Thursday, 06.26.14 (Posted 06.27.14)
CBS #1 on Thursday as ‘The Big Bang Theory’ topped all prime time programming.
CBS
HBO’s ‘Game Of Thrones’
The Tiffany Network began the evening at 8P with a rerun of ‘The Big Bang Theory’ and finished first in the Thursday household ratings, beating ABC by 16%. ‘The Big Bang Theory’ pulled in 7.94 million viewers and a 5.3 rating/10 share leading into a rerun at 830P of ‘The Millers’ with 5.53 million viewers and a 3.6/6. Finally, at 9P, an original episode of ‘Big Brother’ increased the audience to 6.56 million viewers and a 4.1/7. At 10P, a rerun of ‘Elementary’ finished with 3.68 million viewers and a 2.4/4.
ABC
At 8 p.m. on the Alphabet Network was relocated new drama ‘Black Box’, which is really 10P material. This episode was magnificent and deserves another look by those who did not view it in its original run. It pulled in 3.89 million viewers and a 2.5/5 to begin the network’s evening as the third highest rated program in the hour. It is Must See ON DEMAND TV. At 9P, ‘Rookie Blue’ drew 4.87 million viewers and a 3.4/6. It was 11% below its season opener last week. At 10P, in the season-premiere, ABC docu-drama ‘NY Med’ returned after a two-year absence with a dominant draw of 5.50 million viewers and a 3.8/7. This was as exciting as television can be. It was absolutely Must See ON DEMAND TV. From Dr. Oz to the nurse who got fired for using social media while on the job, the action was non-stop.
FOX
The Animal Network of Broadcast slipped by 7% from last week as at 8P ‘Hell’s Kitchen’ drew 4.85 million viewers and a 3.3/6. At 9P, the under rated ‘Gang Related’ drew 2.53 million viewers and a 1.8/3. While not pulling in the numbers anyone expected, this Hispanic cross over brings a raw excitement that is not usually found on broadcast television. How the lead character walks the line between his job on the police force and his position within the crime family who raised him is flat-out exciting. In this episode, the noose got tighter and tighter with suspicions flying everywhere.
NBC
The Peacock Network began the evening at 8P with ‘Hollywood Game Night’ and it pulled in 3.33 million viewers and a 2.3/4 for the top audience of the evening on the network. At 9P, two more episodes of sitcom ‘Undateable’ dropped a bit from its lead in and brought in 2.84 million viewers and a 2.1/ 4 and the 930P rerun brought fewer with 2.64 million viewers and a 1.9/3. At 10P, ‘Last Comic Standing’ brought back the original audience 30 Rock lost in the middle of Prime Time and finished with 3.18 million viewers and a 2.3/4. Lesson: ‘Undateable’ is unwatchable.
The CW
The Little Network That Couldn’t capped off the night with reruns at 8P of ‘The Vampire Diaries’ with a weak 560,000 viewers and a 0.5/1. At 9P, ‘The Originals’ did worse with 480,000 viewers and a 0.4/1.
Late Night
At 1035P, a rerun of ‘The Tonight Show Starring Jimmy Fallon’ on NBC had a 2.0/5 beating original installments of ‘Jimmy Kimmel Live’ on ABC (1.9/ 5) and ‘The Late Show with David Letterman’ on CBS (1.7/ 4). At 1230A, ‘Nightline’ on ABC was #1 in the time slot with 1.2/4. A rerun of ‘Late Night with Seth Meyers’ on NBC scored a 1.0/ 3, which was 11 percent above ‘Craig Ferguson’ on CBS (0.9/ 3). At 135A, a rerun of ‘Last Call With Carson Daly’ capped off the night on NBC with a 0.6/3.
For The Record
CBS finished #1 on Thursday and it averaged 5.656 million viewers and a 3.7 rating and a 6 share of the available audience. ABC finished second with 4.752 million viewers and a 3.2/6. FOX was next with 3.689 million viewers and a 2.5/4. NBC finished with 3.083 million viewers and a 2.2/4. Univision finished with 2.957 million viewers and a 1.5/3. Telemundo finished with 1.7 million viewers and a 0.9/2. The CW was last with 523,000 viewers and a 0.4/1.
Today In TV History
On this date in 1949, the amazing ‘Captain Video and His Video Rangers’ premiered on the Dumont Television Network. The series aired between June 27, 1949 and April 1, 1955, originally Monday through Saturday at 7P. It was the first series of its kind on television.
Cable TV News
ESPN’s Coverage Of The ‘2014 World Cup’ Top Program On Television In The U.S. on Thursday.
ESPN ‘2014 World Cup’ Coverage Tops All With USA/Germany Match
ESPN’s coverage of the USA versus Germany World Cup Match delivered 8.239 million viewers a 6.3 metered market household rating, ranking as the network’s third highest rated World Cup game of all time. Coverage peaked from 1:45-2PM with a 9.5 metered market household rating. New York San Diego and Sacramento were the top three metered markets. Total-viewer estimates for Thursday’s World Cup match will be released later today by Nielsen. On Univision Deportes, the USA vs Germany delivered 3.4 million Total Viewers
Highest-Rated NBA Draft Ever on ESPN
Up 19 Percent from 2013
The 2014 NBA Draft on ESPN delivered a 3.1 overnight rating, the highest-rated NBA Draft ever on ESPN, according to Nielsen. The Draft was up 19 percent compared to last year’s telecast, which posted a 2.6 overnight rating. The Draft peaked at a 3.9 rating from both 8:15-8:30 and 8:30-8:45P. The previous NBA Draft record on ESPN was a 2.7 overnight rating in 2003 – the first year ESPN televised the event – which featured the historic Draft class of LeBron James, Dwyane Wade, Carmelo Anthony and Chris Bosh. The top local market (and their local rating) are as follows:
#1 Louisville 7.1
#2 Oklahoma City 6.3
#3 Memphis 5.4
#4 Raleigh-Durham 5.2
#5 Cleveland 5.1
#6 Greensboro 5.0
#7 Philadelphia 4.1
#8 Miami-Ft. Lauderdale 4.1
#9 Salt Lake City 4.1
#10 San Antonio 4.0
Digital/Mobile News
ESPN Live Stream Crashes During USA/Germany World Cup Match
According to Variety, many users across the U.S. were unable to access ESPN’s WatchESPN video-streaming service as the USA-Germany match in the 2014 FIFA World Cup kicked off at noon Eastern time on Thursday. An ESPN rep said the sports programmer was “investigating some limited issues due to unprecedented demand.” WatchESPN viewership for the first half of the USA-Germany match peaked at more than 1.4 million concurrent viewers. During the match, WatchESPN peaked at 1.7 million concurrent users — a record for the service — but that was across all live streams, not just the USA-Germany match. The pivotal Portugal-Ghana match was streaming at the same time, along with ESPN’s live Wimbledon coverage. The match was a critical one for the U.S. national soccer team. Despite its 1-0 loss to Germany, the Americans advanced to the round of 16 after Portugal beat Ghana 2-1.
Univision Communications, which holds the Spanish-language broadcast and Internet-streaming rights to the 2014 World Cup, apparently did not have similar issues delivering the live stream online. In fact, Univision Digital delivered 750,000 live concurrent streams for the USA vs. Germany match, a record for the company. “Our live stream absolutely did not experience any outages,” a rep said.
The WatchESPN issues may have been related to the infrastructure that handles the authentication process to verify a user’s pay-TV subscription, which ESPN requires to access the service. (Univision’s Internet stream is available free to all users in the initial rounds, but will require authenticated pay-TV logins starting July 4.) ESPN declined to provide details on the WatchESPN problems except to note the service saw record demand over a short period of time.
2014 World Cup Sponsors & Viewership Data
Only 36% of American adults can correctly identify at least one official sponsor for the World Cup, with men significantly more able to do so than women (44% vs. 29%), according to results from a YouGov survey conducted earlier this week (June 23-24). As with other research surrounding major sporting events, the survey found a significant percentage of respondents incorrectly identifying some brands as official sponsors. Indeed, respondents were as likely to incorrectly identify Nike as they were to correctly identify Adidas (16% each).
The highest rates of correct sponsor identification were for Coca Cola (21%) and McDonalds (19%).
The study also found that Hispanics are more than twice as likely as the average American to say they’re interested in the World Cup (68% vs. 31%), while being 44% more likely to be correctly identify a sponsor (52% vs. 36%).
Following is a list of World Cup-related data, complete with sources and links to the research (where available):
Slightly more than 7 in 10 US viewers of any of the World Cup matches indicated that they would support brands that supported teams or players they are engaged with. Not all of the brand commercials that respondents are most engaged with are official sponsors. (BrandKeys)
Brands not affiliated with the World Cup have attracted three-quarters of the online World Cup ad shares online, according to statistics compiled on June 23. (Unruly)
Of the official sponsors, Nike had the most social mentions (357k) from June 12-24, followed by Coca Cola (297k). (Engagor)
The match between the US and Portugal drew 24.7 million US viewers, a new peak for a soccer game on American TV. That surpassed the average ratings for the NBA finals and the 2013 World Series. (Nielsen, via the New York Times)
Based on an analysis of tweets captured from Networked Insights’ English-speaking World Cup Soccer Audience and General Consumer Audience, the company finds that World Cup soccer fans are far more interested than the baseline audience in tennis, documentary movies, international travel, and video games, among others. (Networked Insights)
The World Cup will boost global ad spending by an estimated $1.5 billion this year, with up to one-third of that in the Latin American ad market. (ZenithOptimedia).
World Cup TV ads have scored lower in effectiveness (as of June 25) as Olympics or Super Bowl ads. (Ace Metrix).
World Cup viewers in the US who intent to watch online estimated that they would spend 45% of their World Cup viewing time watching online. (Centris Marketing Science)
Exponential analyzed more than 2 billion daily user interactions across its media and ad network to find that soccer equates to 13% of all sports interest in the US, and that there are 22 times more Americans interested in soccer than in NASCAR. Soccer fans were also found to be 4.6 times more likely than average to have an income above $250k and to be 13% more likely to be a Democrat. (Exponential)
World Cup fans in the US are 20% more likely than the average adult to multitask while watching TV and 31% more likely than average to watch online video across multiple devices. World Cup-related online trends can be accessed here. (Experian Marketing Services)
3 in 4 World Cup viewers expect to be on social media while watching the events unfold, and 42% will post status updates or tweets about their favorite ads. (Crowdtap, via Inc. Magazine)
World Cup online ad shares surpassed Super Bowl ad shares before the events had even begun. (Unruly)
The World Cup was predicted to be the most social sporting event ever. (Adobe)
Facebook reported that the number of World-Cup related conversations during the first week of the event (June 12-18) exceeded the Super Bowl, Oscars and Sochi Olympics combined. More Facebook data on check-ins can be found at the coming link. (Facebook)
There were upwards of 300 million tweets related to the World Cup through group play. (Twitter)
Cinema News
Michael Bay’s battle of robots and humans in ‘Transformers: Age Of Distinction’ opened to $8.7M from 2,990 theaters on Thursday late shows beginning at 9 PM. This 4th installment in the lucrative Transformer franchise started the weekend with $30M Internationally and set a record in China with a $3.5M box office on Thursday, for a worldwide total of $38.7M. The longer than usual playing 165-minute picture starring Mark Wahlberg (who has replaced Shia LaBeouf), Nicola Peltz, Kelsey Grammer and Stanley Tucci, is expected to break $100M when it opens in 4,233 theaters this first weekend. (The last Transformers 3 did $97.8M.).
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
Advertising Note
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
Welcome
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Across The Pond
ITV with the ‘2014 World Cup’ coverage was #1 in the UK on Thursday.
ITV at 830P presented the ‘2014 World Cup’ coverage of Belgium’s 1-0 victory over South Korea and it topped the ratings outside soaps on Thursday evening in the UK with 3.93 million viewers (20.8%).
BBC One at 8P presented ‘Celebrity MasterChef’ bounced back in the ratings this week and rose by around 1.5 million viewers to attract 3.53 million viewers (16.7%). At 1035P, ‘Question Time’ interested 2.19 million viewers (17.6%).
BBC Two at 830P had ‘Today at Wimbledon’ and it increased viewership slightly from the day before with 1.83 million viewers (9.0%). At 9P, ‘Hot Property: Business Boomers’ dropped to 970,000 viewers (4.6%). At 10P,
Mock the Week’ increased the audience on the network to 1.18 million viewers (6.2%).
Channel 4 at 8P had ‘Amazing Spaces’ which brought in 1.50 million viewers (7.3%). At 9P, ‘Beauty Queen or Bust’ dropped in viewership as only 749,000 viewers (3.6%) watched, losing half of their audience from the lead in program. At 10P, it was followed by ‘Meet the Mormons’ with similar results with only 784,000 watching (4.5%).
Channel 5 at 8P had ‘Can’t Pay? We’ll Take It Away!’ and it was seen by 1.08 million viewers (5.3%). But at 9P, Channel 5 pulled ahead of Channel 4 with ‘Trauma Doctors’ which drew 1.19 million (5.7%), increasing the network’s audience. And at 10P, it continued to climb with ‘Big Brother: Power Trip’ as it continued with 1.20 million viewers (6.8%).
E4 at 8P with ‘The Big Bang Theory’ pulled in 1.04 million viewers (5.0%). It was followed at 830P by ‘How I Met Your Mother’ and it drew 679,000 viewers (3.3%).
Down Under
Seven with ‘Nine News’ was #1 in Australia on Thursday.
Nine finished #1 in Australia on Thursday with 28.1% share of the available audience as it had the #1 program and newscast in the nation with ‘Nine News’ which drew a smallish 1,095,000 viewers. Nine also had the #4 program which was ‘Nine News 6:30’ with 1,016,000 viewers. #7 was ‘A Current Affair’ which drew 854,000 viewers. A rerun of ‘The Big Bang Theory’ was #9 with 751,000 viewers.
Seven, which finished second with 27.3% share, had the #2 program, ‘Seven News’ which drew 1,080,000 viewers, just 15,000 viewers behind it main rival. #5 was ‘Seven News/Today Tonight’ which delivered 1,008,000 viewers. It also had the #6 program, ‘Home and Away’ with 878,000 viewers.
Ten finished third with 21.6% share as it had the #3 program in the nation on Thursday with 1,060,000 viewers.
ABC1 came in fourth with 17.6% share as it had the #8 program, ‘ABC News’ which drew 831,000 viewers. It also had the #10 program in the nation, ‘7.30’ which finished with 736,000 viewers.
SBS finished fifth with 5.4% share of the audience.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
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