Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Tuesday, 06.03.14 (Posted 06.04.14)
The Peacock Network is all fluffed out with feather ablaze. At 8P, ‘America’s Got Talent’ led NBC to Tuesday victory with 11.3 million viewers and a 7.1 rating/12 share. At 10P, the NBC scripted drama ‘The Night Shift’ won the hour with 6.87 million viewers and a 4.4/8. This is NBC’s top summer drama debut in five years (since ‘The Philanthropist’ on June 24, 2009).
The Tiffany Network had again, an all rerun evening and it is beginning to show. The powerful veteran lineup just could not hold up to the new programming of other networks. At 8P, a rerun of America’s favorite procedural, ‘NCIS’ drew 8.61 million viewers and a 6.1/10 with a Christmas episode. Considering that weather was heating up on Tuesday across the nation, makes all the sense in the world, doesn’t it? Regardless we did learn one big thing from this episode titled, ‘Homesick’. We learn Gibbs doesn’t like ginger; however, he does like cinnamon. At 9P, another rerun of ‘NCIS: Los Angeles’ drew 7.69 million viewers and a 5.3/ 9 in an excellent episode about Chinese involvement in gaining Navy drone technology but we have seen this before. And at 10P, another rerun of ‘Person of Interest’ drew 5.61 million viewers and a 3.8/ 7). Note: usually original programming does better than reruns. Just say’in.
The Alphabet Network at 8P brought the world ‘Extreme Weight Loss’ and not too many cared as it drew 4.07 million viewers and a 2.6/4. At 10P, the unusual ‘Celebrity Wife Swap’ drew 4.23 million viewers and a 2.4/4, which featured the wives of David Justice and Dweezil Zappa switching households. OK. Perhaps original programming is not as good as good reruns. We apologize for the previous statement after viewing what the Disney Network of Broadcasting put on the air on Tuesday.
Red Hispana Número Uno at 8P led off the evening with ‘De Que Te Quiero, Te Quiero’ and drew an 0.8 A18-49 rating. At 9P, tied for #2 as ‘Lo Que La Vida Me Robo’ delivered a 1.2 A18-49 rating and the top for the network on Tuesday. At 10P, ‘Que Pobres Tan Ricos’ came in with a 0.9 A18-49 Rating.
Avis de redes Hispanas, Telemundo began the evening at 8P with ‘La Impostora’ and it drew an 0.5 A18-49. At 9P, ‘En Otra Pie’ and upped the level to 0.6 A18-49. Then at 10P, the top program of the night on the network, ‘El Señor de los Cielos’ drew a high of 0.8 A18-49, just 0.1 behind ‘Que Pobres Tan Ricos’. This is quite a battle among Hispanic Networks at 10P.
The Animal Network of Broadcast brought us original stupid. Alright already. Some network’s original programming is terrible. AT 8P, FOX brought us ‘Riot’ and it drew 1.15 million viewers and a 1.0/2. At 9P, they continued to embarrass themselves with ‘I Wanna Marry Harry’ and it resulted in a subpar 1.03 million friends and Royal Family and a 1.0/2.
At the Little Network That Could at 8P, the series-premiere news, docuseries ‘Famous in 12’ died at the entry gate as it drew 610,000 viewers and a 0.7/1. At 9P it led into a rerun of ‘Supernatural’ which 730,000 drew viewers and a 0.6/1. Wow! This was a disastrous night for the C & W crew. Question: Does CBS and/or Warner Bros. really want their brands tarnished like this?
At 1135P, NBC’s’The Tonight Show Starring Jimmy Fallon’ finished #1 with 2.7/7. David Letterman on CBS had a 2.0/5 and Jimmy Kimmel on ABC drew a 1.9/5. At 1235A, ‘Late Night With Seth Meyers’ had a 1.3/5. ‘Craig Ferguson’ on CBS drew a 1.0/4 as ABC’s ‘Nightline’ pulled a 1.1/4. AT 135A, ‘Last Call With Carson Daly’ on NBC drew 0.9/4.
For The Record
NBC finished #1 on Tuesday with 9.833 million viewers and a 6.2 rating and a 10 share of the available audience but finished down 1.093 million viewers compared to a year ago. CBS was #2 with 7.284 million viewers and a 5.0/9 yet it finished up 471,000 viewers from a year ago. ABC came in #3 next with 3.924 million viewers and a 2.5/4, which was down 72,000 viewers from the comparable day a year ago. Univision finished #4 with 2.5 million viewers and a 1.4/2. Telemundo was #5 and drew 1.5 million viewers and an 0.8/1. FOX was #6 as it drew 1.118 million viewers and a 1.0/2 which finished down 3.208 million viewers from the comparable day a year ago. The CW finished last as it drew 724,000 viewers and a 0.6/1, up 60,0000 viewers from the previous year on this day. Among the top five English programming network, broadcast was down 3.842 million. Where did all the viewers go?
Today In TV History
On this day in 1981, the final episode of ‘The Waltons’ aired on CBS. Six TV movies aired between 1982 and 1997. The series ran for nine years. Goodnight, John Boy.
Most Important Factors Influencing Consumers
Per Accenture, consumers aged 20-40 in the US and UK were asked to rank the factors that would make them most likely to complete the purchase of a product or service. Sales and competitive pricing (61%) was by far their most critical. Superior products (36%) and customer experience (35%) are also key, according to respondents. They were followed closely by customer loyalty programs (31%) and relevant promotions (26%). Ad campaigns and celebrity endorsements trailed by a significant margin, presumably as they’re more influential in driving awareness than completed purchases.
Penny Dreadful Renewed For Season Two by Showtime
SHOWTIME has picked up a second season of its critically acclaimed drama series ‘Penny Dreadful’, it was announced today by David Nevins, President, Showtime Networks Inc. The network has given an expanded order of ten episodes to the series. Created, written and executive produced by three-time Oscar® nominee John Logan, PENNY DREADFUL has been embraced by the network’s subscribers, drawing 4.8 million weekly viewers across platforms since its launch. The series, which debuted to rave reviews, has claimed the spot as the network’s No. 1 watched new show ever on SHOWTIME ON DEMAND® and SHOWTIME ANYTIME® with over 3.6 million viewers on those platforms through the third week of the season. Starring Josh Hartnett, Timothy Dalton and Eva Green, ‘Penny Dreadful’ will go into production, and will once again shoot on location in Dublin, Ireland for a 2015 launch. “Picking up ‘Penny Dreadful’ was one of the easiest decisions I’ve made,” said Nevins. “The series has had worldwide impact, drawing big, passionate audiences on both sides of the Atlantic, and more than any other show on our network has hit the bullseye with viewers who want to watch television in all the new ways that are available. John Logan has deftly created an epic series that has drawn raves from a wide-range of audiences from quality drama lovers to critics, to hardcore genre fans. We look forward to working once again with our partners at Sky Atlantic and are extremely excited for what’s in store for season two.”
HBO To Air ‘Band Of Brothers’ On Friday In Honor Of 70th Anniversary of ‘D-Day’
This Friday, June 6, HBO will mark the 70th anniversary of D-Day with an encore presentation of ‘Band Of Brothers’ airing all ten parts of the acclaimed miniseries back-to-back on HBO Signature (9A-8P ET/PT). Originally presented on HBO in 2001, ‘Band Of Brothers’ tells the story of Easy Company, 506th Regiment of the 101st Airborne Division, U.S. Army. Starting with their rigorous training in Georgia in 1942, it recounts the achievements of the elite rifle company, which parachuted into France early on D-Day morning, fought in the Battle of the Bulge, and captured Hitler’s Eagle’s Nest at Berchtesgaden. Based on Stephen E. Ambrose’s acclaimed book of the same name, ‘BAND OF BROTHERS’ chronicles a unit that took 150 percent casualties and became true American heroes.
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Across The Pond
BBC One took back the top network crown in the UK on Tuesday as it had the #1 program at 9P with ‘Happy Valley’ rising nearly a million viewers for its finale on Tuesday with 6.2 million (28.0%). Later at 1035P, ‘A Question of Sport’ brought in 2.1 million viewers (17.3%).
ITV at 8P presented the documentary ‘Quads: Our First Year’ and 2.9 million viewers (14.0%) tuned in. At 9P, ‘The Secret Life of Babies’ had 2.6 million viewers (11.6%).
BBC Two on Tuesday began at 8P with ‘Springwatch’ and it brought in 2.2 million viewers (10.7%). It was followed at 9P by ‘Welcome to Rio’ with 1.3 million viewers (5.8%). At 10P, a rerun of ‘QI’ brought in 1.3 million viewers (7.4%).
Channel 4 came in third on Tuesday beginning at 8P with ‘Location, Location, Location’ and 1.4 million viewers (6.6%) watched. It was followed at 9P by ‘The Complainers’ with 1.1 million (4.9%). At 10P, ‘Embarrassing Bodies Live’ did not fascinate many as only 680,000 tuned in (4.3%).
Channel 5 began at 8P with ‘The Dog Rescuers’ and it was seen by 1.0 million (4.9%). It was followed at 9P by the latest CBS’ ‘CSI’ as it matched the previous show’s total with 1.0 million viewers (4.7%). At 10P, ‘Inside Broadmoor’ beat Channel 4’s entry in this time slot with 771,000 viewers (4.9%).
Sky Atlantic at 9P had ‘Penny Dreadful’ and it drew in 284,000 viewers (1.3%).
It was a two network evening as Seven came through again on Tuesday in the #1 position with 31.3% share of the available audience. It had the #1 program, ‘House Rules’ as it drew 1,446,000 viewers. It also had the #4 program, ‘Seven News’ which drew 1,211,000 viewers, finishing some 15,000 behind it primary competition. #6 was ‘Seven News/Today Tonight’ with 1,076,000 viewers. #9 was ‘Home and Away’ with 1,010,000 viewers and #10, ‘What Really Happens In Bali’ which drew 844,000 viewers.
The other half of the Top Ten on Tuesday was own by Nine which finished #2 with 28.1% share of the available audience. #2 for the evening and the top comedy was ‘The Big Bang Theory’ which drew 1,255,000 viewers. #3 was the #1 newscast of the evening, ‘Nine News’ which pulled in 1,226,000 viewers. #5 was ‘Nine News 6:30′ which brought in 1,162,000 viewers. #7 on the evening was a rerun of ‘The Big Bang Theory’ with 1,076,000 viewers. #8 was ‘A Current Affair’ with 1,050,000 viewers.
Ten finished with 19.8% share of the available audience on Tuesday. While ABC1 had 15.3% share of the available audience for fourth on the evening. SBS came in fifth with 5.5% share.
Wednesday TV Ratings in Australia
Seven wins for third day in a row. With a 33.1% share of the available audience, Seven dominated Wednesday in Australia. With the #1 program in the nation, ‘House Rules’ drew 1,377,000 viewers. And, it had the #3 program in ‘Seven News’ which drew 1,156,000 viewers, finishing second to its major rival newscast by 58,000 viewers. The #5 program, ‘Seven News/Today Tonight’ came in with 1,061,000 viewers, finishing second to its main rival by only 16,000 viewers. The #7 program was ‘Home and Away’ with 929,000 viewers. And, the #8 program was ‘The Goldbergs’ with 869,000 viewers. With five of the Top Ten, Seven ruled Wednesday.
Nine, with 26.3% share of the available audience finished with three programs in the Top Ten on Wednesday. #2 was ‘Nine News’ which was the #1 newscast in the nation with 1,214,000 viewers. #4 was ‘Nine News 6:30’ with 1,077,000 viewers. #6 was ‘A Current Affair’ with 951,000 viewers.
Ten came in #3 on Wednesday, with 20.3% share of the available audience. #9 program on the night was ‘MasterChef Australia’ with 828,000 viewers which tied with #10 program ‘Offspring’ also delivering 828,000 viewers.
ABC1 came in fourth with 14.9% share of the available audience. SBS finished fifth with 5.3% share.
As you can see, no matter where in the world you were watching television, people were…
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