Today, traditional TV still accounts for the lion’s share of video viewing, but online and mobile are where the growth is. From fourth quarter 2012 to fourth-quarter 2013, the hours consumers spent watching online video grew 30%. When managed together, TV/digital/mobile hold the potential to drive real impact for advertisers—enabling them to maximize the customers they reach and/or reinforce key messaging across screens. After all, ‘It’s all about screens’.
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Friday, 05.30.14 (Posted 05.31.14)
The Peacock Network pulled off an amazing victory on Friday as it finally unseated CBS as the #1. With original programming, 30 Rock began the evening with ‘Dateline’ and it drew the top numbers of the evening with 7.01 million viewers. At 10P, the series debut of ‘Crossbones’ starring John Malkovich pulled in 4.89 million viewers. It wasn’t enough to trump ‘Blue Bloods’ but it was a solid beginning to a swashbuckling adventure tale about the most notorious pirate of his day, and perhaps in the history of the seas.
Again, the an all rerun lineup by the Tiffany Network for the zillionth day in a row, it finally fell out of first place. At 8P, a rerun of ‘Undercover Boss’ produced 3.48 million viewers. Then at 9P, with an exceptional rerun episode of ‘Hawaii Five-0’, the network pulled up the audience to 4.84 million viewers. And at 10P, another rerun of ‘Blue Bloods’ again won its time period with 6.07 million viewers.
The Alphabet Network began the evening at 8P with a rerun of ‘Shark Tank’ and pulled in a second place 4.32 million viewers. At 9P, an original episode of ‘What Would You Do?’ fell a bit to 4.16 million. But at 10P, an original episode of ’20/20′ pulled in the network high for the evening with 5.5 million viewers.
The Animal Network of Broadcast could only wish for the number ‘Rake’ used to bring in before it was cancelled. At 8P, a rerun of ‘MasterChef’ pulled in a network high of 1.79 million veers. And at 9P, the incredibly bad, ‘I Wanna Marry Harry’ had 1.18 million family and friends tune into an original episode. This program is DOA. And so it seems was the leaderless network.
The Little Network That Could did not. At 8P, a rerun of ‘Who’s Line Is It Anyway?’ pulled in 1.29 million viewers. At 830P, another rerun of ‘Who’s Line?’ drew 1.49 million. Then at 9P, a rerun of ‘Hart of Dixie’ dropped to the bottom of the table with 490,000 viewers.
A rerun of ‘The Tonight Show Starring Jimmy Fallon’ drew 2.3/6; A rerun of CBS’s ‘Late Show with David Letterman’ pulled in a 1.8/4; and a rerun of ABC’s ‘Jimmy Kimmel Live’ did 2.0/5. ABC’s ‘Nightline’ averaged a 1.3/4 at 1235A. A rerun of NBC’s ‘Late Night with Seth Meyers’ did a 1.1/3 as it beat a rerun of CBS’s ‘Late Late Show with Craig Ferguson’ which pulled a 1.0/3. At 135A, a rerun of NBC’s ‘Last Call with Carson Daly’ averaged a 0.7/3.
For The Record
NBC was #1 with 6.431 million viewers. CBS was #2 on Friday with 4.796 million viewers. ABC was #3 with 4.680 million viewers. FOX finished with 2.001 million viewers. And, The CW had 924,000 viewers on average on Friday evening in prime time.
Today In TV History
In a national day of rejoicing, on this day in 1990, the show about nothing began as the first episode of ‘Seinfeld’ aired on NBC. Jerry was excited that a woman he met on the road is coming to visit him in New York. However, he has a tough time discerning whether her intentions are romantic or platonic. To see a bit of this episode, go to: https://www.youtube.com/watch?v=aDiM-3ot9Q0
Friday’s box office was dominated by ‘Maleficent’ as it drew $24.2 million on Friday domestically.
‘X-Men: Days of Future Past’ was #2 with an estimated $9.4 million on Friday.
‘A Million Ways to Die’ in the West earned $6.1 million on Friday.
‘Godzilla’ pulled in $3.3 million on Friday.
‘Neighbors’ brought in 2.4 million Friday.
‘Blended’ also brought in $2.4 million on Friday.
Broadcast TV News
List of renewed program for the 2014-15 Prime Time Television Season:
Agents of S.H.I.E.L.D. ABC
Grey’s Anatomy ABC
Last Man Standing ABC
Modern Family ABC
Once Upon A Time ABC
The Goldbergs ABC
The Middle ABC
2 Broke Girls CBS
Blue Bloods CBS
Criminal Minds CBS
Hawaii Five-0 CBS
Mike & Molly CBS
NCIS: LA CBS
Person Of Interest CBS
The Big Bang Theory CBS
The Good Wife CBS
The Mentalist CBS
The Millers CBS
Two and a Half Men CBS
Beauty & The Beast CW
Hart Of Dixie CW
The 100 CW
The Originals CW
The Vampire Diaries CW
Bob’s Burgers Fox
Brooklyn Nine-Nine Fox
Family Guy Fox
New Girl Fox
Sleepy Hollow Fox
The Following Fox
The Mindy Project Fox
The Simpsons Fox
About a Boy NBC
Chicago Fire NBC
Chicago P.D. NBC
Grimm NBC Renewed
Law & Order: SVU NBC
Parks and Recreation NBC
The Blacklist NBC
More Than One-Quarter of Recorded TV Content Said Never Watched
An estimated 28% of recorded TV is never watched, according to a survey of 10,500 respondents aged 16 and older from 19 countries – each of whom was required to have TV service with a capable device and access to an internet connection. Younger consumers were the most likely to discard recorded programs, with respondents aged 16-34 deleting about one-third of recorded content. Within the US, respondents estimated deleting 27% of recorded content – down from 41% in last year’s survey provided by the Arris Consumer Entertainment Index.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Iceland, Ireland, Guernsey, Jersey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, the Russian Federation, Ukraine, Georgia, Poland, Germany, Austria, Czech Republic, Switzerland, Portugal, Spain, Italy, Slovenia, Hungary, Romania, Bulgaria, Croatia, Serbia, Greece, Turkey, Israel, Saudi Arabia, Bahrain. United Arab Emirates, Iraq, Pakistan, India, Kazakhstan, Mongolia, China, Hong Kong, Macao, Taiwan, Japan, Republic of Korea, the Philippines, Vietnam, Malaysia, New Zealand, Australia, Indonesia, Singapore, Thailand, Mauritius, Kenya, Egypt, Malta, Tunisia, Algeria, Morocco, Nigeria, Ghana, South Africa, Argentina, Paraguay, Brazil, Bolivia, Peru, Columbia, Venezuela, Panama, Costa Rica, Aruba, Guadeloupe, Jamaica, the Dominican Republic and Puerto Rico.
Across The Pond
ITV had Friday’s World Cup warm up game between England and Peru was the highest rated show outside of soaps. The first of two international friendlies ahead of June’s World Cup in Brazil was seen by an average audience of 6.32 million (30.3%). The match peaked with an audience of 7.9 million at 930P. ITV’s evening ended with 1.08 million (13.8%) for the 1045P showing of ‘Casino Royale’.
BBC One started the evening with ‘The One Show’ and it drew 3.17 million (18.4%). At 8P, ‘DIY SOS: The Big Build’ increased the audience to 3.79 million (17.9%). ‘Have I Got News For You’ was the channel’s highest-rated show outside of soaps, pulling in average of 3.91 million (17.6%). It was followed by Room 101 with 3 million (13.9%). The evening ended at 1035P with ‘The Graham Norton Show’ with guests Tom Cruise and Emily Blunt drawing 3.45 million (25.3%).
BBC Two had at 730P ‘The Great British Menu’ and drew a network ratings high of 2.04 million (10.7%). ‘The Minister’ drew 1.25 million (6.1%) while ‘Gardener’s World’ pulled in 1.86 million viewers (8.5%). ‘The Story of Women and Art’ drew only 660,000 viewers (3%).
Channel 5 at 8P had ‘Eddie Stobart’s Excellent Adventures’ and drew 511,000 viewers (2.4%). But at 9P, the highest-rated show was ‘NCIS’ with 1.2 million (5.4%). It was followed at 10P by ‘NCIS: LA’ drawing 695,000 viewers (4.1%).
Seven, with 34.1% share of the available audience, controlled Friday in Australia. It had the #1 program, which was the #1 newscast in the nation as ‘Seven News’ pulled in 1,169,000 million viewers with 290,000 in Sydney; 328,000 in Melbourne; 222,000 in Brisbane; 174,000 in Adelaide and 156,000 in Perth. #3 was ‘Seven News/Today Tonight’ with 955,000 viewers. #5 was ‘Better Homes and Gardens’ with 861,000 viewers. #9 was ‘Million Dollar Minute’ which drew 632,000 viewers.
Nine, with 27.5% share, had the #2 program which was their main newscast, ‘Nine News’ and it drew 1,061,000 million with 324,000 watching in Sydney; 344,000 in Melbourne; 233,000 in Brisbane; 65,000 in Adelaide and 96,000 in Perth. #4 was ‘Nine News 6:30’ with 949,000 viewers, just 6,000 viewers less than it competition. #6 was ‘A Current Affair’ which drew 754,000 viewers. #10 was ‘Hot Seat’ with 621,000 viewers.
ABC1, which tied with Ten for #3 network on the night with 16.6% share of the available audience, had the #7 show but the #1 drama, ‘Old School’ which pulled in 740,000 fans. #8 was ‘ABC News’ which drew 662,000 viewers.
SBS finished #5 with 5.1% share.
As you can see, no matter where in the world you were watching television, people were…
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