Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Thursday, July 31, 2014 (Posted 08.01.14)
CBS and ‘The Big Bang Theory’ was the #1 on Thursday.
CBS
The Tiffany Network had an evening which topped all. With a line-up of reruns beginning at 8P with ‘The Big Bang Theory’, it easily won it time slot with 7.23 million viewers and a 5.3 rating/10 share. At 830P, ‘The Millers’ kept the lead with 5.39 million viewers and a 3.6/6. At 9P, an original episode of ‘Big Brother’ continued with the #1 position in its time slot by delivering 6.195 million viewers and a 4.3/7, all of which was equal to a year ago. At 10P, a rerun of ‘Elementary’, delivered 3.645 million viewers and 2.6/5. ‘Elementary’ is a fans show. It is watched during first run. While it is a superb show, it rarely scores large numbers in reruns. Can’t wait for the new season to begin and we get back in the middle of the two brothers familial battles.
ABC
The Alphabet Network, without ‘Black Box’ can no longer claim Thursday in its crown of victories but it has a terrific anchor on this night. At 8P, a fantasy-themed reality/competition ‘The Quest’ died as it finished in third-place with 2.805 million viewers and a 1.8/3. This was down 33%t from a year-ago episode of ‘Wipeout (2.7/ 5 on 8/01/13). What were the Disney Broadcast Network suits thinking? From superb drama to another jumbled reality show, quality loses out. At 9P, ‘Rookie Blue’ climbed out of the hole and into a second-place position with 4.515 million viewers and a 3.2/5, up 88% over the 830P portion of ‘The Quest’ (1.7/ 3). At 10P, the power of the evening on the network was ‘NY Med’ and a first place 5.455 million viewers and a 3.5/6. This is a Must See TV ON DEMAND. The operation on a young girl who had an unusual problem with a vein in her brain the size of a golf ball was truly amazing. Of importance, every half hour after the disastrous ‘Quest’ disaster at the beginning of the evening, was up in audience delivery. What ended on a high note could have been superb if the suits had a quality program at 8P. Bad suits.
Univision
La Red # 1 hispanos en Estados Unidos, at 8P began with a strong, ‘Mi Corazon es Tuyo’ which delivered a 1.3 A18-49 ratings, good for second it the time slot. At 9P, ‘Lo Que La Vida Me Robo’, again with the second spot in the time slot, delivered an impressive 1.6 A18-49 rating, tops for the network on Thursday. The season finale was a huge draw. At 10P, ‘Que Pobres Tan Ricos’ finished 1st with 1.3 A18-49 ratings. It was quite a night for Univision. Fue una gran noche para Univision.
NBC
The Peacock Network did on Thursday what it always does…fail. At 8P, a rerun of ‘Hollywood Game Night’ finished second in the time slot with million viewers and a 2.7/5. At 9P, it led into now typically poor performance for ‘new’ comedies, first with ‘Welcome to Sweden’ which immediately dropped into third in the time slot with million viewers and a 2.0/3 and at 930P with the even worse, ‘Working the Engels’ which dropped to fourth with million viewers and a 1.5/2. At 10P, ‘Last Comic Standing’ finished the evening with a third-place, million viewers and a 2.4/4, which was up 60% from ‘Working the Engels’. At least the suits at 30 Rock knew it was attempting to pull off a comedy night, filled with smiles except in the middle of its lineup, not too many were laughing, especially the head suits who were looking for the programming suits to invite them to a meet. Should be a ‘pink slip’ meet.
FOX
The Animal Network of Broadcast really had a challenge on an evening which it could have soared. At 8P, the newbie suits began with the return (and rerun) of the drama ‘Sleepy Hollow’, after a long summer’s sleep and it finished in 4th in its time slot with 1.77 million viewers and a 1.5/3. At 9P, the always interesting and exciting ‘Gang Related’ battle up from this dismal lead in to finish in third place in the time slot with 2.27 million viewers and a 1.9/3 in its third to last episode of the summer. For the record, it was equal to the program that ran in this time slot last year as it demolished the 930P entry from the suits at NBC. It is time to give ‘Gang’ some love.
The CW
The Little Network That Couldn’t had one of those nights that makes it obsolete. How can a supposed network that is called a broadcast network pull such miserable numbers. At 8P, ‘The Vampire Diaries’ in a rerun finished on the bottom with viewers and a 0.5/1. Then at 9P, another rerun of ‘The Originals’ did worse with another bottom finish with friends and family and a 0.4/ 1. Note to self: If I am a programmer at this building, I should immediately try to find another job because my career in this business is dependent upon my leaving this disaster.
For The Record
CBS finished #1 with 5.38 million viewers and a 3.8 rating and a 7 share of the available audience on a slow, summer evening. ABC came in second with 4.26 million viewers and a 2.8/5. Univision finished third with 3.484 million viewers and a 1.8/3. NBC came in fourth with 3.16 million viewers and a 2.3/4. FOX finished fifth with 2.02 million viewers and a 1.7/3. Telemundo finished with 1.4 million viewers and an 0.8/1. The CW finished with 598,000 viewers and a 0.4/1, finishing slightly ahead of the closing prayer and the closing test pattern.
Today In TV History
On this day in 1971, ‘The Sonny and Cher Comedy Hour’ debuted on CBS-TV. A summer time fill-in which Merv Griffin convinced CBS head of programming, Fred Silverman, they could be the next big hit. In fact, ‘Sonny & Cher’ became the new hit program on the network. Sonny and Cher opened the show with a medley of “The Beat Goes On”, followed by a monologue featuring banter from their nightclub act. For a look at a classic TV show from that era, take a look at them singing their opening hit in a 1974 show at https://www.youtube.com/watch?v=IYhlpoC12Eg.
Cable TV News
Showtime Premieres ‘Ray Donovan’ Webisodes
Beginning this Sunday, Showtime will launch a series of three webisodes across all platforms for drama ‘Ray Donovan’. Titled “Behind the Fix”, the trio of webisodes will extend the storylines of specific episodes and will show viewers how Lena (Katherine Moennig) and Avi (Steven Bauer) complete tasks for their boss Ray (Liv Schreiber). One of the webisodes will also feature a special appearance by Pooch Hall, who plays Ray’s half-brother Darryl. The webisodes will be available on SHO.com, YouTube, iTunes, SHO Sync, Showtime On Demand and Showtime Anytime immediately following the episodes’ first airings on Showtime on August 3 and 17 and September 14.
Coming Sunday
The magnetic AMC classic series, ‘Hell on Wheels’ reruns this Sunday at 8P in its Fourth season premiere. Starring Anson Mount and Colm Meaney, it is about the construction of the First Transcontinental Railroad across the United States. The series follows the Union Pacific Railroad and its surveyors, laborers, prostitutes, mercenaries, and others who lived, worked and died in the mobile encampment called “Hell on Wheels” that followed the railhead west across the Great Plains. In particular, the story focuses on a former Confederate soldier (played by Anson Mount) who, while working as foreman and chief engineer on the railroad, attempts to track down the Union soldiers who murdered his wife and young son during the American Civil War. It is Must See TV ON DEMAND as it is one of cable’s finest programs. If you liked ‘Deadwood’, you will love ‘Hell on Wheels’.
Digital/Mobile News
Almost Half of Desktop Video Viewers Watched Content on Facebook in June
Roughly 186.9 million Americans watched online content videos in June, per comScore figures, and almost half of them (91.5 million) viewed content on Facebook, the second-largest video content property by unique viewers. The top property was Google Sites, dominated by YouTube, which boasted 153.3 million unique viewers in June. Separately, BrightRoll ranked as the top video ad property when measured by reach, delivering ads to 43.9% of the US population.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 7P again continued ‘2014 Commonwealth Games’ coverage and it topped the ratings again on a quiet Thursday evening, which scored an average 4.50 million viewers (23.5%). For ‘live’ coverage, tap on the above.
ITV at 830P had ‘Harbour Lives’ and it drew a solid 2.18 million viewers (11.2%). At 9P, ‘It’ll Be Alright on the Night’ captured 1.81 million viewers (9.2%).
BBC Two at 8P had ‘Beavers Behaving Badly’ and that is always something that we want to see if there is absolutely nothing else on television as it brought in 1.26 million beaver lovers (6.5%). It was followed at 9P by something completely different, ‘The Honourable Woman’ with 1.32 million viewers (6.6%).
Channel 4 was all over the place in programming on Thursday as at 8P, it presented ‘Amazing Spaces’ and brought in 1.28 million viewers who were interested in that (6.5%). Then at 9P, probably something that did not fit with spaces, ‘Embarrassing Bodies’ pulled in another, and probably different group of 1.14 million viewers (5.8%). While at 10P, perhaps it is easy to suggest an entirely different audience watched the documentary, ‘Kids & Guns’ which 590,000 non-news watchers (3.8%) filled their time with. Perhaps these programming suits should advance their eclectic taste at The CW in America. They don’t seem to understand how to program a network either.
Channel 5 in the meantime at 8P had ‘Born To Kill’ and it attracted 859,000 blood and guts viewers (4.4%). It was followed at 9P by ‘Autopsy: Karen Carpenter’ while staying within its theme with 1.54 million viewers (7.7%). Then at 10P, ‘Big Brother’ had 1.26 million viewers (8.0%). Guess that’s sort of bloody.
Down Under
Seven was #1 in Australia on Thursday but it was Nine which had the top news programs as a separatist rebel soldier mistook them for Ukraine forces and raised his AK47 at the News Nine crew.
Seven came storming back on Thursday evening with 29.5% share of the available audience as it took top honors in Australia. #3 was ‘Seven News’ with 1,010,000 viewers, but finishing behind its main rival, ‘Nine News’ by some 112,000 viewers. #4 was ‘Seven news/Today Tonight’ which had 954,000 viewers, some 72,000 viewers behind its rival, ‘Nine News 6:30’. #6 was ‘Home and Away’ with 813,000 viewers.
Nine finished second with 24.8% share, slightly ahead of Ten on Thursday. But it did have the #1 program and the #1 newscast in Australia on Thursday as ‘Nine News’ delivered 1,122,000 viewers and #2 was ‘Nine News 6:30’ with 1,026,000 viewers. It was the only network with two news programs which delivered over 1 million viewers. #5 was the always steady ‘A Current Affair’ which had 908,000 viewers. #7 was ‘The Block Glasshouse’ which had 781,000 viewers. And finally, #9 was ‘Hot Seat’ with 650,000 viewers. Nine was the only network on Thursday that had five programs in the Top Ten.
Ten finished just a sliver behind Nine with 24.0% share of the audience. It had one program in the Top Ten with #10, ‘Ten Eyewitness News’ which had 606,000 viewers.
ABC1 finished fourth with a bit of an improvement in 24 hours as it moved up with 15.6% share of the available audience. It also had one program in the Top Ten which was #8, ‘ABC News’ which delivered 731,000 viewers.
SBS finished fifth with 6.2% share, an improvement over Wednesday.
As you can see, no matter where people were watching television, they were…
Switching Channels!
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