<strong>Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Friday, 07.11.14 (Posted 07.12.14)
CBS was #1 on Friday as ‘Blue Bloods’ again was the #1 program on all of television.
CBS
The Tiffany Network owns Friday. And for the third consecutive evening in prime time, CBS was king. On this Friday it brought out the old warhorse to lead off the evening at 8P, and a rerun of ‘CSI’ finished with a respectable 4.38 million viewers which was good for a second place finish in its time slot. At 9P, a rerun of ‘Hawaii Five-0’ which was one of the better episodes this past season featuring a Texas Ranger coming to Oahu to find his daughter, drew 3.75 million, good for second place in the time slot. Then the power of Friday’s, ‘Blue Bloods’ with a rerun episode titled ‘To Protect and Serve’, where all of the family was involved under the complete understand of the phrase “”Please don’t hurt my family”, drew 6.46 million viewers, #1 on Friday on all of television.
NBC
The Peacock Network, with all original programming, began the evening on a high note when always dependable ‘Dateline’ jumped into first place in prime time at 8P. It drew 6.09 million viewers. But at 10P, 30 Rock lost any chance of finishing on top when ‘Crossbones’ drew 2.76 million viewers, the lowest of any original programming on this evening. It looks like people just don’t care about the wonderful world of pirates. It was something from our childhood that brought all of us into a new adventure. But today, it may just look out-of-place in a world that just doesn’t relate even though they are missing a most interesting performance by John Malkovich (aka Blackbeard) and a breakout performance by Richard Coyle. Perhaps you don’t have the time to sit down and watch this as ‘Blue Bloods’ takes up most of the oxygen in the room, but catch in ON DEMAND. You may find a bit of your youth revisiting you for so ever brief the moment might be.
ABC
The Alphabet Network began with a rerun of its strong Friday night entry, ‘Shark Tank’ but it just couldn’t pull out of third with 4.13 million viewers. And at 9P, ‘What Would You Do?’ struggled as it dropped in audience to 3.75 million viewers. But at 10P, the Disney Broadcast Network jumped up with a strong performance of ’20/20′ as it drew 6.25 million viewers, good for second behind the all-powerful Tom Selleck vehicle.
FOX
The Animal Network of Broadcast tried but failed to deliver with reruns on Friday. At 8P, ‘MasterChef’ with a rerun pulled a 1.61 million viewers while at 9P, another rerun of ’24: Live Another Day’ drew a mere 930,000 viewers. We are all looking forward to Monday as ’24’ has its season finale which will leave us yearning for more of Jack. But until then, FOX will not do well over the weekend.
The CW
One has to wonder why the Little Network That Couldn’t even airs programming on Friday. At 8P, a rerun of ‘Whose Line Is It Anyway?’ drew 1.12 million viewers and at 830P, another rerun of ‘Whose’ drew 1.11 million viewers. OK. Stop there. At least the suits of this network will be able to go to the bar and have a drink at having a plus one million viewership evening. But, NO! They had to program a rerun of ‘Reign’ and it had 580,000 family and friends watching. The phrase that was heard was ‘I’ll have another’, as one can imagine drinks were reordered by the Little Network suits.
Late Night
At 1135P, ‘The Tonight Show Starring Jimmy Fallon’ drew 2.7/7; CBS’s ‘Late Show with David Letterman’ had 1.9/5 with a rerun; and ABC’s ‘Jimmy Kimmel Live’ had a 2.0/5 with a rerun. At 1235A, ABC’s ‘Nightline’ averaged a 1.2/4; NBC’s ‘Seth Meyers’ had a 1.3/4 with a rerun. CBS’ ‘Craig Ferguson’ pulled in a 1.0/3 with a rerun. At 135A, NBC’s ‘Carson Daly’ drew a 0.7/3.
For The Record
CBS drew 5.250 million viewers to lead all networks on Friday in prime time, as the network now has won on three consecutive evenings. NBC came in second with 4.979 million viewers. ABC finished third with 4.712 million viewers. FOX finished with 1.834 million viewers. The CW was dead last with 843,000 viewers.
Today In TV History
On this date in 1990, the first episode of ‘Northern Exposure’ aired on CBS. For something that began as a summer replacement, the series blossomed into one of the great 90s programs, winning the Peabody Award, Emmy Awards and Golden Globe Awards during its six-year history of 110 episodes. With an opening of a moose named Mort in every episode, it was had to confuse this brilliant series with anything else on television.
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
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Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One was #1 in the UK on Friday led by ‘Celebrity MasterChef’.
BBC One began the evening at 7P with ‘The One Show’ with 2.58 million viewers (16.6%). At 730P, it was followed by ‘The Great Property Race’ and 2.36 million viewers (16.9%) watched. But at 830P, ‘Celebrity Masterchef’ has topped the primetime ratings for a second straight night pulling in 3.96 million viewers (20.6%). BBC One’s celebrity cooking show was Friday’s highest-rated show outside of soaps. At 1035P, after BBC News, the network paid tribute to Alan Hansen with a look back at his career. ‘Alan Hansen: Player and Pundit’ was watched by an average audience of 2.22 million viewers (18.3%).
ITV at 8P brought the world ‘The Cruise Ship’ and it drew 3.1 million (16.5%). At 9P, ‘Doc Martin’ had 2.26 million viewers (11.8%).
Channel 4 had, at 8P, the return of ‘The Million Pound Drop’ on Channel 4 but it only drew 830,000 viewers (4.5%). At 9P, the ratings picked up for ‘8 Out of 10 Cats Does Countdown’ as 1.43 million viewers (7.4%) watched. The evening ended at 10P with ‘Friday Night Dinner’ bringing in 980,000 viewers (5.7%).
BBC Two at 9P had ‘Gardeners World’ which drew 1.65 million viewers (8.6%). At 930P, ‘Pipers of the Trenches’ drew only 890,000 viewers (4.9%).
Channel 5 at 7P had ‘Big Brother’ as it continued to top the ratings on the network by bringing in 1.16 million (6.2%) for this week’s live eviction. At 8P, ‘On the Yorkshire Buses’ drew 1.04 million viewers (5.6%).
BBC Four at 9P had ‘Britain’s Most Dangerous Songs: Listen to the Banned’ brought in 465,000 viewers (2.9%).
Down Under
Seven was #1 in Australia on Friday, but ABC1’s ‘Old School Final’ was the top drama.
On a slow Friday night in Australia, Seven with 32.5% share of the available audience won the evening. Although its top program was only #3, ‘Seven News’ with 1,072,000 viewers and #4, ‘Seven News/Today Tonight’ with 1,011,000 viewers, it did manage to grab one other Top Ten slots with #5, ‘Better Homes and Gardens’ with 834,000 viewers.
Nine, with 26.4% share, ended its strong of four first place finishes in a row this week by finishing second although it did have the #1 show, ‘Nine News’ with 1,172,000 viewers, more than 100,000 viewers over it main rival, and #2, ‘Nine News 6:30’ with 1,080,000 viewers, again beating its main rival by 69,000 viewers. It also had #6, ‘A Current Affair’ with 814,000 viewers and #10, ‘Hot Seat’ with 597,000 viewers.
Ten came in third with 17.8% share and one program in the Top Ten which was #9, ‘The Living Room’ with 599,000 viewers.
ABC1 finished fourth with 17.0% share but had two programs in the Top Ten, #7, the top drama of the evening, ‘Old School’ which drew 721,000 viewers and #8 ‘ABC News’ which delivered 697,000 viewers.
SBS finished fifth with 6.2% share.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
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