8P, ‘Dragons’ Den’ was seen by 2.39 million viewers (11.6%). It was followed at 9P by a rerun of ‘The Thirteenth Tale’ with 912,000 (4.3%).
Channel 4 at 8P had ‘The Mill’ and it drew 1.27 million viewers (6.2%). It was followed at 9P by ‘Child Genius’ with 1.08 million viewers (4.9%).
Channel 5 at 9P had another installment of ‘Big Brother’ and it drew 1.05 million viewers (4.8%).
BBC Three at 10P had FOX’s ‘Family Guy’ and it amused 981,000 viewers (5.0%) and at 1030P, 1.07 million viewers (6.2%) watched another episode of ‘Family Guy’.
Seven won again on Sunday with a 27.2% share in a close evening of television. #2 tied for the top newscast of the evening as ‘Seven News Sunday’ had 1,269,000 viewers, the same as ‘Nine News Sunday’. It is not often two program have the exact audience. #4 was ‘Sunday Night’ with 1,099,000 viewers. #5 was ‘The X Factor’ with 1,035,000 viewers.
Nine with 26.6% share finished second but it did have the #1 program, ‘The Block Glasshouse’ which drew 1,377,000 viewers. #2 was ‘Nine News Sunday’ as it tied ‘Seven News Sunday’ with 1,269,000 viewers. #7 was ‘The Voice Kids’ with 816,000 viewers. #9 was ’60 Minutes Late’ with 737,000 viewers.
Ten finished third with 24.7% share but had no programs in the Top Ten.
ABC1 finished fourth with 16.4% share and had three programs in the Top Ten. #6 as ‘Grand Design’ which pulled in 954,000 viewers. #8 was ‘ABC News sunday’ with 779,000 viewers. #10 was ‘Silent Witness’ with 678,000 viewers.
SBS finished fifth with 5.1% share of the available audience.
As you can see, no matter where people were watching television, they were…
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