Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Saturday, 05.31.14 (Posted 06.01.14)
On a strange Saturday, CBS came out #1 with nearly all of their programming reruns. At 8P, a rerun of ‘Mike & Molly’ brought in 2.47 million viewers and won it’s time slot. At 830P, another rerun of ‘Mike & Molly’ pulled in 2.71 million viewers, and again won the time slot. At 9P, an excellent rerun episode of ‘The Mentalist”’ drew 3.02 million viewers. Finally, at 10P, ’48 Hours’ finished the evening for the Tiffany Network with 5.02 million viewers, again, winning its time slot.
The Peacock Network began the evening at 8P with ‘Mariah Carey: At Home in Concert with Matt Lauer’ and nobody cared. It drew 1.98 million viewers. At 9P, ‘Dateline’ finished with 3.69 million viewers, as the network’s top viewership of the evening. At 10P, a rerun of the new ‘The Night Shift’ drew 2.3 million viewers.
The Alphabet Network was up to its old Pop Culture tricks and it didn’t fare so well. At 8P, ‘Bet on Your Baby’ in the season premiere died with 2.22 million viewers. Sure, it beat Mariah Carey, but who couldn’t. At 9P, the series two-hour premiere of ‘Sing Your Face Off’, lived up to its name and drew 2.63 million viewers up against reruns and for half the nation, no regularly scheduled programming. Keep singing.
The Animal Network of Broadcast at 8P had ‘Major League Baseball’ featuring the Los Angeles Dodgers and the Pittsburgh Pirates. The Dodger won 12-2. The game was over early, after the fourth inning, as Hanley Ramírez homered twice on the night as it drew 1.73 million viewers as the Pacific and Mountain time zones were left with virtually no programming for the better part of the evening. FOX…everything does not exist on the East Coast.
A rerun telecast of ‘Saturday Night Live’ with host Charlize Theron and musical guest The Black Keys, averaged a 2.6 rating and a 7 share of the available audience on Saturday evening on NBC. For a look at the classic opening, go to: http://www.nbc.com/saturday-night-live/video/charlize-theron-monologue/2781024.
For The Record
CBS jumped back to #1 on Saturday with 3.54 million viewers. NBC came in #2 with 2.66 million viewers. ABC finished #3 with 2.50 million viewers. Fox came in next with 1.73 million viewers.
Today In TV History
On this date in 1966, the world became a little sadder. The final episode of the legendary program, ‘The Dick Van Dyke Show’ aired. It won 15 Emmy Awards in its 158 episode run. CBS had intended to cancel the show after its first season, but Procter & Gamble threatened to pull its advertising from “the network’s extremely lucrative daytime lineup” and the show was renewed, keeping its Wednesday night-time slot. After going into summer reruns, the show jumped into the top 10 by the third episode of its second season. For the final scene, go to: https://www.youtube.com/watch?v=vauRqaz1eWc
More Than One-Quarter of Recorded TV Content Said Never Watched
An estimated 28% of recorded TV is never watched, according to a survey of 10,500 respondents aged 16 and older from 19 countries – each of whom was required to have TV service with a capable device and access to an internet connection. Younger consumers were the most likely to discard recorded programs, with respondents aged 16-34 deleting about one-third of recorded content. Within the US, respondents estimated deleting 27% of recorded content – down from 41% in last year’s survey provided by the Arris Consumer Entertainment Index.
While the fourth season of ‘Sherlock’ is still in limbo, season three will stream exclusively on Netflix starting Monday. The service will also stream three half-hour behind-the-scenes specials titled ‘Sherlock Uncovered’ following each episode. This will culminate in an hour-long feature, ‘Unlocking Sherlock’ about the making of the British drama.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Serbia, Greece, Turkey, Israel, Saudi Arabia, Bahrain. United Arab Emirates, Iraq, Pakistan, India, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, South Africa, Argentina, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, the Dominican Republic and Puerto Rico.
Across The Pond
ITV’s ‘Britain’s Got Talent’ convincingly topped Saturday primetime last night which saw Jack Pack and Paddy & Nico secure places in the final, averaged 7.19 million viewers (38.1%). At 9P, ‘World Cup Epic Fails’ drew 3.38 million viewers (17.4%). The ‘BGT Results Show’ at 930P held onto 5.81 million viewers (28.2%).
BBC One really couldn’t compete as at 840P, ‘Casualty’ was able to attract 4.27 million viewers (22%). It was followed by ‘Mrs Brown’s Boys’ which held on to 3.13 million viewers (15.3%).
BBC Two at 7P had ‘The Culture Show’ as only 548,000 viewers (3%)tuned in. A ‘Fawlty Towers’ rerun drew 1.01 million viewers (5.1%). Reruns of ‘The Goodies’ drew 810,000 viewers (4.2%) and ‘I Love 1973’ pulled in 1.14 million viewers (5.7%) and believe it or not, ‘Top of the Pops Christmas 1978’ was the network’s top program of the evening drawing 1.37 million viewers (8.6%). Strange bit of program scheduling.
Channel 4 at 7P presented ‘The Restoration Man’ and drew a paltry 430,000 viewers. At 8P, ‘Grand Designs’ nearly doubled the audience with 772,000 viewers (4%).
Channel 5 at 810P had the first season conclusion of ‘Longmire’ drawing 359,000 viewers (1.8%). At 9P, ‘NCIS’ drew 431,000 viewers (2.2%) and at 10P, ‘NCIS’ drew 530,000 viewers (3.2%).
ITV3 at 9P presented ‘Foyle’s War’ and it drew 825,000 viewers (4.5%).
BBC Four at 9P had ‘Wallander’ and it had 703,000 viewers (3.6%).
Seven came out on top on Saturday with a 28.7% share of the available audience as #1 program and #1 newscast in the nation was ‘Seven News Saturday’ with 1,049,000 viewers. It was the only program Seven earned in the Top Ten. And you wonder how the ratings work.
Nine came in #2 for the evening with 26.0% share of the available audience as the #2 program was ‘Nine News Saturday’ with 946,000 viewers. #8 was ‘Getaway’ with 498,000 viewers. And, #10 was ‘Harry Potter and the Prisoner of Azkaban’ which drew 461,000 viewers.
ABC1 came in #1 with 22.1% share of the available audience as it had five of the Top Ten programs including the #3, ‘ABC News Saturday’ with 902,000 viewers; #4 a rerun of ‘New Tricks’ with 815,000 viewers; #5 with the top drama for the evening with ‘Last Tango in Halifax’ as it drew 749,000 viewers; #6 ‘Gardening Australis’ with 563,000 viewers and #7, a rerun of ‘Miss Fisher’s Murder Mysteries’ with 543,000 viewers.
Ten, with 17.3% share of the available audience had the #9 program, ‘Ten Eyewitness News Saturday’ with 476,000 viewers.
SBS finished #5 with 5.8% share.
Sunday Australian TV Ratings
Nine takes Sunday crown with 33.8% share of the available audience. And it had the #1 program, ‘The Voice Australia’ with special appearance of Katy Perry and one-time coach, American Idol Judge, Keith Urban on Sunday night pulled in 1,886,000 viewers and the #2 program and #1 newscast, ‘Nine News Sunday’ with 1,401,000 viewers. The #5 program was ’60 Minutes’ which drew 1,198,000 viewers. #10 was ‘The Mentalist’ which drew 663,000 viewers.
Seven came in #2 with 29.4% share of the available audience and the #3 program, ‘Seven News Sunday’ with 1,344,000 viewers, some 57,000 viewers behind its competition. The #4 program, ‘House Rules’ pulled in 1,301,000 viewers. #6 was ‘Sunday Night’ which drew 1,124,000 viewers and #7, ‘A Place To Call Home’ with 966,000 viewers.
Ten came in #3 with 16,7% share of the audience and the #8 program in the Top Ten, ‘MasterChef Australia’ which drew 885,000 viewers.
ABC 1 came in fourth with 15.8% share of the available audience with the #9 program, ‘ABC News Sunday’ drawing 802,000 viewers.
SBS finished fifth with 4.3% share, one of the lowest of the year and it had no Top Ten programs.
As you can see, no matter where in the world you were watching television, people were…
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