Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Wednesday, 06.04.14 (Posted 06.05.14)
The Tiffany Network began at 8P with an all rerun evening again, leading off with ‘Undercover Boss’ which drew 4.85 million viewers and a 3.2/6. At 9P, another rerun of ‘Criminal Minds’ drew 6.04 million viewers and a 4.2/7, tops for the network on this evening. At 10P, another rerun of ‘CSI’ brought in 5.89 million viewers and a 3.9/7.
The Animal Network of Broadcast devoted its entire prime time evening, beginning at 8P to ‘So You Think You Can Dance’ as the two hours program drew 4.98 million viewers and a 3.9/7. This was up 12% from the 3.4/ 6 on the year-ago week (on Tuesday 6/04/13).
The Alphabet Network for the first two hours of prime time did a CBS thing…all reruns. At 8P, a rerun of ‘The Middle’ drew 5.0 million viewers and a 3.1/6. At 830P, the first of two reruns of ‘The Goldbergs’ pulled in 4.42 million viewers and a 2.64. At 9P, a rerun of ‘Modern Family’ drew 5.18 million viewer and a 3.4/6. At 930P, the second rerun of ‘The Goldbergs’ on this night drew 4.26 million viewers and a 2.9/5. Finally, at 10P, an original episode of ‘Motive’ drew 5.10 million viewers and a 3.3/9 which was 14% above the 2.9/ 5 one week earlier and 18 percent above year-ago newsmagazine “The Lookout” (2.8/ 5 on 6/05/13).
The Peacock Network devoted its entire prime time evening to the NHL Championship Game #1 and it was a great game. Beginning at 8P, the Los Angeles Kings and the New York Rangers played to a 2-2 tie and then entered overtime. That is where the Kings won Game #1 of the 2014 Stanley Cup Finals with 4.53 million viewers and a 3.8/7. This was down 21% from the year-ago game one match-up between the Boston Bruins and the Chicago Blackhawks (4.8/ 8 on Wednesday 6/12/13). And that translated into 6.36 million viewers and a 2.5 rating/9 share, based on the Live Plus Same Day data. NOTE: Due to the nature of live sports programming the ratings for NBC (NHL Stanley Cup Finals) are approximate and subject to more than the typical adjustments in the final numbers.
The Little Network That Could began the evening at 8P with a rerun of ‘Arrow’ and it drew 1.42 million viewers and an 0.8/1. At 9P, an original episode of ‘The 100’ pulled in 1.60 million viewers and a 1.2/2, an impressive 50% from both its repeat ‘Arrow’ lead-in and a repeat of ‘Supernatural’ on the year-ago evening.
‘The Tonight Show’ had a 2.7/7. ‘David Letterman’ drew a 2.2/6. ‘Jimmy Kimmel’ had a 1.9/5. At 1235A, ‘Nightline’ had a 1.3/4. ‘Seth Meyers’ drew a 1.5/5. And, ‘Craig Ferguson had a 1.2/4. At 135A, ‘Carson Daly’ pulled a 0.8/3.
For The Record
CBS came in #1 with 5.59 million viewers and a 3.8/6 which was 275,000 viewers more than on the comparable day a year ago. FOX finished #2 on Wednesday with 4.98 million viewers and a 3.9/7 which was 392,000 viewers behind last season on this comparable day. ABC was next with 4.85 million viewers and a 3.1/5, which was 957,000 viewers more than last year on the comparable day. NBC finished #4 with 4.53 million viewers and a 3.8/7, 233,000 more viewers than on this comparable day last season. Univision had 2.6 million viewers and a 1.4/2. Telemundo finished with 1.6 million viewers and a 0.8/1. The CW finished Wednesday with million viewers and a 1.0/2, 286,000 more viewers than on this comparable day a year ago. The five English programming networks finished up, with 1,593,000 viewers as compared to a year ago on this comparable day.
Today In TV History
On this day in 1940, BBC-TV broadcast LIVE the J.B. Priestly West End play, ‘When We Are Married’ for the first time.
Mobile Devices Account for 1 in 4 Online Video Starts in Q1
According to Adobe Digital Index, Smartphones (13.2%) and tablets (12.2%) combined to account for one-quarter of digital video starts in Q1, up from 16.2% a year earlier, with growth particularly pronounced for smartphones. The number of overall online video starts also saw a significant rise, up 43% year-over-year. Separately, the study notes that “TV Everywhere” continues to pick up steam, with the amount of authentication jumping by 246% year-over-year, with a plurality 43% of those taking place via iOS apps. Some 21% of pay-TV households accessed TV Everywhere during Q1, up from 16% in Q3 2013.
On The Radio Screen
The Chicago Cubs are ending their partnership with WGN Radio, one of the longest such relationships in broadcast history. WGN Radio president Jimmy de Castro confirmed Wednesday media reports that the Cubs are leaving the station after this season. The radio station has been the Cubs’ radio home for 90 years. The Cubs say they’ll hold a news conference Thursday at Wrigley Field to announce a long-term broadcast deal with CBS-owned WBBM-AM. Cubs announcers Pat Hughes and Ron Coomer are expected to continue calling the team’s games. De Castro says that parting ways was a difficult decision for the station. But he says the decision was made after the station determined the business deal the Cubs insisted on did not make economic sense for the station, which first broadcast the team’s games in 1925.
“We’re still going to be associated with the Cubs,” de Castro said. “We still think it’s going to be a big, big part of our platform. We’re still going to spring training.”
The Cubs haven’t had a winning team for several years, losing 288 games over the last three years, which has affected advertising revenue, according to de Castro. As a result, the radio station has lost money and would have continued to lose money had the team decided to renew its contract with the broadcast outlet. The station exercised an opt-out provision in the contract last fall due to falling ratings and revenue. That move followed the Cubs’ decision to opt out of their WGN-TV deal to seek better long-term regional TV rights fees. WGN parent Tribune Co. recently announced the company’s intention to stop televising Chicago sports nationally on WGN America as it converts it to a basic cable channel from a superstation.
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Across The Pond
ITV had the big match on Wednesday at 730P, as England’s football World Cup friendly against Ecuador averaged more than 6.3 million viewers last night (June 4). The match, which saw Wayne Rooney and Rickie Lambert score in a 2-2 draw, took 6.35 million viewers (29.2%). It peaked around 930P with 8.27 million viewers (35.1%).
BBC One, at 8P had ‘Watchdog’ and it could only draw 3.36 million viewers (15.2%). ‘Del Boys & Dealers’ followed with 2.67 million viewers (11.5%).
BBC Two at 7P had ‘Great British Menu’ and it drew 1.57 million cooks (8.1%) . ‘Springwatch’ drew 1.93 million viewers (8.6%) while ‘Coast Australia’ pulled in of 1.54 million viewers (6.7%). At 10P, ‘Episodes’ fell to 790,000 viewers (4.5%)\.
Channel 4 at 8P had a new series ‘Mary’s Silver Service’ and it attracted 632,000 viewers (2.9%). At 9P, ’24 Hours in A&E’ drew the network high for the evening of 1.71 million viewers (7.4%).
Channel 5 aired ‘The Nightmare Neighbor Next Door’ and it drew 535,000 viewers (2.8%). ‘Big Body Squad’ drew 657,000 viewers (3%) and ‘The McCanns and the Colman’ had the high with 752,000 viewers (3.2%).
Seven wins for third day in a row. With a 33.1% share of the available audience, Seven dominated Wednesday in Australia. With the #1 program in the nation, ‘House Rules’ drew 1,377,000 viewers. And, it had the #3 program in ‘Seven News’ which drew 1,156,000 viewers, finishing second to its major rival newscast by 58,000 viewers. The #5 program, ‘Seven News/Today Tonight’ came in with 1,061,000 viewers, finishing second to its main rival by only 16,000 viewers. The #7 program was ‘Home and Away’ with 929,000 viewers. And, the #8 program was ‘The Goldbergs’ with 869,000 viewers. With five of the Top Ten, Seven ruled Wednesday.
Nine, with 26.3% share of the available audience finished with three programs in the Top Ten on Wednesday. #2 was ‘Nine News’ which was the #1 newscast in the nation with 1,214,000 viewers. #4 was ‘Nine News 6:30’ with 1,077,000 viewers. #6 was ‘A Current Affair’ with 951,000 viewers.
Ten came in #3 on Wednesday, with 20.3% share of the available audience. #9 program on the night was ‘MasterChef Australia’ with 828,000 viewers which tied with #10 program ‘Offspring’ also delivering 828,000 viewers.
ABC1 came in fourth with 14.9% share of the available audience. SBS finished fifth with 5.3% share.
As you can see, no matter where in the world you were watching television, people were…
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