Wednesday, 04.16.14 (Posted 04.17.14)
With a few exceptions, as the holiday weekend loomed, there were a host of reruns throughout most of the networks schedules. And the winner of Wednesday, with reruns, was FOX with all original programming. FOX was all ‘Idol’ on Wednesday as the battle continued with the seven finalists. At 8P, ‘American Idol’ delivered 8.38 million viewers and a 5.8 rating and a 9 share of the available audience which was 33% below the 8.6/14 on the year-ago evening. It peaked at 8P with 8.71 million viewers.
CBS has the oldest reality show on television, ‘Survivor’ at 8P draw 9.31 million viewers and a 5.9/10, which was that top program of the night. Last year on this date it pulled a 6.5/11. At 9P, a rerun of ‘Criminal Minds’ had 6.92 million viewers and a 4.3/7. At 10P, a rerun of ‘CSI’ drew 6.80 million viewers and a 4.4/7.
NBC presented an all rerun Wednesday. At 8P, an episode of ‘Law & Order: SVU’ pulled in 4.74 million viewers and a 3.1/5. At 9P, another rerun episode of ‘Law & Order: SVU’ drew 5.17 million viewers and a 3.6/6, which was high for the night on the Peacock Network. At 10P, a rerun of ‘Chicago PD’ did 4.18 million viewers and a 3.0/5.
ABC had nearly an all rerun evening. At 8P, a rerun of ‘The Middle’ drew 4.88 million viewers and a 3.4/6. At 830P, a rerun of ‘Suburgatory’ drew 3.57 million viewers and a 2.54. At 9P, a rerun of ‘Modern Family’ pulled in 5.07 million viewers and a 3.6/6. At 930P, an original episode of ‘Mixology’ drew 3.70 million viewers and a 2.4/4. And at 10P, a rerun of ‘Nashville’ drew 2.80 million viewers and a 1.8/3.
Univision powered through again on Wednesday behind the big program on the network, ‘Lo Que La Vida Me Robo’ which finished #2 in the time slot with a 1.5 rating in A18-49 demo. At 10P, ‘Que Pobres Tan Ricos’ also finished #2 in its time slot with a 1.1 rating in the A18-49 demo. At 8P, ‘Por Siempre Mi Amor’ also drew a 1.1 rating in the A18-49 demo.
The CW at 8P presented ‘Arrow’ which drew 2.36 million viewers and a 2.0/3. At 9P, ‘The 100’ did 2.02 million viewers and a 1.4/2.
Aside from CBS’ ‘Craig Ferguson’ and ABC’s ‘Nightline’, everything in late night was a repeat. Tops from 1130P was NBC’s ‘Jimmy Fallon’ (2.4/6), followed by CBS’ ‘David Letterman’ (2.0/5) and ABC’s ‘Jimmy Kimmel’ (1.7/5). At 1235A, NBC’s ‘Seth Meyers’ rerun led with a 1.1/4, followed by ‘Craig Ferguson’ with a 1.0/4. ‘Nightline’ had a 1.1/ 4. At 130A, ‘Carson Daly’ rerun had a 0.6/3 at 1:30.
For The Record
FOX won Wednesday with 8.38 million viewers and a 5.8 rating and a 9 share of the available audience. CBS was #2 with 7.67 million viewers and a 4.9/8. NBC was next with 4.69 million viewers and a 3.2/5. ABC was next with 3.81 million viewers and a 2.6/4. Univision had 3.006 million viewers and a 1.6/3. The CW finished with 2.19 million viewers and a 1.7/3. Telemundo had a 0.6/1.
New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.
Who Still Watching Live TV?
A couple of new studies suggest that despite the apparent rise in over-the-top video consumption, particularly among youth, the vast majority of Americans usually watch TV programming the old-fashioned way: live on TV. According to survey results from Ipsos Open Thinking Exchange (OTX), that’s the typical viewing method for 81% of Americans; a separate study from BroadStream Solutions similarly finds that roughly 8 in 10 American adults are watching live TV. Predictably, though, live TV viewing skews towards an older audience.
As the Ipsos survey results indicate, 89% of American adults aged 50-64 usually watch TV programming live on TV, a figure which drops to 82% among 35-49-year-olds and 72% among the 18-34 crowd. That aligns with study findings from Nielsen, which show a strong skew towards older age groups for traditional TV viewing in comparison to TV content viewed on computers and smartphones. Other data from Nielsen also shows that older age groups watch significantly more traditional TV than their younger counterparts, although the recent drop-off among youth hasn’t been as drastic as sometimes implied. Further results from the Ipsos survey suggest that respondents with low education levels are more likely to watch live TV than those with high levels of educational attainment (84% vs. 76%). Business owners are less likely than those who don’t own businesses to typically watch TV programming live on TV (71% vs. 82%) as are senior executives and decision-makers in relation to those who don’t hold those roles (72% vs. 82%).
While a solid majority of each demographic group can still be found watching live TV, that’s not to say that other viewing methods aren’t also taking hold:
. 40% typically use a DVR or other recording device attached to a TV;
. 20% watch on computers or laptops;
. 17% stream from the internet to the TV; and
. 10% watch TV programming on mobile devices.
The BroadStream Solutions study finds a similar order of preference for watching TV content.
Compared to the 20-country average in the Ipsos survey, US adults are less likely to typically watch TV programming live on the TV set (86% globally) or on computers and laptops (27% globally), while being right around the average in terms of streaming from the internet to the TV and viewing on mobile devices. Neither survey looked at actual consumption figures, although recent research from Horowitz Associates suggests that TV content viewers could be spending up to 20% of their viewing time streaming content from alternative platforms.
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Across The Pond
BBC One at 8P presented ‘MasterChef’ held steady in the ratings on Wednesday, with 4.5 million viewers (21.9%). At 9P, it was followed by ‘Monkey Planet’ with 3.1 million viewers (14.3%).
ITV at 8P had ‘Big Star’s Little Star’ as 3.9 million viewers (18.6%) tuned in. At 9P, ‘Law & Order: UK’ brought in the biggest audience on the network on Wednesday with 4.1 million viewers (18.6%).
BBC Two at 8P presented ‘Under Offer: Estate Agents on the Job’ which drew 1.6 million viewers (8.0%). At 9P it was followed by Ian Hislop’s ‘Olden Days’ with 1.3 million viewers (5.8%).
Channel 4 at 8P had ‘Secret Eaters’ which was watched by 975,000 snackers (4.7%) while at 9P, ‘How To Get a Council House’ brought in 1.7 million viewers (8.1%). At 10P, ‘The Hunt for the Boston Bombers’ pulled in 717,000 viewers (5.0%).
Channel 5 at 8P led off with ‘Killing Spree’ and 757,000 viewers watched (3.7%). It was followed at 9P by CBS’s ‘NCIS’ which pulled in a network high on Wednesday with 915,000 viewers (4.2%). At 10P, ABC’s ‘Castle’ with 603,000 viewers (3.7%).
E4 presented a new series at 10P with ‘Party House’ and it got off to a horrible start with just 87,000 family and friends watching (0.5%).
Nine won again with 29.5% share of the available audience on Wednesday in Australia. Seven was #2 with 26.5% while Ten (19.6%) edged out ABC1 (19.5%) as SBS finished with 5.0%.
Nine had the top program and again the top newscast with ‘Nine News’ which drew 1,201,000 with 378 in Sydney; 400,000 in Melbourne; 252,000 in Brisbane; 65,000 in Adelaide and 106,000 in Perth. It also had the #2 program as ‘Nine News 6:30’ had 1.143 million viewers. #4 was ‘A Current Affair’ with 997,000 viewers. #9 was a rerun of ‘RBT’ which pulled in 694,000 viewers. #10 was ‘Hot Seat’ with 662,000 viewers.
Seven had the #3 program, ‘Seven News’ with 1,084,000 viewers. #5, ‘Seven News/Today Tonight’ pulled 994,000 viewers. ‘Home and Away’ was the top non-news program with 895,000 viewers as #6 for the evening.
ABC1 had the #7 program with ‘ABC News’ with 886,000 viewers. #8 was ‘Shaun Micaffef’s Mad As Hell’ which drew 760,000 viewers.
As you can see, no matter where we live in the world today, people are…
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