Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Tuesday, July 29, 2014 (Posted 07.30.14)
NBC and ‘America’s Got Talent’ were #1 on Tuesday.
NBC
The Peacock Network had stuff flying all evening long as reality and talent took center stage in the middle of the summer. At 8P, culinary reality/competition ‘Food Fighters’ came in second in its time period with 4.77 million viewers and a 2.9/5. Then at 9P, ‘America’s Got Talent’ led 30 Rock to another Tuesday victory, with this summer’s top-rated series at a dominant 10.52 million viewers and a 6.4 rating/11 share in households, peaking in the 10P half-hour at a 6.6/11. Comparably, this was 8% above the 5.9/10 on the year-ago evening.
CBS
The Tiffany Network with its rerun special on Tuesday as at 8P, ‘NCIS’, in a rehash of their entire season presented with another rerun and drew 8.28 million viewers and a 5.5/10. At 9P, another rerun of the Afganastan arc on ‘NCIS: Los Angeles’ drew 6.41 million viewers and a 4.3/7. Hey! Dekes needs his Maypo. At 10P, yet another rerun of ‘Person of Interest’ drew 4.48 million viewers and a 3.1/5. With ‘NCIS: LA’ moving to Monday at 10P to face NBC’s ‘The Blacklist’ and ABC’s classic, ‘Castle’, will be fantastic. Comeon, Buffer. Let’s get ready to rumble.
ABC
The Alphabet Network presented at America at 8P with two more hours of ‘Extreme Weight Loss’ and few cared by drawing 3.70 million viewers and a 2.7/5, which was 10% below the 3.0/5 on the year-ago evening. That led into a last-place at 10P, the finale of ‘Celebrity Wife Swap’ which drew 2.80 million viewers and a 2.0/3. The suits at the Disney Broadcast Network simply can’t pull themselves away from a wave of reality or sleazy drama. Time to go back to school. Nobody cares about your stuff, Mouseketeers.
FOX
The Animal Network of Broadcast in what could be an historically low-rated Tuesday with its total rerun line-up of comedies, nearly finished last as at 8P, ‘Family Guy’ drew 1.75 million viewers and a 1.3/2 as at 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 1.15 million viewers and a 0.9/2. At 9P, a rerun of ‘New Girl’ drew 1.03 million viewers and a 0.7/1 and at 930P, a rerun of ‘The Mindy Project’ drew 1.13 million viewers and a 0.7/1. Hey, Murdoch! LA’s suits have a problem.
The CW
The Little Network That Couldn’t capped off the night at 8P with reruns of ‘Arrow’ which drew 950,000 viewers and a 0.6/1 and at 9P, another rerun of ‘Supernatural’ pulled even less with 640,000’viewers and a 0.5/1.
Late Night
‘The Tonight Show Starring Jimmy Fallon’ finished Tuesday with 2.8/7. Jimmy Kimmel on ABC and David Letterman on CBS were tied at a 1.7/4. Seth Meyers on NBC drew 1.2/4. ‘Nightline’ on ABC had 1.1/3. Craig Ferguson on CBS 0.9/3. ‘Last Call with Carson Daly’ closed with a 0.7/3.
For The Record
NBC finished #1 on Tuesday with 8.601 million viewers and a 5.2 rating and a 9 share of the available audience. CBS came in second with 6.387 million viewers and a 4.3/7. ABC finished with 3.408 million viewers and a 2.5/4. Univision finished with 3.328 million viewers. FOX came in with 1.265 million viewers and a 0.9/1. The CW had 794,000 viewers and a 0.5/1.
Today In TV History
On this date in 1889, Vladimir Zworykin, called the “Father of Television” was born in Russia. He invented the iconoscope.
Cable TV News
‘Major Crimes’ on TNT was #1 on cable last week.
Top Twenty Cable Program For Last Week
#1 TNT ‘Major Crimes’ 5.56 million viewers
#2 VH1 ‘Love & Hip-Hop Atlanta 2’ 3.93 million viewers
#3 TNT ‘Rizzoli & Isles’ 5.23 million viewers
#4 TNT ‘The Last Ship’ 4.36 million viewers
#5 HBO ‘True Blood’ 3.38 million
#6 USA ‘Suits’ 2.70 million viewers
#7 VH1 ‘Hit the Floor’ 2.41 million viewers
#8 FX ‘The Strain’ 2.30 million viewers
#9 USA ‘Covert Affairs’ 1.70 million viewers
#10 USA ‘Rush’ 1.64 million viewers
#10 Lifetime ‘Project Runway’ 1.64 million viewers
#12 USA ‘Satisfaction’ 1.59 million viewers
#12 HBO ‘The Leftovers’ 1.59 million total viewers
#14 FX ‘Tyrant’ 1.50 million viewers
#15 USA ‘Graceland’ 1.46 million viewers
#16 Showtime ‘Ray Donovan’ 1.38 million
#17 FX ‘The Bridge” 1.29 million viewers
#18 Showtime ‘Masters of Sex’ 838,000
#19 FX ‘Married’ 811,000 viewers
#20 Lifetime ‘The Lottery’ 721,000 viewers
TNT’s ‘Rizzoli & Isles’ was #1 on cable on Tuesday
Tuesday Night Top Ten Cable Programs
#1 Rizzoli & Isles TNT 4.768 million viewers @ 9P
#2 Haves And Have Nots OWN 3.490 million viewers @ 9P
#3 The O’Reilly Factor FOXNC 3.075 million viewers @ 8P
#4 Perception TNT 2.794 million viewers @ 1001P
#5 Deadliest Catch DISC 2.747 million viewers @ 9P
#6 Big Bang Theory TBSC 2.645 million viewers @ 930P
#7 American Dad ADSM 2.544 million viewers @ 1030P
#8 Big Bang Theory TBSC 2.475 million viewers @ 9P
#9 American Dad ADSM 2.338 million viewers @ 10P
#10 Big Bang Theory TBSC 2.303 million viewers @ 830P
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Lithuania, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Greece, Turkey, Armenia, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, Mozambique, South Africa, Argentina, Chile, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, the Dominican Republic and Puerto Rico. We are thankful to all of you with more than 10000 views.
Across The Pond
BBC One and the ‘2014 Commonwealth Games’ finished #1 in the UK on Tuesday.
BBC One at 7P presented the ‘2014 Commonwealth Games’ coverage continued to win the ratings outside soaps as latest evening’s live coverage averaged 4.11 million (21.1%).
ITV at 8P came in at 8PO with ‘Love Your Garden’ and against all the sweat in Glasgow, it appealed to 2.26 million viewers (11.3%). At 9P, it was followed by a rerun of ’56 Up’ with 1.88 million viewers (9.1%). At 1045P, ‘Diamond Geezers and Gold Dealers’ could only muster 973,000 viewers (8.7%).
BBC Two began at 7P with ‘Coast’ and it had a substantial 1.48 million watching (8.3%). At 930P, a rerun of ‘The Sarah Millican Television Program’ finished the evening with 1.32 million viewers (6.4%).
Channel 4 at 8P led off the evening with ‘Fill Your House for Free’ and it drew a modest 777,000 viewers (3.9%). It was followed at 9P with ‘Undercover Boss’ with 1.30 million viewers (6.3%). At 10P, ‘Utopia’s’ latest episode dropped badly to an extremely low 378,000 viewers (2.3%). Bye-bye Utop.
Channel 5 8P had ‘Dog Rescuers’ and it pulled in 991,000 viewers (5.0%). At 9P, CBS’ ‘CSI’ brought in 1.03 million viewers (5.0%). Then at 10P, ‘Big Brother’ continued with its normal 1.11 million viewers (6.6%).
BBC Three presented FOX’s ‘Family Guy’ drew 814,000 viewers (9.2%).
MTV at 10P had ‘Geordie Shore’ and drew 473,000 viewers (2.8%).
Down Under
Nine, led by ‘Nine News’ was #1 in Australia on Tuesday.
Nine network won Tuesday in Australia with a share of 29.9%. #1 program and top newscast of the evening was ‘Nine News’ with 1.14 million viewers. Next for Nine was #4, ‘The Block’ which pulled in 1.00 million viewers on this relatively slow television evening. #6, ‘ACA’ drew 989,000 viewers. #7, ‘Hamish & Andy’s Gap Year South America’ drew 987,000 viewers.
Seven, finishing second with 26.9% share, had four programs in the Top Ten on Tuesday as #2 ‘The X Factor’ pulled in 1.11 million viewers and won its time slot. Next was #3, ‘Seven News’ which had 1.08 million viewers. #5 was ‘Home and Away’ with 992,000 viewers. Finally, #9 was ‘Winners and Losers’ which finished with 768,000 viewers.
Ten, which finished third with 23.7% share had on program in the Top Ten as #10 at 930P coverage of ‘Glasgow Live’ brought in 675,000 viewers.
ABC1 came in fourth with 14.1% share and had one program in the Top Ten as #8 ‘ABC News’ came in with 818,000 viewers.
SBS finished 5th with 5.5% share of the available audience
In early morning results in Australia, ‘The Morning Show’ was #1 with 145,000 viewers as ‘Mornings’ pulled in 121,000 viewers and
‘Studio 10’ drew 62,000 viewers.
As you can see, no matter where people were watching television, they were…
Switching Channels!
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76.
Thank you for allowing us to surpass 30,000 views at Google+ Sophis1234.
Catch up with the latest edition of Media Notes Canonical at: http://www.cnasophis.com/mobile-connected-tvs-help-drive-video-consumption/
Media Notes Briefs can be found at http://sophis1234.tumblr.com
New This Week: Connected Consumers Equal Business Success – http://eepurl.com/XT6m5
Weekly Retail Media Notes. This week: Bringing the Las Vegas and/or High Point Markets Into Their Homes. http://bit.ly/1nBgdd4
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
OVERTHESHOULDERMEDIA 