Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Saturday, 07.19.14 (Posted 07.20.14)
The Peacock Network finished on top of broadcast networks on Saturday in the U.S. as it drew an average of 3.41 million viewers on a low rated summer evening. At 8P, a rerun of ‘Dateline’ drew 2.945 million viewers. At 9P, another rerun of ‘Dateline’ drew 4.835 million viewers, tops for the evening as the #1 program on broadcast. At 10P, a rerun of ‘The Blacklist’ drew 2.455 million viewers. All-in-all, 30 Rock had a better night than most.
The Tiffany Network, after two straight evening victories, finished second on broadcast with 2.43 million viewers, nearly a million below NBC. At 8P, a rerun of ’48 Hours’ drew an average of 2.825 million viewers, a 120,000 less than its NBC competition. At 9P, the horrible ‘Bad Teacher’ doomed the network with 1.46 million family and friends watching and at 930P, another ORIGINAL episode of ‘Bad’ drew even less, 1.35 million as some family and friends left because they couldn’t watch another minute. At 10P, another rerun of ’48 Hours’ pulled in 3.06 million viewers to bring respect back to the network as it won the time slot.
The Alphabet Network probably should have spelled itself backwards as it did not break the Mendoza Line as it drew (or attempted to draw) and average of 1.61 million viewers FOR THE ENTIRE EVENING. This is bordering on The CW levels of view ability. At 8P, ‘Bet On Your Baby’ in its finale managed to draw only 1.075 million viewers. It’s a good bet that nobody did. At 9P, a rerun of ‘Mistresses’ did even worse as this stellar example of Disneyeque on Broadcast pulled in only 950,000 viewers. At this point in the evening, it was an example of complete indifference to their audience. Finally, at 10P, ‘Nightline Prime’ drew 2.51 million viewers, to become the top performance of the evening for this network.
And if the Animal Network of Broadcast suits are smiling too much because of the Disney debacle, they shouldn’t as it gets even worse here. With an average of only 932,000 viewers, it is an example of complete dislike for their audience. At 8P, a rerun of ‘Hell’s Kitchen’ drew 875,000 viewers. ‘Whose Line Is It Anyway?’ would have beaten it if it had aired on The CW. At 9P, another rerun of ‘Hell’s Kitchen’ drew 1.055 million viewers. The final note to the suits here is: don’t go near the kitchen.
For The Record
NBC finished #1 on broadcast with 3.41 million viewers. CBS came in second with 2.43 million. ABC finished next with 1.61 million viewers. And, FOX came in last with 932,000 viewers.
Today In TV History
You know it is a slow day in history when within this industry in 1968, Jane Asher appeared on BBC-TV’s “Dee Time” and announced that her relationship with Paul McCartney was over. Poor Jane Asher. Poor the rest of us. OK. If you don’t care about the drivel of pop culture, on this date in 1962, Johnny Tillotson performed “It Keeps Right on a-Hurting” on .American Bandstand’. It must have been dedicated to Poor Jane.
James Garner Moves Beyond ‘Maverick’
One of the greatest stars in the history of television, the amiable film and television actor James Garner, who starred in popular television series, ‘Maverick’ and ‘The Rockford Files’ and the great film, ‘The Americanization of Emily’ died Saturday at his home in the Brentwood neighborhood of Los Angeles. He was 86.
There was never one better.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 7P presented ‘A Question of Sport: Super Saturday’ which was enjoyed by 2.71 million viewers (17.4%). At 830P, ‘Live at Edinburgh Castle’ was watched by more than 3.64 million viewers (19.8%) on BBC One last night (July 19), according to overnight figures. Presented by Alex Jones, the music concert featured the likes of Kaiser Chiefs, Paloma Faith and Culture Club.
ITV at 730P had ‘Tipping Point: Lucky Stars’ which brought in 2.89 million viewers (17.4%). It was followed by an airing of ‘Star Wars: Episode I – The Phantom Menace’, which had 1.15 million viewers (6.9%).
Channel 4 presented reruns of ‘Restoration Man’ which brought in 536,000 viewers and ‘Grand Designs’ which had 947,000 viewers (5.5%) before at 9P, ‘Rise of the ‘Planet of the Apes’, starring James Franco, was viewed by 2.79 million fans (15.2%).
Channel 5 at 9P had ‘Big Brother’ coverage as it averaged 974,000 viewers (5.2%). At 10P, ‘Benefits Britain: Life on the Dole’ was seen by 515,000 viewers (2.9%). At 11P, ‘Bit on the Psych’ brought in 401,000 viewers (3.8%).
ITV3 at 9P presented ‘Foyle’s War’, which appealed to 942,000 viewers (5.1%).
On BBC Two, at 9P, ‘The Men Who Made Us Spend’ brought in 862,000 viewers (4.6%).
Seven was #1 in Australia on Saturday with 29.5% share of the available audience. It finally had the #1 program, and #1 newscast in the nation on Saturday as ‘Seven News Saturday’ drew 1,063,000 viewers. It had no other Top Ten programs.
Nine finished second with 26.2% share. It had the #2 program, ‘Nine News Saturday, with only 977,000 viewers. #7 was ‘Crocodile Dundee’ with 518,000 viewers and #9 ‘Getaway’ with 485,000 viewers.
ABC1 was third with 21.7% share. As usual, on Saturday it had the majority of Top Ten programs as it had #3, ‘ABC News Saturday’ with 909,000 viewers. #4, the top drama of the evening, ‘Father Brown’ brought in 768,000 viewers. #5, a rerun of ‘New Tricks’ had 749,000 viewers and #6, ‘Gardening Australia’ had 535,000 viewers. #8, a rerun of ‘The Doctor Blake Mystery’ drew 508,000 viewers.
Ten came in fourth with 14.8% share. It had the remaining Top Ten program, #10, ‘Bondi Vet’ with 449,000 viewers.
SBS finished fifth with an above average 7.7% share
As you can see, no matter where people were watching television, they were…
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