Sunday, 06.22.14 (Posted 06.23.14)
Against reruns and program debuts that did not deliver on the promise, the Peacock Network pulled off a victory on Sunday. At 7P, a two-hour rerun of ‘American Ninja Warrior’ drew a tepid 2.71 million viewers and a 1.6/3. But at 9P, NBC deserves the accolades for scheduling a Sunday edition of ‘America’s Got Talent’ opposite ABC’s highly promoted debut of ‘Rising Star’ and ‘AGT’ came on to win big with 8.0 million viewers and a 5.1/9, tops for the evening on broadcast.
It began with a smile. Sunday at 7P, the season premier of ‘Wipeout’ began with 3.52 million viewers and a 2.2/4 which was which was 24% below the 2.9/5 for its year-ago season-opener on Tuesday 5/14/13 (from 8P). The Alphabet Network has a problem. In order to bust out big with new programming, not only do you need good, solid promotion but a platform of popular programming to propel the new programs promotional schedule. Obviously, ABC fails on the latter. ‘Rising Star’, with all of the promotion a network can throw at it with mediocre programming, scored a lackluster 5.02 million viewers and a 3.2 rating/5 share in households from 9P. It trailed competing NBC’s ‘America’s Got Talent’ by a hefty 37%. Although ‘Rising Star’ did build from the 8:30 p.m. portion of the season-premiere of lead-in ‘Wipeout’ by 23% in households. Given all the hype, this has to be very disappointing for the suits at ABC.
In what must be one of the most embarrassing moments at Black Rock, the Tiffany Network was once again in an all rerun mode as it presented at 7P ’60 Minutes’ which drew 6.53 million viewers and a 5.1/9. At 8P a rerun of ‘Elementary’ drew 3.29 million viewers and a 2.5/4. At 9P, a rerun of the episode of ‘The Good Wife’ where the aftermath of Will’s death was front and center drew 3.06 million viewers and a 2.3/4 (NOTE TO PROGRAMMERS: everybody has seen this episode several times before, even online ON DEMAND). At 10P, one of the best episodes this year of ‘The Mentalist’ found our favorite FBI agents pulling off a great art caper and in this rerun drew 4.06 million viewers and a 2.7/5. While everyone was giving every reason imaginable for removing this program from the roster this past year, it continues to out draw all of the networks dramas on Sunday, even in reruns. But the big news here is that CBS finished #3 on Sunday. ONLY NUMBER THREE ON SUNDAY. All they needed was just one simple original program. Nope. That would cost too much money. Result: Happy #3.
The draw of the 2014 World Cup pulls in big numbers everywhere. The Hispanic #1 Network at 7P started the night in the lead with a 1.7 A18-49 rating for the end of ‘2014 World Cup’ soccer match between the USA and Portugal. At 8P, ‘Bailando por un Sueño’ drew a 0.9 A18-49 rating. At 9P, it did the same. And at 10P, ‘Sal y Pimienta’ pulled in a 0.8 A18-49 rating to finish the evening.
The Animal Network of Broadcast struggles in the summer when it is doesn’t have the power of the one time special, ‘Cosmos’ and finds itself in an uncomfortable position of have to burn off cancelled series episodes. At 7P, another burn-off episode of canceled ‘Enlisted’ could only draw 940,000 viewers and a 0.7/1. It led into reruns, at 730P of ‘American Dad!’ with 1.01 million viewers and a 0.7/ 1. At 8P, two rerun episodes of ‘The Simpsons’ drew 2.07 million viewers and at 830P, 241 million viewers and averaged 1.4/2 for both. At 9P, a rerun of ‘Family Guy’ pulled in a network high of 2.56 million viewers and a 1.6/3. At 930P, another rerun of ‘American Dad!’ drew 2.27 million viewers and a 1.4/ 2.
The #1 Hispanic Network in America led off the evening at 7P with a movie, ‘La Misma Luna’ and it could only draw 0.3 A18-49. At 8P, the movie picked up a bit to 0.4 A18-49 ratings. At 9P, a new movie, ‘The Fast and the Furious: Tokyo Drift’ pulled in a 0.5 A18-49 rating. At 10P, the conclusion of that movie drew a 0.6 A18-49, for its highest rating of the evening.
For The Record
ESPN was #1 on Sunday with 18.22 million viewers and a 9.1 rating. Univision & Univision Desportes simulcast of the USA/Portugal World Cup match drew 6.5 million viewers to finish #2. NBC was #3 on Sunday withy 5.352 million viewers and a 3.4 rating and a 6 share of the available audience in prime time. ABC finished #4 with 4.269 million viewers and a 2.7/5. CBS, long #1 on this day of the week, finally collapsed under the weight of its constant reruns and drew only 4.235 million viewers and a 3.2/5 for third position. Univision finished #6 in prime time with 2.692 million viewers and a 1.4/3. FOX finished with 1.877 million viewers and a 1.2/2. Telemundo finished with a 0.5/1.
Today In TV History
On this date in 2011, the pilot episode of one of cable’s most popular program, ‘Suits’ aired on USA Network. Imagine if you will, a lawyer recruiting someone who he knows is not a lawyer nor a college graduate, particularly from Harvard, to work in one of the most prestigious Law Firms in New York, filled with only Harvard grads. That premise has spurred on one of the best cable programs on television today.
Cable TV News
The ‘2014 World Cup’ on Sunday for the dramatic USA-Portugal match earned the highest-ever overnight ratings for a World Cup match on ESPN. According to Nielsen estimates, the late-afternoon contest averaged 18.22 million viewers a 9.1 household rating, meaning about 1 in 11 U.S. homes were watching the game, which ended in a 2-2 draw thanks to a very late Portugal score. That’s the most-watched Soccer match ever on American TV and surpasses the previous high of 17,975,000 viewers for the 1999 Women’s World Cup final (USA vs. China) on ABC. The match aired on ESPN. The game peaked from 730-8P with an average of 22,961,000 viewers. The match is ESPN’s most-viewed program excluding NFL and college football telecasts. The first World Cup match which saw Team USA in a 2-1 win over Ghana averaged 11,093,000 viewers. The previous high for a World Cup contest on ESPN was the 7.0 rating for the USA-Ghana matchup. The 9.1 rating ties with the 2010 USA-Ghana second-round match, which aired on ABC. The only matches to fare better on ABC were the 1994 World Cup Final (12.8 overnight for Brazil-Italy in a tournament played in the U.S.) and the second-round USA-Brazil match from that same year (10.4 rating).
The top-10 metered markets: Washington, DC (13.3), Columbus, Ohio (12.6), New York (12.5), Boston (11.5), Hartford & New Haven (11.3), Providence (11.2), Atlanta (11.1), Baltimore (11.0), Norfolk (10.5), and Orlando (10.5). To date, the highest-rated markets on the ESPN Networks are: Washington DC (5.0), New York (4.3), San Francisco (4.1), Orlando (3.8), and Los Angeles (3.7).
Sunday’s match also set records on the WatchESPN app with a total of 1,373,000 viewers and 61,691,000 minutes viewed.
Over on Univision, coverage of the USA vs. Portugal match was also the most-viewed USA match in Univision Deportes World Cup history. The match averaged 6.5 million Total Viewers and 3.6 million A18-49 viewers. The match aired on the Univision Network, and simulcast on the Univision Deportes cable network.
Weekend 06.20.14 Box Office
#1 Think Like a Man Too $30,000,000
#2 22 Jump Street $29,000,000
#3 How to Train Your Dragon 2
#4 Jersey Boys $13,515,000
#5 Maleficent $13,012,000
#6 Edge of Tomorrow $10,340,000
#7 The Fault in our Stars $8,600,000
#8 X-Men:Days of Future Past $6,200,000
#9 Chef $1,845,000
#10 Godzilla (2014) $1,820,000
#11 A Million Ways to Die in the West $1,622,000
#12 Neighbors $1,369,000
#13 Blended $1,075,000
In social media, roughly 10 million people worldwide accounted for about 20 million Facebook interactions related to Sunday’s USA-Portugal tussle. The most discussed moment of the match was Clint Dempsey’s goal late in the second half that gave the United States a 2-1 lead.
More On Millennials…Millennials A top Target For Loyalty Programs
Membership in US retail loyalty programs has grown to more than 1 billion, and based on data released in June 2014 by Bond Brand Loyalty, monetary rewards are the most important benefits for program members. Discounts were the most important element, cited by 79% of US internet users who participated in loyalty programs. Around seven in 10 respondents said cash back rewards as well as rebates were top benefits.
Millennials were highlighted as a key segment for brand loyalty programs, with 68% of 20- to 34-year-olds saying they would change where they shopped if it meant getting more program rewards and one-third reporting buying something they didn’t need or want just to earn points or increase membership status.
Based on a January 2014 study conducted by Thrive Analytics and Local Search Association, millennials are more likely in general to interact with companies in order to receive deals and rewards. When asked why they shared their location with businesses, 71% of US smartphone users ages 18 to 29 said they did so in order to get offers and deals, and 67% cited gaining loyalty points or rewards. Both percentages were higher than those from any other age group.
However, Bond Brand Loyalty found that it wasn’t all about rewards and points for this group. Millennials were more likely to prefer non monetary benefits compared with the general population, especially when it came to recognition from peers or social groups. Sharing product or service experiences with others as well as contributing to enhancements also saw large percentage gaps between this demographic and respondents overall.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
Research shows consumers choose brands that engage their passions 1.5x more than those that just urge them to buy.
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Across The Pond
BBC One again finished #1 in the UK on Sunday as at 730P, ‘Countryfile’ topped the ratings overall with 5.1 million viewers and a solid 26.8% share of the available audience. At 815P, it was followed by ‘Antiques Roadshow’ which pulled in a strong 4.9 million viewers (22.8%). At 915P, ‘Casualty’ was seen by 4.2 million viewers and a 19.5% share. At 1030P, the ‘2014 World Cup’ coverage of USA vs Portugal draw scored 3.1 million viewers (34.4%) for the top share of the night.
BBC Two at 730P had ‘F1’ coverage and it pulled in 2.4 million viewers (12.2%) as Mercedes once again finished 1, 2 as Hamilton finished 1.9 seconds bend. At 9P it was followed by ‘A Cabbie Abroad’ and drew 1.5 million (6.8%).
ITV at 630P presented ‘Catchphrase’ and it drew 2.5 million viewers (15.7%). At 730P, the ‘2014 World Cup’ match between South Korea and Algeria brought in 3.5m (16.9%). At 1030P, opposite World Cup, a rerun of Rik Mayall’s ‘The New Statesman’ could only draw 899,000 viewers (6.0%).
Channel 4 had at 8P, ‘Born in the Wild’ had 785,000 viewers (3.8%) watching. But at 9P, the ‘Fargo’ finale drew a very strong 1.2 million viewers (5.4%).
Channel 5 at 8P presented ‘Bikini Body? The Truth About Diets’ and 697,000 munched and watched (3.3%). It was followed at 9P by ‘Big Brother: Power Trip’ with 1.2 million viewer (5.4%).
ITV 2 had ‘The Only Way Is Essex’ as it returned with over 800,000 viewers on Sunday evening. AT 10P, ‘The Marbs’ special entertained 801,000 viewers (4.8%). Earlier at 9P, ‘Educating Joey Essex’ brought in 426,000 viewers (1.9%).
Seven wins for the third straight night as on Sunday it pulled in 34.0% share of the available audience, a dominating factor. It had the #2 show, ‘House Rules’ as it pulled in 1,515,000 viewers. It also had the top newscast of the evening as the #3 program was ‘Seven News Sunday’ and drew 1,378,000 viewers. #5 was ‘Sunday Night’ which drew 1,246,000 viewers and #7, ‘A Place To Call Home’ which drew 918,000 viewers.
Nine came in second with 28.2% share and it had three programs in the Top Ten on Sunday. #1 was ‘The Voice Kids Australia’ which drew 1,652,000 viewers with 586,000 viewers in Sydney; 454,000 in Melbourne, 279,000 in Brisbane, 171,000 in Adelaide and 162,000 in Perth. #4 was ‘Nine News Sunday’ and it drew 1,298,000 viewers. #6 was ’60 Minutes’ which pulled in 1,018,000 viewers.
Ten came in third with 18.1% share and it had one program in the Top Ten as ‘MasterChef Australia’ drew 863,000 viewers.
ABC1 came in fourth with two program in the Top Ten and finished with a 15.6% share of the available audience. #8 was ‘Grand Designs’ which had 912,000 viewers. #10 was ‘ABC News Sunday’ which drew 848,000 viewers.
Monday Australian TV Ratings Results
Nine Stops Sevens Run
Nine with 31.4% share of the available audience, took Monday evening in Australia. With four Top Ten programs including #2, ‘Nine News’ which was the biggest newscast of the evening in the nation with 1,369,000 viewers, #3, ‘The Voice Australia’ drew 1,344,000 viewers. The network also had #5 ‘Nine News 6:30’ with 1,315,000 viewers and #6, ‘A Current Affair with 1,284,000 viewers.
Seven had 29.8% share on Monday. It had the #1 program of the evening which was ‘House Rules’ which drew 1,473,000 viewers. It also had #4 which was ‘Seven News’ with 1,335,000 viewers. #7 was ‘Seven News/Today Tonight’ which pulled in 1,206,000 viewers. Rounding out the evening, it had the #8 program , ‘Home and Away’ which drew 1,013,000 viewers.
ABC1 finished third with 17.7% share as it had the #10 program on the evening, ‘ABC1 News’ which drew 863,000 viewers.
Ten finished fourth with 16.5% share as it had the #9 program on Monday which was ‘MasterChef Australia’ which drew 913,000 viewers.
SBS finished fifth on Monday with 4.6% share of the available audience.
As you can see, no matter where in the world you were watching television, people were…
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