Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Monday, July 28, 2014 (Posted 07.29.14)
ABC and ‘The Bachelorette’ finale were #1 on Monday.
ABC
The Alphabet Network began at 8P with the season finale of ‘Bachelorette’ and it drew 7.50 million viewers and had a 5.9 rating/10 share. At 10P it was followed by reunion ‘The Bachelorette: After the Final Rose’. always a wistful event glommed on to by the 7.90 million viewers and a 6.1/10 that suffer through the pains and arrows of a poor, troubled and lonely woman in search of the right, Mr. Right, who in the long run never turns out to be the guy of her dreams and we are then onto the next. This episode of ‘The Bachelorette’ dipped 12% from the year-ago season-ender (6.7/11 on 8/05/13), which translated into 8.94 million viewers. So sad. See you next year, poor lonely woman in search of Mr. Right who never comes around and becomes the man of her dreams.
NBC
The Peacock Network had the series-premiere at 8P of a reality hour ‘Running Wild with Bear Grylls’ and it finished in fourth-place drawing 4.60 million viewers and a 2.6/4, which was 13% above the year-ago launch of ‘Get Out Alive with Bear Grylls’ (2.3/ 4 at 9P. out of ‘American Ninja Warrior’ on 7/29/13). At 9P, ‘American Ninja Warrior’ delivered 5.80 million viewers and a 3.2/5, which matched its season high. Maybe 30 Rock has found its notch. If you can’t produce quality drama, lean in on reality.
CBS
The Tiffany Network at 8P ran a rerun of ‘2 Broke Girls’ which drew 4.09 million viewers and a 3.0/5. At 830P, a rerun of ‘Mom’ pulled in 3.94 million viewers and a 3.0/5. At 9P, a rerun of ‘Mike & Molly’ drew 4.74 million viewers and a 3.5/6. And at 930P, a rerun of ‘Two and a Half Men’ delivered 4.24 million viewers and a 3.1/5. At 10P, an actually original episode of something ran on CBS and this time it was a tired ‘Under the Dome’ which finished with a second-place 6.57 million viewers and a 4.2/7. Comparably, that was 11% below the 4.7/8 one week earlier and 42% below the 7.2/12 on the year-ago. Opps. There is some extra coffee being sipped by the suits in charge this day at Black Rock.
FOX
The Animal Network of Broadcast at 8P had ‘MasterChef’ and it drew 5.56 million viewers and a 3.9/6. Then the Murdoch suits presented at 9P week two of the new season of ‘Hotel Hell’ with that lovable guy who throws cleavers at potential chefs and it drew insult ladened 4.09 million viewers and a 2.5/4. It was 36 percent below lead-in him performing on ‘MasterChef. Both were equal to one week earlier. Let’s just call it the Gordon Ramsay Night of Delight. Anger management, anyone?
The CW
The Little Network That Couldn’t tried by delivering a special from 8-10P, the ‘2014 Young Hollywood Awards’ and it flopped with 783,000 viewers and a 0.6/1. How about this, suits at WB/CBS…try glomming onto the older adolescents of the Disney Channel and coax them into viewing more drivel than one can possibly imagine and wrap it with a bow of ‘Young Hollywood Is Here’. Does that meet your freakish demo? To wit: audiences are built on numbers, not on slices of a pie. You want the whole pie. Come up with something more than 17 1/2 year olds would like to see and you may get an audience.
For The Record
ABC powered to #1 on Monday as it drew 7.66 million viewers and a 5.9 rating and a 10 share. NBC was next with 5.37 million viewers and a 3.0/5. CBS came in third with 5.02 million viewers and a 3.5/6. FOX finished next with 4.82 million viewers and a 3.2/5. USA Network had 4.318 million viewers for fifth place on Monday. TNT finished sixth with 3.596 million viewers, with the top cable program, ‘Major Crimes’ which did 5.846 million viewers at 9P, making it the #4 on the evening, ahead of anything FOX, The CW or NBC offered. Univision finished with 3.36 million viewers and a 1.7/3. Telemundo finished with 1.4 million viewers and an 0.8/1. The CW finished with 783,000 viewers and a 0.6/1/
Today In TV History
On this date in 1957, the incomparable Jack Paar began hosting the ‘Tonight’ show on NBC-TV, succeeding Steve Allen. The name of the show was changed to ‘The Jack Paar Show;. Paar was host for five years. Then came ‘Johnny’. To see the very first short intro,
Mobile/Digital News
Fox Sports Digital and Sporting News Media agree to share content and traffic across their top sports properties, including FoxSports.com, SportingNews.com and Goal.com The partnership’s projected reach is expected to be a minimum of 55 million digital sports fans in the U.S. every month.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One and the ‘2014 Commonwealth Games’ were #1 again on Monday in the UK.
BBC One brought yet another day of competition from the ‘2014 Commonwealth Games’ as at 7P the coverage topped the ratings on Monday evening with 4.12 million sports viewers (20.4%).
ITV didn’t have any games on Monday but at 8P it did have ‘Countrywise’ which was the second most third most popular fare on television on Monday as it appealed to 2.56 million viewers (12.6%). At 9P it was followed by the second most popular show on Monday, ‘Long Lost Family’ which provided 4.04 million viewers (18.8%) a safe haven for the evening.
Channel 4 brought everyone to attention at 9P when the ‘Royal Marines Commando School’ snapped into action with 1.97 million British jarhead enthusiasts watched (9.2%). At 10P, something a bit different was presented as ‘Kitchen Nightmares’ freaked out the 616,000 who watched (3.8%).
BBC Two at 730P had ‘University Challenge’ as 1.71 million quizzical viewers (8.8%) took it all in. While at 830P, ‘Food and Drink’ brought in 1.18 million hungry and thirsty folks (5.6%). Then at 9P, everything got serious over at Two as ‘Children of Syria’ was seen by 536,000 (2.5%). Apparently, not too many curious serious at that hour on Two.
Channel 5 at 8P had ‘Police Interceptors’ and it sirened only 736,000 viewers (3.5%). At 9P, ‘Blinging Up Baby’ presented an opportunity for 1.11 million very strange viewers (5.2%) to have a look at excess. At 10P, the big gun came out as ‘Big Brother’ continued it journey into nothingness with 1.17 million curious viewers (7.3%). Take a look at this program lineup. Does that tell you something about the tabloid mentality of 5 or what? OK. Sell to the masses and eat with the classes.
E4 at 9P had The CW’s ‘The 100’ and it pulled in an amazing 829,000 viewers (3.9%).
BBC Three at 10P had the Tulisa Contostavlos’s ‘Tulisa: The Price of Fame’ documentary and it attracted 615,000 viewers (3.8%).
Down Under
And the winner is….Network Ten and ‘MasterChef’ as both clearly were #1 on Monday in Australia.
Ten wins on Monday as it drew a whopping 35.2% share of the available audience in Australia. With the #1 show, ‘MasterChef Australia’ pulling in 1,703,000 viewers for the last show of the season, there was little doubt. It peaked at 2.47 million nationally. The #2 program was ‘MasterChef Australia-Finale Night’ which pulled in 1,654,000 viewers. With those monster numbers leading off the Top Ten, no other network had a chance to finish on top.
Seven finished second with 22.4% share. Its top show was #5, ‘Seven News’ which finished 38,000 viewers behind its main rival, ‘Nine News 6:30’ as it delivered only 1,115,000 viewers. #6 was ‘Seven News/Today Tonight’ with 1,026,000 viewers, a whopping 155,000 viewers behind it main competition, ‘Nine News’. #9 was ‘Home and Away’ which drew only 873,000 viewers.
Nine with 21.5% share finished third. It had #3, ‘Nine News 6:30’ which finished as the top newscast of the evening in Australia with 1,181,000 viewers. #4 was ‘Nine News’ with 1,153,000 viewers. #7 was ‘The Block Glasshouse’ which drew a bit of a disappointing 926,000 viewers. Then at #8, the always steady, A Current Affair’ drew its usual 910,000 viewers.
ABC1 with 17.2% share came in fourth. It had one Top Ten program on the evening as #10 was ‘ABC News’ which drew 846,000 viewers.
SBS had a 3.8% share of the available audience. Any lower and the test pattern will be beating this network.
As you can see, no matter where people were watching television, they were…
Switching Channels!
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