Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Monday, 06.09.14 (Posted 06.10.14)
The Animal Network of Broadcast opened the week by winning. And make no mistake. ‘Jack Is Back’! At 8P, ‘MasterChef’ drew 4.52 million viewers and a 3.6 rating/6 share. Then Jack was back, all over London. At 9P, ’24: Live Another Day’ pulled in 6.33 million viewers and a 4.6/7, which built from the 830P portion of ‘MasterChef’ (3.7/ 6) by 24%. Comparably, the two hours outdelivered four sitcoms on the year-ago evening (‘Raising Hope’ repeat, ‘The Goodwin Games’, ‘New Girl’ repeat and ‘Anger Management’) by a hefty 215%. Bring Back Kiefer. Bring Back Kiefer.
The Alphabet Network may have finished #2 but it did have the #1 program on the evening. First at 8P, a one-hour clips edition of ‘The Bachelorette’ (“The Journey So Far”) tied for second with 4.0 million viewers a 3.4/6. That led into ABC News Special, at 9P and the #1 show on the network Monday, ‘Hillary Clinton: Public and Private – One on One With Diane Sawyer’ with a strong 6.08 million viewers and a 4.9/8, which built from the 830P portion of ‘The Bachelorette’ (3.3/ 5) by 48%. At 10P, was episode two of the second season of summer drama ‘Mistresses’ which dropped like a rock into third-place with 3.56 million viewers and a 2.8/5. Comparably, that was 10% below the already lackluster week-ago season-opener (3.1/5 on June 2).
The Tiffany Network ran its usual ALL-RERUN night. At 8P, ‘2 Broke Girls’ drew 4.69 million viewers and a 3.5/6 and ‘Mom’ came in with 4.64 million viewers and a 3.4/ 6. At 9P, the first of two episodes of ‘Mike & Molly’ pulled in 5.25 million viewers and an average from 9-10P of 3.6/6. At 930P, ‘Mike & Molly’ pulled in 5.3 million viewers. At 10P, ’48 Hours’ drew 5.78 million viewers and a 3.8/6 for the network’s high for the evening. If you run reruns, you deserve rehash.
The Peacock Network began at 8P with a rerun of ‘Last Comic Standing’ and drew million viewers and a 2.8/5. At 9P, ‘American Ninja Warrior’ drew million viewers and a 3.0/5. Comparably, that was only 6% below one week earlier.
The Little Network That Couldn’t began with evening at 8P with a rerun of ‘Whose Line is it Anyway?’ which drew million viewers and averaged a 1.3/2. Next at 830P was an original episode of ‘Whose’ and it drew million viewers. It finished 117% over last year’s entry, ‘Oh Sit’. At 9P, an original installment of ‘Beauty and the Beast’ drew million viewers and a 0.7/1.
‘The Tonight Show Starring Jimmy Fallon’ on NBC led with a 2.7/7. ‘David Letterman’ on CBS finished with 2.0/5. ‘Jimmy Kimmel Live’ on ABC had a 1.7/4). ‘Late Night With Seth Meyers’ finished #2 behind ABC’s ‘Nightline’ which drew 1.3/4. ‘Craig Ferguson’ on CBS pulled in a 1.0/4. A rerun of ‘Last Call With Carson Daly’ on NBC drew 0.7/3.
For The Record
FOX finished #1 to begin the week with 5.47 million viewers and a 4.1 rating and a 7 share of the available audience. CBS finished just behind with 5.21 million viewers and a 3.6/6. NBC had 4.62 million viewers and a 3.0/5. ABC was #4 with 4.55 million viewers and a 3.7/6. The History Channel was next with 4.119 million viewers and the top rated cable network on Monday. TNT came in next with 3.887 million viewers but the top cable program of the evening as ‘Major Crimes’ drew 5.157 million viewers at 9P. NBCSN had 2.893 million viewers for Game #3 of the Stanley Cup as the Kings defeated the Rangers for a 3.0 lead. VH1 had 2.547 million viewers on average per hour during prime time on Monday. TBS finished with 1.394 million viewers. The CW drew 1.3 million viewers and a 1.0/2.
Today In TV History
On this day in 1989, HBO aired the first episode of ‘Tales from the Crypt’.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
BBC One had David Beckham and his travel documentary topped the ratings outside soaps on Monday, bringing in 4.6 million viewers (20.7%) at 830P, 2 million higher than the time slot last week.
ITV at 8P had Coronation Street special ‘Gail & Me: 40 Years On’ and it was seen by 2.7 million viewers (12.9%). At 9P, ‘Road Rage Britain’ also had 2.7 million viewers (12.5%).
BBC Two at 8P had ‘Springwatch’ grabbed 2.3 million viewers (10.6%). It was followed at 9P by ‘A Very British Airline’ which drew 1.9 million viewers (8.7%).
Channel 4 began the evening at 730P with ‘Breadline Kids’ and drew 937,000 viewers (4.6%). At 9P, ’24 Hours in A&E’ brought in 1.5 million (6.6%). At 10P, it was followed by ‘CCTV: Caught on Camera’ which dropped back to 898,000 viewers (5.9%).
Channel 5 at 9P presented ‘Big Brother: Power Trip’ and entertained 1.0 million viewers (4.7%). It was followed at 10P by a live special with 1.0 million viewers (6.1%).
BBC Four’s highlight came at 830P with ‘Only Connect’ which drew 643,000 veers (2.9%).
E4 had at 9P ‘Made in Chelsea’ which brought in 546,000 viewers (2.5%).
Sky Atlantic had ‘Game of Thrones’ and it thrilled 861,000 viewers (3.9%).
Seven dominated Monday in Australia with a powerful 37.3% share of the available audience. #1 was ‘House Rules’ with a huge 1,793,000 viewers as 470,000 viewers in Sydney and 470,000 in Melbourne. 351,000 watched in Brisbane while 208,000 viewed it in Adelaide and 293,000 in Perth. #2 was the #1 newscast on the evening as ‘Seven News’ drew 1,510,000 viewers. #5 was ‘Seven News/Today Tonight’ with 1,353,000 viewers. #8 was ‘Home and Away’ had 1,050,000 viewers. #9 was ‘Revenge’ with 926,000 viewers.
Nine, with a strong 28.8% share had the #3 program, ‘The Voice Australia’ with 1,425,000 viewers and #4, ‘Nine News’ with 1,367,000 viewers. #6 was ‘Nine News 630’ with 1,298,000 viewers. And, #7, ‘A Current Affair’ with 1,149,000 viewers. #10 was ‘House Husbands’ with 891,000 viewers.
ABC1 had 15.1% share.
Ten had 14.9% share.
SBS was last with 3.9% share.
As you can see, no matter where in the world you were watching television, people were…
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