Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Wednesday, July 30, 2014 (Posted 07.31.14)
The Peacock Network began the evening at 8P with a rerun of ‘America’s Got Talent’ and it pulled in 6.29 million viewers and a second-place 4.1/7. At 9P, an original episode of ‘America’s Got Talent’ led 30 Rock to another midweek overnight victory, with the telecast topping the night with 10.60 million viewers and a 6.5 rating/11 share in households. Comparably, this was right on par with the year-ago evening. Next at 10P on Peacockville was the great new drama, ‘Taxi Brooklyn’, which may have dipped to 5.60 million viewers and a 3.0/5 and finished second behind the time period, but this episode was superb. It is Must See TV ON DEMAND. This is the real deal woven by a master, Luc Beeson. It is the superior program in this time slot, no matter how much CBS tries to hide their overpriced and over hyped Spielberg effort with ‘Extant’.
The Tiffany Network at 8P, ‘Big Brother’ was #1 by 2% with 6.49 million viewers and a 4.2/8, but it dropped by 7% from the 4.5/8 one year earlier. At 9P, a rerun of ‘Criminal Minds’ drew 4.73 million viewers and a 3.1/5. But it was at 10P, where in a move to save face and attempt to bring in bigger numbers for the extremely hyped ‘Extant’ did the network fail to win the night. ‘Extant’ drew 5.91 million viewers and a 4.1/7. It simply has not caught the attention of the nation the hype was leading us all to believe. It is a good thing they still have ‘Big Brother’ on Wednesday’s schedule.
The Alphabet Network had an off-night on Wednesday. At 8P, ‘The Middle’ drew 4.06 million viewers and a 2.9/5 and finished the top program on the network on Wednesday. At 830P, ‘The Goldbergs’ fell behind again with 3.55 million viewers and a 2.5/4. Why Disneyesque execs continue to push this program which constantly drops the audience levels between two good shows is a mystery. At 9P, ‘Modern Family’ boosted the audience back up with 3.60 million viewers and a 2.8/5. At 930P, another rerun of ‘The Middle’ drew 3.28 million viewers and a 2.2/4 as it led into a distant third-place Canadian police procedural, ‘Motive’ which drew 3.50 million viewers and a 2.3/4 at 10P.
The Animal Network of Broadcast at 8P presented, once again, ‘So You Think You Can Dance’ and it dropped 7% week-to-week, with 3.49 million viewers and a 2.6/4 in the household overnights. One year earlier, a 9P edition of ‘Masterchef” was considerably stronger at a 3.8/6. They are not tip toeing through the tulips at Murdochland.
The Little Network That Couldn’t really, really tried on Wednesday. At 8P, in series-premiere, ‘Penn & Teller: Fool Us’ was better than most that this mini-net usually presents as it drew 1.76 million viewers and a 1.3/2. Comparably, this increased from an rerun of ‘Arrow’ one week earlier (0.7/ 1 on July 23) by 86% and on the year-ago evening (0.8/ 2 on 7/31/13) by 62%. That is a victory in anyones accounting book. Next on The CW at 9P was a rerun of ‘The 100’ and it just could not draw, even with this lead as it pulled in 550,000 viewers and a 0.4/1 (#5). Love ‘Penn & Teller’. Not so much for ‘The 100’.
For The Record
NBC finished #1 on Wednesday with 7.50 million viewers and a 4.5/8. CBS came in second with 5.71 million viewers and a 3.8/7. ABC finished third with a 3.58 million viewers and a 2.5/4. FOX came in fourth with 3.49 million viewers and a 2.6/4. Univision finished with 3.28 million viewers and a 1.7/3. Telemundo finished with 1.6 million viewers and a 0.8.1. The CW came in with 1.15 million viewers and a 0.9/2.
Today In TV History
On this date in 1971, the smooth Lou Rawls performed “A Natural Man” on ‘American Bandstand’. For a look at him singing, in concert, this song, go to: https://www.youtube.com/watch?v=0GywC8EOtCs.
Broadcast TV News
CW’s ‘The Flash’ Sneak Preview
Not since ‘Lois & Clark’ has a superhero program been more anticipated. For a look at ‘The Flash’, check it out.
Cable TV News
Wednesday Cable TV Top Ten Programs
#1 SYFY Original Movie SYFY 3.870 million viewers @ 9P ‘Sharknado 2’
#2 Duck Dynasty AEN 3.450 million viewers @ 10P
#3 American Pickers HIST 2.967 million viewers @ 9P
#4 Suits USA 2.805 million viewers @ 9P
#5 The Big Bang Theory TBS 2.588 million viewers @ 1030P
#6 The Big Bang Theory TBS 2.495 million viewers @ 10P
#7 Law & Order: SVU USA 2.405 million viewers @ 8P
#8 The Big Bang Theory TBSC 2.336 million viewers @ 930P
#9 American Dad ADSM 2.014 million viewers @ 10P
#10 American Dad ADSM 1.993 million viewers @ 1030P
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC2’s three-part history documentary of ‘The Stuarts’ got underway with 1.3 million viewers, down on the channel’s audience for ‘The Plantagenets’ earlier this year.
BBC One at 7P continued the ‘2014 Commonwealth Games’ and the coverage topped the ratings overall with 3.82 million viewers (20.4%).
On BBC Two, Britain’s Flying Past brought in 966k (5.6%) at 7pm, followed by The Stuarts with 1.31m (7.1%) at 8pm and 15 Billion Pound Railway with 2.17m (10.8%) at 9pm.
ITV began at 8P with ‘All-Star Mr & Mrs’ and it had the second largest audience of the evening with 3.24 million viewers (16.4%). At 9P, a rerun of Trevor McDonald’s ‘Inside Death Row’ fell to 1.71 million viewers (8.5%).
Channel 4 at 8P had ‘This Old Thing’ and began with 748,000 viewers (4.0%). At 9P, ‘One Born Every Minute’ brought in 1.24 million viewers (6.2%). At 10P, ‘The Mimic’ fell to 410,000 viewers (2.3%).
Channel 5 at 8P had ‘Emergency Bikers’ that brought in 665,000 viewers (3.6%). It was followed at 9P by ‘Caught on Camera’ with 940,000 viewers (4.7%). At 10P, ‘Big Brother’ came in with the top show on the channel and drew a bit more than yesterday, 1.25 million viewer (7.5%).
Ten does it again. Coming out of nowhere it continues to surprise as it finished first with a 29.6% share of the available audience on Wednesday in Australia. It’s top program was #8 ‘Offspring’ which pulled in 847,000 viewers.
Seven was second with 28.6% share as it had #2, ‘Seven News’ with 1,122,000 viewers. #4, ‘Seven News/Today Tonight’ came in with 1,023,000 viewers. #6 was ‘The X-Factor’ and it came in with 914,000 viewers and #7 was ‘Home and Away’ with 866,000 viewers.
Nine was third with 23.7% share on Wednesday but it did have the #1 program and the #1 newscast as ‘Nine News’ drew 1,152,000 viewers, 30,000 viewers larger than its main rival, ‘Seven News’. #3 was ‘Nine News 6:30’ with 1,087,000 viewers. #5 was ‘A Current Affair’ which drew 948,000 viewers and #9 was ‘The Block Glasshouse’ which drew 813,000 viewers.
ABC1 finished fourth with a disappointing 14.0% share as it had only one program in the Top Ten. That was #10, ‘ABC News’ which finished with 792,000 viewers.
SBS came in fifth with 4.0% share.
Thursday Overnight Australian TV Results
Seven came storming back on Thursday evening with 29.5% share of the available audience as it took top honors in Australia. #3 was ‘Seven News’ with 1,010,000 viewers, but finishing behind its main rival, ‘Nine News’ by some 112,000 viewers. #4 was ‘Seven news/Today Tonight’ which had 954,000 viewers, some 72,000 viewers behind its rival, ‘Nine News 6:30’. #6 was ‘Home and Away’ with 813,000 viewers.
Nine finished second with 24.8% share, slightly ahead of Ten on Thursday. But it did have the #1 program and the #1 newscast in Australia on Thursday as ‘Nine News’ delivered 1,122,000 viewers and #2 was ‘Nine News 6:30’ with 1,026,000 viewers. It was the only network with two news programs which delivered over 1 million viewers. #5 was the always steady ‘A Current Affair’ which had 908,000 viewers. #7 was ‘The Block Glasshouse’ which had 781,000 viewers. And finally, #9 was ‘Hot Seat’ with 650,000 viewers. Nine was the only network on Thursday that had five programs in the Top Ten.
Ten finished just a sliver behind Nine with 24.0% share of the audience. It had one program in the Top Ten with #10, ‘Ten Eyewitness News’ which had 606,000 viewers.
ABC1 finished fourth with a bit of an improvement in 24 hours as it moved up with 15.6% share of the available audience. It also had one program in the Top Ten which was #8, ‘ABC News’ which delivered 731,000 viewers.
SBS finished fifth with 6.2% share, an improvement over Wednesday.
As you can see, no matter where people were watching television, they were…
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