Monday 06.30.14 (Posted 07.01.14)
The Tiffany Network finally on a Monday had original programming and look what happened…it finished #1 in prime time in broadcast. At 8P, reruns of ‘2 Broke Girls’ with 4.79 million viewers and a 3.2/6. At 830P, a rerun of ‘Mom’ dropped a bit with 4.46 million viewers and a 3.1/5. At 9P, an original installment of ‘The Big Bang Theory’ finished first in its time slot with 6.34 million viewers and a 4.6/7. At 10P, the season-premiere of Stephen King’s ‘Under the Dome’, led the night on Monday with 9.38 million viewers and a 5.9 rating/10 share. Comparably, that built by 20% out of a 930P second rerun of ‘The Big Bang Theory’ which drew million viewers and a 4.9/8 and it beat competing ‘Mistresses’ on ABC (2.7/ 5) by a hefty 185%. Last season ‘Under the Dome’ premiered with a 9.2/15 on 6/24/13 (which translated into 13.53 million viewers). By the numbers, this was a drop of 36% in the overnights over that inflated series-opener.
The Animal Network of Broadcast had cooking and Jack. On Monday, FOX is back as it aired low-rated comedies on the year-ago evening (this year it has triple-digit overnight growth), at 8P presented ‘MasterChef’ which pulled in 5.21 million viewers and a 3.9/7). But again it was at 9P when ’24: Live Another Day’ showed its muscle and drew 5.76 million viewers and a 4.4/7, to again top the evening for the Animal Suits of Murdoch.
The Alphabet Network had what it considers the perfect ABC evening. It loves…titillation is a word that comes to mind. So at 8P, ‘The Bachelorette’ was consistent with 6.30 million viewers and a 4.6/8 for its two hours, peaking in the 8P half-hour at a 4.7/8. This was 12% below the 5.2/9 on the year-ago evening. At 10P, that led into ‘Mistresses’ which crashed and burned with only 4.05 million viewers and a 2.7/5, a significant drop of nearly 2.25 million viewers. Suffice to say, ‘It got Domed’.
The Peacock Network was a mess on Monday. At 8P, a special, ‘Harry Potter: The Making of Daigon Alley’ was not so special drawing 2.99 million viewers and a 2.1/4. This is called ‘cross promotion’ and bringing all of the assets of the COMCAST Jungle together. It led into, at 9P, a rerun of ‘American Ninja Warrior’ and it drew 4.47 million viewers and a 2.6/4.
The Little Network That Couldn’t capped off the night with two reruns of ‘Whose Line is it Anyway?’, first at 8P drawing 1.67 million viewers and a 1.1/2 and at 830P, 1.78 million viewers. It finished 83% above last year’s programming on this comparable date. At 9P, an original installment of ‘Beauty and the Beast’ drew 810,000 viewers and a 0.7/1. Perhaps LNTC should think about just running ‘Whose Line’ the entire evening. The ‘B&B’ thing just isn’t working any more.
Everybody was kissing their sister in late night on Monday. In a rare event, ever single 1035P program, tied. CBS’ ‘David Letterman’ and NBC’s ‘The Tonight Show’ and ABC’s ‘Jimmy Kimmel Live’ all drew 2.0/5. At 1235P, the log jam broke up a bit as ABC’s ‘Nightline’ averaged a 1.2/4, just ahead of NBC’s ‘Late Night with Seth Meyers’ (1.0/3) just ahead of CBS’ ‘Late Late Show with Craig Ferguson’ (0.9/3 with a rerun). At 135A, NBC’s ‘Last Call with Carson Daly’ pulled in a 0.5/2.
For The Record
CBS finished #1 on Monday with 6.875 million viewers and a 4.6 rating and an 8 share of the available audience. ABC narrowly finished #2 over FOX with 5.550 million viewers and a 4.2/7. FOX was next with 5.487 million viewers and a 3.9/7. NBC had 3.976 million viewers and a 2.4/4. Univision finished with 2.992 million viewers and a 1.6/3. Telemundo finished with 1.7 million viewers and a 0.9/2. The CW came in with 1.267 million viewers and a 0.9/1.
Today In TV History
On this day in television history in 1941, the Bulova Watch Company sponsored the first TV commercial in New York City. The 10-second spot for Bulova, a watch and jewelry company that had been founded in New York 66 years before, stated, “America runs on Bulova time,” a voice said, showing a gray outline of the 48 states emblazoned with a Bulova watch face. It was a slogan many Americans had already read in print or heard on radio. In fact, Bulova also broadcast the first national radio commercial in 1926 with a similar tagline: “At the tone, it’s eight o’clock, B‑U‑L‑O‑V‑A Watch Time.” It was a commercial the company says was seen by “millions.” Bulova’s first TV ad didn’t reach nearly as many people. Although TV broadcasting kicked off in the U.S. in 1928, the FCC didn’t grant commercial licenses to TV stations until May 2, 1941. Those licenses went into effect on July 1. On that day, NBC-owned WNBT (now WNBC) went live. The Bulova commercial aired at 2:29P, leading into a baseball game between the Brooklyn Dodgers and the Philadelphia Phillies. The spot wasn’t film but was just the graphic and the live voice-over. The spot cost Bulova $9: $4 for airtime and $5 for “station charges”. Biow Company was the ad agency for Bulova. The commercial only reached a few thousand people as only 4,000 TV sets had been installed in New York at that time. It was the first “legal” TV commercial. Two years before, NBC ran “experimental” advertisements for three companies — Procter & Gamble, Socony Oil (now Mobil) and General Mills — also during a Dodgers baseball game. The game’s announcer, Red Barber, demonstrated products from all three companies, donning a gas station attendant’s cap for Socony Oil, holding up a bar of P&G soap and slicing banana into a bowl of Wheaties cereal for General Mills. NBC was apparently able to escape FCC fines because all three companies were radio sponsors of the Dodgers; the TV plugs were simply bonuses for their support (something we still see a lot of today.) To see it, go to: http://youtu.be/lsjc2uDi1OI
Cable TV News
Netherlands v Mexico World Cup Most Watched Spanish-language Telecast In History
The June 29th FIFA ‘2014 World Cup’ match featuring the Netherlands’ controversial 2-1 victory over Mexico set ratings records for Univision and Univision Deportes, as it now the most-watched Spanish-language telecast on United States television ever. According to the fast nationals, the match averaged 10.4 million total viewers on Univision and its simulcast partner, Univision Deportes Network (UDN). Netherlands-Mexico surpassed the previous U.S. Spanish-language telecast mark (‘Destilando Amor’ from December 3, 2007) by 2% and out-delivered ESPN’s coverage of the same match in total viewers (+57%; 10.4 million vs. 6.6 million)
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Across The Pond
ITV at 830P had the coverage of the ‘2014 World Cup’ Germany vs Algeria match and averaged 6.37 million viewers (33.9%), peaking at 8.71m (45.5%) around 10.30pm as the match was nearing the end of normal time.
BBC One had the network’s top program at 930P as ‘Mrs Brown’s Boys’ took in 3.22 million viewers (14.2%).
BBC Two from 1130A to 930P, presented continuous coverage of ‘2014 Wimbledon’ and averaged the average audience for daily viewing of 1.85 million viewers (15.3%). At 930P, ‘Police Under Pressure’ netted just 760,000 viewers (3.5%).
Channel 5 at 8P had ‘Angry Brits: Caught on Camera’ which drew 1.08 million viewers (5%). Afterwards, ‘Benefits Britain: Life on the Dole’ increased the audience to 1.92 million viewers (8.4%). The 5 presented the latest episode of ‘Big Brother’ and it attracted an audience of 1.04 million viewers (5.3%) and at 10P, ‘Bit on the Side’ brought in 500,000 viewers (4.4%).
Channel 4 at 8P aired ‘Dispatches’ and it drew 1.04 million viewers and a 4.9% share. At 830P, ‘Jamie’s Money-Saving Meals’ pulled in even more with 1.14 million viewers (5.2%). At 9P, ‘The World’s Best Diet’ was the network’s top show with 1.63 million viewers (7.3%).
ITV 3 had at 8P, ‘Midsomer Murders’ as it was seen by 1.02m (4.6%). At 830P, ‘Dave’s Storage Hunters’ dropped the audience level in half to 505,000 viewers (2.3%).
Nine, with 31.7% share of the available audience, was the #1 network in Australia on Monday. It finished with four of the Top Ten programs on the evening as #2, ‘Nine News’ finished as the top newscast in the nation on the evening with 1,342,000 viewers. #4 was ‘Nine News 6:30’ with 1,275,000 viewers. #5 was ‘The Voice Australia’ with 1,271,000 viewers and #6, ‘A Current Affair’ which pulled in 1,228,000 viewers.
Seven, with 29.9% share, finished second. It’s top program was the #1 program on the evening as ‘House Rules’ pulled in 1.491 million viewers. It also had #3, ‘Seven News’ with 1,281,000 viewers and #7, ‘Seven News/Today Tonight’ with 1,188,000 viewers. #8 was ‘Home and Away’ with 1,034,000 viewers and #10 was ‘What Really Happens in Bali’ with 797,000 viewers.
ABC1 finished #3 with 17.6% share and no programs in the Top Ten.
Ten was fourth with 16.7% share and it had one program in the Top Ten on Monday which was ‘MasterChef Australia’ with 994,000 viewers.
SBS finished last with 4.1% share of the available audience.
As you can see, no matter where in the world you were watching television, people were…
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