NBC Wins Again On Wednesday In The U.S. BBC One #1 In The UK. Seven Tops In Australia.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens

Wednesday, 07.23.14 (Posted 07.24.14)

NBC Was #1 On Wednesday As 'America's Got Talent' Led The Way with over 10 million viewers.

NBC Was #1 On Wednesday As ‘America’s Got Talent’ Led The Way with over 10 million viewers.


The Peacock Network drove the bus to the top spot on Wednesday, making it two nights in a row for the feathered network. At 8P, ‘America’s Got Talent’ hit the home run to finished #1 program on the evening in prime time with 10.13 million viewers as the finalists move to Radio City Music Hall LIVE next week. At 10P, the amazing new show, ‘Taxi Brooklyn’ finished on top of its time slot and was the fourth most popular program on the evening with 5.60 million viewers. If you haven’t seen this Luc Beeson original program, take a look. It is Must See TV ON DEMAND. This week’s episode involved more than just a plot to figure out who killed whom. It was the insanely amusing banter between the two leads that fills the evening with smiles. The suits at 30 Rock are to be congratulated for putting up such a great show.



The Tiffany Network finally found out their latest hyped original programming effort of the summer season is not working. At 8P, its time-tested ‘Big Brother’ began the evening with a strong 6.59 million viewers which held its own up against very strong competition from ‘AGT’. But it was at 9P, when the over hyped ‘Extant’ fell big time with 6.43 million viewers, down some 20%+ from last week. This is not a good sign. Spielberg’s vehicle with Halle Barry starring, is not holding up. At 10P, a rerun of ‘Criminal Minds’ drew 4.99 million viewers. Not to worry. It will lead the way on Wednesday’s in the Fall. But it is ‘Extant’ that needs to concern itself with renewal.



The Animal Network of Broadcast began the evening at 8P with a tired ‘So You Think You Can Dance?’ and it delivered a rather poor fourth place 3.75 million viewers. This is an indicator that perhaps there is just too much dancing on the tube. Programmers beware. If you are into dancing shows, there is only one you need to watch and that is over on ABC during the regular season. All-in-all, it was a short, disastrous night at Murdoch’s broadcast cave.



The Alphabet Network found itself in an uncomfortable position as it began at 8P with a rerun of ‘The Middle’ which drew 3.98 million viewers. At 830P, a rerun of ‘The Goldbergs’ fell as it always does down to 3.35 million viewers. It never holds or builds on its lead. At 9P, a rerun of the powerful ‘Modern Family’ began to bring the network out of the hole dug by The Goldbergs and drew 3.56 million viewers. But at 931P, another rerun of ‘The Middle’ dropped the alphabets back down with 3.12 million viewers. Then at 10P, ‘The Motive’ pulled up a bit to 3.41 million viewers. It just wasn’t a happy night for Mickey’s broadcast fortunes.



La Red Hispana superior Broadcast, began the evening at 8P with ‘Mi Corazon es Tuyo’ which delivered a 1.1 A18-49 rating. At 9P, ‘Lo Que La Vida Me Robo’ moved up to #2 in its time slot with 1.4 A18-49 ratings. At 10P, ‘Que Pobres Tan Ricos’ led all broadcast networks with a 1.3 A18-49 rating. Fue una buena noche para Univision.

The CW

The Little Network That Couldn’t again didn’t. At 8P, a rerun of ‘Arrow’ tried to top a million but finished with 910,000 viewers. That was the highlight of the night over at the MoonvesWarner net as at 9P, a rerun of ‘The 100’ had 530,000 friends and family stuffing the Nielsen box. If you can’t draw an average of 1 million viewers, you should not be officially listed as a broadcast network, no matter where the signal is generated from. These are middle cable network numbers. Even ‘Covert Affairs’ draw 1.7 million viewers and that program has been dead since Anne left for overseas a year ago.

For The Record


NBC again finished #1 with 8.663 million viewers and a 5.1 rating and a 9 share. CBS came in second with 6.002 million viewers and a 3.7/9. Well back was FOX with 3.759 million viewers and a 2.3$; ABC with 3.469 million viewers and a 2.3/4 and Univision with 3.221 million viewers and a 1.7/3. USA Network finished 6th as the top cable network with an average of 2.090 million viewers. TBS finished 7th with an average viewership of 1.971 million viewers. Telemundo finished 8th with 1.5 million viewers and a 0.8/1. ADSM finished 9th with 1.493 million viewers. FX finished 10th with 1.212 million viewers. The CW had 721,000 viewers and a 0.5/1.

Today In TV History


On this date in 1962, Chubby Checker performed “Dancin’ Party” on ‘American Bandstand’. One month earlier on June 23rd it entered Billboard’s Hot Top 100 chart; eventually it peaked at #12 and spent 10 weeks on the Top 100 chart… His next release, “Limbo Rock”, would reached #2 {for 2 weeks}; while the B-side, “Popeye the Hitchhiker” peaked at #10. It was Chubby’s last Top 10 record. To check out the fabulous Chubmiester, go to: https://www.youtube.com/watch?v=2THW9QU1t94

Cable TV News


Top Ten Cable Programs On Wednesday

#1 The Big Bang Theory TBS 2.743 million viewers @ 10P
#2 Suits USA 2.702 million viewers @ 9P
#3 The Big Bang Theory TBS 2.688 million viewers @1030P
#4 The Big Bang Theory TBS 2.487 million viewers @ 930P
#5 American Dad ADSM 2.451 million viewers @ 1030P
#6 House Hunters HGTV 2.209 million viewers @ 10P
#7 Teen Mom II SSN5B MTV 2.199 million viewers @ 10P
#8 American Dad ADSM 2.184 million viewers @ 10P
#9 Castle TNT 2.129 million viewers @ 8P
#10 Law & Order: SVU USA 2.106 million viewers @ 8P
#10 Castle TNT 2.106 million viewers @ 901P

Global Confidence Climbing


Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007, according to consumer confidence findings from Nielsen. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters. The Nielsen consumer confidence index measures perceptions of local job prospects, personal finances and immediate spending intentions. Consumer confidence levels above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively.

Regionally, North America (103) and Europe (77) reported consumer confidence increases of three and two points, respectively, from the first quarter. Confidence was highest in the Asia-Pacific region, which held steady from the first quarter with a score of 106. Confidence declined in the Latin America (90) and Middle East/Africa regions (93), dropping three points and one point, respectively. In the world’s biggest economies, consumer confidence increased six points in the U.S. (104), remained flat in China (111), declined eight points in Japan (73), declined three points in Germany (96), increased one point in France and increased three points in the U.K from the first quarter. “Buoyant increases across confidence metrics in North America and steady gains within parts of Europe strike a positive note with regard to economic recovery in mature markets,” said Dr. Venkatesh Bala, chief economist at The Cambridge Group, a part of Nielsen. “The key to continued sustained economic expansion, however, will be further strengthening of the job market, which is vital for increased consumer spending.”

New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.

Advertising Note

Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.



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Oh Canada

Family On Sofa With Laptop And Digital Tablet Watching TV

“Brands must adopt a more integrated online approach”

More than one third of Canadians (34%) use multiple devices when watching TV, although that is below the global average of 41%, according to the new Connected Life study from global research consultancy TNS, according to Chris Powell (071614) in Marketingmag.ca. Approximately 72% of Canadians still watch TV daily, compared with 75% globally, but the study says the practice of multi-tasking is becoming increasingly common.

The average Canadian now owns four digital devices – trailing Australian, German and U.K. respondents, who own five – which is a major contributor to multi-tasking activity. Berkeley Scott, managing director Canada West and vice-president of digital and mobile media at TNS, said that the so-called “screen stacking” phenomenon poses a significant challenge for advertisers. “To engage customers in this new digital advertising era, brands must adopt a more integrated online approach,” said Scott.


The study hints that the best time to reach consumers via TV advertising is dinnertime, when 76% of TV viewers are not engaged with another screen. It also says there is a time and media channel for every brand. In the U.K., for example, radio remains a key channel for 21% of internet users in the morning, while PC usage in Finland peaks at between 24-40% in the afternoon. The study found that TV viewers are engaged in a wide range of second-screen activities, ranging from consuming news and entertainment (11%) to social activity (11%) and shopping (7%).

Nearly 85% of Canadians now view online video weekly, with 24% doing so on a daily basis. The online viewing phenomenon is most pronounced in mainland China and Singapore, where the rising popularity of super-sized smartphones – also known as “phablets” – has led to 33% watching online video content daily. The rapid rise of online video viewing is reflected by the rise of on-demand services such as BBC iPlayer, Hulu and HBO GO, which allow users to access premium content wherever they are.

The study said that Western markets are being “left behind” in the adoption of new technologies, with a “high percentage” of internet users in Asia already using wearable technology such as Google Glass and smartwatches. The adoption is being powered by mobile, the study said. The Connected Life findings are based on interviews with 55,000 internet users around the world.

Across The Pond


BBC One presented on of the Queen’s favorite events. At 8P, ‘The 2014 Commonwealth Games’ opened with high ratings from Glasgow as it drew 7.59 million viewers on average (41.1%). It peaked at 9.31 million viewers (42.7%) at around 930P. By far, it was the top program of the evening in the UK.

ITV held it’s ‘All-Star Mr & Mrs’ at 8P, and it entertained 2.65 million viewers (14.4%). At 9P, a rerun of Trevor McDonald’s ‘Inside Death Row’ drew a good audience of 1.56 million viewers (7.3%) curious to see what goes on as death awaits those accused of some really bad things. Could anyone on this row be accused for watching ‘The Mimic’?

Channel 4 at 8P had led off the evening with ‘This Old Thing’ and it was watched by slightly more than a test pattern as 620,000 viewers gathered (3.4%). At 9P, it got interesting as ‘One Born Every Minute’ drew a half a million more as 1.10 million viewers (5.2%) tuned in. At 10P, ‘The Mimic’ crashed and burned as only 321,000 viewers (1.6%) thought it worthy to stay up and see if it was funny.

Channel 5 at 8P, opposite The Commonwealth Games presented ‘Emergency Bikers’ and as you can tell it only interested 626,000 two wheelers (3.4%). It was followed at 9P by ‘Caught on Camera’, using one of the oldest gimmicks in television to capture 639,000 curious viewers (3.0%). Finally, at 10P, ‘Big Brother’ continued with 1.10 million viewers (5.8%), tops for the network on this evening which started out so awful.

BBC Two waisted a lot of people’s time at 8P with ‘Operation Cloud Lab’ as it attracted 623,000 viewers (3.4%). It was followed at 9P ‘The Fifteen Billion Pound Railway’ which drew in an astonishing 1.50 million viewers (7.0%). At 10P, ‘Jack Whitehall’s Backchat’ fell flat as nearly a million viewers got off the train as 520,000 viewers (2.6%) stayed to watch. Sorry, Jack.

ITV2 at 10P had ‘TOWIE’ and it attracted 544,000 viewers (2.8%).

Down Under

Seven was #1 network in Australia on Wednesday but Ten's 'MasterChef' Australia had the top non-news program.

Seven was #1 network in Australia on Wednesday but Ten’s ‘MasterChef’ Australia had the top non-news program.

Seven was the big story on Wednesday evening in Australia as it drew 30.6% share of the available audience, ending Nine’s top positioning from the previous night. It’s top program was only #3 but that was ‘Seven News’ which drew 1,086,000 viewers. #4 was ‘The X Factor Australia’ as it drew 1,079,000 viewers. #6 was ‘Seven News/Today Tonight’ with 997,000 viewers. It also had #9 in the Top Ten programs on Wednesday with ‘Home and Away’ with 851,000 viewers.

Nine came in second by edging out a surprising Ten with 24.8% share as it had the #1 program and #1 newscast in the nation as ‘Nine News’ was viewed by 1,181,000 viewers, 95,000 more viewers than it main rival, ‘Seven News’. #5 was ‘Nine News 6:30) as it finished with 1,078,000 viewers, again finishing some 81,000 viewers ahead of its main rival, ‘Seven News/Today Tonight’. #7 was ‘A Current Affair’ which drew 938,000 viewers.

Ten had a terrific evening drawing 23.4% share of the available audience with #2 ‘MasterChef Australia’ bringing in 1,128,000 million viewers. It also had at #8, ‘Offspring’ which has been consistently in the Top Ten and this Wednesday finished with 905,000 viewers as it seems to be increasing in popularity.

ABC1 finished with a bit of a disappointing 14.6% share as Ten has taken away some of the wind in its sails. It one and only Top Ten program on Wednesday was #10, ‘ABC News’ which drew 816,000 viewers.

SBS finished fifth with 6.7% share.

Aussies Watch More TV Year-To-Year


The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets. In most cases, Australians are using new technologies to add to or complement their viewing of ‘traditional’ TV. The use of laptops, tablets and mobile phones for watching video is increasing but is not the primary activity undertaken on these connected devices.

Nielsen’s Senior Vice President, Cross Platform Audience Measurement, Erica Boyd said: “We are all consuming more content now than ever before: more TV, more video, more audio and more text. Video may not be a primary activity conducted on mobile screens today, however, these additional media devices present large opportunities for programmers and advertisers. Through multi-screen strategies they can better understand engagement levels of TV viewers across media touch points.” “Broadcasters and brands need to work together to engage eye balls with compelling content that keeps viewers attached to the main screen when it matters. Opportunities exist for those who develop smart cross-platform strategies and executions that use the second and third screens to enhance and complement the main screen. This will ultimately extend advertising reach and resonance and engagement across multi-screening audiences,” said Boyd.


Kids: Under 13s are more likely than the population as a whole to use their TV sets for Other Uses (such as gaming, online activities on the TV, and Playback beyond the 7-day Consolidated viewing window). Even so, kids spend two thirds of their TV screen time watching Live TV: on average 65:06 per month, up 3:29 since Q1 2013.

Teens: People 16-17 (along with 25-34s) have the greatest tendency of all online Australians to multi-task: 89 per cent of online 16-17 year-olds report ever doing so (74 per cent across the total online population); 82 per cent of teens claim to multi-task at least monthly.

18-24s: This group spend the most time watching TV and other video on connected devices – 24:07 per month across PC/laptops, plus their claimed viewing on tablets and mobiles, compared to 45:14 watching TV on conventional sets.

25-34s: Online Australians aged 25-34 (along with teens) are the age group most likely to multi-task: 89 per cent report ever doing so (74 per cent across online Australians 16+.)

35-49s: The top online activities among 35-49s are email and search (tablets and computers), and checking weather and directions (mobile phones).

50-64s: This group’s most common online activities are email and search (tablets and computers), and checking weather and directions (mobile phones). Across devices, online video viewing is well down the list of their most common self-reported activities.

65+: People over 65 are the heaviest TV viewers, spending 150:36 each month watching broadcast TV in Q1 2014 (+11 minutes year-on-year). Their Other Screen Usage is most pronounced in the afternoons and evening peak.

OzTAM CEO Doug Peiffer said: “The latest Multi-Screen Report provides an opportunity to reconsider some stereotypes about Australians’ TV habits. For example, while people 50+ watch the most TV the drop off in younger audiences is often over-stated, and kids and 18-24s have actually increased their TV viewing on TV sets year-on-year. Though 18-24s are the heaviest viewers of video on connected devices, two-thirds of their viewing is still to broadcast TV. And the time over-50s spend watching online video each month on computers, tablets and mobiles shows Australians of all age groups are embracing the additional viewing opportunities new screens provide.”


Australians watch on average 93 hours and 16 minutes (93:16) of broadcast TV on traditional television sets per month – up 37 minutes per month year-on-year.

92.2% of all broadcast TV viewing is Live, with Playback of broadcast content that viewers record and watch within seven days accounting for 7.8% (7:15 per month).

99% of homes have converted to digital terrestrial television (DTT), with 93% having converted every working set in the home.

69% of Australians aged 16+ own a smartphone (61% in Q1 2013) and self-report an average 1:56 per month viewing any video on these devices (1:20 a year earlier).

12.323 million Australians watch some video (both television broadcast and non-broadcast content) on the Internet each month: an average of 7:48 per month. Such viewing is highest among people aged 18-24 (16:28) .

89% of all video viewing – across all screens, and including broadcast and non-broadcast video – is on the traditional TV set: 93:16 per month on the TV set (89%); 7:48 per month online via PCs/laptops (7.4%); 1:56 per month on smartphones (1.8%); 1:47 per month on tablets (1.7%)

Thursday Overnight Australian TV Ratings

It is not often you can say this but Ten championed to the top of the heap on Thursday evening as it drew an impressive 31.4% share of the available audience in prime time. It had the #1 program in the nation as ‘MasterChef Australia’ jumped ahead of all the other programming with 1,171,000 viewers as contestants battled for a spot in the semi-finals on Sunday. #6 on the evening was the ‘2014 Commonwealth Games Day 1 from Glasgow LIVE’ which drew 911,000 viewers. #7 was ‘MasterChef Australia-Master Class’ which drew 883,000 viewers.

Nine came in second with 24.0% share as #2 program was ‘Nine News’ which led all newscasts in the nation with 1,151,000 viewers, finishing 86,000 ahead of its main competition, ‘Seven News’. #3 on the evening was ‘Nine News 6:30’ which finished with 1,084,000 viewers, some 159,000 viewers ahead of its main competition, ‘Seven News/Today Tonight’. #8 was the always reliable member of the Top Ten programs, ‘A Current Affair’ which drew 876,000 viewers.

Seven, last night’s leader by one-tenth of a percentage point, limped in third on Thursday with a 22.7% share of the available audience, one of its lowest figures of the year. #4, ‘Seven News’ with 1,065,000 viewers was Seven’s top performer as #5, ‘Seven News/Today Tonight’ could only attract 931,000 viewers. #9 was ‘Home and Away’ which drew 840,000 viewers. It was a sad night for the management of Seven on Thursday.

ABC1 came in fourth with only 15.7% share, but it did improve over Wednesday nights horrible performance. It had one program in the Top Ten which was #10, ‘ABC News’ which could only draw 828,000 viewers.

SBS finished fifth with 6.3% share of the available audience.

As you can see, no matter where people were watching television, they were…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Television Program Renewals, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized, Wednesday Night TV Ratings and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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