Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Monday, 07.21.14 (Posted 07.22.14)
The Alphabet Network began the evening at 8P with ‘The Bachelorette’ in a ‘Men Tell All’ episode and drew 6.80 million viewers and a 5.1/8. It finished about the same as last year on this comparable date. At 10P, a new episode of ‘Mistresses’ fell but drew 3.60 million viewers and a 2.6/5, some 16% below last year (3.1/5). Typical summer fare for a Monday on the Disney Channel of Broadcast.
The Tiffany Network was pretty much a mess as it continued with reruns as at 8P, a rerun of ‘2 Broke Girls’ which drew 4.29 million viewers and a 2.9/5. At 830P, a rerun of ‘Mom’ pulled in 3.87 million viewers and a 2.7/4. At 9P, a rerun of ‘Mike & Molly’ had 4.66 million viewers and a 3.3/5. At 930P, a rerun of Two and a Half Men’ pulled in 4.48 million viewers and a 3.1/5. At 10P, a new episode of ‘Under The Dome’ pulled up the audience and drew 6.72 million viewers and a 4.7/8, which was tops in its time slot but 35% below last year ( (7.2/13 on 7/22/13).
The Animal Network of Broadcast, without Jack, can’t match up with the rest. At 8P, ‘MasterChef’ drew 5.81 million viewers and a 4.1/7. At 9P, ‘Hotel Hell’ premiered and it drew 4.04 million viewers and a 2.6/4. This is the only network with three hells….one in a kitchen, one in a hotel and one in the hot seat of the programmers under Murdoch.
The Peacock Network led off with a rerun of ‘Last Comic Standing’ and drew 3.16 million viewers and a 2.0/4. At 9P, a new episode of ‘American Ninja Warrior’ pulled in 5.78 million viewers and a 3.3/6. It was one of those nights at 30 Rock.
The Little Network That Couldn’t didn’t. At 8P, an original episode of ‘Whose Line Is It Anyway?’ drew 1.79 million viewers and a 1.4/2. At 830P, a rerun of ‘Whose Line Is It Anyway?’ pulled in 1.66 million viewers and a 1.2/2. At 9P, all hopes faded as a new episode of ‘Seed’ drew only 489,000 viewers and a 0.4/1. At 930P, a new episode of ‘Backpackers’ disappointed everyone by dropping 40% with 410,000 viewers and a 0.3/1. Maybe it should be the policy of the suits or t-shifters here to just run a ‘Whose Line Is It Anyway?’ marathon. At least it would be able to begin to finish in the Top Twenty of cable networks.
Will be posted when available.
For The Record
ABC finished #1 on Monday with 5.735 million viewers and a 4.3/7. CBS finished second with 5.121 million viewers and a 3.6/6. FOX came in third with 4.925 million viewers and a 3.3/5. NBC finished fourth with 4.907 million viewers and a 2.8/5. USA Network was #5 on Monday with an average of 4.433 million viewers in prime time. TNT finished #6 on Monday with an average of 3.277 million viewers in prime time. Univision finished seventh with 3.044 million viewers and a 1.6/3. VH1 finished eighth with an average of 2.691 million viewers in prime time. TBS finished #9 with an average of 1.852 million viewers in prime time on Monday. Adult Swim finished #10 with an average of 1.506 million viewers in prime time on Monday. Telemundo finished #11 with 1.5 million viewers and an 0.8/1. The History Channel finished #12 with an average of 1.424 million viewers on Monday in prime time. Discovery Channel finished #13 with an average of 1.311 million viewers in prime time on Monday. The CW finished #14 with 1.088 million viewers and an 0.8/1.
Today In TV History
On this day in 1967, amazingly The Doors performed “Light My Fire” on ‘American Bandstand’. For the televised performance, you have to go to: https://www.youtube.com/watch?v=B5I_T_XG8sY.
Broadcast TV News
PBS Preview of ‘The Roosevelts’
THE ROOSEVELTS: AN INTIMATE HISTORY, a new, seven-part documentary by Ken Burns, will air beginning September 14, 2014. The film weaves the stories of Theodore, Franklin and Eleanor Roosevelt, three members of one of the most prominent and influential families in American politics. The series marks the first time their individual stories have been woven into a single narrative. For a unique look into this amazing series, go to: http://video.pbs.org/video/2365251571/
Cable TV News
Cable Program Ratings Top Ten on Monday
#1 Major Crimes TNT 5.562 million viewers @ 9P
#2 WWE Entertainment USA 4.523 million viewers @ 9P
#3 WWE Entertainment USA 4.521 million viewers @ 10P
#4 WWE Entertainment USA 4.254 million viewers @ 8P
#5 Love & Hip Hop ATL VH1 3.932 million viewers @ 8P
#6 Longmire AEN 3.333 million viewers @ 10P
#7 The O’Reilly Factor FOXNC 3.100 million viewers @ 8P
#8 Murder In The First TNT 2.526 million viewers @ 1002P
#9 Hit The Floor 2 VH1 2.412 million viewers @ 9P
#10 Family Guy ADSM 2.181 million viewers @ 10P
#11 House Hunters HGTV 2.101 million viewers @ 10P
Cable Program Ratings Top Ten on Sunday
#1 The Last Ship TNT 4.056 million viewers @ 9P
#2 True Blood HBO 3.571 million viewers @ 902P
#3 Mountain Men HIST 3.324 million viewers @ 9P
#4 The British Open ESPN 3.299 million viewers @ 8A
#5 Falling Skies TNT 2.793 million viewers @ 1001P
#6 MLB Sunday Night ESPN 2.322 million viewers @ 8P
#7 Keeping Kardashians ENT 2.292 million viewers @ 9P
#8 Stain FX 2.120 million viewers @ 10P
#9 Beachfront Bargain HGTV 2.116 million viewers @ 830P
#9 Jessie DSNY 2.116 million viewers @ 945P
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV presented at 8P, ‘Countrywise’ and it pulled in 2.52 million viewers (13.3%). At 9P, the series ‘Long Lost Family’ brought in 4.30 million viewers (19.5%) which topped Monday’s ratings outside of soaps giving ITV #1 in the UK.
BBC One at 830P presented ‘Panorama’ which appealed to 2.20 million viewers (11.1%). At 9P, ‘John Bishop’s Australia’ attracted 3.61 million viewers (17.2%), the high for BBC One outside of soaps on Monday.
BBC Two at 8P presented ‘University Challenge’ with 2.24 million viewers (11.9%). It was followed at 830P by ‘Food & Drink’ with 1.65 million viewers (8.4%). At 9P, ‘Clothes To Die For’ brought in 739,000 viewers (3.5%).
Channel 4 at 830P had ‘Food Unwrapped’ and 1.03 million viewers watched (5.2%). At 9P, the ‘Royal Marines Commando School’ was seen by 1.83 million viewers (8.7%), tops on the evening for Channel 4. At 10P, ‘Kitchen Nightmares’ didn’t do much with only 695,000 viewers (4.2%).
Channel 5 AT 8P began with ‘Police Interceptors’ and it attracted 693,000 viewers (3.6%). At 9P, ‘Benefits Britain’ was seen by 1.47 million viewers (7.0%). And at 10P, ‘Big Brother’ brought in big numbers with 1.36 million viewers (8.2%).
E4 at 9P had ‘The 100’ and it topped the multichannels with 790,000 viewers (3.8%).
Nine had a dominating night on Monday with 33.1% share of the available audience and five of the top six programs in the Top Ten in Australia, all finishing above 1.172 million viewers. To begin with, the #1 program on Monday was ‘The Voice: Grand Final’ which drew 1,663,000 viewers. #2 was ‘The Voice Grand Final -Winner Announced’ which drew 1,578,000 viewers. #3 was ‘Nine News’ which was the #1 newscast of the evening in the nation with 1,287,000 viewers, finishing 88,000 viewers ahead of it main competition. #4 was ‘Nine News 6:30’ which drew 1,209,000 viewers. #6 was ‘A Current Affair’ which drew 1,172,000 viewers.
Seven finished a distant second with 26.5% share on Monday. It finished with three in the Top Ten as #5 was the top finisher on Seven as ‘Seven News’ drew 1,199,000 viewers. #8 was ‘Seven News/Today Tonight’ with 1,101,000 viewers. #9 was ‘Home and Away’ with 939,000 viewers.
Ten came in third, with 18.5% share as its top program of the evening was #7, ‘MasterChef Australia’ as it pulled in 1,165,000 viewers.
ABC1 finished fourth on Monday with 17.5% share. Its top program was #10 which was ‘ABC News’ with 831,000 viewers.
SBS came in fifth with 4.5% share.
Tuesday’s Early Overnight Ratings in Australia
After a string of victories, Nine fell one-tenth behind Seven on Tuesday to finish second in prime time. Seven, with 29.3% share of the available audience defeated Nine which finished with 29.2% share. Seven’s top program in the Top Ten was #3 ‘The X-Factor’ which delivered 1,166,000 viewers. #4 was ‘Seven News’ with 1,148,000 viewers but finished 58,000 behind its chief rival, ‘Nine News’ which was the nation’s top rated newscast on Tuesday. (See results below) #7 was ‘Seven News/Today Tonight’ with drew 1,009,000 viewers. Finally, the fourth show to finish in the Top Ten for Seven was ‘Home and Away’ which drew 913,000 viewers.
Nine finishing just a tick behind Seven in the overnights, came in with the #1 program, ‘Nine News’ with 1,206,000 viewers. It also had the #2 program, ‘Nine News 6:30’ which drew 1,189,000 viewers. #6 was ‘Hamish & Handy’s Gap Year south America’ which drew 1,047,000 viewers and the #8 program, ‘A Current Affair’ with 1,002,000 viewers. It also had four in the Top Ten, all of which drew more than 1 million viewers each.
Ten came in a solid third with 20.4% share with #5, ‘MasterChef Australia’ bringing in 1,123,000 viewers.
ABC1 finished fourth with 13.4% share but had one program in the Top Ten, #10, ‘ABC News’ with 889,000 viewers.
SBS finished fifth with an above average 7.7% share.
As you can see, no matter where people were watching television, they were…
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