Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Wednesday, 06.11.14 (Posted on 06.12.14)
The Peacock Network pushed an amazing Game #4 of the Stanley Cup to NBCSN (which drew 3.383 million viewers) and instead opened the evening with with the final two episodes of the cancelled sitcom ‘Growing Up Fisher’, which drew at 8P with 4.14 million viewers and at 830P, 3.62 million viewers while delivering an average 2.4/5 from 8-9P. This is now the fourth failed comedy for Jenna Elfman since the huge hit, ‘Dharma & Greg’ concluded in 2002. ‘Courting Alex’ on CBS in 2006, ‘Accidentally on Purpose’ on CBS from 2009-10, ‘1600 Penn’ on NBC on 2013, and now ‘Growing Up Fisher’ have not worked out for her. At 9P, two-hours of newsmagazine ‘Dateline’ with the main theme ‘The People vs. O.J. Simpson: What the Jury Never Heard’ dominated its time period with 4.75 million viewers and a 4.4/7, which was the top-rated show of the evening (peaking in the 10P half-hour with a 4.9/8).
Guess what? The Tiffany Network aired another night of reruns. With a bank of tremendous power in top rated content, CBS can rerun their prime time programming forever and make a fortune. On Wednesday, at 8P ‘Undercover Boss’ drew 3.97 million viewers and a 2.9/ 5. At 8P, ‘Criminal Minds’ was the top rated CBS program and the #1 program on the evening with 5.65 million viewers and a 3.7/6. At 10P, ‘CSI’ drew 5.39 million viewers and a 3.7/6 for the #2 program of the evening on all of broadcast.
The Animal Network of Braodcast was only one-tenth of a rating point behind NBC but at 8P, ‘So You Think You Can Dance’ drew 4.40 million viewers and a 3.7 rating/6 share vs. 3.4/ 6 on a year ago (Tues. 6/11/13).
The Alphabet Network threw its normal two-hour sitcom block from 8-10P and it followed the CBS lead of reruns. At 8P, a rerun of ‘The Middle’ drew a strong 4.17 million viewers and a 3.0/5. At 830P, a rerun of ‘The Goldbergs’ drew 3.52 million viewers and a 2.5/4. At 9P, another rerun of ‘Modern Family’ was the power of ABC on Wednesday with 5.34 million viewers and a 3.2/5. At 930P, another rerun of ‘The Goldbergs’ drew 3.38 million viewers and a 2.5/4. At 10P, in the distant No. 3 spot was an original episode of the summer ABC drama ‘Motive’ and it increased the network’s audience level to 3.86 million viewers and a 2.7/5. This trailed year-ago newsmagazine ‘The Lookout’ (2.9/ 5 on 6/12/13) by 7%.
At 8P, ‘De Que Te Quiero, Te Quiero’ got the leader in Hispanic television out into the lead with a 1.0 A18-49 rating. But it was at 9P when it pulled out its biggest gun, ‘Lo Que La Vida Me Robo’ which finished with a broadcast high of 1.4 A18-49 in the time slot. At 10P, ‘Que Pobres Tan Ricos’ edged ahead in its battle with its Telemundo rival as it pulled a 1.0 A18-49 rating.
The #2 Hispanic Network at 8P began with ‘La Impostora’ which finished ahead of The CW’s ‘Arrow’ rerun with a 0.5 A18-49. At 9P, ‘En Otra Piel’ finished with a 0.5 A18-49 as well. But it was at 10P, when ‘El Señor de los Cielos’ pulled in a network high of 0.9 A18-49 as it battles Univision in this time slot.
The Little Network That Couldn’t at 8P began the evening with a rerun of ‘Arrow’ as it drew 1.12 million viewers and a 0.9/2. At 9P, it brought the season-finale of ‘The 100’ and it closed season one with 1.65 million viewers and a 1.2/2. It was 33% above of ‘Arrow’ and 71% above a year-ago encore of ‘Supernatural’ (0.7/1 on 6/12/13). It was the only broadcast network to see an increase compared to the same day a year ago.
NBC’s ‘The Tonight Show’ had a 3.1/8. CBS’ ‘David Letterman’ had a 2.2/6. ‘Jimmy Kimmel Live!’ had a 1.6/4. ABC’s ‘Nightline’ had a 1.2/4. NBC’s ‘Seth Meyers’ had a 1.4/5. CBS’ ‘Craig Ferguson’ had a 1.0/4. NBC’s ‘Carson Daly’ had an 0.8/3.
For The Record
NBC was #1 on Wednesday with 5.448 million viewers and a 3.8/6, which was 975,000 viewers less than on the same comparable day last year. CBS was #2 with 5.003 million viewers and a 3.5/6, which was 1.441 million viewers less than last year on this day. FOX was next at #3 with 4.3.95 million viewers and a 3.7/6, which equaled 1.2 million less viewers on this network than on the comparable day a year ago. ABC came in #4 with 3.778 million viewers and a 2.8/5, down 267,000 viewers from the same day last year. NBCSN finished #5 with the Stanley Cup Game #4 with 3.3.83 million viewers and was the #1 cable channel on Wednesday. Univision finished #6 drew 2.732 million viewers and a 1.5/3. TBS #7 with reruns of ‘The Big Bang Theory’ averaged 2.656 million viewers in prime time. The History Channel #8 with ‘American Pickers’ delivered 2.246 million viewers on average. A&E finished #9 with 2.212 million viewers. USA was #10 as it delivered 2.029 million viewers on average during prime time on Wednesday. Telemundo #11 finished with 1.6 million viewers and an 0.9/2. The CW finished #12 Wednesday with 1.385 million viewers on average and a 1.1/2, which was 220,000 more viewers than on the comparable day last year. It was the only broadcast network to see an increase. In total, the five English speaking broadcast networks lost 3.663 million viewers compared to the same day a year ago. Where did they go? It looks like cable was the primary source as it ran Stanley Cup hockey playoffs (on NBCSN) and opened with new programming (on USA).
Today In TV History
On this day in 1965, Sonny and Cher performed “I Got You Babe” on ‘American Bandstand’. For a look, go to: http://www.youtube.com/watch?v=Di_W0XWz3AM
Cable TV News
For those who have been following ‘Return To Zero’ as it goes throughout the Award season of publicity rounds, today’s Los Angeles Times’ story perhaps tells it better than most. To get a glimpse behind the store, go to: http://lat.ms/1ir67Ev
For an interview with the director on Thursday, June 14, 2014, go to: https://www.youtube.com/watch?v=eRjz2qNntT4
Broadcast TV News
FOX has canceled low rated reality shows ‘I Wanna Marry Harry’ and improv comedy series ‘Riot’. Both series have been pulled from the schedule effective immediately.
Mobile, Video Ads Deliver Above-Average Actions per Impression in Q1
In Q1, the vast majority of digital marketing spend across display, social, video and mobile was allocated to display ads (83%), which delivered 84% share of actions. Video (4% share of impressions) and mobile (1% share) ads each outperformed in terms of share of actions, with video accounting for 6.5% share and mobile 2.5% share. While social captured 12% of impressions, it accounted for a relatively smaller 7% of actions, likely due to its influence being more in the upper funnel.
Separately, the 2014 Neustar Media Intelligence Report finds that as was the case last year, social ads continue to outperform portals, networks and exchanges in “reach efficiency,” which measures channels’ efficiency in reaching new users and takes into account cost-per-unique-user.
Is Sharing The New Buying?
From power tools to bikes, to electronics and even to cars, people around the globe are leveraging the unused capacity of things they already own or services they can provide for a profit. Welcome to the share economy, also known as collaborative consumption and peer-to-peer rental arrangements.
The consumer rental market, according to Nielsen, is worth an estimated $26 billion, according to Rachel Botsman, a global thought leader on the power of collaboration and sharing through digital technologies. A down economy, coupled with the ease of use and reliability of the Internet, has given rise to a network of part-time entrepreneurs who are turning personal assets into income. And more than two-thirds of global respondents (68%) are willing to join this shared community.
But does a sharing economy create new value or does it disrupt existing businesses? The answer is both, which can be good news for everyone involved. The cornerstone of success, however, is built on a foundation of reputation and trust—the new currency.
To measure the appetite for participation in share communities around the world, Nielsen polled more than 30,000 Internet respondents in 60 countries to identify who is joining, for what products and services, and where. The findings provide insight into how marketers can not only adjust to, but, more importantly, thrive in a share economy.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
It was an all ITV evening on Wednesday. At 8P, Phillip Schofield’s ‘All-Star Mr & Mrs’ returned to top the ratings as it entertained 3.9 million viewers with a 20.8% share of the available audience. At 9P, the delayed finale of ‘Law & Order: UK’ brought in a strong and time slot leading 3.6 million viewers (17.8%). ITV won every hour of prime time in the UK on Wednesday.
BBC One could not match ITV on Wednesday as at 8P, ‘Watchdog’ brought in only 3.5 million viewers (18.8%). And at 9P, it was followed by ‘Del Boys & Dealers’ with 3.0 million viewers (14.9%).
BBC Two at 8P had ‘Springwatch’ and it pulled in a strong 2.2 million viewers (11.5%). While at 915P, ‘Coast Australia’ was seen by 1.7 million viewers (8.7%). At 10P, ‘Episodes’ had 831,000 viewers (4.9%).
Channel 4 at 9P had ‘One Born Every Minute’ and it brought in 1.9 million viewers (9.3%). At 10P, it was followed by ‘My Last Summer’ which didn’t do so well with only 678,000 viewers (4.4%).
Channel 5 on the night before the BIG EVENT begins at 9P presented a special ‘Football Hooligan & Proud’ which brought in 891,000 viewers (4.4%). At 10P, ‘Big Brother: Power Trip’ topped the evening on the network with 1.2 million viewers (7.5%).
Sky1 presented at 9P, Jack in ’24: Live Another Day’ and it brought in a strong 476,000 viewers (2.4%).
ITV2 at 9P had ‘I Wanna Marry Harry’ and it drew 315,000 viewers (1.6%).
Seven continued it’s championship run again finishing #1 on Wednesday evening in Australia with a dominating 36.1% share of the available audience. Again, the #1 program was ‘House Rules’ with 1,527,000 viewers. It also had the top newscast of the evening, the #2 program ‘Seven News’ with 1,226,000 viewers. #4 was ‘Seven News/Today Tonight’ with 1,136,000 viewers. #6 was ‘Home and Away’ with 1,009,000 viewers.
Nine finished #2 with 25.8% share and it had the #3 program, ‘Nine News’ with 1,185,000 viewers. #5 was ‘Nine News 6:30′ with 1,103,000 viewers. #7 was ‘A Current Affair’ with 968,000 viewers. #10 was a rerun of ‘The Big Bang Theory’ with 791,000 viewers.
Ten came in third with 19.4% share of the available audience. It also had the #8 program, ‘MasterChef Australia’ with 847,000 viewers. And, it also had the #9 program, ‘Offspring’ which drew 804,000 viewers.
ABC1 finished fourth with 13.5% share.
SBS came in fifth with 5.1% share.
Thursday, 06.13.14 Ratings in Australia
Nine pushes Seven aside with a network victory on Thursday and securing 28.8% share of the available audience. It also had the #2 program, ‘Nine News’ with 1,136,000 viewers. #4, ‘Nine News 6:30’ with 1,026,000 viewers. #3, ‘A Current Affair’ with 918,000 viewers. To see some of the dispute, go to: http://aca.ninemsn.com.au/article/8859098/houso-bust-up-becomes-a-full-on-war. Nine also had the #9 program in the Top Ten on Thursday, a rerun of ‘The Big Bang Theory’ with 809,000 viewers along with #10, ‘The Footy Show’ which drew 777,000 viewers.
Seven, which finished #2 on the evening with 25.8% share, had the #1 program , ‘Seven News’ with 1,149,000 viewers. #3 was ‘Seven News/Today Tonight’ with 1,039.000 viewers. It also had the #7 program, ‘Home and Away’ with 860,000 viewers.
Ten came in #3 on Thursday with 21.1% share and had the #5 program, ‘MasterChef Australia’ with 987,000 viewers.
ABC1 finished with 18.3% share and the #8 program and #1 drama in Australia on Thursday ‘Call The Midwife’ which pulled in 851,000 viewers.
SBS finished #5 with 5.9% share on Wednesday.
As you can see, no matter where in the world you were watching television, people were…
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