Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Friday, August 1, 2014 (Posted 08.02.14)
The Tiffany Network with an all rerun evening finished first with three of its biggest programs. At 8P, a rerun of ‘CSI’ brought in 4.57 million viewers. At 8P, in an exciting episode of ‘Hawaii Five-0’ drew 4.39 million viewers as Chin Ho Kelly was grilled about the death of his father. At 9P, the power of Friday, ‘Blue Bloods’ did it again by finishing first in its time slot and #1 on the evening by drawing 5.91 million viewers.
The Peacock Network at 8P brought ‘Running Wild With Bear Grylls’ and drew 2.49 million viewers. At 9P, 30 Rock pulled out its big gun on Friday at 9P with ‘Dateline’ with 5.70 million viewers, tops in its time slot but second on the evening. At 10P, ‘Hannah Anderson: Anatomy of a Kidnapping’ drew 4.53 million viewers.
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The Alphabet Network began on Friday at 8P with a rerun of ‘Shark Tank’ which drew 4.55 million viewers. At 9P, ‘What Would You Do?’ drew 3.52 million viewers. At 10P, ’20/20′ pulled in 4.55 million viewers.
The Animal Network of Broadcast at 8P had a rerun of ‘MasterChef’ which pulled in 1.68 million viewers. At 9P, a rerun of ‘Bones’ drew 1.58 million viewers.
Penn and Teller – Fool Us S01E02 from oliver rutving on Vimeo.
The Little Network That Couldn’t came on strong on Friday. At 8P, a rerun of ‘Masters of Illusion’ pulled in 1.09 million viewers. At 830P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.05 million viewers. At 9P, a rerun of this week’s premiere of ‘Penn & Teller: Fool Us’ drew 1.27 million viewers.
For The Record
CBS with 4.856 million viewers finished #1 on Friday. NBC edged into second with 4.241 million viewers. ABC finished third with 4.208 million viewers. FOX came in fourth with 1.630 million viewers. The CW finished with 1.169 million viewers.
Today In TV History
On this date in 1962, the incredible Aretha Franklin performed “Don’t Cry Baby” and “Try a Little Tenderness” on ‘American Bandstand’.
Sneak Preview of ‘Scorpion’
CBS will air ‘Scorpion’ on Mondays at 9P, followed by ‘NCIS-Los Angeles’ on a new day and time slot. Starring Elyes Gabel and Katharine McPhee, ‘Scorpion’ is about a real-life IT genius Walter O’Brien, who recruits other geniuses to help solve complex problems of the world. The show’s technical hacking sequences will also feature genuine hacker tools and techniques.
‘Guardians Of The Galaxy’ opened with a huge $37.8 million Friday and a gigantic $91.5-$92.3 million first domestic weekend from 4,080 theaters. That is about a little more than half of what it took to produce.
1. Guardians Of The Galaxy Friday $37.8 million, Weekend $92.3 million
2. Lucy Week 2 Friday $5.4 million, Weekend $18.3 million, Cume $79.6 million
3. Get On Up Friday $4.9 million, Weekend $14.7 million
4. Hercules Friday $3.1 million, Weekend $10.5 million, Cume $52.1 million
5. Dawn Of The Planet Of The Apes Friday $2.4 million, Weekend $8.5 million, Cume $189.1 million
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 7P once again had live coverage of the ‘2014 Commonwealth Games’ topped Friday’s ratings with an average audience of 4.66 million viewers (24.1%), peaking with 6.26 million viewers (30.2%) at 945P. At 1045P, the highlights on ‘Tonight at the Games’ drew 1.85 million viewers (15.5%).
ITV at 8P presented ‘The Cruise Ship’ was ITV’s highest-rated show outside of soaps, bringing in 3.57 million viewers (19.1%).At 9P, the evening continued with ‘Doc Martin’ with 2.29 million viewers (11.3%). At 1040P, the late night movie ‘Jaws 2’ was seen by 781,000 viewers (8.9%).
BBC Two at 7P ‘Pembrokeshire: Coastal Lives’ which drew 1.15 million viewers (6.7%). Later, ‘Red Arrows: Inside the Bubble’ drew 1.16 million viewers (6.2%). At 830P, ‘Gardeners’ World’ increased the audience to 1.59 million viewers (7.6%). At 9P, ‘The Secret History of Our Streets’ was seen by 1.43 million viewers (7%). At 10P, the ‘2014 Commonwealth Games’ continued on Two and drew 2.19 million viewers (11.8%).
Channel 4 brought two new shows, first at 9P, ‘Alan Carr’s ‘The Singer Takes It All’ which drew 990,000 viewers (4.9%). It was followed by the return of ‘Last Leg’ which drew 900,000 viewers (5.3%).
Channel 5 had the latest ‘Big Brother’ eviction while 1.15 million viewers (5.8%) watched. Later, Big Brother’s ‘Bit on the Side’ drew 597,000 viewers (4.7%).
BBC Four at 1010P presented ‘The Kings of Rock and Roll’ and it drew an audience of 668,000 viewers (4.4%).
Nine topped all in Australia on Friday with a powerful 29.1% share of the available audience. And once again it was led by the top newscast in the nation, ‘Nine News’ which drew 1,117,000 viewers (139,000 viewers over its main rival) and #2, ‘Nine News 6:30’ with 1,026,000 (72,000 more viewers above it main rival), the only two Top Ten programs which drew over one million viewers on a slow Friday. The always reliable ‘A Current Affair’, which finished #5 with 848,000 viewers put three programs in the Top Ten. #8 ‘Hot Seat’ drew 647,000 viewers.
Seven, with 28.0% share, had three programs in the Top Ten as #3, ‘Seven News’ drew 987,000 viewers; #4, ‘Seven news/Today Tonight’ had 954,000 viewers and #6, ‘Better Homes and Gardens’ with 836,000 viewers.
Ten, with 23.1% share, finished third on Friday, with two programs in the Top Ten. #9 was ‘The Living Room’ with 609,000 viewers and #10, ‘Ten Eyewitness News’ with 586,000 viewers.
ABC1 came in a disappointing fourth with 15.0% share. It had one program in the Top Ten, #7, ‘ABC News’ with 745,000 viewers.
SBS finished fifth with 4.8% share.
As you can see, no matter where people were watching television, they were…
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