ABC, on the power of ‘Castle’ edged CBS on Monday. ABC at 8P, opened the week on a winning note with two-hours of ‘The Bachelor’ with 8.24 million viewers and a 5.9/9 as it held the #2 spot until 930P when it moved into the #1 spot. At 10P, another terrific episode of ‘Castle’ assured The Alphabet Network victory on Monday by drawing 9.92 million viewers for #1 and a 6.4/11.
At CBS, the 8P-930P comedy block was unbeatable. At 8P, ‘How I Met Your Mother’ finished #1 with 9.26 million viewers and a 6.3/10. At 830P, ‘2 Broke Girls’ tied for first with ‘The Bachelor’ drawing 9.2 million viewers and a 5.8/ 9. At 9P, ‘Mike & Molly’ finished #1 in the time slot and the evening with 10.18 million viewers and a 6.6/10. And that’s where it ended for The Tiffany Network. The crack in the armour was ‘Mom’ which dropped to #2 in its time period by drawing 8.99 million viewers and a 5.8/9. But, one of the redeeming qualities of ‘Mom’ was that it retained 88% of ‘Mike & Molly’ audience. Without NBC’s ‘The Blacklist’ in the lineup, CBS’ ‘Intelligence’ with an above average episode which had an intriguing script and began to show the power of Marg Helgenberger’s character, rose to #2 with 7.5 million viewers and a 5.1/8. This was 13% last weeks total.
FOX had a most interesting evening. Beginning at 8P with the freshman syfy drama ‘Almost Human’, with a solid #3 drawing 6.35 million viewers and a 4.7/7, tops for FOX on the evening. At 9P, ‘The Following’ lost a little as it brought in 5.799 million viewers and a 4.4/7. The Animal Network of Broadcast has put together programs that are very compatible. But ‘The Following’ with Kevin Bacon, is down 24% from last year.
Univision started the evening in fifth at 8P with ‘Por Seimpre Mi Amor’ which had a 1.0 in adults 18-49. At 9P,’Lo Que La Vida Me Robo’ was fourth with a 1.5. But it was at 10P that it moved into a tie with NBC on the evening with a third place finish as ‘Que Pobres Tan Ricos’ pulled a 1.3.
It is fortunate for NBC that a CW exists. Without ‘The Blacklist’, The Peacock Network had a horrible evening. It’s lead in at 8P, ‘Hollywood Game Night’ began the evening had 4.95 million viewers and a 3.1/5 and was the top program on NBC. But it was at 9-11P that the execs at 30 Rock went into hiding. ‘Sports Illustrated Swimsuit: 50 Years of Beautiful’ barely finished ahead of The CW. It drew 3.231 million viewers and a 2.0/3.
The CW just doesn’t have it on Monday. Beginning at 8P with ‘Hart of Dixie’, The Little Network That Could drew 1.15 million viewers (1.1/2) and finished #5 in its time period. Second year show, ‘Beauty and the Beast’ did worse by drawing 881,000 viewers and a 0.8/ 1.
In Late Night, NBC’s ‘The Tonight Show with Jay Leno’ in Leno’s final week as the long time host matched its best household rating in 15 months, as well as the show’s best Monday rating in almost four years. ‘Tonight’ had a 3.9 household rating tying with last Friday as the show’s highest-rated program since President Barack Obama visited on Oct. 24, 2012, a night Leno drew a 4.0. It was also Leno’s best rating on a Monday since returning to the ‘Tonight’ desk in 2010, following Conan O’Brien’s seven-month stint as host of the program. By comparison, CBS’s ‘The Late Show with David Letterman’ featuring Super Bowl winning quarterback, Russell Wilson, and comedian Will Arnett, posted a 2.3 while ABC’s ‘Jimmy Kimmel Live!’ drew a 2.2.
Leno’s last “Tonight” show will air on Thursday.
The late-night boost carried over to Jimmy Fallon’s program as well. ‘Late Night with Jimmy Fallon’ presenting his best musical guest memories posted a 2.0, his best Monday night rating since averaging a 2.1 on the night Leno returned to ‘Tonight’ on March 1, 2010.
Fallon takes over as host of “Tonight” on Feb. 17.
For The Record:
ABC finished #1 with 8.799 million viewers and a 5.9 rating and 9 share. CBS came in a close #2 with 8.773 million viewers and a 5.6/9. Fox came in #3 with 6.077 million viewers and a 3.8/6. Univision and NBC tied for the #4 spots as both had 3.803 million viewers and a 2.4/ 4. Telemundo finished with a 0.8/1. The CW brought in 1.017 million viewers and a 0.7/1.
Today In TV History:
On this date in 1977, ‘American Bandstand’ celebrated its 25th anniversary with an ABC special hosted by Dick Clark and featuring performances by Chuck Berry, Chubby Checker, Frankie Valli and the Four Seasons, Barry Manilow and The Captain and Tennille.
News & Notes:
Bruno Mars and the Red Hot Chili Peppers performing at the Halftime Show set a new high, with 115.3 million viewers (versus 114.0 million for previous performances by Madonna in 2012 and 110.8 million for Beyonce in 2013).
Results of the 12th Annual TiVo Report revealing the most engaging Super Bowl commercials and promotions were released, with “Seinfeld’s” Halftime appearance (“Comedians in Cars Getting Coffee”), not surprisingly, taking the top spot. Second overall among the ads was Budweiser’s “Puppy Love,” followed by GoDaddy’s “Bodybuilder,” Dorito’s “Cowboy Kid” and Toyota Highlander’s Terry Crews & the Muppets.
By the numbers, there were 20 sixty-second spots during last night’s game versus 14 last year. Fox aired 28 promos during the game in comparison to last year when CBS aired 48. And this year’s game was 55-minutes shorter, with the Baltimore Ravens vs. the San Francisco 49ers last year extended due to a blackout. The Seattle Seahawks beat the Denver Broncos in 3:25:43 versus 4:20:36 for Baltimore vs. San Francisco. For the top 10 commercials and promotions from Sunday’s game: The following are the top 10 commercials and promotions from Sunday’s game per TiVo:
1. Comedians in Cars Getting Coffee (Halftime)
2. Budweiser’s “Puppy Love” (4th Quarter)
3. GoDaddy’s “Bodybuilder” (4th Quarter)
4. Doritos’s “Cowboy Kid” (4th Quarter)
5. Toyota Highlander’s “Terry Crews & the Muppets” (2nd Quarter)
6. Doritos’s “Time Machine” (1st Quarter)
7. RadioShack’s “The Phone Call” (1st Quarter)
8. Oikos Greek Yogurt’s “The Spill” (4th Quarter)
9. Bud Light’s “Up for Whatever #2″ (1st Quarter)
10. Squarespace’s “A Better Web Awaits” (1st Quarter)
The way we watch content is continually evolving, particularly as technology advances and mobile device penetration increases. DVR playback and over-the-top streaming play a part in how consumers watch content, but live TV still dominates how consumers across the country watch their content. Per Nielsen.
Digital, Mobile Social World
The State of the Union speech by the President of the United States, was the most-tweeted about non-sports event on television for the week of January 27th with 8.8 million distinct accounts viewing any of the event’s 2.09 million tweets on the evening of January 28th.
The third annual NFL Honors on Fox on Saturday, Feb. 1 took #3 (4.34 million accounts/122,700 tweets). The conclusion of FX’s hit anthology ‘American Horror Story: Coven’ on January 29th placed #4 for the week (3.88 million accounts/364,800 tweets). Close behind at #5 was MTV’s ‘Unplugged’ featuring Miley Cyrus (3.88 million accounts/247,300 tweets). 15.3 million people viewed tweets about Super Bowl XLVIII with tweet impressions reaching 1.8 billion. Fox’s ‘New Girl’ featuring Prince ranked #8 for the week (2.43 million accounts/65,000 tweets). Melissa McCarthy’a hosting NBC’s ‘Saturday Night Live’ for the third straight year on February 1st was #10 with 1.83 million accounts/89,300 tweets.
Welcome to new viewers in the US, Canada, Mexico, the UK, France, Germany and Australia. G’day.
Across The Pond:
ITV at 8P ‘A Great Welsh Adventure, brought in 3.14 million (13.9%) and at 9P, a new drama ‘DCI Banks’ brought in 5.73 million (23.2%). This is 2 million+ higher than ‘The Bletchley Circle’ last week.
The Channel 4 at 8P had ‘Food Unwrapped’ and drew 1.22 million viewers (5.0%). At 9P, Channel 4 had the winter sport competition, ‘The Jump’ pulled in 1.56 million (6.4%).
BBC One at 830P brought ‘Panorama’ which pulled in 2.29 million (9.4%). It was followed by ‘Britain’s Great War’ with 3.13 million (12.7%).
BBC Two at 8P presented ‘University Challenge’ had 2.79 million (11.6%) while at 830P, ‘Food and Drink’ dropped a bit to 2.30 million (9.4%). At 9P, a ‘Horizon’ special on sinkholes fell further with 1.95 million (7.9%).
Channel 5 at 8P had ‘Big Benefits Row’ which brought in 1.85 million (7.5%). It was followed at 9P by ‘Helix’ with 587,000 viewers (3.4%).
BBC Three at 9P had the documentary ‘Growing Up Down’s’ had 224,000 viewers (0.9%).
Seven had the top show on Monday again with ‘My Kitchen Rules which brought in a very big number of viewers. The 1,841,000 total viewers was a recent high as in Sydney, 466,000 tuned in; in Melbourne 526,000 came to see; in Brisbane, 339,000 saw it; in Adelaide, 235,000 watched and in Perth, 275,000 watched the show. Seven also had the #2 show on the evening with ‘Seven News’ which drew 1,251,000 viewers. #4 was Seven News/Today Tonight’ with 1,209,000. #5 was ‘Revenge’ which brought in 1,186,000. #8 for this Monday was ‘Home And Away’ which pulled in 1,061,000 viewers.
Nine had #3 program on Monday. ‘Nine News’ drew 1,228,000. #6 was ‘Nine News 6:30’ and had 1,163,000 viewers. The #7 show was also on Nine as ‘The Block: Fans V Faves’ brought in 1,125,000 viewers on this summer day. The #9 top program on Monday was ‘A Current Affair’ which brought in
ABC1 had the #10 top program on Monday with ‘ABC1 News’ in the evening which drew 960,000 viewers.
As you can see, no matter where people were watching television, they were…
For a copy of this week’s Media Notes Canonical, go to: http://bit.ly/1ddOfsO