<strong>Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
The Home Of #dailydiaryofscreens
Saturday, 07.12.14 (Posted 07.13.14)
The Peacock Network won the weak Saturday night programming on broadcast with the #1 program of the night, at 8P, ‘Dateline’ which drew 5.07 million viewers. At 10P, a rerun of ‘The Blacklist’ drew 2.93 million viewers.
The Tiffany Network led off the evening at 8P with ‘Bad Teacher’ and it drew 1.54 million viewers. At 830P, Black Rock continued to burn off one of the worst programs in its long and distinguished history by presenting another episode of ‘Bad Teacher’ which drew even lower numbers, 1.48 million viewers. At 9P, a rerun of ‘Under The Dome’ drew 1.65 million viewers. And at 10P, ’48 Hours’ drew 3.9 million viewers, tops for the night on CBS.
The Animal Network of Broadcast had at 8P, ‘Major League Baseball’ and it drew 1.91 million viewers.
The Alphabet Network at 8P was led (or dropped) by ‘Bet On Your Baby’ which drew only 1.89 million viewers. At 9P, a rerun of ‘Mistresses’ which drew 1.18 million viewers, the lowest of the evening on any broadcast programming. It doomed the network for the evening. Enough said. At 10P, ‘Nighttime Prime’ drew 2.37 million, no thanks to the lead-in program.
For The Record
NBC drew 4.36 million viewers on Saturday to win the evening. CBS finished second with 2.35 million viewers. FOX finished third with 1.91 million viewers. ABC was last with 1.81 million viewers.
Today In TV History
It could be considered the first cable programming. On this date in 1938, some 200 people attended and paid 25 cents to witness the first television theater open in Boston, MA. A variety show was performed on a floor above the theater and transmitted downstairs by TV. It lasted 45 minutes. This television demonstration was arranged at 568 Commonwealth Avenue, Boston, by Porter H Evans of the Massachusetts Television Institute at that address. No transmission was involved—the studio and auditorium are linked by cable. Although described as a form of television theatre, the display is a conventional television receiver with a vertically mounted tube, the image measuring only 9 ins x 12 ins (23cm x 31cm) being viewed through a mirror in the hinged lid of the cabinet. The system uses a ‘cathovisor’ cathode ray tube, supplied by Baird Television in the UK.
On the same day, the extension of the German broadband videophone circuit from Leipzig to Munich is opened. More cities are to be added to the network: Cologne, Frankfurt and Vienna. Imagine, no more just talking on a phone. You could see each other. Sort of like today, isn’t it.
‘Dawn of the Planet of the Apes’ #1 over weekend
#1 Dawn of the Planet of the Apes $73.4 million
#2 Transformers: Age of Extinction $16.5 million
#3 Tammy $12.5 million
#4 22 Jump Street $6.7
#5 How To Train Your Dragon 2 $5.8 million
#6 Earth To Echo $5.5 million
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Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
ITV had the third place ‘2014 World Cup’ game between Brazil and the Netherlands and it was caught by more than 9 million viewers, in which the Dutch convincingly beat the hosts 3-0, as it averaged 7.3 million viewers (38.3%) from 830P, but peaked towards the end of the match, as 9.09 million viewers (48.2%) tuned in at 1030P.
BBC One at 830P presented ‘Casualty’ and it took in 3.82 million viewers (19.2%). Later, an airing of the first ‘Pirates of the Caribbean’ film was watched by 1.54 million viewers (9.5%).
BBC Two at 830P had ‘Dad’s Army’ which drew 1.43 million viewers (7.5%). At 9P, ‘The Men Who Made Us Spend’ dropped the audience to 868,000 viewers (4.2%).
Channel 5 at 9P had the latest ‘Big Brother’ and it was seen by 872,000 viewers (4.2%).
Channel 4 at 8P had ‘Grand Designs’ and it brought 810,000 viewers (4.5%). At 9P, the movie ‘Knight and Day’, starring Tom Cruise and Cameron Diaz, did just a little better with 818,000 viewers (4.2%)
Nine won for the fifth day out of the past six days this week as it drew 29.2% share of the available audience on one of the slowest nights of television of the year with no program drawing over 1 million viewers. Nine had the #2 program, ‘Nine News Saturday’ with 920,000 viewers; #6 ‘Zookeeper’ with 605,000 viewers and #9 ‘Getaway’ with 496,000 viewers.
Seven, with 28.4% share, had the top program and the #1 newscast as ‘Seven News Saturday’ drew 990,000 viewers. It was the only Top Ten programs on Seven on Saturday.
ABC1 came in third with 21.6% share and had five programs in the Top Ten. #3 was ‘ABC News Saturday’ with 852,000 viewers; #4 a rerun of ‘New Tricks’; #5 ‘Father Brown’ drew 810,000 viewers; #7 was ‘Gardening Australia’ with 539,000 viewers and #8, a rerun of ‘The Doctor Blake Mysteries’ drew 507,000 viewers.
Ten came in fourth with 14.2% share and one program in the Top Ten as #10 was ‘Ten Eyewitness News Saturday’ with 482,000 viewers.
SBS finished fifth with 6.7% share.
Further Australian TV News
Fans of ‘A Place to Call Home’ remain unimpressed by Seven’s decision to cut the show loose after just two seasons, taking to social media to vent their anger. The show starring Marta Dusseldorp and Noni Hazlehurst will wrap all its storylines with the footnote, “The End.” Seven has indicated the decision not to pursue a third season, which had been in development, was made by the Programming department. It declined to confirm that a third season had been written by creator Bevan Lee. Last week the show rated 957,000 viewers at the later time of 9:30pm. But costs and an older-skewing audience are said to have sealed its fate. As one can’t argue with costs, the other note regarding an older demo just doesn’t hold water. Apparently Seven has no idea the leading network in America, CBS, caters to the older population. Probably there are no old people in Australia who are worth anything or can buy any of the products advertised. It is good to see shortsightedness is not just available in the U.S. It it had run on Saturday evening in Australia it would have finished #2 in total audience and probably would have brought Seven victory over Nine. But then, perhaps the suits who program the network are young dudes and simply don’t care.
As you can see, no matter where in the world you were watching television, people were…
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