Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Thursday, 06.12.14 (Posted 06.13.14)
On the Alphabet Network it was no contest on this second Thursday in June with Game #4 of the ‘2014 NBA Finals’ as the San Antonio Spurs beat the Miami Heat 107-86 in Miami. At 8P, the half-hour airing of ‘Jimmy Kimmel Live’ began with 5.89 million viewers and a 2.9/5, followed at 830P by pre-game ‘NBA Countdown’ which drew 6.48 million viewers and a 3.9/7. At 9P, an estimated 12.80 million viewers with a 10.5 rating/18 share in the household overnights gathered for the game. This was 12% below the 12.0/21 for the two teams on the year-ago on this comparable evening, which translated into 16.23 million viewers. Game #5 is Sunday in San Antonio at 8P on ABC and the Spurs are on the verge of the franchise’s fifth championship and first since 2007.
The Tiffany Network again ran an all rerun evening. Cat 8P, ‘The Big Bang Theory’ pulled a time slot leading 8.1 million viewers and a 5.8/11. At 830P, ‘Mom’ drew 6.31 million viewers and a 4.3/8. At 9P, ‘Two and a Half Men’ drew 5.5 million viewers and a 3.8/6. At 930P, ‘The Millers’ drew 4.4 million viewers and a 3.1/5/. At 10P, ‘Elementary’ drew 3.94 million viewers and a 3.0/5.
The Peacock Network did not benefit opposite the NBA Finals, at 8P performances of ‘Hollywood Game Night’ drew 3.15 million viewers and a 2.9/5. At 9P, the first of two episodes of ‘Undateable’ drew 3.29 million viewers and at 930P, 3.01 million viewers. Together, both averaged 2.1/3 in each half-hour. At 10P, ‘Last Comic Standing’ finished with 4.12 million viewers and a 2.9/5.
The Animal Network of Broadcast began at 8P with ‘Hell’s Kitchen’ and it opened with a second-place 2.72 million viewers and a 3.4/6. It lead into the 9P program, ‘Gang Related’ which also drew 2.72 million viewers and a 2.1/3.
The #1 Hispanic Network began the evening at 8P with ‘De Que Te Quiero, Te Quiero’ and it finished with a 1.0 A18-49 rating, which tied for second on all of broadcast. At 9P, ‘Lo Que La Vida Me Robo’ was dominant as it finished #2 behind the NBA Finals with a 1.4 A18-49 rating. At 10P, ‘Que Pobres Tan Ricos’ finished third with 1.1 A18-49 rating.
The Avis of Hispanic Networks at 8P had ‘La Impostora’ which drew a 0.5 A18-49 rating. At 9P, ‘En Otra PIel’ edged up a bit to 0.6 A18-49 rating. At 10P, the big show on the network, ‘En Señor de los Cielos’ finished with a 0.9 A18-49 rating. The good news about Telemundo on Thursday was it continued to increase its rating throughout prime time.
The Little Network That Couldn’t pulled off its parent’s trick of an entire evening of reruns. At 8P, the rerun of ‘The Vampire Diaries’ drew 580,000 viewers and a 0.5/1. At 9P, a rerun of ‘The Originals’ drew 570,000 viewers and a 0.5/1 in the overnights.
World Cup Opening Day Ratings
Univision’s coverage of the World Cup opening match garnered 5.1 million viewers, outperforming ESPN’s English language coverage, which scored 4.4 million viewers. And after Friday’s match between The Netherlands and the Spain, the real question being asked is: ‘Die behoefte heeft om Spaans te spreken?’
Jimmy Fallon had a 2.9/7. David Letterman finished with a 2.0/5. Jimmy Kimmel had a 2.1/7 delayed by the NBA Game #4 conclusion. Nightline won at 1235A with a 1.4/6. Seth Meyers had a 1.3/4. Craig Ferguson finished with a 1.0/4. Carson Daly finished with an 0.7/3.
For The Record
ABC was #1 on Thursday with 10.59 million viewers and a 8.0 rating and a 14 share of the available audience. CBS was #2 with 5.38 million viewers and a 3.8/7. NBC finished next with 3.85 million viewers and a 2.6/5. FOX had 3.75 million viewers and a 2.7/5. Univision had 2.803 million viewers and a 1.5/3. Telemundo had 1.6 million viewers and a 0.9/2. The CW finished with 575,000 viewers and a 0.5/1.
Today In TV History
On this day in 1964, The Rolling Stones made a television appearance on ‘Hollywood Palace’. The show was hosted by Dean Martin. For a view of their performance, go to: https://www.youtube.com/watch?v=kqYEkYpX-uY
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
The World Cup is upon us. And it belongs to ITV in the UK. The ‘2014 FIFA World Cup’ kicked off with big ratings on ITV on Thursday as it brought coverage of the opening ceremony and Brazil’s win over Croatia scoring an average audience of 8.2 million and a whopping 40.0% share of the available audience from 7P. It peaked at 12.5 million and an Olympian 51.8% share at around 930P as Brazil beat Croatia.
The rest of the night’s ratings generally dipped due to the World Cup coverage.BBC One at 8P had ‘Celebrity MasterChef’ and it drew 3.5 million viewers (16.0%). At 930P, a rerun of ‘Mrs Brown’s Boys’ drew 2.8 million viewers (11.8%). At 1035P after the news, ‘Question Time’ interested 2.2 million viewers (15.5%).
BBC Two at 8P had ‘Springwatch’ and it drew 1.9 million viewers (9.2%). At 10P, ‘Mock the Week’ returned with 1.0 million viewers (4.5%).
Channel 4 at 8P had ‘George Clarke’s Amazing Spaces’ and it brought in 1.1 million viewers (5.1%). It was followed at 9P by ‘Benefit Tenants’ with 1.3 million viewers (5.2%).
Channel 5 at 9P had ‘Trauma Doctors’ which attracted 751,000 viewers (3.1%). It was followed at 10P by ‘Big Brother: Power Trip’ with 902,000 viewers (4.3%).
E4 had ‘The Big Bang Theory’ and at 8P, it brought in a solid 825,000 viewers (4.1%). At 830P, ‘How I Met Your Mother’ had 524,000 viewers (2.4%).
UK Digital News
UK Social Networks Move To Mobile
The boom times for social network adoption in the UK look to be largely over, as new user growth is set to slow to a near standstill by 2018. What growth does remain is coming from users expanding their social network activity to mobile devices, according to a new eMarketer report, “UK Social Networking Trends: Mobile Is Becoming the New Normal,” which noted that the proportion of UK social network users who will access their accounts via mobile phone will continue to increase substantially throughout eMarketer’s forecast period, rising from 75.3% in 2014 to 90.2% in 2018.
Social media is an important consideration for marketers in the UK. It has to be, given the sheer size of the audience. But the marketing effectiveness of these networks hasn’t always been rated highly by those in the business. However, as UK consumers move their social networking behaviors to mobile, some marketers are beginning to move their efforts along with them.
Real-time social engagement, mainly enabled by access via mobile devices, is top of mind for many UK marketers.
Results from a February 2014 study by immediate future, a social media consultancy, indicated just how many benefits UK marketers felt real-time social engagement could offer. While general audience engagement was the most cited among respondents, other benefits were noteworthy—for example, 35% felt real-time social engagement brought increased customer retention and loyalty, while 25% credited it with a better return on investment.
Nine pushes Seven aside with a network victory on Thursday and securing 28.8% share of the available audience. It also had the #2 program, ‘Nine News’ with 1,136,000 viewers. #4, ‘Nine News 6:30′ with 1,026,000 viewers. #3, ‘A Current Affair’ with 918,000 viewers. To see some of the dispute, go to: http://aca.ninemsn.com.au/article/8859098/houso-bust-up-becomes-a-full-on-war. Nine also had the #9 program in the Top Ten on Thursday, a rerun of ‘The Big Bang Theory’ with 809,000 viewers along with #10, ‘The Footy Show’ which drew 777,000 viewers.
Seven, which finished #2 on the evening with 25.8% share, had the #1 program , ‘Seven News’ with 1,149,000 viewers. #3 was ‘Seven News/Today Tonight’ with 1,039.000 viewers. It also had the #7 program, ‘Home and Away’ with 860,000 viewers.
Ten came in #3 on Thursday with 21.1% share and had the #5 program, ‘MasterChef Australia’ with 987,000 viewers.
ABC1 finished with 18.3% share and the #8 program and #1 drama in Australia on Thursday ‘Call The Midwife’ which pulled in 851,000 viewers.
SBS finished #5 with 5.9% share on Wednesday.
As you can see, no matter where in the world you were watching television, people were…
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