Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Sunday, 07.20.14 (Posted 07.21.14)
CBS and ’60 Minutes’ #1 Again on Sunday.
CBS
The Tiffany Network began the evening at 7P with ’60 Minutes’ and it was once again the top program of the evening with 7.72 million viewers and a 6.1 rating/12 share. At 8P, ‘Big Brother’ drew 6.38 million viewers and a 4.1/8. At 9P, ‘Unforgettable’ upped the audience to 6.41 million viewers and a 4.3/7. At 10P, ‘Reckless’ died with 4.07 million viewers and a 2.7/5, which fell from its lead-in ‘Unforgettable’ by 37%. Bye-bye ‘Reckless’.
ABC
The Alphabet Network President, Paul Lee, touted ‘Rising Star’ at the Press Tour last week, claiming that the ratings are starting to build. But that might be wishful thinking and really lousy research people as a second-place effort as at 9P on Sunday it drew 4.06 million viewers and a 2.5/4 which was 11% below the 2.8/5 one week earlier. Earlier in the evening, at 7P, ‘America’s Funniest Home Videos’ finished second with 4.80 million viewers and a 2.8/5. At 8P, ‘Wipeout’ drew 3.85 million viewers and a 2.1/4 and at 10P, in a brilliant rerun episode of ‘Castle’ the network drew 3.58 million viewers and a 2.2/4 finishing second for the time slot. ‘Castle’ dominated Monday evenings at 10P, driving CBS’ ‘Hawaii Five-0’ and a series of programs in the past couple of years out of the box. It was only last year when NBC’s ‘The Blacklist’ gave ‘Castle’ really competition. What it is doing on Sunday is anyone guess.
NBC
The Peacock Network didn’t stand a change as it finished in third-place as at 7P, a rerun of ‘American Ninja Warrior’ drew 3.08 million viewers and a 2.0/4. At 9P, a rerun of ‘Law & Order: SVU’ drew 2.64 million viewers and a 1.9/3, while at 10P, a rerun of ‘Chicago PD’ drew 2.81 million viewers and a 2.0/4 as these programs were completely out-of-place for a Sunday. Besides the Olympics and the Sunday Night Football event in the Fall, the suits at 30 Rock really don’t have a clue about Sunday programming.
FOX
The Animal Network of Broadcast had an all-rerun night which ended up in disaster. At 7P, ‘American Dad!’ drew 1.10 million viewers and a 0.7/1. At 730P, ‘Bob’s Burgers’ increased the audience a bit with 1.35 million viewers and a 0.8/2. Then at 8P, two rerun episodes of ‘The Simpsons’ drew 2.10 million viewers and at 830P, it drew 2.48 million viewers and averaged a 1.4/3. At 9P, a rerun of ‘Family Guy’ pulled in 3.11 million viewers and a 1.8/3. At 930P, another rerun episode of ‘American Dad!’ drew 2.87 million viewers and a 1.7/3. For all the hasty negative comments by critics regarding ‘Cosmos’, it was the one bright spot in FOX’s Sunday lineup this past year. The Animation Domination thing is getting old.
For The Record
CBS easily won Sunday with 6.15 million viewers and a 4.3 rating and an 8 share of the available audience, up 905,000 viewers from last year on the same comparable day. ABC came in second with 4.07 million viewers and a 2.4/4, up 615,000 viewers from last year. NBC was next with 2.90 million viewers and a 1.9/3, down 592,000 viewers from last year. While, FOX finished with 2.17 million viewers and a 1.3/2, down 390,000 viewers from last year. Univision finished with 1.9 million viewers and a 1.1/2. Telemundo finished with 800,000 viewers and a 0.4/1. The four English speaking broadcast networks were up 692,000 viewers compared to the same day a year ago on Sunday.
Today In TV History
On this date in 1931, the first CBS-TV program was aired. The show featured singer Kate Smith, composer George Gershwin and New York City Mayor Jimmy Walker, hosted by Ted Husing as the Master of Ceremony. It was the first in a series called ‘Tonight on Broadway’. This was 1931 way before television was in households. CBS began the first regularly scheduled television broadcasting in the country on experimental station W2XAB in New York City, which today is WCBS-TV, Channel 2. By year’s end, CBS was broadcasting seven hours daily, seven days a week. Programming included “Bill Schudt’s Going to Press,” an interview show with correspondents, columnists and editors, a forerunner of ‘Face The Nation’. It was the first regularly scheduled program to be simulcast on radio and television.
For the first telecast, the television (image) signals were radiated from the doublet antenna supported by a pole on top of the roof of the Columbia Broadcasting building. The voice transmitter was rated at 20,000 watts although only 1,000 watts were being used; and on some special occasions, the voice was also carried over the Columbia (radio) network, as it was on the opening night when the many celebrities had their image and voices broadcast.
Cable TV News
Fargo Comes Back For Second Season on FX
Let job be spread all over the world. FX is bringing the television series based on adaption of Joel and Ethan Coen’s popular film ‘Fargo’ back for a second season. You betcha!
TCM To Honor James Garner With Tribute
Turner Classic Movies (TCM) will remember award-winning actor James Garner on Monday, July 28, with an all-day marathon featuring 12 of his films. The lineup features Garner’s performances in such movies as Toward the Unknown (1956), which marked his film debut; the racing drama Grand Prix (1966); the popular romantic comedy The Thrill of It All (1963); the Paddy Cheyefsky-penned The Americanization of Emily (1964); the groundbreaking drama The Children’s Hour (1961); and the gender-bending Victor/Victoria (1982). The following is the complete schedule for TCM’s tribute to James Garner.
TCM Remembers James Garner – Monday, July 28
6A – Toward the Unknown (1956) – starring William Holden, Lloyd Nolan, Virginia Leith and James Garner
8A – Shoot-Out at Medicine Bend (1957) – starring Randolph Scott, James Craig, Angie Dickinson and James Garner
930A – Grand Prix (1966) – starring James Garner, Eva Marie Saint, Brian Bedford and Yves Montand
1230P – Cash McCall (1960) – James Garner, Natalie Wood, Nina Foch and Dean Jagger
215P – The Wheeler Dealers (1963) – starring James Garner, Lee Remick, Phil Harris and Chill Wills
4P – Darby’s Rangers (1958) – starring James Garner, Etchika Choureau and Jack Warden
615P – Mister Buddwing (1966) – starring James Garner, Jean Simmons, Angela Lansbury and Suzanne Placate
8P – The Thrill of It All (1963) – starring Doris Day, James Garner and Arlene Francis
10P – The Americanization of Emily (1964) – starring Julie Andrews, James Garner, Melvyn Douglas and James Coburn
Midnight – The Children’s Hour (1961) – starring Audrey Hepburn, Shirley MacLaine, James Garner and Miriam Hopkins
2A – Victor/Victoria (1982) – starring Julie Andrews, James Garner, Robert Preston and Lesley-Ann Warren
430A – Marlowe (1969) – starring James Garner, Rita Moreno, Sharon Farrell and Bruce Lee
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One with ‘Antiques Roadshow’ were #1 in the UK on Sunday.
BBC One at 715P had ‘Countryfile’ and it appealed to 4.63 million viewers (23.3%). At 815P, it was followed by the #1 program of the evening, ‘Antiques Roadshow’ with 4.66 million viewers (22.1%). At 815P, ‘Seven Wonders of the Commonwealth’ brought in 4.15 million viewers (14.8%).
BBC Two at 7P had the ‘F1’ coverage and raced in with 2.92 million fans (14.9%). At 830P, ‘Dragons’ Den’ returned for a new season with 2.40 million viewers (11.2%). At 930P, ‘Britain’s Flying Past’ brought in 1.24 million viewers (6.2%).
ITV at 7P had ‘Catchphrase’ and 2.65 million enjoyed (13.9%). At 8P, it was followed by a rerun of ‘Foyle’s War’ which drew 1.98 million viewers (9.4%).
Channel 4 at 8P led off with ‘The Mill’ as it returned for a new season with 1.72 million viewers (8.2%). At 9P, ‘Child Genius’ dropped a bit to 1.45 million viewers (6.8%).
Channel 5 at 8P presented ‘My Child Is a Monkey’ and it drew 804,000 viewers (3.8%). It was followed at 9P by ‘Big Brother’ which increased the audience on 5 with 1.35 million viewers (6.4%).
BBC Three at 10P had the season premiere of FOX’ ‘Family Guy’ and it returned with 1.21 million viewers (6.4%) and at 1030P, another episode brought in 1.28 million viewers (7.8%).
‘Monty Python’s final LIVE performance’.
Monty Python’s final live show at 730P, scored record ratings for Gold on Sunday. The show at London’s O2 Arena brought in an average audience of 597,000 viewers (2.9%).
ITV2 had ‘TOWIE’ and it brought in 717,000 viewers (4.1%).
Digital/Mobile News
Mobile Shoppers In Western Europe Tap ‘Buy’ Button More
Just like in 2013, an explosion in mobile commerce is among the most powerful influences on ecommerce in Western Europe. Levels of mobile retail activity are rising rapidly across Europe as more consumers use smartphones and tablets, according to a new eMarketer report, “Western Europe B2C Ecommerce Trends: Omnichannel Is the Watchword as Markets Gain Sophistication.”
According to comScore MobiLens, between January and March 2014, 24% of smartphone users in the EU-5 accessed retail websites, representing year-on-year growth of 42%. In Spain and Italy, where ecommerce development has been depressed by wider economic gloom for several years, annual growth in retail site visits was 50% and 73%, respectively. comScore also calculated that the number of EU-5 residents buying products via a mobile device was 31.8 million between June and August 2013, a gain of 43% from the comparable period of 2012.
The pressure is clearly on retailers to adapt. A survey in October 2013 by Edgar, Dunn & Company (EDC) found that more than three-quarters of retailers in France, Germany, Spain and the UK already sold via the internet and through physical stores. But fewer than 40% had created a mobile app or website. These results go some way to highlighting the time lag between new consumer behaviors and retailers’ efforts to provide for them. Shoppers can change their habits from one week to the next, while retailers may need months or years to respond. For example, EDC reported that 53% of the retailers it surveyed in France, Germany, Spain and the UK expected mobile channels to offer added opportunities for loyalty engagement, but only 49% said they planned to develop an integrated multichannel strategy.
Down Under
Nine with ’60 Minutes’ featuring Tara Brown were #1 in Australia on Sunday.
Nine finished #1 on Sunday in Australia with 31.2% share of the available audience. #1 was ’60 Minutes’ which drew 1,411,000 viewers which was followed by #2, ‘Nine News Sunday’ which drew 1,350,000 viewers, making a grand 1-2 punch for the night. Also, the #5 show, ‘The Voice Kids’ pulled in 1,227,000 and #6, ‘House Husbands’ drawing 1,168,000 viewers brought four of the top six Top Ten program to the network.
Seven, with 26.4% share, finished with only two Top Ten programs, #3, ‘Seven News Sunday’ with 1,315,000 viewers and #4, ‘The X Factor’ which pulled in 1,274,000 viewers.
Ten finished third with 20.8% share and had the #7 program, ‘MasterChef Australia’ which drew 1,076,000 viewers.
ABC1 with 16.0% share, had three of the Top Ten programs on Sunday with #8, ‘The Checkout: Snack Size’ bringing in 989,000 viewers, #9, ‘ABC1 News’ with 910,000 viewers and #10, ‘Grand Designs’ with 892,000 viewers.
SBS finished the evening in fifth place with 5.6% share.
Early Monday Night Ratings In Australia
Nine dominated Monday evening as ‘The Voice Australia’ held its final as 18 year old Anja Nissen has won ‘The Voice’ for 2014.
Nine had a dominating night on Monday with 33.1% share of the available audience and five of the top six programs in the Top Ten in Australia, all finishing above 1.172 million viewers. To begin with, the #1 program on Monday was ‘The Voice: Grand Final’ which drew 1,663,000 viewers. #2 was ‘The Voice Grand Final -Winner Announced’ which drew 1,578,000 viewers. #3 was ‘Nine News’ which was the #1 newscast of the evening in the nation with 1,287,000 viewers, finishing 88,000 viewers ahead of it main competition. #4 was ‘Nine News 6:30’ which drew 1,209,000 viewers. #6 was ‘A Current Affair’ which drew 1,172,000 viewers.
Seven finished a distant second with 26.5% share on Monday. It finished with three in the Top Ten as #5 was the top finisher on Seven as ‘Seven News’ drew 1,199,000 viewers. #8 was ‘Seven News/Today Tonight’ with 1,101,000 viewers. #9 was ‘Home and Away’ with 939,000 viewers.
Ten came in third, with 18.5% share as its top program of the evening was #7, ‘MasterChef Australia’ as it pulled in 1,165,000 viewers.
ABC1 finished fourth on Monday with 17.5% share. Its top program was #10 which was ‘ABC News’ with 831,000 viewers.
SBS came in fifth with 4.5% share.
Seven squeaks by Nine with ‘The X Factor’ as its top program on Tuesday.
Tuesday’s Early Overnight Ratings in Australia
After a string of victories, Nine fell one-tenth behind Seven on Tuesday to finish second in prime time. Seven, with 29.3% share of the available audience defeated Nine which finished with 29.2% share. Seven’s top program in the Top Ten was #3 ‘The X-Factor’ which delivered 1,166,000 viewers. #4 was ‘Seven News’ with 1,148,000 viewers but finished 58,000 behind its chief rival, ‘Nine News’ which was the nation’s top rated newscast on Tuesday. (See results below) #7 was ‘Seven News/Today Tonight’ with drew 1,009,000 viewers. Finally, the fourth show to finish in the Top Ten for Seven was ‘Home and Away’ which drew 913,000 viewers.
Nine finishing just a tick behind Seven in the overnights, came in with the #1 program, ‘Nine News’ with 1,206,000 viewers. It also had the #2 program, ‘Nine News 6:30’ which drew 1,189,000 viewers. #6 was ‘Hamish & Handy’s Gap Year south America’ which drew 1,047,000 viewers and the #8 program, ‘A Current Affair’ with 1,002,000 viewers. It also had four in the Top Ten, all of which drew more than 1 million viewers each.
Ten came in a solid third with 20.4% share with #5, ‘MasterChef Australia’ bringing in 1,123,000 viewers.
ABC1 finished fourth with 13.4% share but had one program in the Top Ten, #10, ‘ABC News’ with 889,000 viewers.
SBS finished fifth with an above average 7.7% share.
As you can see, no matter where people were watching television, they were…
Switching Channels!
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