CBS Wins On Thursday Behind ‘Big Bang’. BBC One #1 In The UK. Nine Snaps Seven’s Streak To Top In Australia.

It is America's #1 comedy. CBS' 'The Big Bang Theory' dominated Thursday in prime time.

It is America’s #1 comedy. CBS’ ‘The Big Bang Theory’ dominated Thursday in prime time.

Thursday, 03.06.14
CBS was once again the top network in the U.S. on Thursday (the only network to draw an average of 10+ million viewers throughout prime time) because of the #1 comedy in America, ‘The Big Bang Theory’ which was the big winner by drawing 17.91 million viewers and an 11.6 rating and 19 share of the available audience, making it the top program for the week. At 830P, ‘The Millers’, the top rated new comedy this season, drew 11.78 million viewers and a 7.1/11. The Tiffany Network’s move by placing ‘Two and a Half Men’ to 9P, CBS won the half-hour with 10.45 million viewers and a 6.7/10. NOTE: ‘Two and a Half Men’ will tie ‘My Three Sons’ as the second longest running live action sitcom historically behind ‘The Adventures of Ozzie and Harriet’. But at 830P, ‘The Crazy Ones’ could only draw 7.06 million viewers, slipping the network to #2 in the time slot and registering a series-low 4.4/7. At 10P, ‘Elementary’ in an excellent episode drew 8.47 million viewers and a 5.6/10, as it beat “Scandal” on ABC to win the time slot.

Which lead us into ABC. At 8P, ‘Once Upon a Time in Wonderland’ had a horrible start for the Alphabet Network on Thursday with 3.14 million viewers and a 2.2/4 (#3). At 9P, ‘Grey’s Anatomy’ had an incredible jump by drawing 8.17 million viewers and a 6.2/10 while moving the network up to #1 in the last half hour. Then at 10P came ‘Scandal’. It drew 8.43 million viewers and a 6.1/11.

Greg Kinnear stars in 'Rake' as brilliant but self-destructive criminal defense lawyer who has a penchant for especially difficult clients. On Thursday we found out that he is taking a job with his best friend law firm because he has to in order to survive.

Greg Kinnear stars in ‘Rake’ as brilliant but self-destructive criminal defense lawyer who has a penchant for especially difficult clients. On Thursday we found out that he is taking a job with his best friend law firm because he has to in order to survive.

FOX has a problem. At 8P, ‘American Idol’ began in the #2 position in this time slot with 9.71 million viewers and a 6.7/11, which was 23% below the 8.7/14 a year ago. At 9P, ‘Rake’ could only draw 3.58 million viewers and a 2.4/4, actually finishing #3 in the time slot. As a clear indicator that the Animal Network of Broadcasting will cancel this program, ‘Rake’ will move to Fridays at 8P beginning on March 14.

NBC was a disaster on Thursday. At 8P, ‘Community’ drew 2.79 million viewers and a 1.9/3 while at 830P, ‘Parks and Recreation’ pulled in 2.89 friends and family to also finish #4 in the time slot by drawing a 1.9 rating and a 3 share. At 9P, ‘Hollywood Game Night’ drew 3.33 million viewers and a 2.2/4. At 10P, ‘Parenthood’ drew 3.8 million viewers and a 2.5/4. How the Peacock Network announced an early renewal for ‘Parks and Recreation’ has to be due to a hidden deal with its star.

The CW, at 8P ‘The Vampire Diaries’ drew 2.18 million viewers and a 1.7/3. At 9P, ‘Reign’ slid a bit with 1.77 million viewers and a 1.3/2.

Late Night

Lindsay Lohan guests on 'The Tonight Show with Jimmy Fallon' on Thursday.

Lindsay Lohan guests on ‘The Tonight Show with Jimmy Fallon’ on Thursday.

In late night, ‘The Tonight Show Starring Jimmy Fallon’ won at 1135P with million viewers and a 3.2/9. Jimmy had a hilarious ‘Water War’ with guest star Lindsay Lohan. Check it out at CBS’ ‘The Late Show With David Letterman’ and ABC’s ‘Jimmy Kimmel Live!’ tied for second, each with a 2.2/6. At 1235A, ‘Late Night With Seth Meyers’ drew a 1.6/6. ‘Nightline’ on ABC had a 1.3/4, followed by CBS’ ‘The Late Late Show With Craig Ferguson’ with a 1.1/4. At 135A, NBC’s ‘Last Call with Carson Daly’ pulled in a 1.0/4 just before we all got up.

For The Record
CBS was #1 with 10.69 million viewers and a 6.8/11 share of the available audience. FOX was #2 with 6.642 million viewers and a 4.6/7. ABC finished a close #3 with 6.579 million viewers and a 4.8/8. NBC had 3.323 million viewers and a 2.2/4. Univision had 2.717 million viewers. The CW fished with an above average 1.974 million viewers and a 1.5/2.

Today In TV History

The incomparable, Mary Martin starred in 'Peter Pan' on NBC.

The incomparable, Mary Martin starred in ‘Peter Pan’ on NBC.

On this date in 1955, ‘Peter Pan’ was presented as a television special for the first time on NBC. It was the first Broadway show ever telecast in color or as NBC called it, in ‘Living Color’ as the Peacock spreads its feathers.

Broadcast & Cable News
According to a report by Variety, a federal appellate court is refusing to stay a Utah district court ruling that Aereo must halt its offering of digital streams of broadcast signals in the Salt Lake City and Denver market. A three-judge panel of the 10th Circuit Court of Appeals ruled Friday that Aereo had not “made a strong showing that it is likely to succeed on the merits. Nor has Aereo demonstrated that the other factors weigh in its favor.” Aereo had filed an emergency motion to stay U.S. District Court Judge Dale A. Kimball’s order last month granting broadcasters a preliminary injunction to halt the startup’s digital streams of their signals throughout the 10th Circuit. On April 22, the Supreme Court will hear oral arguments in broadcasters’ challenge to Aereo, after the 2nd Circuit Court of Appeals ruled in favor of Aereo and upheld a lower court’s refusal to grant a preliminary injunction that would have halted the digital streaming in the New York market. An Aereo spokeswoman said they were “disappointed in the 10th Circuit Court of Appeals 2:1 decision denying our request to stay the injunction in the 10th Circuit. We believe Aereo’s individual, cloud-based antenna and DVR technology falls squarely within the law and we look forward to presenting our case to the U.S. Supreme Court.”

Digital & Mobile News
How do TV, online and mobile video viewers compare in terms of age, household income and race? Nielsen offers some insights in its latest cross-platform report, with the results mostly unsurprising but useful nonetheless. In short, TV viewers skew older than online video viewers, who in turn skew older than smartphone video users. And while TV’s audience also leans more towards lower-income groups than the online and smartphone video audiences, it’s just as racially diverse as the online video audience.
Look for more on Monday’s Media Notes Briefs @

Social Media Note
100% of business decision-makers use social media for work according to Forrester. Statistically every business decision-maker is using social media and doing so at least partly for work purposes.

Welcome to new viewers in the U.S., Canada, Mexico, the UK, France, Belgium, Germany, Poland, Turkey, Iraq, Australia and Chile.

Across The Pond

'Birds of a Feather' topped the charts on Thursday in the UK.

‘Birds of a Feather’ topped the charts on Thursday in the UK.

BBC One won the night but ITV had the top program. BBC at 8P had ‘Holiday Hit Squad’ as it drew 3.18 million (14.3%). At 9P, ‘DIYSOS’ came in with 4.26 million viewers (19.1%). At 1035P, ‘Question Time’ pulled in 2.61 million (23.5%).

ITV at 830P, with the finale of ‘Birds Of A Feather’, drew 4.92 million viewers or 22.0% of the available audience. It was the top performing program in the UK on Thursday.

BBC Two at 7P had ‘Permission Impossible’ and it gathered 1.25 million viewers (6.1%) to watch. At 8P, ‘Hairy Bikers Asian Adventure’ brought in nearly a million more viewers with 2.10 million (9.4%). At 9P, BBC Two presented a new period drama about the First World War. ’37 Days’ battled with 2.21 million viewers (9.9%) watching.

Channel 4 at 8P presented ‘The Hoarder Next Door’ and it got 1.22 million (5.5%) ago tune in. At 9P ‘The Floods that Foiled New Years’ increased the audience by nearly a half of a million viewers with 1.71 million (7.7%) watching.

Channel 5 at 8P had ‘It Takes a Thief To Catch a Thief’ and again, it was competitive with 1.20 million viewer (5.4%). At 9P, ‘The Hotel Inspector’ lost a bit of the audience on the network with 1.03 million (4.6%). And the trend continued at 10P with ’70 Stone and Almost Dead’ able to only gather 974,000 viewers (6.1%).

BBC Three at 9P had ‘Junior Paramedics’ and it really wasn’t competitive with only 397,000 viewers (1.8%). At 10P it was followed by ‘Bluestone 42’ which did worse with 356,000 (2.0%) tuning in.

E4 at 830P, had the CBS import ‘How I Met Your Mother’ and drew 677,000 viewers (3.0%). at 9P, the FOX import ‘Brooklyn Nine-Nine’ was view by only 476,000 (2.1%).

ITV2 presented ‘The Big Reunion’ at 9P and 311,000 (1.4%) watched.

Down Under

'Home and Away' was the top non-news program on a very slow Thursday in Australia.

‘Home and Away’ was the top non-news program on a very slow Thursday in Australia.

On an extremely slow Thursday, Nine crushed every other network in Australia on Thursday with a resounding victory by gaining 34.5% share of the available audience. And it was done with news programming. The #1 program was ‘Nine News’ which drew a modest 1,034,000 viewers, in Sydney, 322,000 tuned in; in Melbourne, 327,000 watched; in Brisbane, 221,000 viewed; In Adelaide, 80,000 and in Perth, 84,000 were watching. Then the #2 program was ‘Nine News 6:30’ and it didn’t even hit a million viewers, finessing with 982,000 viewers. #6 was ‘A Current Affair’ with 866,000 viewers. And finally, the #10 program was ‘The Footy Show’ which was viewed by 787,000 viewers.

Seven finally got on the Top Ten table Thursday with ‘Seven News’ as the #3 program which drew 938,000 viewers. #4 was ‘Seven News/Today Tonight’ with 886,000 viewers. #5 was the first non-newscast that made the list with ‘Home and Away’ pulling in 869,000 viewers. #8 was ‘Border Security-Australia’s Front Line’ which drew 819,000 viewers.

ABC1 got in on the action with the #7 program, ‘ABC News’ which drew 859,000. The #9 program, ‘7:30’ pulled in 804,000 viewers.

As you can see, no matter where you are in the world, we are…

Switching Channels.

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This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Late Night TV Ratings, Media Management, Television Ratings, Thursday Night TV Ratings, Today In TV History, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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