Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Thursday, 07.10.14 (Posted 07.11.14)
CBS was #1 on Thursday led by America’s favorite comedy, ‘The Big Bang Theory’.
CBS
On the Tiffany Network, beginning at 8P, a rerun of ‘The Big Bang Theory’ was the top draw on Thursday with a 16% advantage over #2 ABC. ‘The Big Bang’ rerun scored 7.86 million viewers and a 5.1 rating/10 share. At 830P, ‘The Millers’ drew 5.78 million viewers and a 3.6/7. Next at 9P, ‘Big Brother’ drew 6.15 million viewers and a 4.1/7, which was equal with one year earlier. It was followed at 10P by a rerun of the ‘Extant’ pilot which added 3.84 million viewers and a 2.8/5. Based on the Live + Same Day data, ‘Extant’ which debuted on Wednesday with 9.58 million viewers.
ABC
The Alphabet Network began the evening at 8P with the fantastic drama ‘The Black Box’ and it scored 3.62 million viewers and a 2.7/5. There are few programs on television this intense and completely absorbing. It is Must See TV ON DEMAND episode titled, ‘I Shall Be Released’. With two cases, one featuring a strange disease that has a patient doomed to enduring the advanced onset of the hallucination, tests reveal he has Cotard’s Syndrome. In the other case, a young patient has an advanced stage as rabies. What follows is pure genius. At 9P, the perennial summer Canadian drama ‘Rookie Blue’ was very compelling as it drew 4.94 million viewers and a 3.4/6. At 10P, ‘NY Med’ completed an exciting evening on the Disney Channel of Broadcast with a dominant 5.17 million viewers and a 3.6/7.
NBC
For the Peacock Network at 8P began the evening with ‘Hollywood Game Night’ and drew 3.83 million viewers and a 2.7/5. At 9P, in series-premiere, the new comedy ‘Welcome to Sweden’, starring Greg Poehler, opened with 3.50 million viewers and another 2.7/5. Next at 930P, ‘Working the Engels’ made its series premiere, featuring Andrea Martin, finished with 2.76 million viewers and a 2.2/4, which slipped from ‘Welcome to Sweden’ by 18%. Comparably, ‘Welcome to Sweden’ and ‘Working the Engels’, on average, beat two episodes of week-ago occupant ‘Undateable’ (1.5/3 on July 3) by 63% in the overnights. A year-ago, the game show ‘The Winner Is…’ was stronger at a 2.7/4 on 7/11/13. At 10P, ‘Last Comic Standing’ finished third with 3.33 million viewers and a 2.6/5. But that was up by 8% week-to-week.
FOX
The Animal Network of Broadcast began the evening at 8P with ‘Hell’s Kitchen’ and it drew 4.67 million viewers and a 3.5/6. At 9P, the exciting new drama ‘Gang Related’ fought through all of the problems to post 2.48 million viewers and a 1.9/3. Granted, not many people want to see this Hispanic, Black, White, Green, Yellow and Blue drama as there are many subtitles from Spanish and Russian speaking scenes. But the texture of this program is unmatched on broadcast (not unlike FX’s ‘The Bridge’). It is worthy of a glimpse because without it, we have lost something special on television during the summer.
Univision
El número uno de nabla hispana, at 8P began with ‘De Que Te Quiero, Te Quiero’ and drew a 0.9 A18-49. At 9P, ‘Lo Que La Vida Me Robo’ finished #2 with 1.4 A18-49 rating, but was the biggest Hispanic program on Thursday. Yet it was at 10P, when ‘Que Pobres Tan Ricos’ finished first in A18-49 with 1.1 rating.
Telemundo
The NBC/Universal Hispanic Network finished strong on Thursday. At 8P, it began with ‘Reina de Corazones’ which drew a 0.7 A18-49 rating. At 9P, ‘En Otra Piel’ dropped a bit to 0.6 A18-49 rating. But at 10P, the new and powerful ‘El Señor de los Cielos’ brought a 0.9 A18-49 rating for the network’s top performance on Thursday. This is a real up-and-coming program on Hispanic television. It is lifting the entire network to better performances.
The CW
The Little Network That Couldn’t pulled off a CBS-Rerun evening as at 8P, a rerun of ‘The Vampire Diaries’ performed poorly with 690,000 viewers and a 0.5/1. At 9P, a rerun of ‘The Originals’ did no better with 670,000 viewers and a 0.4/1, the worse performance in prime time by a broadcast network.
Late Night
At 1135P, NBC’s ‘The Tonight Show Starring Jimmy Fallon’ led another night with 2.8/7; CBS’s ‘Late Show with David Letterman’ finished second with a 2.0/5; ABC’s ‘Jimmy Kimmel Live’ had 1.7/4 with a rerun. At 1235A, ABC’s ‘Nightline’ averaged a 1.1/3; NBC’s ‘Seth Meyers’ had a 1.3/4; CBS’ ‘Craig Ferguson’ finished with a 0.9/3. At 135A, NBC’s ‘Carson Daly’ drew an 0.8/3.
For The Record
CBS for the second day in a row finished #1 with 5.605 million viewers and a 3.7 rating and 7 share of the available audience on Thursday. ABC finished second with 4.579 million viewers and a 3.2/6. FOX came in third with 3.576 million viewers and a 2.7/5. NBC finished fourth with 3.428 million viewers and a 2.6/5. Univision was fifth with 2.903 million viewers and a 1.5/3. Telemundo finished sixth with 1.5 million viewers and a 0.9/2. The CW drew 680,000 viewers and a 0.5/1 which equates to last place.
Today In TV History
On this date in 1962, the first transatlantic TV transmission was sent through the Telstar I satellite. The birth of telecommunications worldwide was born which would bring us instantaneous coverage all over the world.
Digital/Mobile News
Argentina’s Semifinal World Cup Victory vs. Netherlands Yields 83 Million Facebook Interactions
The second semifinal match at 2014 FIFA World Cup did not approach the first in terms of gameplay or Facebook buzz, but according to the Facebook Data Science Team, the victory by Argentina over the Netherlands on penalty kicks (4-2) after a 0-0 draw resulted in more than 83 million interactions (posts, comments and likes) on the social network, from 39 million users.
Cable TV News
The Argentina victory over The Netherlands averaged 5.513 million viewers and a 4.3 overnight rating for ESPN, the best-ever result for a World Cup semifinal on the network. It beat out the previous record, the 4.1 overnight rating for Tuesday’s Brazil vs. Germany semifinal. Univision drew 5.2 million viewers for Wednesday’s Argentina-Netherlands match, which makes it the most-watched World Cup semifinal ever on the Spanish-language network. Together, 10.713 million viewers watched the match in America.
The Netherlands’ dramatic exit from the World Cup set a new Dutch ratings record, with viewership figures topping the Netherlands vs. Spain World Cup final in 2010. An average of 9.1 million viewers, or 89.3% of the television audience, caught the match.
Cable TV Ratings for Thursday
History Channel’s ‘Pawn Star’ was the #1 cable program on Thursday with over 3.4 million viewers.
#1 Pawn Stars HIST 3.477 million viewers @ 930P
#2 Pawn Stars HIST 3.278 million viewers @ 9P
#3 The Big Bang Theory TBS 3.099 million viewers @ 1030P
#4 The Big Bang Theory TBS 2.946 million viewers @ 10P
#5 The O’Reilly Factor FOXNC 2.923 million viewers @ 8P
#6 The Big Bang Theory TBS 2.774 million viewers @ 930P
#7 Pawnography HIST 2.745 million viewers @ 1031P
#8 American Dad ADSM 2.671 million viewers @ 1030P
#9 Zapped DSNY 2.618 million viewers @ 9P
#10 The Kelly File FOXNC 2.553 million viewers @ 9P
New update on The Millennial Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One was #1 in the UK on Thursday with ‘MasterChef’ as the top program.
BBC One at 8P began with ‘Traffic Cops’ which brought in 2.54 million viewers (12.9%). But at 9P, ‘Celebrity MasterChef’ with the competition semi-finals topped the evening in the UK by attracting 3.90 million viewers and a 19.7% share of the available audience. At 1035P, after BBC News, ‘Question Time’ had 2.48 million viewers (21.5%).
ITV, on this low rated evening, at 9P had their top program with the one-off ‘Champneys’ grabbing 2.11 million viewers (10.7%).
BBC Two at 730P, ‘Mary Berry Cooks’ brought in 1.12 million viewers (6.2%). It was followed at 8P by the ‘RHS Flower Show’ coverage with 1.51 million viewers (7.7%). At 9P, ‘The Honourable Woman’ increased the audience slightly to 1.54 million viewers (7.8%). At 10P, ‘Mock the Week’ brought in the network’s biggest audience on the night with 1.61 million viewers (9.3%).
Channel 4 at 8P had ‘Amazing Spaces’ and it attracted 1.04 million viewers (5.3%). It was followed at 9P by ‘Embarrassing Bodies’ with 1.00n million viewers (5.1%) .
Channel 5 at 8P presented ‘Black Market Britain’ and it brought in 833,000 viewers (4.3%). At 9P, a new show ‘OAPs Behaving Badly’ increased the audience level to 1.69 million viewers (8.5%), the biggest of the night on 5. At 10P, ‘Big Brother’ continued with 1.28 million viewers (8.1%).
E4 at 8P presented CBS’ ‘The Big Bang Theory’ and its season finale had 1.21 million viewers (6.3%). It was followed at 830P with ‘How I Met Your Mother’ with 879,000 viewers (4.4%).
Down Under
Nine finished #1 again led by ‘Nine News’ on Thursday.
Nine won for the fourth day in a row in Australia with a 27.6% share of the available audience. It had the top program, ‘Nine News’ which drew 1,178,000 viewers. #4 was ‘Nine News 6:30’ with 1,105,000 viewers. #6 was ‘A Current Affair’ with 921,000 viewers.
Seven finished second with 26.6% share. It’s top program was #3, ‘Seven News’ with 1,122,000 viewers. #5 was ‘Seven News/Today Tonight’ with 1,012,000 viewers. #7 was ‘Home and Away’ with 855,000 viewers.
Ten, which has been on a run of late finished third with 22.5% share, had the #2 program on the evening with ‘MasterChef Australia’ with 1,157,000 viewers.
ABC1 finished fourth with 17.4% share and three Top Ten programs, beginning with #8 ‘ABC News’ which drew 809,000 viewers. #9 was ‘ABC News Update’ with 790,000 viewers. And, #10 was ‘7.30’ with 781,000 viewers.
SBS finished fifth with 5.9% share.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
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