CBS Dominates Tuesday In The U.S. BBC One #1 in The UK. Nine Tops Again In Australia.

'NCIS' is the #1 in the U.S. on Tuesday.

‘NCIS’ is the #1 in the U.S. on Tuesday.

Tuesday, 04.15.14 (Posted 04.16.14)
CBS behind three of the biggest dramas on television demolished the competition on Tuesday. At 8P, leading off the evening, America’s #1 drama, ‘NCIS’ did not disappoint as it powered through with the top program of the evening, drawing 16.73 million viewers and an 11 rating and a 18 share of the available audience. It was a great episode dealing with one of the Navy’s most severe problems…rape in the military. And the writers and producers pulled no punches. It was Must See TV ON DEMAND. And at 9P, ‘NCIS: LA’ absolutely set its own mark as this episode was one of the best in series history. It drew 14.68 million viewers and a 9.0/14. It too was Must See TV ON DEMAND. At 10P, ‘Person Of Interest’ set the stage for a real compelling next season as all three of the primary members of the cast were thrown into one of the biggest moral dilemmas in their history. Drawing 10.65 million viewers and a 6.9/12, it also was Must See TV ON DEMAND. All three program were testimony of The Tiffany Network’s superb dedication in delivering quality content for the mass audience.

NBC began the evening at 8P with ‘The Voice’ as it drew 11.60 million viewers and a 7.5/12. At 9P, ‘About A Boy’ drew 7.23 and a 4.6/7. At 930P, ‘Growing Up Fisher’ drew 6.08 million and a 3.7/6. At 10P, ‘Chicago Fire’ had a 7.03 million viewers and a 4.6/8.

ABC at 8P had ‘Marvel’s Agents of S.H.I.E.L.D.’ pull a disappointing 3.28 million viewers and a 2.2/3. At 9P, it ran a second episode which increase to 5.07 million and a 3.5/6. At 10P, ‘Wife Swap’ dropped the Alphabet Network on its head with 3.14 million viewers and a 2.3/4.

Univision finished #4 on the evening beginning at 8P by ‘Por Siempre Mi Amor’ which delivered a 1.0 A18-49 rating. At 9P, ‘Lo Que La Vida Me Robo’ posted a network high of 1.5 A18-49 ratings on Tuesday. At 10P, ‘Que Pobres Tan Ricos’ finished third in its time slot with a 1.1 A18-49 rating.

FOX at 8P presented ‘Glee’ which produced 2.45 million fans and a 2.0/4. At 9P, ‘New Girl’ could only bring in 2.2 million and a 1.9/3. At 930P, ‘The Mindy Project’ pulled in 1.94 million and a 1.8/3 as the Animal Network of Broadcast had a slide of a night.

The CW at 8P came out with ‘The Originals’ which drew 1.46 million viewers and a 1.2/2. At 9P, ‘Supernatural’ pulled in 1.66 million and a 1.2/2, which was not too far away from ol Mindy.

Late Night
It was rerun night at 1135P as both ‘David Letterman’ and ‘Jimmy Fallon’ tied for #1 with 2.4/7. ‘Jimmy Kimmel Live’ had a 1.7/4. At 1235A, ‘Craig Ferguson’, with an original episode while ‘Nightline’ and ‘Seth Meyers’ (with a reruns) tied for #1 with a 1.2/4. At 135A, ‘Carson Daly’ finished with 0.7/3.

For The Record
CBS was #1 on Tuesday with 14.021 million viewers and a 9.0 rating and a 15 share of the available audience. NBC came in #2 with 8.420 million viewers and a 5.4/9. ABC was #3 with 3.831 million viewers and a 2.7/4. Univision was #4 with 2.999 million viewers and a 1.6/3. FOX finished #5 with 2.259 million viewers and a 1.9/3. The CW had 1.555 million viewers and a 1.2/2. Telemundo finished with million viewers and a 0.7/1.

Today In TV History
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On this date in 1962, the legendary newscaster, Walter Cronkite began anchoring ‘The CBS Evening News’. You can catch this first telecast on https://www.youtube.com/watch?v=NmQTfYTe044

Broadcast TV News
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Former ‘Saturday Night Live’ star Maya Rudolph is heading back to NBC as host of special ‘The Maya Rudolph Show’, which is described as a revival of the classic variety format. It airs on Monday, May 19 at 10P (replacing ‘The Blacklist’ which concludes for the season one week earlier), and the guests will include Fred Armisen, Kristen Bell, Sean Hayes, Chris Parnell, Craig Robinson and Andy Samberg.

Broadcast Evening News Shows Weekly Average Ratings (week of April 7, 2014)
NBC: Nightly News 8.18 million total viewers
ABC: World News 7.38 million total viewers
CBS: Evening News 6.37 million total viewers

Cable News
fargo-television-series
Long anticipated ‘Fargo’ premiered Tuesday night, averaging 2.65 million viewers for its initial airing.

Monday Ratings
#1 ‘WWE Entertainment’ (USA) 4.83 million @ 9P
#2 ‘WWE Entertainment’ (USA) 4.81 million @8P
#3 ‘WWE Entertainment’ (USA) 4.67 million @ 10P
#4 ‘Swamp People’ (History) 2.84 million @ 9P
#5 ‘Bates Motel’ (A&E) 2.44 million @ 10P
#6 ‘The O’Reilly Factor’ (Fox News Channel) 2.36 million @ 8P
#7 ‘Family Guy’ (Adult Swim) 2.23 million @ 10P
#8 ‘Tinker Bell’ (Disney Channel) 2.20 million @ 8P
#9 ‘Basketball Wives LA’ (VH1) 2.16 million @ 8P
#10 ‘The Kelly File’ (Fox News Channel) 2.14 million @ 9P

New update on The Millennium Report can be found at http://bit.ly/1ljkQXc.

Digital/Mobile
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Deal-seeking is the top reason US mobile device users sign up to receive mobile marketing messages. And research finds that discounts are the primary driver of actions taken after seeing such messages. Two-thirds of mobile users who subscribed to marketing messages from brands said they were likely to take action when they saw a pricing-based offer. While time-sensitive, location-based and product-based offers were likely to sway around half of subscribers each, mobile messaging subscribers are putting a clear priority on pricing.
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That means cost is even more important than convenience—even to mobile users who are on the go, which marketers have traditionally seen as a chance to target them with timely, location-based offers. Not only were such offers likely to win over 50% of users—nothing to sneeze at, but far below the 66% who cared about price—location-based offers were the most likely to turn prospects off of a message.

More than one-third of subscribers to opt-in messages said they were actually unlikely to take action from a location-based offer. There could be a number of reasons for that preference, including consumers who think the targeting is too intrusive or creepy. But it could also be a matter of poor targeting—if marketers are sending location-based offers to the wrong locations, they are not going to appeal to their target audience.

Welcome to new viewers in all 50 States of the U.S., all of the Provinces in Canada, all of the States in Mexico, the UK, Ireland, Guernsey, France, Belgium, the Netherlands, Denmark, Norway, Sweden, Finland, the Russian Federation, Ukraine, Poland, Germany, Czech Republic, Switzerland, Spain, Italy, Hungary, Romania, Croatia, Turkey, Israel, Saudi Arabia, UAE, India, China, Taiwan, Japan, the Philippines, Malaysia, New Zealand, Australia, Indonesia, Singapore, Kenya, Egypt, Malta, Morocco, South Africa, Argentina, Paraguay, Brazil, Columbia, Costa Rica and Jamaica.

Across The Pond

'Shetland' #1 in the UK on Tuesday.

‘Shetland’ #1 in the UK on Tuesday.

BBC One had the season finale of ‘Shetland’ at 9P and it drew the biggest audience of the evening in the UK with 4.1 million viewers and 19.3% share of the available audience. You can see the episode at http://www.dailymotion.com/video/x1oo7v5_shetland-s2e6blue-lighting-pt-2-on-bbc1-0n-tuesday-15th-april-2014new_shortfilms. At 1035P, ‘Have I Got a Bit More News For You’ brought in 2.1 million viewers (17.6%).

BBC Two at 730P, ‘Great British Menu’ had 1.8 million viewers (9.1%). At 8P Two had ‘The Big Allotment Challenge’ which brought in 2.5 million viewers (11.8%). At 9P, a new documentary series ‘Waterman: A Dirty Business’ brought in 2.2 million viewers (10.2%). At 10P, ‘Jools Holland’s Later…Live’ brought in 805,000 viewers (4.7%)

ITV at 730P brought on ‘River Monsters’ and 1.8 million watched (9.3%). At 8P, a rerun of ‘Midsomer Murders’ had 2.1 million (10.2%), for the network’s top show outside of soaps.

Channel 4 at 8P had ‘Embarrassing Bodies’ and it pulled in 1.3 million curious folks (6.1%). At 9P, ‘New Worlds’ dropped to 488,000 viewers (2.4%). At 10P, ‘Dogging Tales’ rerun increased the audience slightly to 491,000 viewers (3.6%).

Channel 5 at 8P began with ‘Nightmare Neighbor Next Door’ and 1.5 million watched (7.3%). At 9P, it was followed by CBS’ ‘The Mentalist’ which drew 934,000 viewers (4.3%). NBC’s ‘Law & Order: SVU’ at 10P had 665,000 viewers (4.2%).

BBC Three at 9P had ‘The Call Center’ and it drew 1.2 million viewers (5.4%). It was followed at 10P by ‘Sweat the Small Stuff’ with 439,000 viewers (2.5%). At 11P, ‘Family Guy’ brought in double that audience with 896,000 viewers (11.1%).

British Broadcast News

Is it sold?

Is it sold?

Discovery Communications and BSkyB, majority owned by Murdoch’s 21st Century Fox, have now reportedly gone ahead and sewn up a deal to purchase Channel 5. Broadcast reported that Discovery and BskyB are nearing an announcement they have acquired the broadcaster in a deal valued at £350M, which would give the former a 70% stake and the latter 30%. But media entrepreneur Richard Desmond’s Northern & Shell, owner of Channel 5, has said it received several bids and was still evaluating them, according to Bloomberg. The free-to-air broadcaster was thought to be seeking a buyer with about £700M to spend, but many were skeptical it would fetch such a price; Desmond paid about £103.5M for it in 2010. Other companies that have been said to have shown interest include Viacom, Turner Broadcasting, BT, NBCUniversal and Saban Capital.

Channel 5 is notably the home of ‘Big Brother’, although its contract for the show expires in 2015. The net also airs U.S. dramas like ‘Under The Dome’, ‘CSI’ and ‘Person Of Interest’; weekly average ratings hover around 4%. Discovery, which operates about 200 channels worldwide, have been active with European acquisitions recently including Dutch cable operator Ziggo, Pan-European platform Eurosport, the SBS Nordic operations of Germany’s ProSiebenSat.1, and the purchase of Virgin Media. Although Sky and Virgin are competitors in the UK, BSkyB has a long relationship with Discovery, carrying several of its channels.

Would it make sense that CBS would enter the bidding process? Expanding globally would be a giant step forward for the content driven US broadcaster.

Down Under

'The Big Bang Theory' was the #1 non-newscast program in Australia on Tuesday.

‘The Big Bang Theory’ was the #1 non-newscast program in Australia on Tuesday.

Nine captures #1 spot again on Tuesday with 27.8% share of the available audience. Seven came in second for the second straight night with a 26.9% share. Ten finished a surprising third with a 20.3% share. ABC1 fell to fourth with a strong 19.0% share. SBS finished fifth with a 6.1% share.

The #1 program of the evening belonged to Nine as ‘Nine News’ was not only the top program but again the top newscast in the nation on Tuesday. It drew 1,254,000 viewers (388,000 in Sydney; 429,000 in Melbourne; 248,000 in Brisbane; 68,000 in Adelaide and 121,000 in Perth). And for the second day in a row, ‘Nine News 6:30’ was the #2 program with 1,199,000 viewers. A rerun of ‘The Big Bang Theory’ pulled in pulled in 959,000 viewers as the #7 show on Tuesday. And the #8 program was yet again another rerun episode of ‘Big Bang’ with 945,000 viewers. Nine also brought in the #9 program, ‘A Current Affair’ with 929,000 viewers.

Seven had #3 as ‘Seven News’ drew 1,058,000 viewers. And again, for the second night in a row, the #4 program was ‘Seven News/Today Tonight’ as it drew 993,000 viewers. #5 was ‘Home and Away’ with 970,000 viewers on Tuesday. The #10 program on Tuesday was ‘Tom & Ben’s Singapore Sling’ as it drew 729,000 viewers.

ABC1 had the #6 program of the evening with ‘ABC News’ which drew 959,000 viewers.

As you can see, no matter where we live in the world today, people are…

Switching Channels!

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Hispanic TV Ratings, Late Night TV Ratings, Media Management, Television Program Renewals, Television Ratings, Today In TV History, Tuesday Night TV Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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