Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Tuesday, 07.22.14 (Posted 07.23.14)
The Peackcok Network did little to elevate the ‘taste level’ in America on this evening of television as at 8P the series premier of ‘Food Fighters’ brought in 4.55 million viewers. At 9P, the big show of the network in the summer, ‘America’s Got Talent’, staying away from ‘NCIS’ began its two hours with 10.34 million viewers, tops for the evening on all television.
The Tiffany Network began the evening, at 8P, like it always does with the world’ most watched television drama, a rerun of ‘NCIS’ as it drew 8.59 million viewers. At 9P, a rerun of ‘NCIS: Los Angeles’ brought in 6.51 million viewers. At 10P, a rerun of ‘Person of Interest’ pulled in 5.0 million viewers.
The Alphabet Network began at 8P with ‘Extreme Weight Loss’ and for two hours it managed to average 3.41 million viewers. At 10P, ‘Celebrity Wife Swap’ with Tyler Christopher and Ronn Moss, pulled in 2.70 million viewers. The real question the suits at the Disney Broadcast Network is, ‘How low do you want to go until you become just pablum’?
No one is entirely sure of what the suits at the Animal Network of Broadcasting are doing on Tuesday evenings. At 8P, they brought part of the Animation Domination of old back as a rerun of ‘Family Guy’ drew 1.88 million viewers. At 830P, a rerun of ‘Brooklyn Nine-Nine’ drew 1.20 million viewers. At 9P, another rerun of ‘The Mindy Project’ desperately tried to gain an audience but it could only draw 970,000 viewers. And at 930P, a rerun of ‘The Mindy Project’ pulled in 970,000 viewers. Maybe if Murdoch does buy Warner Bros. there will be reruns of ‘Whose Line Is It Anyway?’ to boost FOX’s ratings.
Speaking of the Little Network That Couldn’t, at 8P, a rerun of ‘Arrow’ drew 850,000 viewers. At 9P, a rerun of ‘Supernatural’ drew 660,000 viewers. What else can be said? As shown in yesterday’s edition, this pretend network finished somewhere below the Mendoza Line in audience. The format which was forged so many years ago, simply does not work…especially in the summer.
Will be posted when available.
For The Record
NBC came in #1 with 8.408 million viewers and a 4.9/9 on Monday evening. CBS came in second with 6.70 million viewers and a 4.5/8 with an all-rerun lineup. The battle for third was a distant fight as ABC came in with 3.169 million viewers and a 2.1/4 and Univision with 2.983 million viewers and a 1.6/3. The balance of the dismal effort saw FOX attempt to draw 1.251 million viewers on average and a 0.8/1 tying Telemundo which pulled in an 0.8/1 and The CW which actually finished with 755,000 viewers and a 0.5/1 on average for the evening in prime time.
Today In TV History
On this date in 1950, fans of Melody Ranch were back in the saddle again as ‘The Gene Autry Show’ premiered on CBS-TV. With his sidekick, Pat, and the wonder horse, Champion, the action and songs were fast and furious. For six years he was America’s favorite cowboy.
Cable TV News
Tuesday Top Ten Cable Program 07.22.14)
#1 Rizzoli & Isles TNT 5.228 million viewers @ 9P
#2 American Dad ADSM 2.863 million viewers @ 1030P
#3 Perception TNT 2.853 million viewers @ 1001P
#4 Haves & Have Nots OWN 2.796 million viewers @ 9P
#5 American Dad ADSM 2.518 million viewers @ 10P
#6 Deadliest Catch DISC 2.488 million viewers @ 9P
#7 The Big Bang Theory TBS 2.379 million viewers @ 930P
#8 Royal Pains USA 2.073 million viewers @ 9P
#9 Pretty Little Liars FAM 2.063 million viewers @ 8P
#10 The Big Bang Theory TBS 2.005 million viewers @ 9P
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 9P had ‘Crimewatch’ and it topped the ratings outside of soaps overall with 3.79 million viewers and a (19.6%). BBC One News at 10P, won its time period.
ITV at 8P had ‘Love Your Garden’ and it appealed to 2.44 million viewers (13.5%). At 9P, a rerun of ’56 Up’ and it was seen by 1.91 million viewers (10.0%).
BBC Two at 8P had ‘Hive Alive’ and it brought in 1.19 million viewers (6.6%). It was followed at 9P by ‘Coast’ with 1.69 million viewers (8.8%). At 10P, ‘Sarah Millican’ outdrew ‘Utopia’.
Channel 4 at 8P presented ‘Fill Your House for Free’ and it drew 1.03 million viewers (5.7%). At 9P, it was followed by ‘Undercover Boss’ and that drew 1.13 million viewers (5.8%). At 10P, the thriller ‘Utopia’ with 482,000 viewers (2.4%).
Channel 5 at 8P had ‘Dog Rescuers’ and it attracted 1.17 million viewers (6.6%). At 9P, the CBS cornerstone, ‘CSI’ thrilled 1.23 million viewers (6.4%). At 10P, ‘Big Brother’ continued its run with 1.09 million viewers (6.6%).
MTV at 10P had the 8th season premiere of ‘Geordie Shore’ and it drew 540,000 viewers, making it the #2 program in the time slot. The premiere episode was also the most-tweeted-about TV show in the UK yesterday with 83,297 tweets for the premiere alone, according to Second Sync.
June Television Revenue Results in the UK
There were mixed results for commercial television channels in June, with only ITV – on the back of World Cup fever – reporting any significant gains. A 24.1% increase in revenue for the broadcaster saw it surpass the £108.5 million mark, up from £87.4 million on the previous year, while ITV Breakfast recorded a marginal 1.9% increase to hit £3.8 million.
A -16.9% loss for Channel 4 took its revenue down from £39.5 million in June 2013 to £32.8 million this year, while a -3.5% loss for Channel 5 saw revenue fall by just over £700,000 year on year. Overall total terrestrial (including ITV Breakfast) was up 9.1% to hit £165.4 million, while total satellite was down -11.3% to £110.5 million.
After a string of victories, Nine fell one-tenth behind Seven on Tuesday to finish second in prime time. Seven, with 29.3% share of the available audience defeated Nine which finished with 29.2% share. Seven’s top program in the Top Ten was #3 ‘The X-Factor’ which delivered 1,166,000 viewers. #4 was ‘Seven News’ with 1,148,000 viewers but finished 58,000 behind its chief rival, ‘Nine News’ which was the nation’s top rated newscast on Tuesday. (See results below) #7 was ‘Seven News/Today Tonight’ with drew 1,009,000 viewers. Finally, the fourth show to finish in the Top Ten for Seven was ‘Home and Away’ which drew 913,000 viewers.
Nine finishing just a tick behind Seven in the overnights, came in with the #1 program, ‘Nine News’ with 1,206,000 viewers. It also had the #2 program, ‘Nine News 6:30’ which drew 1,189,000 viewers. #6 was ‘Hamish & Andy’s Gap Year south America’ which drew 1,047,000 viewers and the #8 program, ‘A Current Affair’ with 1,002,000 viewers. It also had four in the Top Ten, all of which drew more than 1 million viewers each.
Ten came in a solid third with 20.4% share with #5, ‘MasterChef Australia’ bringing in 1,123,000 viewers.
ABC1 finished fourth with 13.4% share but had one program in the Top Ten, #10, ‘ABC News’ with 889,000 viewers.
SBS finished fifth with an above average 7.7% share.
As you can see, no matter where people were watching television, they were…
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