One would think the margin would have been larger. But there a several factors that will reduce the viewership in the coming weeks in the ‘every four year winter event’ that comes into play. First, it is a sporting event that people really would like to see LIVE and not tape delayed as if we still lived in the days of ABC’s ‘Wonderful World of Sports’ where that was common practice. But today we live in a nano-second society. If we really want to find out what is going on at the Games, we merely pull up our mobile and check it out. Second, propaganda is propaganda and Communist Russia propaganda is Communist Russian propaganda. If we have to watch the history of Russia bring out big signs of Lenin and Stalin. Bring out pictures of Mikhail Gorbachev who is being painted clearly in broad brush strokes as the guy who threw Russia under the bus and allowed the people with a driving will to break free do so. And there was Matt and Meredith bringing this story to us in living color…some of our most trusted television faces showing us once and for all that history belongs to the man who has, or in this case, owns the microphone. History in this time frame is being manipulated by the guy who allows NBC to bring the games into the homes of The Bear’s enemy. Bring out more pictures of Putin bare-chested riding a horse or fishing in a stream. Here is a leader who has said that the size of the country is the reason for a strong central government…ie: dictator…to rule its people. Czar Putin. But I digress. It’s about sport after all, something that has no political call, no place in politics at all…pure as the driven snow…separate from all that is unjust and suffocating. No. Sport has never been political. That is what the Opening Ceremonies were with the Master of the Russian Human Race front and center and watching RU technology break down at the very beginning of the event. Sure, it was only one snow flake that didn’t transform into the fifth Olympic ring but THESE ARE THE OLYMPICS WITH FIVE OLYMPIC RINGS, not four with a snowflake at the end. Or is that what he intended all along?
NBC aired the nine hour (ET; 12 hr PT; 14 hr HT) taped delayed Opening Ceremony into the U.S. and it was the #1 program with more than 31.74 million viewers with an 18.5 ratings and a 30 share of the available audience which was down 8% from Vancouver’s winter event four years ago. It aired late into the evening. NBC’s coverage of the Sochi Winter Olympics Opening Ceremony posted an 18.5 rating, 30 share in household results in the 56 markets metered by Nielsen Media Research (Philadelphia excluded). The top 10 local markets for Opening Ceremony were: #1 Minneapolis, 26.0/45; #2 Salt Lake City, 24.4/43; #3 Ft. Myers, 21.7/34; #4 Chicago, 21.6/34; #5 Boston, 21.5/37; #6 Kansas City, 21.5/34; #7 Milwaukee, 20.7/35; #8 Denver, 20.5/36; #9 Portland, 20.4/33; and #10 Buffalo, 20.4/33
Of note, NBC chose to dump out several of the Opening Ceremonies features that were popular on social media all day. NBC removed a big chunk of IOC president Thomas Bach’s message on tolerance from last night’s broadcast, but The Peacock insists “his message got across very clearly.” The Peacock Network chose to dump out several of the Opening Ceremonies features that were popular on social media all day. In addition, the Olympic oaths were also removed from the NBC broadcast.
NBC also cut Sochi’s giant giant bear mascot, Olympic torch in space and Russian cops singing “Get Lucky”. Of further note, Russian TV avoided showing the Sochi Opening Ceremony’s Olympic ring screw-up. State broadcaster Russia-1 instead quickly switched to rehearsal footage of all five rings lighting up, instead of the four that lighted up during the Opening Ceremony.
CBS began the evening at 8P with a rerun of ‘Undercover Boss’ which drew 5.04 million viewers. At 9P, a rerun of ‘Hawaii Five-O’ drew 4.99 million. At 10P, another rerun of ‘Blue Bloods’ drew broadcast’s biggest non-games audience of the evening with 6.71 million viewers, where under the guidance of Frank, the entire family did something exceptional in this episode. Great for ON DEMAND viewing.
ABC began at 8P with a rerun of ‘Last Man Standing’ which drew 4.59 million viewers. At 830P, another rerun of ‘Last Man Standing’ drew 4.19 million. At 9P, a rerun of ‘Shark Tank’ drew 4.39 million viewers and at 10P, an original ’20/20′ drew 4.98 million viewers for The Alphabet Network largest audience of the evening.
FOX brought out a rerun at 8P of ‘Bones’ which drew an Animal Network of Broadcast high for the evening of 3.07 million viewers. Then at 9P, an original episode of ‘Enlisted’ brought reality to the suits at FOX that it doesn’t belong on the schedule. It drew million viewers 1.8 million viewers, less than a million ahead of The CW. That’s not good. At 930P, ‘Raising Hope’ didn’t as it dropped further and closer to The CW (That’s not good.) with 1.63 million viewers.
The CW at 8P had ‘Attack of the Block’ which drew 830,000 viewers.
Wonder how many viewers were watching ’31 Days of Oscar’ on TCM?
With a 12:05-1:05A telecast that followed NBC’s coverage of the Sochi Olympics ‘Opening Ceremony’, Fallon drew over 6.6 million viewers and averaged a 4.8 rating, 13 share in households in 55 of the 56 markets metered by Nielsen Media Research (with the Philadelphia market excluded last night), the show’s highest–ever overnights for any night of the week, topping the prior record set one night earlier of a 4.6/15 following the final telecast of ‘The Tonight Show with Jay Leno’. It’s also the highest metered-market household rating for the ‘Late Night’ franchise in currently available records dating back to the mid 1990s. The final ‘Late Night with Jimmy Fallon’ more than tripled the show’s season-average 1.5 metered-market household rating heading into this week (through Feb. 2). In 24 of the 25 markets with Local People Meters (Philadelphia excluded), Friday’s ‘Late Night’ scored a 2.1/10, up 250% from the season-average 0.6 heading into this week. Guests on Fallon’s final show on Friday included Andy Samberg and musical guest The Muppets. CBS’s ‘Late Show with David Letterman’ had 2.3/5; and ABC’s ‘Jimmy Kimmel Live’ pulled a 1.9/4. ABC’s ‘Nightline’ averaged a 1.3/4. ‘Last Call with Carson Daly’ averaged a 1.1/4, a huge rating for something that started as the cows were being milked.
A passing note regarding Jay Leno: NBC already painted over “The Tonight Show with Jay Leno” sign outside his studio in Burbank. The Peacock Network is wasting no time wiping away Leno’s memory.
For the Record
NBC was clearly #1 with 31.743 million viewers and an 18.5 rating and 30 share of the available audience. CBS finished the evening with 5.58 million viewers. ABC was #3 with 4.468 million viewers while Univision finished #4 with 3.125 million viewers. At #5, FOX drew 2.697 million viewers and #6 was The CW with 848,000 viewers. Telemundo finished with 0.7/1.
Today In TV History
On this date in 1974, CBS aired the first episode of ‘Good Times’. ‘Good Times’ was a spin-off of ‘Maude’, which is itself a spin-off of ‘All in the Family’ along with ‘The Jeffersons’. It stars were Esther Rolle and John Amos along with Jimmy Walker as ‘JJ’.
Welcome to new viewers in the U.S., Canada, The UK, Ireland, France, Belgium, The Netherlands, Germany, Japan, Australia and Columbia.
Across The Pond
BBC Two is airing the Winter Olympics in the UK and on opening day, drew a peak audience of 3.44 million viewers and a 17.2% share of the audience for an average of 2.47 million (16.3%) from 3.30P on. ‘Torvill and Dean’ brought in 2.74 million after the Olympic telecast. While at its peak it was the largest of Friday’s ratings, in actuality, it was not the top program in the UK on average. Because of the time shift between the UK and the Russian Federation city on the Black Sea, the four hours pushes events earlier in the day and does not have the same impact as say, prime time delivery. The Opening Ceremonies were viewed LIVE and as one can see, not to an overwhelming crowd of viewers in The UK. Having a big even at 4P on a Friday is not the optimum time. Have you ever been to London at 4P on a Friday? There’s just a wee bit of traffic. Is there something more than just the time sift of 4 hours which is making the Winter Games mute in the UK?
BBC One at 9P presented ‘New Tricks’ with a new boss which pulled in 3.31 million. Just before it, ‘Room 101’ at 830P drew 3.46 million viewers (15%) and after, at 1035P, ‘The Graham Norton Show’ pulled 3.46 million viewers as well withy a 24.5% share.
Channel 4 had ‘Peter Kay’ which drew 2.82 million.
ITV’s top program was ‘The Martin Lewis Money Show’ which brought in 2.84 million viewers (12.9%), sandwiched between two episodes of ‘Coronation Street’ ‘Piers Morgan’s Life Stories’ which brought in 2.81 million
The time difference brought on a different story in Australia on Friday. As it was many hours ahead in Australia, most of what was happening LIVE in Sochi, was early in the morning in Sydney and Melbourne and three hours earlier in Perth. For example, if the Opening was at 8P in Sochi, it was 2A in Sydney and 11P in Perth. Not so bad for the Western edge of Australia, but for the majority of the population, it is a disaster. Cricket anyone?
Network 10 led Friday with ‘Cricket: T20 Big Bash League Grand Final’s Post Game show’ drew the days biggest audience with 1,150,000 viewers. The #2 show strangely enough was the match itself. The match, ‘Cricket: T20 Big Bash League Grand Final–Session 2’ drew 1,093,000 viewers, with 263,000 watching in Sydney; in Melbourne, 375,000 fans; Brisbane had 161,000 tuning in; in Adelaide, 121,000 viewed the match and in Perth, 173,000 watched. Coincidently, ‘Cricket: T20 Big Bash League Grand Final-Session 1’ drew 851,000 fans for #9 on Friday. But it was the #10 program of the day, ‘Sochi Live Preview’ which brought in 776,000 viewers who gave an indication of viewership to come that brought
Network 9 had the #3 program with ‘Nine News’ with 959,000 viewers. The #6 show, Nine News 6:30′ drew 945,000 viewers.
ABC1 had ‘The Doctor Blake Mysteries’ which drew 951,000 for the #4 program on Friday in Australia.
Network 7 presented the #5 program, ‘Better Homes and Gardens’ which drew 949,000, making the suits in Des Moines very happy. #7 was also on Network 7 as ‘Seven News’ drew 930,000 viewers on Friday along with #8 ‘Seven News/Today Tonight’ which drew 901 000 viewers.
As you can see, no matter where people were watching television, they were…
For a copy of this week’s Media Notes Canonical, go to: http://bit.ly/1ddOfsO