Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
NBC was #1 on Friday but CBS’ ‘Blue Bloods’ was the #1 program.
Friday, 06.06.14 (Posted 06.07.14)
NBC
The Peacock Network began the evening at 8P on this 70th Anniversary of D-Day, with ‘Brain Williams Reporting: Journey to Normandy’ and it drew 5.77 million viewers, far out-distancing any of its competition at this hour in prime time. If you want to lead in the news, you have to be a news leader. NBC proved that on Friday as the only major broadcast network carrying enough about one of the most historic moments in the 20th Century to cover it on this evening. Congratulations to NBC. At 9P, ‘Dateline’ drew the evening network high of 6.06 million viewers. And at 10P, ‘Crossbones’ drew 3.84 million viewers. NOTE: The network had pre-emotions in Philadelphia and San Francisco for Major League Baseball. Adjustments will be coming.
CBS
The Tiffany Network again brought America reruns. At 8P, a rerun of ‘Undercover Boss’ drew 3.83 million viewers. At 9P, another rerun of ‘Hawaii Five-0’ brought in 4.92 million viewers. At 10P, yet another rerun of ‘Blue Bloods’ pulled in television largest number of the evening with 6.41 million viewers. Watching CBS during this time of the year is like watching USA, TNT and ION catching up on reruns after reruns. Is this what the leading broadcast network does…give us reruns like offering a child pablum? It’s really time to give us something new.
ABC
The Alphabet Network began the evening at 8P with a rerun of ‘Shark Tank’ and it drew 4.37 million viewers. But at 9P, it actually brought us original programming, ‘What Would You Do?’ and it drew 4.34 million. At 10P, another original program, ’20/20′ drew a network evening high of 6.05 million viewers.
FOX
The Animal Network of Braodcast began at 8P with a rerun of ‘MasterChef’ and brought in 1.81 million viewers. At 9P, it brought us another rerun of ’24: Live Another Day’ and it pulled in 1.11 million viewers. Note to FOX: you don’t have to copy CBS.
The CW
The Little Network That Couldn’t at 8P presented a rerun of ‘Whose Line Is It Anyway?’ and drew 1.36 million viewers. At 830P, another rerun of the same program drew 1.5 million viewers. Then at 9P, it offered up yet another rerun of ‘Hart of Dixie’ and drew only 777,000 viewers. You get what you deserve.
Late Night
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ on Friday had a 2.6/6; a rerun of CBS’ ‘Late Show with David Letterman’ posted a 2.0/5; and a rerun of ABC’s ‘Jimmy Kimmel Live’ pulled in a 2.1/5. At 1235A, ABC’s ‘Nightline’ averaged a 1.2/4. NBC’s ‘Late Night with Seth Meyers’ drew a 1.3/4; CBS’s first-run ‘Late Late Show with Craig Ferguson’ drew a 1.1/3. At 135A, NBC’s ‘Carson Daly’ drew a 0.7/3.
For The Record
NBC finished #1 on Friday with 5.222 million viewers. CBS came in 2nd with their all-rerun night with 5.050 million viewers. ABC finished #3 with 4.917 million viewers. FOX completed the evening #4 with 1.456 million viewers while The CW came in with 1.000 million viewers.
Today In TV History
On this day in 1976, ‘The NBC Nightly News’ with John Chancellor and David Brinkley, aired for the first time. Chancellor had replaced the retired Chet Huntley.
Cable TV News
‘Game of Thrones’ is now HBO’s most popular series ever, eclipsing ‘The Sopranos’, often credited with kicking off this “golden age of television.” With a season-four average of 18.4 million US viewers it beats the 18.2 million set by ‘The Sopranos’ in 2002. The landscape has completely changed in 12 years. HBO’s penetration has increased, with more platforms and marketing opportunities. But there is also more viewing competition. That said, ‘Game of Thrones’ is also up 4 million viewers from its 2013 season.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
Welcome
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Serbia, Greece, Turkey, Israel, Saudi Arabia, Bahrain. United Arab Emirates, Iraq, Pakistan, India, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, South Africa, Argentina, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, the Dominican Republic and Puerto Rico.
Across The Pond
BBC One led by ‘The Graham Norton Show’ Were #1 in the UK on Friday.
BBC One kicked off the evening at 730P with ‘The One Show’ and it drew 2.68 million (15.1%). At 830P, the 1960s police drama ‘Inspector George Gently’ drew a similar crowd of 2.59 million viewers. (13.2%). But at 1035P, with guests including Amanda Holden and actor Michael Sheen, ‘The Graham Norton Show’ was the evening’s highest-rated show outside of soaps, pulling in 3.11 million viewers (23%).
ITV at 8P presented the channel’s ‘Tribute to Michelle Keegan’ drew 2.78 million viewers (15.1%). Farewell Tina included interviews with cast members, home-video footage and a behind-the-scenes look at her final scenes. At 8P, ‘Soccer Aid 2014: The Countdown’ brought in 1.42 million (7.3%) after the evening’s second visit to Weatherfield.
Channel 5 at 9P brought out ‘Big Brother: Power Trip’s’ second live launch show and it had an average audience of 1.56 million viewers (8.2%). ‘Big Brother’s Bit on the Side’ was seen by 596,000 viewers (4.4%) immediately after. At 1135P, 405,000 viewers (4.7%) stuck around for the live feed.
BBC Two at 730P had ‘The Great British Menu’ with a network ratings high of 1.43 million (8.4%). It was followed at 8P by ‘D-Day 70: The Heroes Return’ and 1.57 million viewers (8.2%) watched. ‘Gardener’s World’ brought in 1.97 million (10.1%) and ‘Normandy ’44 pulled in 1.42 million viewers (7.5%).
Channel 4 at At 8P had ‘Celebrity Fifteen to One’ which drew 1.12 million viewers (5.8%). At 9P had ‘8 Out of 10 Cats Does Countdown’ as it was the network’s highest-rated show of the night, bringing in 1.64 million (8.4%). At 10P, ‘Alan Carr: Chatty Man’ drew 1.13 million viewers (6.9%).
BBC Three at 1125P, presented a ‘Family Guy’ triple-header which peaked with 678,000 viewers (7.2%).
Down Under
Seven was #1 in Australia on Friday but ABC1’s ‘Old School’ was the #1 drama.
Seven, with 32.7% share of the available audience edged out Nine, with 32.0% share, on Friday. Seven had the #3 program on the evening, ‘Seven News’ which drew 872,000 viewers and #4, ‘Seven News/Today Tonight’ 885,000 viewers, both finishing behind their rivals on Nine. But it did have the #5 show, ‘Better Homes and Gardens’ which gave it the boost to edge ahead of Nine with 847,000 viewers.
Nine, with the Top two programs on Friday, had #1 ‘Nine News’ as the only show to reach more than a million viewers on the night, with 1,099,000 viewers. It also had the #2 program, ‘Nine News 6:30’ which drew 977,000 viewers. #6 was ‘A Current Affair’ with 833,000 viewers and #9, ‘Hot Seat’ with 618,000 viewers.
Ten came in third with 15.6% share of the available audience and had one show in the Top Ten, #10 ‘Ten Eyewitness News’ which drew 581,000 viewers.
ABC1 came in fourth with 14.7% share as it had two programs in the Top Ten, #7 ‘ABC News’ and the #1 drama on the evening, #8 ‘Old School’ which drew 664,000 viewers.
SBS finished fifth with 5.0% share.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76
Catch up with the latest edition of Media Notes Canonical at http://www.cnasophis.com
Media Notes Briefs can be found at http://sophis1234.tumblr.com
New This Week: Why Don’t You Use Mobile Now? @ http://bit.ly/1jxnTJN
Why Don’t You Use Mobile Now? http://goo.gl/wlnJ8o
OVERTHESHOULDERMEDIA 