Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Saturday, August 2, 2014 (Posted 08.03.14)
The Alphabet Network won the evening at the end. At 8P, a rerun of ‘Marvel’s Agents of S.H.I.E.L.D.’ could only muster 1.57 million viewers, a distant second behind CBS. Then at 9P, a new episode of ’20/20′ pulled in 3.63 million sliding into first place in the time slot and building a bit of a lead. But it was at 10P, when another new episode of ’20/20′ drew a strong 4.76 million, the top program of the evening and nailed down first place on Saturday.
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The Tiffany Network began the evening with a bang, at 8P, with a rerun of ’48 Hours’ which drew 3.66 million viewers and took top spot in the time slot. At 8P, a rerun of ‘Hawaii Five-0′, which had just run a few weeks before as a rerun, drew 3.00 million viewers. While this was the third time on the air, a rerun of a rerun drew second spot in its time slot. At 10P, another rerun of ’48 Hours’ pulled in 3.05 million viewers, good for second.
The Peacock Network was lucky to have Murdoch’s Mess on the air on this evening as it allowed a third place finish rather than last. At 8P, ‘Crossbones’ finished with 1.54 million viewers. At 9P, the ‘Crossbones’ finale drew 1.57 million viewers…not much for a finale. At 10P, a rerun of ‘Law & Order:SVU’ could only muster 1.53 million viewers. All in all, it was a horrible evening at 30 Rock.
Murdoch’s Mess finished with one of its lowest totals in history on Saturday with only an average of 992,000 viewers. One should have known it at 8P, as a rerun of ‘Brooklyn Nine-Nine’ drew 980,000 viewers. At 830P, another rerun of ‘Brooklyn Nine-Nine’ drew 1.09 million viewers, the high water mark for the Animal Network of Broadcast on Saturday. At 9P, a rerun of ‘Gang Related’ drew 950,000 viewers. Perhaps they should refigure programming in the summer and bring baseball back rather than placing it on F1 Sports. But then again, they have to protect the extension. There is a complete misunderstanding of the power of baseball.
For The Record
ABC drew 3.319 million viewers for #1 on Saturday. CBS came in with 3.235 million viewers. NBC had 1.549 million viewers. FOX finished with 992,000 viewers, one of the lowest in its history.
Today In TV History
On this day in 1960, Jan & Dean performed “We Go Together” on ‘American Bandstand’.
Weekend Box Office
‘Guardians Of The Galaxy’ opened with a huge $37.8 million Friday and a gigantic $94 million first domestic weekend from 4,080 theaters. That is about a little more than half of what it took to produce. That’s the third biggest opening of the year, behind Captain America: The Winter Soldier ($95 million) and Transformers: Age of Extinction ($100 million).
1. Guardians Of The Galaxy Friday $37.8 million, Weekend $94 million
2. Lucy Week 2 Friday $5.4 million, Weekend $18.3 million, Cume $79.6 million
3. Get On Up Friday $4.9 million, Weekend $14.7 million
4. Hercules Friday $3.1 million, Weekend $10.5 million, Cume $52.1 million
5. Dawn Of The Planet Of The Apes Friday $2.4 million, Weekend $8.5 million, Cume $189.1 million
Is baseball America’s pastime? Nielsenball – http://eepurl.com/0g5xn
The Power of Baseball
The above article points out the power of baseball as a local powerhouse, unlike football that gathers most of their fans via national TV. For the record, here is a look at the power of baseball as a local audience pull and content dominator during the summer, from April through September.
TEAM …. Average TV Audience
Toronto Blue Jays 500,000 viewers/game (per Toronto Sun report)***
New York Yankees 579,120 viewers/game (3.05 rating/game)
New York Mets 350,520 viewers/game (1.82 rating/game)
Detroit Tigers 355,600 viewers/game (7.53 rating/game)
Boston Red Sox 325,120 viewers/game (5.26 rating/game)
San Francisco Giants 264,610 viewers/game (4.13 rating/game)
Philadelphia Phillies 250,000 viewers/game (estimated. No 2014 numbers available.)
St. Louis Cardinals 237,490 viewers/game (7.45 rating/game)
Tampa Bay Rays 226,060 viewers/game (4.87 rating/game)
Cleveland Indians 218,440 viewers/game (6.20 rating/game)
Los Angeles Angels 203,200 viewers/game (1.41 rating/game)
Pittsburgh Pirates 190,500 viewers/game (6.35 rating/game)
Texas Rangers 180,340 viewers/game (2.66 rating/game)
Atlanta Braves 170,180 viewers/game (2.80 rating/game)
Minnesota Twins 165,100 viewers/game (3.72 rating/game)
Baltimore Orioles 157,480 viewers/game (5.58 rating/game)
Kansas City Royals 150,000 viewers/game (5.90 rating/game) (estimated viewers)
Cincinnati Reds 147,320 viewers/game (6.40 rating/game)
Milwaukee Brewers 137,160 viewers/game (5.91 rating/game)
Chicago Cubs 132,080 viewers/game (1.46 rating/game)
Chicago White Sox 124,460 viewers/game (1.39 rating/game)
Washington Nationals 116,840 viewers/game (1.90 rating/game)
Los Angeles Dodgers 101,600 viewers/game (0.74 rating/game)*
Oakland A’s 83,860 viewers/game (1.31 rating/game)
San Diego Padres 81,280 viewers/game (2.96 rating/game)
Houston Astros 22,860 viewers/game (0.39 rating/game)*
Arizona Diamondbacks 100,000 viewers/game (estimated. No 2014 numbers available.)
Seattle Mariners 100,000 viewers/game (estimated. No 2014 numbers available.)
Colorado Rockies 100,000 viewers/game (estimated. No 2014 numbers available.)
Average daily: 5,840,800 viewers/game (estimated)
* Only 30% of HH in LA have Time Warner Cable and thus, access to SportsNetLA.
** Comcast SportsNet Houston isn’t carried by any cable or satellite company other than Comcast. Comcast forced the RSN into bankruptcy last year. The dispute has now spawned additional litigation in State and Federal Courts.
***The Toronto Sun reported 800,000 viewers watched a game on television a few weeks ago. They reported an average of 500,000 viewers per game this season.
NOTE: Viewership in the U.S. is measured by HH=2.54 people. Canada is measured by HH=2 people.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One presented the final evening’s action at the ‘2014 Commonwealth Games’ and averaged 5.37 million viewer, an impressive 28.6% share of the available audience on the evening. It came away with an impressive 8.38 million viewer (39.9%) watching the men’s 4x100m final.
ITV had one of the worst days in its history on Saturday with just a 7.5% all day share. ‘Tipping Point’ was most watched program on the network with 2.53 million viewers and a 13.7% share.
BBC3 at 855P Tom Daley’s diving at the ‘2014 Commonwealth Games’ had 1.76 million viewers (8.8%).
Seven came out on top on Saturday with 27.5% share of the available audience as it had the #1 program in the nation, ‘Seven News Saturday’, the only program to draw over 1 million viewers, as it pulled in 1,006,000 viewers. It was the only program on Seven to finish in the Top Ten.
Ten finished second with 24.4% share. It had three program in the Top Ten including #6, ‘2014 Commonwealth Games’ with 553,000 viewers and #9, ‘Ten Eyewitness News Saturday’ with 488,000 viewers. #10 was a rerun of ‘Megamind’ which drew 457,000 viewers.
Nine finished third with 23.6% share. It had one program in the Top Ten on Saturday as #2 was ‘Nine News Saturday’ with 923,000 viewers.
Then there was ABC1 which finished with five Top Ten Programs, but finished fourth. Go figure. #3 was ‘ABC News Saturday’ with 832,000 viewers; #4, ‘Father Brown’ with 788,000 viewers; #5, a rerun of ‘New Tricks’ with 786,000 viewers; #7, ‘Gardening Australia’ with 526,000 viewers and #8, a rerun of ‘The Doctor Blake Mysteries’ which drew 505,000 viewer.
SBS finished fifth with only 4.3% share.
As you can see, no matter where people were watching television, they were…
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