Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Thursday, 06.05.14 (Posted 06.06.14)
ABC and the ‘NBA Finals-Game #1’ were #1 on Thursday.
ABC
Photograph: Brendan Maloney/USA Today Sports
The Alphabet Network saw victory on Thursday as at 8P, ‘Jimmy Kimmel Live!’ pulled in 6.35 million viewers and a 3.1/6 as it preceded at 830P, the pre-game ‘NBA Countdown’ which drew 7.14 million viewers and a 4.0/7. At 9P, the ‘NBA Finals’ which saw the San Antonio Spurs blast open a victory over the Miami Heat in the last two minutes of the game. The match-up averaged 12.61 million viewers and an estimated 10.1 rating/18 share in households for the primetime portion from 9-11P which compared to the two teams on the year-ago evening (10.6/19 on 6/06/13) was down by just 5%. That game averaged 14.24 million viewers and a 5.7 rating/18 share among adults 18-49 from 9-11:39 p.m., based on the Live Plus Same Day data. Live the actual game, these results are also approximate.
CBS
The Tiffany Network finished in the distant second with its typical rerun scheduling at 8P of ‘The Big Bang Theory’ which drew 8.84 million viewers and a 6.0/11. At 830P, a rerun of ‘Mom’ pulled in 6.21 million viewers and a 4.3/7. At 9P, a rerun of ‘Two and a Half Men’ drew 5.43 million viewers and a 3.7/6 while at 930P, a rerun of ‘The Millers’ drew 4.58 million viewers and a 3.3/5. At 10P, another rerun of ‘Elementary’ drew 4.60 million viewers and a 3.2/6.
FOX
The Animal Network of Broadcast at 8P had ‘Hell’s Kitchen’ with million viewers and a 3.4/6 in the overnights. That was just 8% below the year-ago evening. But at 9P the third episode of ‘Gang Related’ slipped a bit drawing million viewers and a 2.1/3.
NBC
The Peacock Network at 8P presented ‘Hollywood Game Night’ and brought in 4.11 million viewers and a 2.7/5. At 9P, the first of two episodes of ‘Undateable’ (two episodes) slipped with 3.12 million viewers and a 2.2/4. At 930P, ‘Undateable’ drew 2.92 million viewers and a 2.8/5. At 10P, ‘Last Comic Standing’ saved the evening for 30 Rock as it drew 4.25 million viewers and a 3.0/5.
The CW
The Little Network That Could had an all rerun evening, first at 8P with ‘The Vampire Diaries’ drawing 780,000 viewers and a 0.5/1 and at 9P, a rerun of ‘The Originals’ which drew 606,000 viewers and a 0.4/1, which is moving to Monday at 8P next fall into new hour-long comedy ‘Jane the Virgin’.
Late Night
Will be posted when available
For the Record
ABC finished #1 with 10.66 million viewers and a 7.7 rating and a 14 share of the available audience. CBS with a complete schedule of reruns drew 5.71 million viewers and a 3.9/7. NBC came in next with 3.79 million viewers and a 2.6/5. FOX with all original programming drew 3.78 million viewers and a 2.8/5. Univision had 2.67 million viewers. The CW drew 690,000 viewers and a 0.5/1.
Today In TV History
On this day in 1978, ’20/20′ debuted on ABC. Created by ABC News executive Roone Arledge, the show was designed similarly to CBS’s 60 Minutes but focuses more on human interest stories than international and political subjects. The program’s name derives from the “20/20” measurement of visual acuity. The anchors on the premiere telecast of 20/20 were renowned Esquire magazine editor Harold Hayes, who also served as the program’s senior producer, and famed Time art critic Robert Hughes. After the first episode, the retired Hugh Downs took over as the sole anchor the following week.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
BBC One with ‘From There To Here’ was #1 in the UK on Thursday.
The finale of BBC One’s at 9P ‘From There to Here’ brought in a high for the evening with 3.18 million viewers (15.2%). Earlier, ‘Food Inspectors’ drew 2.29 million (11.2%).
Channel 5 at 9P had the premiere of ‘Big Brother 2014’ and drew 2.03 million viewers (10.2%),drawing similar numbers to last year’s ‘Big Brother’ premiere. After, ‘Bit on the Side’ kept 707,000 viewers (5.7%) sticking around.
On BBC Two, at 7P ‘Great British Menu’ brought in 1.74 million viewers (9.8%). At 8P, ‘Springwatch’ increased the audience on Two with 2.11 million (10.3%). At 9P, ‘Springwatch Unsprung 2014’ continued with 1.29 million viewers (6.1%). At 10P ‘Burning Desire: The Seduction of Smoking’ dropped to 541,000 viewers (2.8%).
ITV at 9P had ‘Life of Ryan: Caretaker Manager’, which focused on Ryan Giggs’s four matches in charge at Manchester United, and it drew 1.73 million Man U Football fans (8.2%).
Channel 4 at 9P presented ‘Comedy Gala’ and averaged 1.63 million viewers (9.8%).
E4 at 8P had ‘The Big Bang Theory’ which pulled in 1.32 million viewers (6.7%) and at 830P, ‘How I Met Your Mother’ with 760,000 viewers (3.6%.
BBC Four at 9P had ‘How the Wild West Was Won’ with Ray Mears and it brought in 930,000 viewers (4.5%).
Down Under
Jo Hall of ‘Nine News’. Nine was #1 in Australia on Thursday.
Nine knocked off Seven after four days of finishing second and drew 28.8% share of the audience on Thursday. The #1 program was ‘Nine News’ which drew 1,233,000 viewers and #2 was ‘Nine News 6:30’ which pulled in 1,173,000 viewers. #4 was ‘A Current Affair’ drew 1,023,000 viewers. #8 was a rerun of ‘The Big Bang Theory’ which had 888,000 viewers.
Seven, with 25.8% share, had the #3 program, ‘Seven News’ which drew 1,115,000 viewers and #5, ‘Seven News/Today Tonight’ with 1,001,000 viewers. #7 was ‘Home and Away’ with 920,000 viewers.
Ten finished third with 21.5% share as #6 ‘MasterChef Australia’ drew 931,000 viewers.
ABC1 came in fourth with 18.8% share as it had two programs in the Top Ten, #9 ‘ABC News’ with 844,000 viewers and #10 ‘Call The Midwife’ with 837,000 viewers.
SBS finished fifth with 5.2% share.
As you can see, no matter where in the world you were watching television, people were…
Switching Channels!
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