Wednesday Belonged To CBS In The U.S. ITV Was #1 In The UK. Nine Dominated In Australia.

Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Wednesday, 07.09.14 (Posted 07.10.14)

CBS was #1 on Wednesday as 'Extant' was the top program.

CBS was #1 on Wednesday as ‘Extant’ was the top program.


The Tiffany Network began the evening with ‘Big Brother’ which won its time slot, as did every CBS program on Wednesday, with 6.11 million viewers and a 4.1 ratings and a 7 share. It was the lowest rated show on the network. Then at 9P, the long anticipated debut of Steven Spielberg’s drama ‘Extant’, starring Halle Berry, led CBS to Tuesday overnight victory with a 36% advantage over second-place NBC. ‘Extant’ opened with 9.40 million viewers and a 6.7 rating/11 share in households. That’s a 63% increase in audience from its lead in. Compared to the debut of last summer’s new hit scripted drama, ‘Under the Dome’ on CBS on Monday 6/24/13 (9.2/15 at 10P), this was down by 27%. But ‘Under the Dome’ opened this season with a 5.9/10 on June 30. A 6.7 rating in the household overnights on an early summer Tuesday is a positive start for ‘Extant’. But there was something which just didn’t feel like a juggernaut. There was an Academy Award winning movie star with an Academy Award winner director/producer with a strong cast and another Spielberg effort at suspending our imagination in figuring out how a woman who was away for over a year on a space station became pregnant on a solo mission at the sight of her former husband. OK. but will fans want to watch week after week? At 10P, because of the first-time tune in factor of the heavily promoted season premiere of ‘Extant’, a rerun of ‘Criminal Minds’ closed the night for Black Rock with a first-place 6.48 million viewers and a 3.3/8. The bottom line is that CBS won the evening and for one of the rare times this summer, airing mostly original programming. Their blockbuster program of the summer really didn’t have that blockbuster feeling. ‘Extant’ was the #1 program on all of television in the U.S. on Wednesday.



The Peacock Network had two big programs on the schedule on Wednesday. At 8P, a rerun of ‘America’s Got Talent’ again delivered and drew 5.97 million viewers and a 3.9/7. One might have expected the suits at 30 Rock to give a better effort against the Spielberg debut on CBS. And it was at 10P, where the new drama ‘Taxi Brooklyn’ was caught against a rock and a hard place, first with a poor lead-in and the tidal wave of ‘Extant’ into this hour that a brilliant episode of a Holocaust victim’s murder from Auschwitz concentration camp and the mystery behind it and drew 4.70 million viewers and a 3.0/6. It’s just what Luc Beeson is packing for surprises. And if there is any question about who the best new leads in television are, just look here. It is Must See TV ON DEMAND.



The Alphabet Network had a tough Wednesday as it filled the evening with a CBS-type schedule of reruns, this time of sitcoms as at 8P, a rerun of ‘The Middle’ drew 4.18 million viewers and a 3.0/5. At 830P, ‘The Goldbergs’ slipped again and drew 3.39 million viewers and a 2.4/4. At 9P, the always reliable ‘Modern Family’ pulled up the ante with 3.82 million viewers and a 2.6/4 and at 930P, another rerun episode of ‘The Middle’ drew 3.22 million viewers and a 2.1/3. At 10P, ‘Motive’ delivered 3.86 million viewers and beyond belief, it was the top program on the night for the Disney Broadcast Network.



The Animal Network of Broadcast brought the world, at 8P, two-hours of tired ‘So You Think You Can Dance’ and drew 3.71 million viewers and a 3.0/5, which was 21% below the 3.8/7 for ‘MasterChef’ a year-ago on this evening. The Murdoch Broadcast Network is lucky to have The CW operating as it is allowed to run this type of programming way beyond its prime.



El número uno de nabla hispana, at 8P, ‘De Que Te Quiero, Te Quiero’ drew 1.0 A18-49 ratings, good for fourth. At 9P, ‘Lo Que La Vida Me Robo’ delivered a 1.3 A18-49 rating, good for third and the top ratings on the network on Wednesday. But at 10P, ‘Que Pobres Tan Ricos’ tied for first with 1.2 A-18-49.

The CW


The Little Network That Couldn’t didn’t. At 8P it presented a 90-minute special, ‘The iHeartland Ultimate Pool Party’ and found few swimmers on this summer evening as only 820,000 viewers and 0.6/1 cared to take a dip. AT 930P, a rerun of ‘Whose Line is it Anyway?’ drew 700,000 viewers and a 0.5/1.

Late Night


NBC’s ‘The Tonight Show Starring Jimmy Fallon’, with guest Kelly Ripa, finished with 2.9/7 to finished #1 on Wednesday late night. For a look, go to: CBS’s ‘Late Show with David Letterman’ had a 1.9/5. ABC’s ‘Jimmy Kimmel Live’ with a rerun delivered a 1.5/4. NBC’s ‘Late Night with Seth Meyers’ finished with 1.2/4. ABC’s ‘Nightline’ at 1235A, drew 1.1/4. CBS’ ‘Late, Late Show with Craig Ferguson’ pulled a 1.0/4. At 135A, NBC’s ‘Last Call with Carson Daly’ pulled a 0.8/3.

For The Record


CBS finished #1 on Wednesday with 7.338 million viewers and a 4.9 rating and a 8 share of the available audience, finishings up 2.392 million viewers vs a year ago on this comparable date. NBC finished second with 5.547 million viewers and a 3.6/6, which was down 1.758 million vs the comparable date a year ago. ABC finished with 3.773 million viewers and a 2.5/4, which was up 997,000 viewers over last year on this date. FOX came in with 3.713 million viewers and a 3.0/5, which was down 1.551 million viewers from a year ago. Univision finished fifth with 2.933 million viewers and a 1.6/3. Telemundo finished with 1.4 million viewers and an 0.8/1. The CW finished with 792,000 viewers and a 0.6/1, which was down 240,000 viewers from last year. In comparison with last year on this same comparable date, broadcast was down 160,000 viewers among the five English speaking networks.

Today In TV History


On this date in 1949, the first practical rectangular television was presented. The picture tube measured 12 by 16 and sold for $12. A Classic TV commercial for a Television set produced by DuMont Laboratories, founded by Allen B Du Mont. His company also started the DuMont Television Network, and their TV sets are widely regarded as among the finest. For a look at the commercial selling these sets, go to:

Television News


Minnie Driver Nominated For ‘Return To Zero’

66th Emmy Nominee Awarded To Minnie Driver as lead actress in mini-series or movie for Sean Hanish’s ‘Return To Zero’. For a small, independent movie to achieve this level of recognition with very little promotion outside of a huge social media push by loyal followers, it is very special.

Cable TV News

Wednesday Cable Ratings
#1 World Cup Soccer ESPN 5.513 million viewers @ 3P
#2 SportsCenter Early ESPN 4.689 million viewers @ 651P
#3 Duck Dynasty AEN 3.939 million viewers @ 10P
#4 The Big Bang Theory TBS 2.875 million viewers @ 930P
#5 The Big Bang Theory TBS 2.714 million viewers @ 10P
#6 American Dad ADSM 2.558 million viewers @ 1030P
#7 The Big Bang Theory TBSC 2.519 million viewers @ 9P
#8 Suits USA 2.423 million viewers @ 9P
#9 American Dad ADSM 2.187 million viewers @ 10P
#10 Law & Order: SVU USA 2.023 million viewers @ 8P
#11 World Cup LIVE ESPN 2.020 million viewers @ 7P

Argentina defeat The Netherlands on penalty kicks 4-2 to move onto the finals of the '2014 World Cup' (photo credit: LA Times Ronald Martinez / Getty Images)

Argentina defeat The Netherlands on penalty kicks 4-2 to move onto the finals of the ‘2014 World Cup’ (photo credit: LA Times Ronald Martinez / Getty Images)

ESPN’s telecast of Wednesday’s Netherlands vs. Argentina FIFA World Cup semifinal match – a 0-0 tie in which Argentina advanced to the Final past Netherlands in a penalty kick shootout at Arena de Sao Paulo, averaged 5.513 million viewers and a 4.3 overnight rating, setting a new record as the highest overnight rating for a World Cup semifinal match on ESPN or ESPN2, according to Nielsen. The rating surpassed the previous record – a 4.1 overnight rating for Tuesday’s Brazil-Germany semifinal match. The 2014 FIFA World Cup now holds the top-two ESPN overnight ratings spots for semifinals in the quadrennial tournament. (Note: No World Cup semifinal match has ever aired on ABC). Top 10 markets for Netherlands-Argentina: Baltimore (7.1), New York (7.0), Washington, DC (6.9), Hartford/New Haven (6.7), Miami/Ft. Lauderdale (6.3), San Diego (6.3), San Francisco (6.1), Providence (5.8), Boston (5.3), and Columbus and Richmond/Petersburg (tied – 5.1).

Through 62 matches, the ESPN, ESPN2 and ABC networks are averaging a 3.0 metered market rating, an increase of 30 percent compared to the first 62 matches in 2010 (2.3). The semifinals in 2014 averaged a 4.2 overnight rating, up 50 percent from the two-match average in 2010 (2.8). To date, the highest-rated markets on the ESPN networks are: Washington, DC (4.7), New York (4.4), San Francisco (4.2), Los Angeles (3.8), San Diego (3.7), Hartford/New Haven (3.7), Miami/Ft. Lauderdale (3.6), Orlando (3.6), Richmond/Petersburg (3.4) and West Palm Beach (3.4).

Cable Rankings – Week of June 30 Total Viewers


#1 TNT: 2.01 million viewers
#2 USA: 1.93 million viewers
#3 Disney Channel: 1.87 million viewers
#4 History: 1.65 million viewers
#5 Fox News Channel: 1.51 million viewers
#6 TBS: 1.48 million viewers
#7 HGTV: 1.36 million viewers
#8 Nick at Nite: 1.19 million viewers
#9 A&E: 1.18 million viewers
#10 Adult Swim: 1.15 million viewers

World Cup News

In the Netherlands, 9.1 million viewers tuned in to the match on Wednesday night local time. It was the most watched game ever; overtaking the 2010 tournament final when Spain bested the Dutch team. That match, along with the Netherlands-Portugal semi in Euro 2004, drew 8.5M viewers. Last night’s face off peaked with 9.6M viewers in the Netherlands.

Germany vs Brazil is highest ever rating TV show in Germany (since data been collected) with avg 32.6m viewers and 87.8% share.
BBC’s coverage of Germany vs Brazil avg 11.5m, peak 13.8m.

Digital/Mobile News

Germany vs Brazil is most-discussed sports game ever on Twitter, 35.6m tweets, passes Super Bowl 2014

New update on The Millennial Report can be found at

Advertising Note

Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.



Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, Lithuania, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, Serbia, Greece, Turkey, Armenia, Israel, Saudi Arabia, Oman, Bahrain, United Arab Emirates, Iraq, Uzbekistan, Pakistan, India, Sri Lanka, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Cambodia, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, South Africa, Argentina, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, Trinidad and Tobago, the Dominican Republic and Puerto Rico.

Across The Pond

ITV #1 in the UK on Wednesday with '2014 World Cup' match between Argentina & The Netherlands

ITV #1 in the UK on Wednesday with ‘2014 World Cup’ match between Argentina & The Netherlands

ITV’s coverage, 830P-1215A, of the second ‘2014 World Cup’ semi-final, where Argentina defeated the Netherlands, averaged 9.77 million viewers and registered a whopping 50.4% share of the available audience. An extraordinary 10.74 million viewers with a 71.1% share of the available audience were watching the penalty kicks at 1140P. The match itself, before the penalties, peaked at 940P with 12.74 million viewers and a 52.3% share.

Against the football, at 9P, a rerun of ‘Death In Paradise’ drew 2.21 million viewers and a 9.3% share. ‘BBC News’ at 10P was the most watched alternative program on the evening with 2.55 million viewers and a 11.3% share.

Down Under

Nine was #1 with Rugby as  The Queensland Maroons won at Suncorp Stadium with a 32-8 win over New South Wales Blues .

Nine was #1 with Rugby as The Queensland Maroons won at Suncorp Stadium with a 32-8 win over New South Wales Blues .

For the third straight night, Nine finished as the #1 network on Australian television with a huge 39.6% share of the available audience. And much of that strength came behind the #1 program in the nation on Wednesday as State of Origin Rugby League QLD v NSW for the third match drew a whopping 2,049,000 viewers as Sydney viewership pulled in 951,000 viewers. The #2 program was ‘The Pre Match’ as it drew 1,378,000 viewers. At #3, ‘Nine News’ was the top newscast in the nation as 1,286,000 viewers tuned in. #5 program on the evening was ‘The Post Match’ coverage of the Rugby League match with 1,236,000 viewers. The #6 program was ‘Nine News 6:30’ with 1,178,000 viewers. #8 on the evening was ‘A Current Affair’ with 1,023,000 viewers. With six programs in the Top Ten on Wednesday, Nine dominated.

Seven, with 21.1% share, came in a distant second as it had three programs in the Top Ten on Wednesday with #4 ‘Seven News’ drawing 1,253,000 viewers. #7 was ‘Seven News/Today Tonight’ with 1,136,000 viewers. #10 was an episode of ‘Home and Away’ as 922,000 viewers watched.

Ten finished a close third, just behind Seven with 18.3% share of the available audience. It had #9, ‘MasterChef Australia’ which drew 971,000 viewers.

ABC1 came in fourth with 15.5% share with it top program #11, ‘ABC1 News’ with 844,000 viewers.

SBS finished fifth with 5.6% share.

As you can see, no matter where in the world you were watching television, people were…

Switching Channels!

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