Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Friday, 07.18.14 (Posted 07.19.14)
The Tiffany Network made it two in a row as it won Friday evening with reruns of the three reliable Friday programs. At 8P, a rerun of ‘CSI’ drew 3.895 million viewers. At 9P, another rerun of an exceptional episode featuring Mary’s baby, on ‘Hawaii Five-0’ brought us to the Honolulu Zoo to wrap up as 4.895 million viewers took it in. At 10P, the rerun of ‘Blue Bloods’ featuring the spread of tainted heroin nearly brought the City to a halt and it drew 6.08 million viewers to top the evening once again. ‘In Selleck We Trust’.
The Peacock Network at 8P presented ‘Dateline for two hours and drew 6.015 million viewers. At 10P, ‘Crossbones’ came in with 2.665 million viewers.
The Alphabet Network, finishing third, began the evening a 8P with another rerun of ‘Shark Tank’ and it pulled in 4.175 million viewers. While at 9P, ‘What Would You Do?’, with original and repeat segments, drew 3.56 million viewers. At 10P, ’20/20′ drew 5.82 million viewers.
The Animal Network of Broadcast decided to bore all of us with the latest reruns at 8P of ‘MasterChef’ which drew 1.44 million viewers. At 9P, the rerun of the season finale of ’24: Live Another Day’ drew 960,000 viewers.
The Little Network That Couldn’t proved it again on Friday as at 8P, a rerun of the newly renewed ‘Whose Line is it Anyway? pulled in 1.09 million viewers. At 830P, another rerun of ‘Whose Line?’ drew 1.15 million viewers, for the network’s top performance of the evening. At 9P, a rerun of ‘Seed’ which debuted earlier this week drew 650,000 viewers and at 930P, a rerun of ‘Backpackers’ pulled in 420,000 viewers.
Will be posted when available.
For The Record
CBS had 4.96 million viewers on Friday making it #1 on the evening in prime time. NBC came in second with 4.90 million viewers. ABC came in third with 4.52 million viewers. FOX finished with 1.20 million viewers while The CW finished last with 829,000 viewers.
Today In TV History
On this date in 1960, the pilot episode of “The Dick Van Dyke Show” aired on CBS. The series won 15 Emmy Awards in its 158 + 1 reunion episodes and ended as one of the most beloved television series of American history.
Cable TV News
Top Ten Cable Programs On Thursday
#1 Pawn Stars HIST 3633 million viewers @ 931P
#2 Pawn Stars HIST 3348 million viewers @ 9P
#3 The Big Bang Theory TBSC 2659 million viewers @ 1030P
#4 The Big Bang Theory TBSC 2580 million viewers @ 10P
#5 The Big Bang Theory TBSC 2470 million viewers @ 930P
#6 Kids Choice Sports NICK 2392 million viewers @ 8P
#7 American Dad ADSM 2498 million viewers @ 1030P
#8 PAWNOGRAPHY HIST 2260 million viewers @ 1003P
#9 American Dad ADSM 2241 million viewers @ 10P
#10 Dog With A Blog DSNY 2239 million viewers @ 930P
TNT Renews ‘The Last Ship’, ‘Major Crimes’ and ‘Falling Skies’
TNT has picked-up another new season of the drama, ‘The Last Ship’, ordering 13 new episodes for next season which is five more than this current first season. It also renewed another season of ‘Major Crimes’ and ‘Falling Skies’. “TNT’s refreshed and recharged drama brand is soaring this summer, and that is due in large part to these three enormously popular dramas,” said Michael Wright, president, head of programming for TNT, TBS and Turner Classic Movies (TCM). “’The Last Ship’ has become this summer’s top drama among key adult demos with its epic scale and visceral storytelling. ‘Major Crimes’ continues to be one of the most enduring and popular crime-drama franchises on television. And ‘Falling Skies’ has begun an ambitious and thrilling story arc this summer as it sets the stage for next year’s climactic final season.”
‘Homeland’ Season Four – First Look
For a sneak preview of the award-winning Showtime production, go to: https://www.youtube.com/watch?v=-A6vKiOM0Ws
Broadcast TV News
Daytime Battle Between The Talkies
The battle lines have been drawn. After 17 years, ABC’s ‘The View’ is being seriously challenged by the 4-year-old CBS’ ‘The Talk’. The older-skewing ‘The View’ continues to draw more viewers than ‘The Talk’ though the gap was tighter last week (2.82 million to 2.66 million). However, for the first time in its four-year history, CBS Daytime ‘The Talk’ is more popular in key demographics than the show that inspired it, ABC’s ‘The View’. Per Nielsen estimates for July 8-13, ‘The Talk’ averaged 484,000 Women 18-49 (rising 38% week-to-week) while ‘The View’ attracted 454,000 Women 18-49. The CBS show also prevailed in Adults 25-54 (667,000 viewers to 606,000 viewers), jumping up 60% from the previous week.
CraveOnline is partnering with TNT’s ‘The Last Ship’ to throw an offline/online Comic-Con happening, called CraveOnline Conquers The Con. For the companies’ third collaboration, an event will be held on the USS Midway (formerly CVA-41), now a floating museum docked in San Diego, to go along with the theme of the show. CraveOnline readers can keep up on all Comic-Con events in branded takeovers by TNT.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One at 830P with ‘Celebrity MasterChef’ averaging 4.76 million viewers and a solid 25.4% share of the available audience, after the soaps and news, was Friday’s most watched television program.
BBC Two had ‘The 2014 Proms’ as it began yesterday with the First Night drawing just 580,000 viewers and a 3.2% share, its lowest audience in at least eight years. One of the great traditions in the UK, this is extremely disappointing.
How Is The Breakfast Crowd Doing?
‘Good Morning Britain’ has averaged 549,000 viewers (14.4% share since its launch on April 29th. ‘BBC Breakfast’ has averaged 1.53 million viewers (or three times more) with a 37.0% share since that ITV introduction. During the same time in 2013, ITV’s ‘Daybreak’ averaged 672,000 viewers and a 16.9% share of the available audience while BBC averaged 1.51 million viewers or 34.5% share. ‘GMB’ isn’t exactly catching on fire now, is it.
Other Television News
Liberty Global acquired a 6.4 percent stake in ITV from BSkyB, for $824 million. “This is an opportunistic and attractive investment for us in our largest cable market,” said Liberty CEO Mike Fries. Liberty bought UK’s Virgin Media last year, struck a deal for Netherlands cable operator Ziggo this year and partnered with Discovery to acquire UK’s All3Media in May.
Seven edged Nine by 0.2% of a share point on Friday to take the top spot in Australian television networks with a 29.2% share of the available audience. Its top program, #2 ‘Seven News’ finished with 1,114,000 viewers, some 86,000 behind its rival at Nine. #3, ‘Seven News/Today Tonight’ pulled in 1,022,000 viewers, some 41,000 viewers ahead of its rival at Nine. #5, ‘Better Homes and Gardens’ continues its positioning on Fridays as it drew 860,000 viewers.
Nine came in with 29.0% share of the available audience to finish a close second on Friday evening. But the #1 program and the #1 newscast in the nation was ‘Nine News’ with 1,200,000 viewers, well ahead of its chief rival on Seven. #4, ‘Nine News 6:30’ came in with 981,000 viewers. #7, ‘A Current Affair’ continued its streak in the Top Ten with 713,000 viewers. And, #9, ‘Hot Seat’ returned to the Top Ten with 621,000 viewers.
ABC1 came in third with 18.8% share as it had two programs in the Top Ten. #6, ‘ABC News’ finished with 802,000 viewers while #10, a rerun of ‘Agatha Christie’s Miss Marple’ drew 615,000 viewers.
Ten came in fourth with 16.5% share as #8, ‘Ten Eyewitness News’ drew 672,000 viewers.
SBS finished fifth with 6.4% share.
As you can see, no matter where people were watching television, they were…
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