Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Thursday, 07.17.14 (Posted 07.18.14)
CBS & ‘The Big Bang Theory’ were #1 on Thursday.
CBS
The Tiffany Network began the third Thursday of July #1, beating #2 ABC by 9%. At 8P, a rerun of ‘The Big Bang Theory’ dominated the evening with 7.20 million viewers and a 4.9 rating/9 share. And that led into a rerun at 830P of ‘The Millers’ again #1 in its time slot with 5.29 million viewers and a 3.3/6. At 9P, the live ‘Big Brother’ eviction show also won its time period, with 6.03 million viewers and a 3.9/7, which was 11% below the 4.4/ 8 on the year-ago evening. At 10P, a rerun of ‘Elementary’ drew 3.04 million viewers and a 2.3/4, which tied competing ‘Last Comic Standing’ on NBC.
ABC
The Alphabet Network at 8P had the brilliant drama ‘Black Box’ which finished fourth with 3.75 million viewers and a 2.5/4. At 9P, ‘Rookie Blue’ topped the network with a second-place finish, drawing 5.31 million viewers and a 3.6/6, which was equal to the year-ago evening (at 10P). Then at 10P, ‘NY Med’, which won this hour drew 5.14 million viewers and a 3.5/6.
Univision
The #1 Hispanic Network finished third overall on Thursday evening, but #1 in A18-49. ‘Premios Juventud’ ran all evening from 8-11P and the youth awards show boosted the network to an easy victory in that demo Thursday, averaging a 1.7 Adults 18-49 rating, according to Nielsen overnights.
FOX
The Animal Network of Broadcast had its reliable ‘Hell’s Kitchen’ at 8P as it opened with 4.87 million viewers and a strong 3.7/7, which was up 6% week-to-week and #3 in its time slot. At 9P, the intriguing drama ‘Gang Related’ drew 2.69 million viewers and a 2.1/3. Yes. It finished third but it is decidedly better than the absolute junk on NBC at that time.
NBC
The Peacock Network at 8P began with ‘Hollywood Game Night’ and a fourth-place 3.88 million viewers and a 2.9/5, which increased by 7% from the 2.7/5 one week earlier and was the network’s top performer on Thursday. At 9P, ‘Welcome to Sweden’ had 2.85 million viewers and a 1.5/2 and at 930P, ‘Working the Engels’ drawing 2.07 million viewers and a 1.5/2. Each sunk to a fourth-place finish in their time slots, with ‘Welcome to Sweden’ down by a hefty 44% from its week-ago opener (2.7/5 on July 10) and ‘Working the Engels’ off by 32%. At 10P, with that horrible lead-in, ‘Last Comic Standing’ could only pull in 3.31 million viewers and a 2.3/4. Those guys at 30 Rock! They really know how to make the ratings dive. Did they see where they finished fifth on Thursday night?
The CW
The Little Network That Couldn’t had a rerun night beginning at 8P with ‘The Vampire Diaries’ which drew 510,000 viewers and a 0.4/1. At 9P, a rerun of ‘The Originals’ drew 450,000 viewers and a 0.4/1. Wow! What a powerful night. Can they pay their electricity with that?
Late Night
Will be posted when available.
For The Record
CBS finished #1 on Thursday with 5.15 million viewers and a 3.5 rating and 6 share of the available audience. ABC came in second with 4.731 million viewers and a 3.2/6. Univision finished third with 4.058 million viewers and a 2.0/4. FOX was fourth with 3.779 million viewers and a 2.8/5. NBC finished fifth with 3.222 million viewers and a 2.3/4. The CW was nearly off the map with only 479,000 viewers and a Lifetime-like 0.4/1.
Today In TV History
On this date in 2001, MTV premiered the original movie “Hysteria – The Def Leppard Story”.
Cable TV News
‘Duck Dynasty’ Lead A&E To Cable Victory On Thursday
Top Ten Cable Rankings – Wednesday 7/16/14
#1 ‘Duck Dynasty’ (A&E, 10P): 3.74 million viewers
#2 ‘The O’Reilly Factor’ (Fox News Channel, 8P): 2.90 million viewers
#3 ‘The Big Bang Theory’ (TBS, 10P): 2.76 million viewers
#4 ‘The Big Bang Theory’ (TBS, 930P): 2.65 million viewers
#5 ‘The Kelly File’ (Fox News Channel, 9P) 2.65 million viewers
#6 ‘The Big Bang Theory” (TBS, 1030P): 2.53 million viewers
#7 ‘American Dad’ (Adult Swim, 1030P): 2.48 million viewers
#8 ‘Secret of the Wings’ (Disney Channel, 8P): 2.42 million viewers
#9 ‘Suits’ (USA, 9P): 2.33 million viewers
#10 ‘American Dad’ (Adult Swim, 10P): 2.22 million viewers
#11 ‘ESPY Awards’ (ESPN, 9P): 2.21 million viewers
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One & ‘Celebrity MasterChef’ were #1 in the UK on Thursday.
There is a power happening around the world that one should take notice of. In the UK on Thursday, BBC One at 9P presented ‘Celebrity MasterChef’ and with 4.49 million viewers (23.1%) it was the top program outside of the soaps as the ‘MasterChef’ franchise was tops in both the UK and Australia on this same day. Earlier on BBC One, at 8P, ‘Talk to the Animals’ led in with 1.85 million (10.5%).
ITV at 830P presented ‘Harbour Lives with Ben Fogle’ and it was seen by 2.62 million viewers (14.8%), making it the top program in its time period. But at 9P, ‘Britain’s Poshest Nannies’ could not do the same as it attracted only 1.75 million viewers (9.1%) and was not able to compete with BBC One’s ‘Celebrity MasterChef’.
BBC Two at 8P had ‘Horizon’ and it brought in 1.62 million viewers (9.2%). at 9P it was followed by ‘The Honourable Woman’ with 1.48 million viewers (7.6%). At 10P, ‘Mock the Week’ finished with 1.30 million fans (7.1%).
Channel 4 began the prime time period at 8P with ‘Amazing Spaces’ and it gathered an audience of 1.27 million viewers (7.2%). At 9P, ‘Embarrassing Bodies’ had 1.10 million followers (5.7%). At 10P, ‘The Secret Life of Students’ was seen by 575,000 viewers (3.5%).
Channel 5 at 8P had ‘Black Market Britain’ and it brought in 832,000 viewers (4.7%). It was followed at 9P by ‘Caught on Camera’ with 1.16 million viewers (6.0%). At 10P, ‘Big Brother’ again was the top program on 5 with 1.49 million viewers (8.8%).
E4 at 830P presented the series finale of the CBS classic, ‘How I Met Your Mother’ and this exceptional episode drew a very large 949,000 viewer (5.3%).
Down Under
Nine won Thursday evening but Ten’s ‘MasterChef’ was the top program in Australia.
Nine once again took top honors in Australia on Thursday with 28.2% share of the available audience as the #2 program, ‘Nine News’ was the top newscast of the evening with 1,150,000 viewers. #5, ‘Nine News 6:30’ drew 1,046,000 viewers, beating its rival by 13,000 viewers. #7 was ‘A Current Affair’ with 922,000 viewers. #9 was ‘The Footy Show’ which drew 821,000 viewers. Finally, at #10, was a rerun of the world’s #1 comedy, ‘The Big Bang Theory’ which drew 795,000 viewers.
Seven got a scare from Ten and edged into second place with a 24.7% share behind the strength of its newscasts as #3, ‘Seven News’ pulled in 1,080,000 viewers, some 70,000 viewers behind it main rival at Seven. #6, ‘Seven News/Today Tonight’ drew 1,033,000 viewers. Finally, #8 in the Top Ten was ‘Home and Away’ which drew 866,000 viewers.
Ten came in a close third with 23.9% share as it had the #1 program in the nation on Thursday, ‘MasterChef Australia’ which drew 1,239,000 viewers. It also had #4, ‘MasterChef Australia-Masterclass’ which drew 1,051,000 viewers. This has been an exceptional week for Ten as it has challenged the top two. Is a breakthrough heading in this direction?
Meanwhile, ABC1 finished fourth with 16.4% share.
SBS came in fifth with 6.9% share.
As you can see, no matter where people were watching television, they were…
Switching Channels!
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