Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Tuesday, 06.10.14 (Posted 06.11.14)
The Alphabet Network road the pines on Tuesday. At 8P, ‘Jimmy Kimmel Live!’ brought in only 6.18 million viewers and a 2.8/5. At 830P, the pre-game ‘NBA Countdown’ drew 6.83 million viewers and a 3.6/6. Game three of the NBA Finals which saw the San Antonio Spurs trounce the Miami Heat (111-92) in Miami led the network to victory, with 11.93 million viewers and a 10.5 rating/18 share in the household overnights from 9P. Comparably, this was 5% above the 10.0/17 for the year-ago game three match-up.
The Peacock Network was a power during the first two hours of prime time beginning at 8P where ‘America’s Got Talent’, which averaged 11.45 million viewers and a solid 7.3/12 was 3% above the 7.1/12 on both the week-ago. Benefiting by the lead-in support was week three of NBC Tuesday 10P drama ‘The Night Shift’ which drew 6.93 million viewers and a 4.2/7.
The Tiffany Network was up to its old tricks once again. But to its credit, it produced in another all-rerun evening, three great episodes of fan favorites beginning at 8PP with ‘NCIS’ in an episode form January titled ‘Double Back’, where the aftermath of the explosion that killed the Secretary of the Navy and badly injured McGee’s girl friend, drew 7.90 million viewers and a 5.5/9. The program was named the #1 drama in the world as it won the annual International Audience Award presented jointly by the Monte-Carlo Television Festival and Eurodata TV Worldwide to reward programs who delivered the highest ratings worldwide in 2013 across five continents. At 9P, ‘NCIS: Los Angeles’ had everyone in the cast participated in some way, shape or form as Callen got trapped in a blind date to bring a smile to an exciting evening from Los Angeles to Afghanastan bringing in 6.61 million viewers and a 4.4/7. At 10P, one of the most powerful ‘Person of Interest’ episodes which was filled with revenge drew 4.97 million viewers and a 3.5/6. Unfortunately, with literally weeks of reruns, CBS is in danger of becoming Fort Knox…running out of gold and soldiers to guard it as reruns are causing channel jumping over to cable.
Univision finished strong on Tuesday, beating FOX and The CW but it was left in a battle with Hispanic rival, Telemundo. At 8P, ‘De Que Te Quiero, Te Quiero’ brought in a 1.0 A18-49 rating. At 9P, the biggest program on Univision was ‘Lo Que La Vida Me Robo’ which drew 1.3 A18-40 rating finishing #3 in its time period behind the ‘NBA’ on ABC and ‘AGT’ on NBC. At 10P, Univision and Telemundo tied for third at 1.0 A18-49; Univision for ‘Que Pobres Tan Ricos’ and Telemundo for ‘El Señor de los Cielos’. This battle is becoming one of the biggest in television this season.
The Little Hispanic Network That Could pulled even with its bigger cousin on Tuesday. At 8P, ‘La Impostora’ got off to a slow start with 0.5 A18-49 rating. At 9P, ‘En Otra Piel’ also drew 0.5 A18-49. But it was a 10P, when Telemundo got its groove with ‘El Señor de los Cielos’ tied Univision’s ‘Que Pobres Tan Ricos’ with a strong 1.0 A18-49 rating.
The Animal Network of Broadcast Tuesday was a disaster. It could not even crack a 1.0 household rating for its entire evening. At 8P, ‘Riot’ drew 1.21 million viewers and a 0.9/2 and at 9P, ‘I Wanna Marry Harry’ drew 990,000 viewers and a 0.9/1. This could be FOX’s lowest-rated Tuesday ever. To understand how bad this was, it finished with fewer viewers than all of the Late Night programs with the exception of 135A’, ‘Carson Daly’.
The Little Network That Couldn’t, didn’t. At 8P, The CW docuseries ‘Famous in 12’ sunk to 740,000 viewers and a 0.5/1, which was 29% below its 0.7/ 1 one week earlier. At 9P, a rerun of ‘Supernatural’ drew 620,000 viewers and a 0.5/1. To absolutely understand how bad this was, every program was outdrawn by ALL of the Late Night programming including NBC’s 135A, ‘Carson Daly’. When the cable overnight’s come it, this network could very well finished out of the Top Fifteen networks on this evening. For a broadcast network, that is embarrassing.
NBC’s ‘Jimmy Fallon’ drew 3.0/7. CBS’ ‘David Letterman’ had a 1.9/5. ABC’s ‘Jimmy Kimmel Live!’ had a 2.4/8 which was delayed following the NBA Game #3 and the local news. ABC’s ‘Nightline’ drew 1.7/7. NBC’s ‘Seth Meyers drew 1.3/5. CBS’ ‘Craig Ferguson’ had a 0.9/3. NBC’s ‘Carson Daly’ delivered a 0.8/3.
For The Record
ABC won the Tuesday evening battle of network with 10.121 million viewers and a strong 7.6 rating and a 13 share of the available audience. NBC came in #2 with 9.945 million viewers and a strong 6.3/10. CBS finished #3 with an entirely underwhelming rerun evening of programming for the umpteenth time and drew 6.493 million viewers and a 4.5/7. Univision drew 2.799 million viewers and an 0.9/2. Telemundo finished with an 0.9/2. FOX really didn’t show up as it drew 1.100 million viewers and a 0.9/1. The CW was lucky to have 678,000 viewers and a 0.5/1.
Today In TV History
On this day in 1962, James Brown and the Famous Flames performed “Night Train” and “Shout and Shimmy” on “American Bandstand.”
Cable TV News
Top Ten Cable Networks – Week of June 2
#1 History: 2.06 million viewers
#2 USA: 1.84 million viewers
#3 FOX News Channel: 1.82 million viewers
#4 Disney Channel: 1.81 million viewers
#5 TBS: 1.58 million viewers
#6 HGTV: 1.46 million viewers
#7 TNT: 1.45 million viewers
#8 Nick at Nite: 1.42 million viewers
#9 Adult Swim: 1.34 million viewers
#10 A&E: 1.20 million viewers
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
On a slow night in the UK as everyone is getting ready for the World Cup and once again the nation braces with hope with their nation’s team, BBC One at 9P presented ‘Celebrity MasterChef’ upon its new season return and drew a leading, non-soap total of 4.4 million viewers and 21.6% share of the available audience. After the news at 1045P, ‘Gary Lineker’s Brazil special’ brought in 1.8 million viewers (16.6%). The nation is getting pumped up.
ITV in the lull before the storm at 8P brought on a rerun of ‘Endeavour’ and attracted 2.4 million viewers (11.8%).
BBC Two at 8P had ‘Springwatch’ and it drew 2.3 million viewers (11.8%). At 9P it was followed by ‘Welcome to Rio’ and it came in with the same total as at 1045P on BBC One, 1.8 million viewers (8.9%). At 10P, ‘The Fast Show special’ left 930,000 laughing (5.3%).
Channel 4 at 8P had ‘Location, Location, Location’ interested 1.6 million viewers (7.9%). At 9P, while ‘The Complainers’ had 1.2 million viewers (5.9%) at 10P, ‘Ramsay’s Kitchen Nightmares’ had 922,000 viewers (5.8%).
Channel 5 at 8P presented ‘Dog Rescuers’ and was seen by 1.2 million viewers (6.0%). At 9P, the latest ‘CSI’ had the top audience of the evening on Channel 5 with 1.3 million viewers (6.2%). At 10P, ‘Big Brother: Power Trip’ topped the non-news programming with 1.2 million viewers (7.5%).
On E4, at 9P ‘New Girl’ had 529,000 viewers (2.6%). It was followed at 930P by ‘The Mindy Project’ and it barely was alive with 147,000 viewers (0.9%). Guess the viewers in the UK don’t like it any more than viewers in the U.S. do.
Sky Atlantic at 9P presented Showtime’s ‘Penny Dreadful’ and it could only attract 211,000 viewers (1.0%).
MTV at 9P had ‘Ex on the Beach’ and it brought in 254,000 viewers (1.6%).
Seven again was #1 in Australia with a strong 30.3% share of the available audience. The #1 program again was ‘House Rules’ with 1,402,000 viewers as 390,000 watched in in Sydney; 378,000 tuned in at Melbourne; 265,000 caught it in Brisbane; 144,000 had it on in their homes in Adelaide; and 225,000 watched in Perth. #4 was ‘Seven News’ with 1,208,000 viewers. #7 was ‘Seven News/Today Tonight’ with 1,133,000 viewers. #9 was ‘Home and Away’ with 983,000 viewers and #10 was ‘What Really Happens in Bali’ which drew 888,000 viewers.
The rest of the Top Ten programming on Tuesday was on Nine, which finished with a 28.4% share of the available audience. #2 was ‘The Big Bang Theory’ which drew 1,301,000 viewers. #3 was the top rated newscast of the evening, ‘Nine News’ which drew 1,219,000 viewers. #5 was ‘Nine News 6:30’ which drew 1,157,000 viewers and #6 was a rerun of ‘The Big Bang Theory’ which drew 1,150,000 viewers. #8 was ‘A Current Affair’ with 1,115,000 viewers.
Ten was #3 with 19.8% share.
ABC1 was #4 with 15.9% share.
SBS was last with 5.5% share of the available audience.
Wednesday, 06.11.14 Australian Ratings
Seven continued it’s championship run again finishing #1 on Wednesday evening in Australia with a dominating 36.1% share of the available audience. Again, the #1 program was ‘House Rules’ with 1,527,000 viewers. It also had the top newscast of the evening, the #2 program ‘Seven News’ with 1,226,000 viewers. #4 was ‘Seven News/Today Tonight’ with 1,136,000 viewers. #6 was ‘Home and Away’ with 1,009,000 viewers.
Nine finished #2 with 25.8% share and it had the #3 program, ‘Nine News’ with 1,185,000 viewers. #5 was ‘Nine News 6:30’ with 1,103,000 viewers. #7 was ‘A Current Affair’ with 968,000 viewers. #10 was a rerun of ‘The Big Bang Theory’ with 791,000 viewers.
Ten came in third with 19.4% share of the available audience. It also had the #8 program, ‘MasterChef Australia’ with 847,000 viewers. And, it also had the #9 program, ‘Offspring’ which drew 804,000 viewers.
ABC1 finished fourth with 13.5% share.
SBS came in fifth with 5.1% share.
As you can see, no matter where in the world you were watching television, people were…
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