Sunday, 06.08.14 (Posted 06.09.14)
The Alphabet Network at 7P had the basketball edition of ‘Jimmy Kimmel Live!’ and it drew 6.17 million viewers and a 2.1/4. It was followed at 730P by the pre-game ‘The NBA Countdown’ which drew 6.46 million viewers and a 3.0/6. As a reminder, results for any live sporting event are always approximate. It was a night of three diversified specials with Game 2 of the ‘2014 NBA Finals’ finding the Miami Heat beating the San Antonio Spurs by 2, the ’68th Annual Tony Awards’ on CBS and ‘Miss USA 2014’ on NBC all competing for an audience. ‘The NBA Finals’ as expected, took top rated honors for the evening with an estimated 12.55 million viewers and a 10.2 rating/17 share in the household overnights from 8-11P, which increased by 7% from the 9.5/16 on the year-ago evening. That 9.5 in the overnights translated into 14.57 million viewers and a 5.8 rating/17 share among adults 18-49, based on the Live Plus Same Day data.
The Tiffany Network at 7P brought out the granddaddy newsmagazine ’60 Minutes’ and a rerun drew 8.48 million viewers and a 6.3/12, which placed it #1 in its time slot. At 8P, ‘The Tony Awards’, which featured Audra McDonald accepting her record-breaking sixth Tony Award — the most of any actor ever —for her role as Billie Holiday in “Lady Day at Emerson’s Bar & Grill,” brought in 7.02 million viewers and scored a 5.6/9. Other recognizable TV faces taking home a Tony last night was Brian Cranston for Best Performance by an Actor in a Leading Role in a Play for “All the Way” and Neil Patrick Harris for Best Performance by an Actor in a Leading Role in a Musical for “Hedwig and the Angry Inch.” For a complete list of winners, go to: http://bit.ly/1ignDev
On the Peacock Network, at 7P, ‘Dateline’ drew 5.09 million viewers and a 3.3/6. From 8-11P, ‘Miss USA 2014: Live From Baton Rouge’ came in third from 8-11 p.m. with 5.55 million viewers and a 3.6/6.
The Animal Network of Broadcast at 7P had another episode of the sitcom ‘Enlisted’ which drew 1.01 million viewers and a 0.9/2. It was followed by a rerun of ‘American Dad!’ which drew 1.28 million viewers and a 1.0/2. At 8P, a rerun of ‘The Simpsons’ pulled in 2.27 million viewers and a 1.5/3 and at 830P, a rerun of ‘Family Guy’ drew 2.41 million viewers and a 1.6/ 3. At 9P, in the series-finale, ‘Cosmos: A Spacetime Odyssey’ drew 3.04 million viewers, a high for FOX on the evening and a 2.1/3. The network should be commended for such an educational programming block of a series. Congrats to the suits at FOX.
For The Record
ABC finished #1 on Sunday with 10.962 million viewers and a 8.3/14. CBS came in 2nd with 7.388 million viewers and a 5.8/10. NBC was third with 5.434 million viewers and a 3.6/6. FOX was next with 2.171 million viewers and a 1.5/3. Telemundo finished ahead of Univision with a 0.9/2. Univision was last with 1.136 million viewers and an 0.7/1.
Today In TV History
On this day in 1938, BBC-TV televised coverage of the Trooping of the Colour ceremony for the first time.
Belmont Stakes Ratings Results
NBC Sports’ featuring California Chrome’s attempt at a Triple Crown in the 146th Belmont Stakes as California Chrome’s run for history, concluded in a dead-heat tie for fourth place as Tonalist won the race, averaged 20.6 million viewers, the second-highest Belmont Stakes viewership on record, trailing only the 21.9 million viewers for NBC’s telecast of Smarty Jones’ Triple Crown attempt in 2004 (People Meter viewership dates to 1988).
The 2014 Belmont Stakes is the most-watched weekend sporting event since NBC’s primetime telecast of the 2014 Sochi Winter Olympics on Sunday, February 16 (21.3 million).
The 2014 Belmont Stakes (6:23-7:15 p.m. ET) topped by 57% the average viewership for the last Belmont in which a Triple Crown was at stake (13.1 million on ABC in 2008 for Big Brown).
NBC’s Belmont Stakes registered a 12.0/27 household rating – a 46% increase over the 8.2/20 for ABC’s Big Brown telecast in 2008, and ranking as the third-highest rated Belmont since Seattle Slew won the Triple Crown in 1977. NBC’s telecast of Smarty Jones’ bid in 2004 registered a 13.1/29, and CBS’ coverage of Pleasant Colony’s Triple Crown attempt in 1981 posted a 12.6/36.
NBC’s Belmont viewership and rating increased by 194% and 167% respectively over the 2013 race won by Palace Malice (7.0 million viewers and 4.5/11 HH rating).
Locally, Belmont Stakes ratings increased in 53 of 56 metered markets vs. the last Triple Crown attempt in 2008, and were up in all 56 metered markets vs. the ’13 telecast. The New York market, the home of the Belmont Stakes, registered a 15.8 rating/37 share which ranks as the second-highest ever in the market behind only Smarty Jones’ attempt in 2004 (20.5/38).
Fans live streamed 6,798,019 million minutes of the Belmont Stakes on NBC Sports Live Extra, the NBC Sports Group’s live streaming product for desktops, mobile devices, and tablets, a record for any horse race streamed by NBC Sports Digital. Coverage included an isolation camera on California Chrome, bonus analysis from NBC Sports commentators, and replays and footage from the Kentucky Derby and Preakness Stakes. The Belmont Stakes was watched by 389,680 unique viewers.
The Aging Population Is Growing, And So Are Its Retail Needs
We’re all getting older, but we’re also living longer. And as the world’s population lives longer, mature consumers are focused on staying active and being healthy. According to the World Health Organization, 2 billion people will be at least 60 years old by 2050, presenting a prime opportunity for retailers to take stock of the segment’s particular needs. So how can retailers across North America better serve the needs of this growing and lucrative segment of health-focused seniors?
The first step is identifying consumer pain points. And when we look at the results from a recent Nielsen global aging survey, North American respondents indicated that certain store features or services “don’t meet or only partially meet the needs” of aging consumers. For example, only 37 percent of respondents believe stores provide adequate handicapped ramp and door access, and only 34 percent believe aisles are sufficient for handicapped accessibility. Additional areas of opportunity include providing electronic shopping carts and online delivery options, two categories that ranked low among North American respondents in terms of fully meeting aging consumer needs.
Digital Shopping Strides
While the retail sector and industry experts don’t expect the convenience of online shopping to completely replace trips to the grocery store any time soon, digital is making significant strides with mature consumers, particularly Baby Boomers. And while younger generations are already fluent with advancing technology, older generations are starting to use the Internet more readily for purchasing goods from vendors that offer home delivery—a key service retailers can provide to consumers who don’t drive.
One in five North American respondents said they’re currently ordering online for home delivery of traditional grocery trips, and two-thirds expressed a willingness to use these services. The interest in online ordering can’t be ignored by brick-and-mortar retailers. In fact, the survey results suggest that many consumers are willing to click and collect from brick-and-mortar retailers if online ordering is offered and pick-up options exist either inside a store, at a drive-through window or at curbside.
Top Ten At The Box Office This Weekend
1 ‘The Fault in our Stars’ Fox $48,200,000
2 ‘Maleficent’ BV $33,523,000
3 ‘Edge of Tomorrow’ WB $29,105,000
4 ‘X-Men: Days of Future Past’ Fox $14,700,000
5 ‘A Million Ways to Die in the West’ Uni. $7,189,000
6 ‘Godzilla’ (2014) WB $5,950,000
7 ‘Neighbors’ Uni. $5,201,000
8 ‘Blended’ WB $4,050,000
9 ‘Chef’ ORF $2,600,000
10 ‘Million Dollar Arm’ BV $1,822,000
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
BBC One at 630P and their coverage from Montreal of the ‘F1 Canadian Grand Prix’ brought in 4.6 million (23.3%). At 9P, the drama ‘Quirke’ brought in 3.2 million viewers (15.2%).
ITV at 6P presented ‘Soccer Aid’ and the four-hour charity match brought in 3.9 million viewers (19.7%) on average. It peaked at 6.0 million viewers (26.7%) at around 930P.
Channel 5 at 7P had ‘Dirty Dancing’ and it brought in 1.4 million viewers (6.7%). At 9P, ‘Big Brother’ continued with 1.3 million (5.6%).
On BBC Two at 7P, ‘Tropic of Cancer’ brought in 1.1 million viewers (5.4%). It was followed at 8P by ‘I Bought a Rainforest’ and 1.2 million viewers tuned in (5.6%). At 9P, ‘Wildfires 2014’ caught the interest of 1.3 million viewers (5.8%). At 10P, ‘QI XL’ brought in 1.4 million viewers (8.2%).
Channel 4 at 8P had ‘Born in the Wild’ and it attracted 1.2 million viewers (5.3%). It was followed at 9P by the latest ‘Fargo’ which held steady with 1.2 million (5.2%).
UK Mobile Device Users Favor TV Ads
Much is made of the proliferation and use of mobile devices in the UK. eMarketer estimates that 80.6% of the entire UK population will be mobile phone users in 2014, while a further 41.1% will use tablets. And mobile is fueling a rise that will see time spent with digital media surpass TV time in the UK this year.
However, when it comes to advertising on these different devices, there’s a clear winner in terms of engagement, and that winner isn’t a mobile device. According to March 2014 polling from research firm Millward Brown, just 37% of UK smartphone or tablet users who owned or had access to a TV paid attention to ads delivered on a smartphone, while only marginally more paid attention to tablet ads—38%.
For TV ads, that figure was substantially higher, at 71%. And TV was also the clear winner when it came to those ads eliciting favorable reactions, with 39% of respondents saying they enjoyed the ads, vs. just 17% and 16% of smartphone and tablet users, respectively, saying the same.
Marketers, though, are often quite dismissive of the TV ad opportunity. A January 2014 study by Econsultancy and Adobe asked client-side marketers worldwide if they thought mass reach via TV would not be an effective tactic within five years. Almost half agreed that it wouldn’t, with just 20% feeling that it would be effective.
Ad spend, meanwhile, continues to flood into the mobile channel. Indeed, eMarketer estimates that mobile will become the single biggest ad channel in the UK by 2017.
Of course, mobile advertising can’t be ignored, particularly in light of the increasing influence mobile devices are having on UK consumers’ everyday lives. But for now, at least, a strong argument could be made that while more and more money is going to mobile ads, it remains somewhat ineffective, at least when put next to TV advertising.
Nine, with 31.9% share of the audience, tops all network in Australia on Sunday. The #1 program, ‘The Voice’ brought in 1,360,000 million viewers. #4, ‘Nine News Sunday’ had 1,147,000 viewers. #6 was ’60 Minutes’ with 1,035,000 viewers.
Seven, with 30.6% share, had #2, ‘Seven News Sunday’ as the top newscast with 1,292,000 viewers. #3 was ‘House Rules’ with 1,170,000 viewers. And, #5 was ‘Sunday Night’ with 1,072,000 viewers. #7 was ‘A Place To Call Home’ which drew 855,000 viewers.
Ten came in third with 17.1% share of the available audience. It’s top program was #10, ‘MasterChef Australia’ with 736,000 viewers.
ABC1 was fourth with 15.9% share as it had the #8 program, ‘ABC News Sunday’ with 811,000 viewers and #9, ‘Grand Designs’ with 743,000 viewers.
SBS came in fifth with 4.6% share.
As you can see, no matter where in the world you were watching television, people were…
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