Wednesday, 03.26.14 (Posted 03.27.14)
FOX captured the night again thanks to ‘American Idol’ which drew 9.15 million viewers and a 6.6 rating/10 share from 8-10P, peaking at 9P with a 6.8/11. Last year it drew an 8.3/13 representing a loss of 20%. But it didn’t have the top program. FOX got lucky as the veteran lineup on CBS was packed with reruns. There is little doubt that if The Tiffany Network would have run original, fresh programming at 9P, the singing leader for a decade would have pushed FOX to finish in second place among the networks on Wednesday.
But CBS at 8P did have the #1 program for the evening in ‘Survivor’ as it came in 9.76 million viewers with a 6.0/10. But at 9P, a rerun of ‘Criminal Minds’ drew 7.29 million viewers and a 4.7/7. At 10P, another rerun of ‘CSI’ drew 7.39 million viewers and a 4.8/8.
ABC led off with ‘The Middle’ which drew 7.07 million viewers and a 5.2/9. At 830P, ‘Suburgatory’ had 4.87 million viewers and a 3.8/6. At 9P, ‘Modern Family’ came in with an Alphabet Network high of 9.69 million viewers and a 6.9/11 while at 930P, ‘Mixology’ pulled in 4.9 million viewers and a 3.1/5. Finally at 10P, ‘Nashville’ had 5.06 million viewers and a 3.5/6.
NBC tried to shake things up by bringing in its Royal tie with the Peacock Network and pulled in the UK’s show at 8P of ‘Prince Harry’s South Pole Heroes’ which was drew a dismal 3.75 million viewers and a 2.5/4. Nope. Royalty doesn’t work over here even if the slipping ‘Today Show’ over hypes it to its ever dwindling audience as it finished 22% below programming run last year in this time slot. At 9P, a rerun of ‘Law & Order:SVU’ didn’t do any better as it drew 3.48 million viewers with a 2.5/4. And at 10P, another rerun of ‘Chicago PD’ drew 3.8 million viewers and a 2.6/4. It is something with the top show of the evening is a rerun that draws less than 4 million viewers.
The CW brought out its hammer…or rather ‘Arrow’ at 8P which drew 2.57 million viewers and a 2.1/3. At 9P, the new and exciting ‘The 100’ pulled in 2.26 million viewers and a 1.8/3. It was a 20% increase over the year ago programming on the Little Network That Could and did.
NBC’s ‘The Tonight Show Starring Jimmy Fallon’ was #1 with a 3.1/8, which beat Jay Leno’s numbers one year earlier (2.6/ 7 on 3/27/13) by 19%. You’ve got to see this crazy bit from last night. Go to: https://www.youtube.com/watch?v=4VrvPZwqUwU#t=48. CBS scored a 2.1/5 for ‘The Late Show With David Letterman’. ABC with ‘Jimmy Kimmel Live’ drew a 1.0/4. At 1235A, ‘Late Night With Seth Meyers’ (1.6/ 5) edged out CBS’ ‘The Late Late Show With Craig Ferguson’ which had a 1.0/4. ABC’s ‘Nightline’ had a 1.2/4 for a half-hour. NBC’s ‘The Last Call With Carson Daly’ at 135A, came in with a 0.8/4.
For The Record
FOX finished #1 on Wednesday with 9.15 million viewers and a 6.6/10. CBS came in second with 8.15 million viewers and a 5.2/8. ABC was #3 with 6.11 million viewers and a 4.3/7. NBC was next with 3.68 million viewers and a 2.5/4. The CW finished with 2.42 million viewers and a 1.9/3.
Today In TV History
On this date in 1955, the acting icon Steve McQueen made his network TV debut on ‘Goodyear Playhouse’ starring in ‘The Chivington Raid’. It was one of the most distinguished of the many “live” anthology dramas which aired during the “golden age” of television.
Instagram Usage in the US Surges 35% in 2013, Rivals Twitter for Smartphone Audience. Just how many people in the US use Instagram, the photo- and video-sharing service Facebook acquired in 2012? According to new figures from eMarketer, Instagram usage in the US has ramped up rapidly and is already maturing, reaching regular usage levels nearly matching Twitter’s, particularly on smartphones and among millennials and Gen Xers.
Nearly 35 million people in the US accessed Instagram at least once per month in 2013, according to eMarketer’s latest forecast—representing double-digit but not spectacular growth over 2012. By the end of this year, almost 25% of US smartphone users will snap a photo, slap on a filter and share their creations with friends on Instagram on a monthly basis (or, at least, sign in and check out what their friends are posting).
User counts for Instagram and Twitter are strikingly similar. eMarketer estimates that 43.2 million US consumers used Twitter monthly last year—or 17.6% of the total internet user population. Meanwhile, Instagram users represented 16.1% internet users. Limiting that figure to smartphone Twitter users, Twitter hit just 30.8 million in 2013; this will increase to 37.3 million in 2014, or 22.7% of US smartphone users. Both figures fall slightly below those for total Instagram users, and while Instagram activity all but exclusively takes place on smartphones (meaning Instagram’s smartphone user base could be higher than Twitter’s), it is possible for Instagram users to have an account online without accessing the service through a smartphone. As a point of reference, eMarketer pegs US smartphone Facebook users at 123.7 million this year.
Twitter’s US user base shows signs of maturing in its demographic composition, spreading the user population more evenly across age groups, while Instagram is still largely limited to a pool of millennial and Gen X users. Last year, 69.0% of Instagram’s users were ages 18 to 44. This year, that figure will drop, but only to 67.5%, and over time, Instagram’s user base in these age groups will approach, but not surpass, Twitter’s. eMarketer does not expect significant shifts in usage by age for either site within our forecast period, and Instagram’s user count among 18- to 44-year-olds will remain about 1 million fewer than Twitter’s in each year throughout our forecast.
One demographic shift well under way for Instagram, however, is an evening out in terms of gender. In 2012, about two-thirds of Instagram users were female. While women still make up the majority of users, by 2016 the ratio is expected to reach 55% female vs. 45% male.
Broadcast TV News
After two decades at ABC News, “Nightline” anchor Cynthia McFadden is jumping to NBC News. She will be senior legal and investigative correspondent, contributing to NBC’s investigative unit across all NBC’s platforms. “After 20 incredible years at ABC News I’ve decided to take on new challenges at NBC News,” McFadden said in a statement. “While it is not easy leaving the ‘Nightline’ anchor chair, the opportunity NBC offered to make a deep dive into the kind of reporting I am most passionate about— legal and investigative— was just too appealing to resist. I’m grateful to everyone at ABC for a marvelous journey and very much looking forward to joining my new colleagues at NBC.” McFadden has anchored “Nightline” for the past nine years. She joined ABC News in 1994 as a legal correspondent.
As Cynthia McFadden packs for NBC, ABC is wasting no time in announcing her replacement at “Nightline.” ABC lifer Juju Chang has been named co-anchor of the ABC News broadcast effective immediately. “Juju is the perfect example of someone whose dedication and tenacity to innovative reporting has paved the way for her success,” ABC/Disney co-president Ben Sherwood writes in a note to staff. Chang, who has been with ABC News her entire career, starting as a desk assistant, is married to former NBC News boss Neal Shapiro, now president of WNET.
Cable’ Top Ten Program Ratings on Tuesday
#1 ‘Little Couple’ TLC 3.28 million viewers @ 10P.
#2 ‘The Big Bang Theory’ TBS 3.23 million viewers @ 930P
#3 ‘The Game’ BET 3.06 million viewers @ 10P
#4 ‘The Big Bang Theory TBS 2.86 million viewers @ 9P
#5 ‘The O’Reilly Factor’ FOX News Channel 2.79 million viewers @ 8P
#6 ‘Storage Wars’ A&E 2.59 million viewers @ 930P
#7 ‘Storage Wars’ A&E 2.49 million viewers @ 9P
#8 ‘The Big Bang Theory’ TBS 2.45 million viewers @ 830P
#9 ‘The Kelly Files’ FOX News Channel 2.41 million viewers a 9P
#10 ‘Amish Mafia’ Discovery 2.27 million viewers at 9P
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Across The Pond
BBC One began at 8P with ‘Holiday Hit Squad’ and it drew 3.5 million viewers (16.4%). But it was at 9P when ‘MasterChef’ returned for its tenth season to top the ratings outside of soaps on Wednesday by drawing 4.33 million and a 19.4% share of the available audience. It finished ahead of last year’s premiere. At 1035P, ‘A Question of Sport brought in 2.16 million viewers (16.9%).
ITV at 8P ‘Big Star’s Little Star’ returned for a new season with a time slot leading 4.03 million viewers and an 18.8% share of the available audience, beating BBC One by more than a half million viewers. And at 9P, ‘Law & Order: UK’ drew a close #2 behind ‘MasterChef’ with 4.11 million viewers (18.1%).
BBC Two at 8P had ‘Lambing Live’ lead off and it drew 1.98 million (9.3%). At 9P it was followed by ‘The Greatest Knight’ with 1.17 million (5.2%). At 10P, second episode of ‘W1A’ pulled in 1.26 million (7.0%).
Channel 4 at 8P had ‘Secret Eaters’ which 925,000 (4.3%) snackers watched. At 9P, the documentary ‘Dead Famous DNA’ had 808,000 viewers (3.6%). At 10P, ‘First Dates’ did keep 757,000 (4.6%) watching Channel 4.
Channel 5 at 8P presented ‘Killing Spree’ as it debuted with 1.08 million (5.1%). It was followed at 9P with America’s #1 drama, ‘NCIS’ and it drew 1.00 million viewers. At 10P, ABC’s ‘Castle’ drew 539,000 viewers (3.3%).
BBC Three documentary ‘Kris: Dying to Live’ was watched by 403,000 viewers (1.8%) at 9P.
ITV2 at 10P had ‘The Only Way Is Essex’ which was viewed by 744,000 viewers (4.5%).
As long as Seven has ‘My Kitchen Rules’ it will rarely come in second as on Wednesday the network drew 33.6% share of the available audience in the nation compared to Nine’s 33.1% share; Ten’s 15.4% share and ABC1’s 10.9% share of the audience.
Seven led with ‘MKR’ which drew 1,610,000 viewers with 435,000 in Sydney; 461,000 in Melbourne; 305,000 in Brisbane; 198,000 in Adelaide and 211,000 in Perth. The #4 program was ‘Seven News’ with 1,120,000 viewers. The #6 program was ‘Seven News/Today Tonight’ with 1.040 million viewers. The top drama finished #8 as ‘The Blacklist’ drew 974,000 viewers. And #9 for the evening was ‘Home and Away’ with 913,000 viewers.
Nine, as usual, met the challenge with ‘The Block: Fans v Faves’ and it pulled in 1,293,000 viewers for the #2 spot on the evening. Brisbane was its strength as it was the only major metro area that it was #1 in by drawing 243,000 viewers. #3 was ‘Nine News’ which finished as the top newscast in the nation with 1.185 million viewers. And the early news, ‘Nine News 6:30’ with 1.087 million viewers was tops in that hour finishing #5. #7 was ‘A Current Affair’ with 979,000 viewers.
ABC1 had the #10 program with ‘ABC News’ which drew 864,000 viewers.
As you can see, no matter where you are in the world, people were…
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