Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Wednesday, 07.23.14 (Posted 07.24.14)
The Tiffany Network had a stellar evening by finished #1 on Thursday. At 8P, a rerun of ‘The Big Bang Theory’, the leading comedy in the world, drew 7.07 million viewers, the top show of the evening at Black Rock and on all of television. At 830P, a rerun of ‘The Millers’ drew 5.37 million viewers. At 9P, ‘Big Brother’ drew 6.40 million viewers for this original program in a sea of CBS reruns. At 10P, a rerun of ‘Elementary’ drew 3.70 million viewers.
The Alphabet Network finished second but had a strong night. At 8P, the superb ‘Black Box’ drew 3.77 million viewers. At 9P, the season finale of the ‘Black Box’ drew 3.785 million viewers, good for second place in its time slot, a great accomplishment for this series. It was up 3% by drawing its biggest audience in 5 weeks. Understand, this series was one of the best on television this season. And it is a credit to the suits at the Disney Broadcast Network that put something this serious on television. It is absolutely Must See TV ON DEMAND. At 10P, a perfect fit with ‘Black Box’ was ‘NY Med’, a superb program that deals with real medical issues, right now, building on its lead-in drew 4.895 million viewers. It finished as the most-watched TV show in the time period for the 5th week running. Again, this is Must See TV ON DEMAND. This was a great evening of original, quality programs. A huge shout out to ABC.
While ABC was giving us great original programming, The Animal Network of Broadcast was giving us the season finale of ‘Hell’s Kitchen’. It drew 5.015 million viewers. An example of Anger Management, this is not. An example of quality television, this is not. But at 8P, Murdoch’s Broadcast Network brought us ‘Gang Related’, one of the unique programs on summer television this year. While it drew a mere 2.56 million viewers, less than half of its lead-in, it is worthy of viewing. Take a look ON DEMAND. It is a unique look.
The Peacock Network began the evening at 8P with ‘Hollywood Game Night’ and it drew 4.045 million viewers with a fun show that is reminiscent of early television game show fun. It was the top show of the evening at 30 Rock. At 9P, ‘Welcome To Sweden’ fell on its snow shoes with only 2.94 million viewers. At 930P, ‘Working the Engels’ flopped further with only 2.25 million bothering to watch. At 10P, ‘Last Comic Standing’ brought in 3.375 million viewers, jumping up over a million viewers.
The Little Network That Couldn’t absolutely didn’t on Thursday. It could barely be called a network when you draw a hair above a half million viewers on average. At 8P, ‘The Vampire Diaries’ had 499,000 friends and family gather as this rerun just didn’t have the ability to draw anyone outside of this circle. At 9P, a rerun of ‘The Originals’ got over the hump with 526,000 viewers. Yikes!
For The Record
CBS finished #1 on Thursday with 5.44 million viewers. ABC came in second with 4.15 million viewers. FOX finished third with 3.78 million viewers. NBC finished with 3.34 million viewers. The CW managed to have 510,000 viewers watch their channel.
Today In TV History
On this date in 1939, in New York, W2XBS TV presented the first musical comedy on TV. The show was ‘Topsy and Eva’. The Duncan Sisters were an American vaudeville duo who became popular in the 1920s with their act Topsy and Eva.
Global Confidence Climbing
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007, according to consumer confidence findings from Nielsen. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters. The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.
Regionally, North America (103) and Europe (77) reported consumer confidence increases of three and two points, respectively, from the first quarter. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. Confidence declined in the Latin America (90) and Middle East/Africa regions (93), dropping three points and one point, respectively. In the world’s biggest economies, consumer confidence increased six points in the U.S. (104), remained flat in China (111), declined eight points in Japan (73), declined three points in Germany (96), increased one point in France and increased three points in the U.K from the first quarter. “Buoyant increases across confidence metrics in North America and steady gains within parts of Europe strike a positive note with regard to economic recovery in mature markets,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “The key to continued sustained economic expansion, however, will be further strengthening of the job market, which is vital for increased consumer spending.”
‘LUCY’ Tops There Mid-day Friday At The Box Office.
Another hit by writer/director Luc Besson, ‘Lucy’, playing in 3,172 theaters and starring Scarlett Johansson is targeting a $12 Million to $14 Million opening today and a $32-$35 Million weekend start as it is an easy #1. That includes $2.746 Million from 2,386 Thursday late shows (following an early AMC theaters reporting glitch). Pic is outmuscling #2 Paramount/MGM’s ‘Hercules’ (opening at 3,590 theaters including IMAX). Complete up-to-date box office for the weekend will be posted here. For a look at the amazing trailer, go to: https://www.youtube.com/watch?v=MVt32qoyhi0
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Top Ten Programs (English) On Canadian TV July 7-13, 2013
#1 FIFA World Cup CBC 3.410 million viewers
#2 Amazing Race Canada 2 CTV 2.764 million viewers
#3 Extant Global 2.340 million viewers
#4 MasterChef CTV 2.229 million viewers
#5 Under The Dome Global 2.075 million viewers
#6 FIFA World Cup-Post CBC 2.031 million viewers
#7 The Big Bang Theory CTV 1.709 million viewers
#8 Rookie Blue Global 1.585 million viewers
#9 CTV Evening News CTV 1.523 million viewers
#10 24:Live Another Day Global 1.429 million viewers
Top Ten Programs (French) On Canadian TV Du Juillet 7 au Juillet 13
#1 Juste pour rire TVA 1.178 million viewers
#2 Chefs, Les SRC 975,000 viewers
#3 FIFA 2014 SRC 850,000 viewers
#4 LOL 🙂 TVA 782,000 viewers
#5 TVA Nouvellas TVA 734,000 viewers
#6 Viens-tu faire un tour?SRS 694,000 viewers
#7 Roue de fortune chez vous! TVA 664,000 viewers
#8 Sucré Salé TVA 632,000 viewers
#9 Petite séduction SRC 630,000 viewers
#10 Dimanche à Hollywood TVA 622,000 viewers
‘SCREEN STACKING’ THE NEW REALITY
“Brands must adopt a more integrated online approach”
More than one-third of Canadians (34%) use multiple devices when watching TV, although that is below the global average of 41%, according to the new Connected Life study from global research consultancy TNS, according to Chris Powell (071614) in Marketingmag.ca. Approximately 72% of Canadians still watch TV daily, compared with 75% globally, but the study says the practice of multi-tasking is becoming increasingly common.
The average Canadian now owns four digital devices – trailing Australian, German and U.K. respondents, who own five – which is a major contributor to multi-tasking activity. Berkeley Scott, managing director Canada West and vice-president of digital and mobile media at TNS, said that the so-called “screen stacking” phenomenon poses a significant challenge for advertisers. “To engage customers in this new digital advertising era, brands must adopt a more integrated online approach,” said Scott.
TIMING IS EVERYTHING
The study hints that the best time to reach consumers via TV advertising is dinnertime, when 76% of TV viewers are not engaged with another screen. It also says there is a time and media channel for every brand. In the U.K., for example, radio remains a key channel for 21% of internet users in the morning, while PC usage in Finland peaks at between 24-40% in the afternoon. The study found that TV viewers are engaged in a wide range of second-screen activities, ranging from consuming news and entertainment (11%) to social activity (11%) and shopping (7%).
Nearly 85% of Canadians now view online video weekly, with 24% doing so on a daily basis. The online viewing phenomenon is most pronounced in mainland China and Singapore, where the rising popularity of super-sized smartphones – also known as “phablets” – has led to 33% watching online video content daily. The rapid rise of online video viewing is reflected by the rise of on-demand services such as BBC iPlayer, Hulu and HBO GO, which allow users to access premium content wherever they are.
The study said that Western markets are being “left behind” in the adoption of new technologies, with a “high percentage” of internet users in Asia already using wearable technology such as Google Glass and smartwatches. The adoption is being powered by mobile, the study said. The Connected Life findings are based on interviews with 55,000 internet users around the world.
Across The Pond
BBC One and its coverage at 7P of the ‘2014 Commonwealth Games’ topped Thursday’s ratings outside soaps, as the first evening of action brought in an average of 3.63 million viewers (20.5%), peaking at 4.34 million viewers (23.3%) at 9P.
ITV, to compete with the games, at 830P brought ‘Harbour Lives’ and it was seen by 2.16 million viewers (12.1%). While at 9P, ‘Diamond Geezers and Gold Dealers’ not only had the best title for a show this season but had 2.36 million viewers (12.3%) watching it.
Channel 4 at 8P presented ‘Amazing Spaces: Shed of the Year’ and it brought in 1.62 million viewers (9.2%). At 9P, ‘Embarrassing Bodies’ dropped a bit to 1.06 million viewers (5.5%).
BBC Two at 8P brought us ‘Natural World’ and for those of us who like a quite evening reading National Geographic, it appealed to 1.25 million of us (7.1%). It was followed at 9P by the acclaimed, ‘The Honourable Woman’ which boosted Two’s audience with 1.49 million viewers (7.8%).
Channel 5 at 9P had ‘Autopsy: The Last Hours of Michael Hutchence’ and it brought in 1.15 million viewers (6.0%). At 10P, ‘Big Brother’ continued with 1.14 million viewers (7.1%).
BBC Three at 1135P had ‘Family Guy’ and it drew 782,000 viewers (9.1%).
It is not often you can say this but Ten championed to the top of the heap on Thursday evening as it drew an impressive 31.4% share of the available audience in prime time. It had the #1 program in the nation as ‘MasterChef Australia’ jumped ahead of all the other programming with 1,171,000 viewers. #6 on the evening was the ‘2014 Commonwealth Games Day 1 from Glasgow LIVE’ which drew 911,000 viewers. #7 was ‘MasterChef Australia-Master Class’ which drew 883,000 viewers.
Nine came in second with 24.0% share as #2 program was ‘Nine News’ which led all newscasts in the nation with 1,151,000 viewers, finishing 86,000 ahead of its main competition, ‘Seven News’. #3 on the evening was ‘Nine News 6:30’ which finished with 1,084,000 viewers, some 159,000 viewers ahead of its main competition, ‘Seven News/Today Tonight’. #8 was the always reliable member of the Top Ten programs, ‘A Current Affair’ which drew 876,000 viewers.
Seven, last night’s leader by one-tenth of a percentage point, limped in third on Thursday with a 22.7% share of the available audience, one of its lowest figures of the year. #4, ‘Seven News’ with 1,065,000 viewers was Seven’s top performer as #5, ‘Seven News/Today Tonight’ could only attract 931,000 viewers. #9 was ‘Home and Away’ which drew 840,000 viewers. It was a sad night for the management of Seven on Thursday.
ABC1 came in fourth with only 15.7% share, but it did improve over Wednesday nights horrible performance. It had one program in the Top Ten which was #10, ‘ABC News’ which could only draw 828,000 viewers.
SBS finished fifth with 6.3% share of the available audience.
Friday Night Overnight Ratings in Australia
Seven wins the evening in Australia with 28.1% share of the available audience on a very slow television evening with only two programs finishing above 1 million viewers, including Seven top program, #2, ‘Better Homes and Gardens’ with 1,009,000 viewers. #3, ‘Seven News’ finished with 965,000 viewers and #5, ‘Seven News/Today Tonight’ pulled in 874,000 viewers.
Nine came in second with 27.1% share with the #1 program in the nation, ‘Nine News’ which finished with 1,057,000 viewers. #4, ‘Nine News 6:30’ pulled in 937,000 viewers. #7 was ‘A Current Affair’ which drew 693,000 viewers. The fourth Top Ten program, #10, was ‘Hot Seat’ which drew 568,000 viewers.
Ten continued it run coming in third with 24.4% share. It had two programs in the Top Ten on Friday as #6, ‘2014 Commonwealth Games-Glasgow LIVE Day 2’ brought in 758,000 viewers. It also had #9, ‘Ten Eyewitness News’ which brought in 618,000 viewers.
ABC 1 finished fourth with a below average 15.1% share on Friday. It’s only Top Ten program was #8, ‘ABC News’ which drew 688,000 viewers.
SBS came in fifth with 5.3% share of the available audience.
As you can see, no matter where people were watching television, they were…
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