“> Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
Monday, 06.02.14 (Posted 06.03.14)
The Alphabet Network began with ‘The Bachelorette’ had 6.5 million viewers and averaged a 4.9 rating/8 share. At 10P, the season-premiere of ‘Mistresses’ followed with 4.48 million viewers and a 3.1/5.
The Animal Network of Broadcast began the evening at 8P with ‘Masterchef’ and it pulled in 5.08 million viewers and a 3.9/7. That set up Jack. At 9P, ’24: Live Another Day’ was the network’s top program as it drew in 6.24 million viewers and a 4.8/8, which was an increase of 12% from last week. ’24’ has been and continues to be the real deal. This is a Must See TV ON DEMAND program.
Over at NBC, at 8P, a rerun of ‘Last Comic Standing ‘ drew 4.26 million viewers. At 9P, ‘American Ninja Warrior’ pulled in 5.26 million viewers and a 3.2/5.
The Tiffany Network was anything but that on Monday as it continued to give fans rerun after rerun, nearly each and every day. At 8P, a rerun of ‘2 Broke Girls’ drew 4.81 million viewers and a 3.3/6. At 830P, a rerun of ‘Mom’ drew 4.63 million viewers and a 3.2/5. At 9P, a rerun of ‘Mike & Molly’ brought in 5.52 million viewers and a 3.8/6. At 930P, another rerun of ‘Mike & Molly’ drew 5.57 million viewers and a 3.7/6. What is hilarious about this is that ‘Mike & Molly’ is once again not on the fall schedule but it will return later in the season, as it becomes the greatest pinch hitter in television history. At 10P, ’48 Hours’ pulled in 6.13 million viewers and a 4.3/7, tops for the night at Black Rock.
The Little Network That Could began the evening with an original episode of ‘Whose Line Is It Anyway?’ and it pulled in 1.68 million viewers and a 1.4/2, tops for the network on Monday. At 830P, a rerun of ‘Whose Line Is It Anyway?’ drew slightly less with 1.55 million viewers and a 1.3/2. At 9P, ‘Beauty and the Beast’ could only draw 1.11 million viewers and a 0.9/1.
‘The Tonight Show Starring Jimmy Fallon’ won the 1135P time slot with 2.6/7. ‘David Letterman’ on CBS drew a 2.1/5 and ‘Jimmy Kimmel’ on ABC had a 1.9/5. At 1235A, ‘Late Night with Seth Meyers’ drew (1.2/ 2) dropped 14% from former time period occupant Jimmy Fallon (1.4/5 on 6/03/13). ‘Craig Ferguson’ on CBS drew 1.0/4. ‘Nightline’ on ABC finished with 1.2/4. ‘Later With Carson Daly’ on NBC had a 0.7/3.
For The Record
ABC was the #1 network on Monday with 5.83 million viewers and a 4.3/7, which was 613,000 viewers more than on the comparable day last year. FOX finished #2 with 5.66 million viewers and a 4.3/7, which was up 3.926 million viewers compared to the same day last year. CBS was #3 with 5.47 million viewers and a 3.8/6, which was a gain of 1.043 million viewers compared to the same day last year. NBC was next with 4.93 million viewers and a 3.0/5 representing a huge loss of 4.532 million viewers from the comparable day a year ago. Univision drew 2.58 million viewers and a 1.5/2. Telemundo finished with 1.5 million viewers and a 0.8/1. The CW drew 1.36 million viewers and a 1.1/2, which was an increase of 800,000+ compared to the same comparable day last year. Telemundo finished with 1.5 million viewers and a 0.8/1.
Today In TV History
On this day in 1948, the last episode of ‘The Admiral Broadway Revue’ was aired simultaneously on both the DuMont Television Network and NBC on Friday’s at 8P-9P. It was the first comedy variety program on television and starred Sid Caesar and Imogene Coca with Marge and Gower Champion. One of the writers on the show was Mel Brooks. For a look at this very early television variety program, go to: https://archive.org/details/AdmiralBroadwayRevue.
Consumers Say They Find Personalized Ads More Engaging and Memorable
Compared to general ads, many consumers find personalized ads to be more engaging (54%), educational (52%), time-saving (49%) and memorable (45%), according to a Yahoo survey of 6,000 respondents aged 13-64. The study also found personalized ads to outperform those that aren’t personalized across a series of measures, with respondents also generally perceiving them to be relevant than non-personalized ads.
Personalized ads’ greater perceived relevance is important given a growing body of research indicating that consumers develop unfavorable attitudes in response to poorly targeted or irrelevant marketing messages. In fact, the Yahoo research found that few consumers find ads to be relevant: just 37% indicated that most of the ads they see while browsing the internet on their PC/laptop are relevant to them, and even fewer concurred with respect to the ads they see while browsing the internet on their smartphones (30%) or while in apps on their phones (27%).
Personalization obviously carries with it questions of privacy, but roughly two-thirds of respondents said they either find it acceptable or are neutral about publishers gather the following types of information for advertising:
Specific content they’ve looked at;
Ads they’ve clicked on; and
Products they’ve browsed.
The degree to which consumers welcomed advertising personalization varied by category, with 77% desiring personalized retail ads, but only about one-third feeling the same way for car or entertainment options.
Such discrepancies were also true for content personalization: while 60% felt that personalization technology would improve entertainment content, only 41% felt that way about finance content. Nevertheless, some 78% of respondents desire some type of content personalization.
Cable Rankings – Monday 6/02/14
#1 ‘WWE Entertainment’ USA 4.48 million viewers @ 9P
#2 ‘WWE Entertainment’ USA 4.03 million viewers @ 8P
#3 ‘WWE Entertainment’ USA 3.92 million viewers @ 10P
#4 ‘Longmire’ season premiere A&E, 3.86 million viewers @ 10P
#5 ‘Love & Hip Hop Atlanta’ VH1 3.58 million viewers @ 8P
#6 ‘Swamp People’ History 3.52 million viewers @ 9P
#7 ‘The O’Reilly Factor’ Fox News Channel 2.66 million viewers @ 8P
#8T ‘The Big Bang Theory’ TBS 2.2 million viewers @ 1030P
#8T ‘Tinker Bell’ Disney Channel 2.22 million viewers @ 8P
#10 ‘Hit the Floor’ VH1 2.16 million viewers @ 9P
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
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Across The Pond
Suffice to say it was a slow night on Monday in the UK. ITV won the evening as it began at 8P with ‘Gino’s Italian Escape’ with 2.6 million viewers and a 12.1% share of the available audience. But it was at 9P when ‘The Secret of Life of Cats’ topped Monday evening outside of soaps with 3.6 million (14.5%).
BBC One finished #2 on the evening as at 8P ‘Panorama’ brought in 2.5 million viewers (10.7%). It was followed at 9P by ‘Crimewatch’ which tied ‘Cats’ with 3.6 million viewers (15.7%).
BBC Two came in #3 for the evening as at 8P ‘Springwatch’ brought in a competitive 2.5 million viewers (11.1%). At 9P, ‘A Very British Airline’ debuted with 2.8 million viewers (12.0%).
Channel 4 came in #4 for the evening as at 8P, ‘Jamie’s Money Saving Meals’ drew 1.0 million (4.4%). At 9P it was followed by the finale of ‘The Island’ which drew a strong 1.9 million viewers (8.2%). At 10P, ‘Bear Grylls: Born Survivor’ attracted 1.2 million viewers (7.0%).
Channel 5 at 9P presented ‘Illegal, Immigrant and Proud’ and it pulled in 964,000 viewers (4.2%). It was followed at 10P by Inside Broadmoor’ with 699,000 viewers.
Sky Atlantic presented the latest ‘Game of Thrones’ at 9P and drew 950,000 viewers (4.1%).
BBC Four at 830P had ‘Only Connect’ and it pulled in 727,000 viewers (3.2%).
E4 at 10P had ‘Made in Chelsea’ with 626,000 viewers (3.9%).
BBC Three at 9P had ‘Barely Legal Drivers’ and it drew 594,000 viewers (2.6%).
Seven (33.3% share of the available audience) finished #1 on Monday in Australia. It was led by the #1 program, ‘House Rules-The Reveal’ which drew a strong 1,652,000 viewers with 388,000 in Sydney; 446,000 in Melbourne; 330,000 in Brisbane; 181,000 in Adelaide and 306,000 in Perth. #5 was ‘Seven News’ which drew 1,229,000 viewers. #7 was ‘Seven News/Today Tonight’ which drew 1,122,000 viewers. #8 was ‘Home and Away’ with 1,042,000 viewers. And #10 was ‘Revenge’ which drew 838,000 viewers.
Nine finished a close #2 with 31.8% share of the available audience as it was led by the #2 program, ‘The Voice Australia’ which drew 1,575,000, just 77,000 viewers behind #1 as 490,000 watched in Sydney; 516,000 in Melbourne; 230,000 in Brisbane; 163,000 in Adelaide and 176,000 in Perth. #3 was the top newscast of the evening, ‘Nine News’ with 1,340,000 viewers. And it had the #4 program, ‘Nine News 6:30’ with 1,239,000 viewers. #6 was ‘A Current Affair’ with 1,196,000 viewers. And, #9 was a rerun of ‘The Big Bang Theory’ which drew 1,038,000 viewers.
ABC1 finished third with 16.9% share of the available audience
Ten finished fourth with 14.0% share of the available audience.
And, SBS finished fifth with 4.0% share of the available audience on Monday.
Tuesday Australian TV Ratings
It was a two network evening as Seven came through again on Tuesday in the #1 position with 31.3% share of the available audience. It had the #1 program, ‘House Rules’ as it drew 1,446,000 viewers. It also had the #4 program, ‘Seven News’ which drew 1,211,000 viewers, finishing some 15,000 behind it primary competition. #6 was ‘Seven News/Today Tonight’ with 1,076,000 viewers. #9 was ‘Home and Away’ with 1,010,000 viewers and #10, ‘What Really Happens In Bali’ which drew 844,000 viewers.
The other half of the Top Ten on Tuesday was own by Nine which finished #2 with 28.1% share of the available audience. #2 for the evening and the top comedy was ‘The Big Bang Theory’ which drew 1,255,000 viewers. #3 was the #1 newscast of the evening, ‘Nine News’ which pulled in 1,226,000 viewers. #5 was ‘Nine News 6:30’ which brought in 1,162,000 viewers. #7 on the evening was a rerun of ‘The Big Bang Theory’ with 1,076,000 viewers. #8 was ‘A Current Affair’ with 1,050,000 viewers.
Ten finished with 19.8% share of the available audience on Tuesday. While ABC1 had 15.3% share of the available audience for fourth on the evening. SBS came in fifth with 5.5% share.
As you can see, no matter where in the world you were watching television, people were…
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