NBC #1 In The U.S. On Monday. ITV Rules In The UK. Seven Is Tops In Australia.

The First Americans ever to win Gold in Ice Dancing in the Winter Olympics. Davis & White Brought Home The Gold on NBC.

The First Americans ever to win Gold in Ice Dancing in the Winter Olympics. Davis & White Brought Home The Gold on NBC.


Monday.02.17.14
The Winter Olympics, featuring the return of Bob Costas in the anchor chair, scored a very dominant 23.46 million viewers and a 14.7 rating and 22 share of available audience from 8-11P. The peak half-hour was 1030P, with a 15.4/25, and this served as ample lead-in support to the debut of Jimmy Fallon as the new host of ‘The Tonight Show’.

ABC, despite facing the Olympics coverage had at 8P, ‘The Bachelor’ and it finished #2 with 7.61 million viewers and a 5.5/8. At 10P, that led the always strong ‘Castle’, with a superb episode about high school trickery to be able to draw 7.78 million viewers and again #2 in the time slot, had a 5.1 rating and an 8 share of the audience, tops for The Alphabet Network on Monday. ABC doesn’t have to take a back seat to anyone or anything thing with it comes to Monday evening. Both of these program pack a loaded loyal audience. In the case of ‘Castle’, the Alphabet Network has one of the best dramas in the history of television. Great show. Terrific writing and super acting. Great cast. It is Must See TV and has to be viewed ON DEMAND. Do you know who actually ‘done it’?

FOX used its combination of dramas, the superb new program at 8P, ‘Almost Human’ which drew 5.28 million viewers and finished #3 in the time slot and #1 on the Animal Network of Broadcast for the evening with a 4.0/6 and at 9P, ‘The Following’ which also was #3 in its time slot with 5.14 million viewers and a 3.8/5, were both equal to last week during these Olympic times. ‘Almost Human’ is fantastic and is becoming a Must See TV ON DEMAND program as it once again proved man-made man and man can work amazingly together.

CBS again from 8-10P ran reruns as at 8P, ‘How I Met Your Mother. drew 4.99 million viewers (3.0/4) and at 830P, ‘2 Broke Girls’ drew 4.82 million and a 3.1/5. At 9P, ‘Mike & Molly’ had 5.54 million viewers and a 3.4/5 while at 930P, ‘Mom’ drew 5.04 million viewers and a 3.2/5. At 10P, a fresh episode of newcomer ‘Intelligence’ is becoming the show CBS thought it had but it may not have the suit’s patience to keep it in its lineup and it presented one of the most interesting episodes ever seen on television. The plot had a bio-technological nightmare hit key scientist around the world and it took everyone in the cast to figure out this one. Great relationship between the two lead actors is taking shape and this could be the hit everyone thought it might. It drew a Tiffany Network high for the evening of 5.72 million viewers and a 3.8/6. Problem is that it is not getting the sampling that is needed to push this series over the top. It needs time. This episode is also a Must See TV ON DEMAND show. And, to repeat, it was the #1 show on Black Rock on Monday.

Univision began the evening at 8P with ‘Por Siempre Mi Amor’ which drew a 1.1 A18-49 rating. At 9P, ‘Lo Que La Vida Me Robo’ had a high A18-49 rating of 1.4. At 10P, ‘Que Pobres tan Ricos’ pulled a 1.1 rating in A18-49.

The CW tried but failed. In series-premiere news, at 8P, ‘Star-Crossed’ the story of romance between a human girl and an alien boy after he and eight others of his kind are integrated into a suburban high school, opened with a weak showing with only 1.24 million viewers sampling during the final Olympic week and a 1.1/2. In comparison, that was just 10% above ‘Hart of Dixie’ last week. Last year, in the same time slot, ‘The Carrie Diaries’ scored a 0.9/ 1. The CW is hoping an encore telecast of the pilot tonight at 9P will attract additional interest. At 9P, ‘Beauty and the Beast’ barely showed up with 766,000 viewers and a 0.7/1.

Telemundo at 8P began weakly with ‘La Impostora’ with an A18-49 rating of 0.4. At 9P, it improved with ‘La Reina del Sur’ with a 0.9 in A18-49, for a network high on Monday. At 10P, ‘Santa Diabla’ could only draw a 0.4 (A18-49) ratings.

This is how ‘The Tonight Show with Jimmy Fallow’ opened his premiere show with musical guest U2 from the rooftop of 30 Rock. U2 – Invisible (Live) – The Tonight Show with Jimmy Fallon 2/17/14 – HD: http://youtu.be/oMnKIgeiZuQ via @youtube

Jimmy Fallon debuts on 'The Tonight Show' Monday at midnight on NBC.

Jimmy Fallon debuts on ‘The Tonight Show’ Monday at midnight on NBC.


Late Night
The debut of ‘The Tonight Show Starring Jimmy Fallon’ has generated strong sampling at a special midnight start time following late local news and NBC’s coverage of the Sochi Winter Olympics. Fallon’s ‘Tonight Show’ debut Monday night averaged 11.3 million viewers and a 7.1 rating, 20 share in household results from the 56 local markets metered by Nielsen Media Research. That made it easily the #1 non-Olympic telecast versus all primetime and late-night programming last night on ABC, CBS and Fox in metered-market households (#2 among non-Olympic programs was a 5.5/8 for ABC’s ‘The Bachelor’). It was higher-rated than all but two of last week’s primetime non-Olympic programs on ABC, CBS and Fox in metered-market households (for the week of Feb. 10-16, behind only Fox’s Wednesday ‘American Idol’ and CBS’s Thursday ‘Big Bang Theory’ rerun, 7.4 each) as it was the night’s dominant late-night telecast. Jimmy Fallon opened with a hefty 7.1/20 from 12-1A The 12A half-hour was an 8.1/22, with 1230A at a 6.2/19, and that 7.1/20 beat the late night competition combined on CBS (David Letterman and Craig Ferguson) and ABC (Jimmy Kimmel and ‘Nightline’) by 82 percent. Comparably, Jay Leno’s last night as host of ‘The Tonight Show’ (on Thursday, Feb. 6) was a 9.2/22.
Fallon, of course, will be standing on his own effective next week at 1135P (minus the lead-in support from the ‘Winter Olympics’), but the sampling was exactly what NBC had hoped to accomplish. Fallon’s initial guests last night were Will Smith and U2 with walk-on appearances by Robert De Niro, Tina Fey, former New York mayor Ralph Giuliani, Kim Kardashian, Mike Tyson, Lindsay Lohan, Stephen Colbert (with a buck full of pennies) and Joan Rivers, in a silent tribute to Johnny Carson’s main substitute host who had been banned from ‘Tonight’ by Carson. U2’s performance on the roof of 30 Rock was a classic. If you missed this initial show, it is Must See TV and watch it ON DEMAND. You will love U2s last song, on stage, with the accompaniment of Roots. You can watch it at: http://youtu.be/seRY1_n4eHs

For The Record
NBC again was easily #1 on Monday with million viewers and a 14.7 rating and 22 share of the available audience. ABC finished #2 with million viewers and a 5.4 rating and 8 share. FOX finished #3 with million viewers and a 3.9/6. As unbelievable as it seems, CBS finished #4 with million viewers and a 3.4/5. Univision drew 3.3 million viewers and a 1.8/3. Telemundo finished with 1.4 million viewers and a 0.8/1 for the evening. The CW had million viewers and a 0.9/1.


Today In TV History
‘Roots: The Next Generations’, which was set two years after ‘Roots’ made television history, debuted on ABC on this date in 1979. The story resumed in 1882 when Tom Harvey (Georg Stanford Brown), the great-grandson of Kunta Kinte, became a prominent leader of the black community in Henning, Tennessee.

Television News
With the success of ‘The LEGO Movie’ as it is setting all sorts of box office records, comes the news of an upcoming all-LEGO episode of Fox’s veteran ‘The Simpsons’. Titled ‘Brick Like Me’ and scheduled for the animated sitcom’s 550th episode on Sunday, May 4th, Homer (voiced by Dan Castellaneta) wakes up in a world where everyone in Springfield are made of LEGOs and he must figure his way out before getting stuck in the plastic world forever. Debuting on Dec. 17, 1989 (and spun-off from a series of animated sketches from variety half-hour ‘The Tracey Ullman Show’), ‘The Simpsons’ is the longest running scripted primetime series…comedy or drama…in the history of television. It spun-off ‘The Simpsons Movie’ in 2007, is a major theme park attraction, and has led to a merchandising bonanza including comic books, clothing, video games, food, stamps and music. ‘The Simpsons’ has already been renewed for a 26th season, in which producers have teased that one longstanding character will die. Yikes!

Cable News
So, how big was the NBA All-Star game? 7.5 Million Viewers Big. The Eastern Conference’s victory in the NBA All-Star-Game from New Orleans on TNT Sunday was the most-watched program on cable for the day, with 7.5 million viewers. Comparably, and opposite the ‘Winter Olympics’ on NBC and mega-hit ‘The Walking Dead’ on AMC, it was down 6% from the 8.0 million one year earlier. But versus the last time it faced the ‘Winter Olympics’ (from Vancouver in 2010), this was an improvement of 9% (from 6.9 million viewers).

Speaking of ‘The Walking Dead’, Sunday’s tally of 13.3 million on AMC was well ahead of last year on a similar comparable date.

Welcome to new visitors in the U.S., Canada, Mexico, the UK, Ireland, France, Germany, Norway Italy, Australia and Brazil.


Across The Pond
ITV at 8P began with ‘A Great Welsh Adventure’ and it pulled in 3.35 million viewers (13.9% share of the available audience). But it was ‘DCI Banks’ that remained the #1 program in The UK on Monday as it pulled in 5.61 million (23.9%).

Channel 4 at 9P had an important program airing last night with ‘Benefits Britain’ LIVE debate which attracted 2.78 million (11.8%). Richard Bacon’s live show brought in a further 468,000 (2.8%) viewers on +1. The ‘Benefits Street’ follow-up program ‘Last Word’ was seen by 2.52 million (10.4%) at 830P. At 10P, slightly out of position with the seriousness of the preceding programs, the return of Jimmy Carr’s ‘8 Out of 10 Cats’ had 1.26 million viewers (7.2%).

BBC One at 830P presented a ‘Panorama’ flood special which drew 2.82 million viewers (11.7%). It was followed at 9P by the final in the series of ‘Britain’s Great War’ which drew in a respectable 3.02 million viewers (12.9%).

BBC Two at 7P presented the ‘Winter Olympics’ coverage continuation which attracted 2.54 million (11.3%). At 8P, ‘University Challenge’ grew the network’s audience to 3.46 million (14.3%). Seems like quizzing is more popular than the Winter Games. At 830P, ‘Food and Drink’ drew 1.92 million (8.0%). Finally at 9P, ‘Horizon’ came in with 1.13 million viewers and a 4.8% share.

Channel 5 at 8P had ‘Big British Immigration Row’ which drew few as only 850,000 viewers (3.6%) were interested. At 10P ‘Can’t Stop, Won’t Stop’ had slightly more viewers as 994,000 (5.9%) were interested.

BBC Three at 9P in the never-ending question of the tabloids had the documentary ‘Is Amanda Knox Guilty?’ and it was seen by 708,000 curious (3.0%). At 10P, it was followed by the final episode of ‘Uncle’s’ first series with 462,000 watching (2.4%).

E4’s return at 10P of ‘My Mad Fat Diary’ was viewed by 538,000 (3.2%).

Seven had 'My Kitchen Rules' and that was enough to top the evening.

Seven had ‘My Kitchen Rules’ and that was enough to top the evening.


Down Under
The battle between Seven and Nine on Monday was unusually strong but in the end, Seven finished 30.5% share of the audience and Nine finished with 30.4%. Can it get any closer?

Seven has the power as ‘My Kitchen Rules’ was tops in the country and in urban confines with 1,925,000 viewers. In Sydney it drew 496,000; in Melbourne, it had 532,000 viewers; in Brisbane, it pulled in 359,000 interested fans; in Adelaide, 209,000 watched and in Perth, a whopping 330,000 took in the action. The #7 program on the evening was ‘Seven News’ which drew 1.121 million viewers. #8 was ‘Seven News/Today Tonight’ with 1.117 million viewers. #9 on the evening was ‘Home and Away’ as 939,000 viewers watched.

Nine had the #2 program with ‘Love Child’ which drew, 1.354,000 viewers on Monday. At at #3 ‘The Block: Fans v Faves’ had 1.198 million tune in. #4 was ‘Nine News’ which drew 1.162 million and at #5, ‘Nine News 6:30’ had 1.134 million viewers. #6 was ‘A Current Affair’ with slightly less as 1.132 million tuned in.

ABC1 had the #10 program on Monday with ‘ABC News’ which drew 875,000.

As you can see, no matter where people were watching television, they were…

Switching Channels!

For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at http://www.facebook.com/overtheshouldermedia and on Google+ http://bit.ly/19JVk76

This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in Australia, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Friday Night TV Ratings, Late Night TV Ratings, Media Management, Monday Night TV Ratings, Television Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s