In the world of television, network executives dream of overwhelming numbers. There will be nothing for the remainder of the year that will top FOX’s Super Sunday performance. Overall, the evening brought the Animal Network of Broadcast a 44.6 rating nationally and an unbelievable 69 share of the available audience while 111.5 million viewers tuned in. It is the most watched program in history, according to Nielsen. The ‘Super Bowl XLVIII’, from Joe Namath wearing a mink coat to flip the pre-game coin toss to the dominating performance of the entire Seattle Seahawk team as it slowly, methodically ripped apart the Denver Bronco offense, defense and special teams, 43-8, to the post game which drew 46.19 million fans and the airing of an original episode of ‘New Girl’ featuring Prince in a rare television appearance outdid what you would expect from Prince and drew 25.8 million, to a new episode of ‘Brooklyn Nine-Nine’ which drew 14.8 million viewers gave FOX all it needed to call it a FOXnight. Last year, ‘Super Bowl XLVII’ featuring the Baltimore Ravens victory over the San Francisco 49ers on CBS, scored a tad larger with a 48.1 rating and a 71 share. That translated into 108.69 million viewers in total. A year earlier, ‘Super Bowl XLVI’ in 2012, the New York Giants against the New England Patriots on NBC drew a 42.6 rating and a 65 share. The top metered markets for this year Super Bowl were: Kansas City: 58.1/78; Seattle 56.7/92 (do you believe this share?); Indianapolis: 53.9/74; New Orleans: 53.2/72; Tulsa: 52.9/71; Las Vegas: 52.5/75; Portland: 52.4/82; Knoxville: 52.3/68; Jacksonville: 52.0/68 and Denver: 51.4/83. A word of note: during the second quarter, some Time Warner Cable subscribers lost the feed of the game in a commercial break. Their screens remained blank for an hour until TWC had fixed the problem. Also, perhaps the worse decision of media buying were those who placed advertisers in the fourth quarter of Sunday’s blowout. Denver was down more than 30 points and people were no doubt wandering away from the TV, especially after having to endure the old people claiming to be Seinfeld and Alexander in the Crackle.com spot. Speaking of commercials, there is a list of the best posted on http://www.facebook.com/overtheshouldermedia.
Did Prince outperform Bruno Mars?
PBS had the second biggest non-FOX program of the evening. ‘Downton Abbey’ drew 6.8 million viewers as people opted instead to watch the drama over the Super Bowl. It is the third consecutive year as The Show That Did Best Against The Super Bowl.
CBS began at 7P with a rerun of ’60 Minutes’ which drew 3.52 million viewers and a 2.9/4. At 8P, a rerun of ‘The Good Wife’ pulled in 2.47 million viewers and a 1.9/3. At 9P, ‘The Mentalist’ rerun chasing Red John, drew 2.97 million viewers and a 2.1/3. And then a rerun of ‘NCIS’ at 10P drew 6.78 million viewers and an evening high for The Tiffany Network of 4.1 rating and a 7 share.
ABC had two reruns of ‘America’s Funniest Videos’. At 7P it drew 2.24 million while at 8P it pulled in 2.77 million. Then ABC aired two reruns of ‘Shark Tank’. At 9P, 2.16 million watched while at 10P, it pulled in 3.71 million.
NBC aired two reruns of ‘Dateline’ averaged 2.34 and then at 9P, presented the movie ‘Little Fockers’ which drew 2.38 million viewers and a 1.8/3.
For The Record:
FOX dominated Sunday with 80.713 million viewers and a 30.4 rating and 52 share of available audience. It was down 15.2 million viewers compared to last year on this comparable Super Bowl day. CBS drew 3.935 million viewers and a 2.7/4. ABC finished with 2.718 million viewers and a 1.8/3. NBC drew 2.359 million viewers and a 1.6.2. Univision had 1.751 million viewers and a 0.9/1 while Telemundo finished with a 0.7/1.
Mobile & Social:
J.C. Penney got 41,000 retweets for two garbled messages issue on Twitter during the Super Bowl. The first read “Who kkmew theis was ghiong tob e a baweball ghamle” and the second “Toughdown Seadawks!! Is sSeattle going toa runaway wit h this???” People speculated over whether perhaps J.C. Penney’s social media team was drunk, but near the end of the game came the big reveal: ‘Oops…Sorry for the typos. We were #TweetingWithMittens.’
According to Twitter, more than 24.9 million Tweets were made during the live telecast of the game — more than the 24.1 million during last year’s game (which also featured a blackout that delayed the game for nearly half an hour). By comparison, the previous week’s Grammy Awards on CBS attracted roughly 15.2 million Tweets during the East Coast airing of the show. The highest Tweets-per-minute were generated by Percy Harvin’s 87-yard kickoff return for a touchdown to open the third quarter (381,605 TPM) and Jermaine Kearse’s 23-yard TD pass From Russell Wilson with 3:11 remaining in the third quarter (271,775 TPM). The end of the halftime show, which featured Bruno Mars and the Red Hot Chili Peppers, averaged 229,533 TPM.
On Facebook, more than 50 million people had more than 185 million interactions (posts, comments and likes) related to the Super Bowl. The Harvin kickoff return and Kearse touchdown catch were also the most popular here, followed by Malcolm Smith’s interception of Peyton Manning run back for a touchdown in the second quarter and then the final seconds of the game. The fifth most popular moment on Facebook, the lone bright spot for the Broncos, was Demaryius Thomas’ touchdown to make it 36-6.
FOX Sports’ live stream of the Seattle Seahawks victory in Super Bowl XLVIII, defeating the Denver Broncos 43-8, was watched by an average audience of 528,000 viewers per minute…the most-viewed live stream ever for a single sports event in the U.S.
For Live+ 7 Stats for the week, go to: http://www.facebook.com/overtheshouldermedia
CBS has announced that it has cast Scott Bakula as Special Agent Pride, who leads the New Orleans branch of the crime fighting organization, NCIS. His character will appear in a two part episode this spring that will serve as a backdoor pilot for the proposed NCIS: New Orleans spin-off. Last year, CBS employed a similar strategy, introducing characters for a potential NCIS spinoff, NCIS: Red in an episode of NCIS, but decided not to move forward with the project. The show’s first spin-off NCIS: Los Angeles has been a success for the network.
Today In TV History:
On this date in 1968, James Brown performed ‘I Got the Feelin’ on ‘American Bandstand’.
Welcome to new visitors from the U.S., Canada, The UK, France, Spain, Norway, Finland, Germany, Czech Republic, Poland, Bangladesh, Australia, Brazil, Panama, and for the first time from Moldova. Bine aţi venit.
Across The Pond:
BBC One was super in the UK on Sunday. At 7P, ‘Countryfile’ brought in 6.83 million viewers (29.1%) and at 8P, ‘Call the Midwife’ remained on top program on Sunday with 8.94 million viewers and a 32.1% share of the available audience. At 9P, ‘The Musketeers’ pulled in 5.28 million (21.5%). At 1030P, ‘Roger Lloyd Pack’ tribute brought in 3.16 million viewers (19.9%). In all, it was a good day for BBC One.
ITV began at 615P with ‘Dancing on Ice’ with 5.41 million (23.9%). At 830P, the results show was seen by 4.33 million (15.3%). At 745P, ‘All-Star Family Fortunes’ brought in 4.15 million (16.0%). At 9P, ‘Mr Selfridge’ brought in 4.23 million (16.3%).
BBC Two on Sunday night at 8P had ‘Top Gear’ and the Jeremy Clarkson, James May and Richard Hammond’s motor series brought in 5.34 million (19.3%). At 9P, ‘Dragons Den’ brought in 2.86 million (11.6%).
Channel 4 at 8P began with Hugh Fearnley-Whittingstall’s ‘Scandimania’ which was viewed by 1.02 million (3.7%). At 9P, the semi-final of ‘The Jump’ was viewed by 1.57 million (6.7%).
Channel 5 at 9P ran the horror movie ‘Drag Me To Hell’ and it drew 822,000 (3.9%).
The big news in Australian television is that Seven has confirmed its move to a one hour news bulletin in Sydney, Melbourne and Brisbane, confirming the cancellation of ‘Today Tonight’ after 20 years. Locally-produced versions will remain in Adelaide and Perth.
Seven had the top program on Sunday with ‘My Kitchen Rules’ pulling in 1,662,000 viewers. In Sydney, it drew 390,000 viewers; in Melbourne it pulled in a top for this sunday with 498,000 viewers; it was the top draw in Brisbane with 346,000; again in Adelaide it was the top program on Sunday with 199,000 and in Perth, it was the #1 show with 229,000. The #3 program on this Sunday was ‘Seven News’ which drew 1.203 million. #4 was also on Seven as ‘Tricked’ pulled in 1.194 million viewers.
Nine finished with the #2 program on Sunday with ‘Twenty/20–Australia vs England Game 3 which drew 1,379,000. It was the top program in Sydney on Sunday with 393,000 fans. The #5 program was ‘Nine News Sunday’ which pulled in 1.185 million viewers. The #10 program on Sunday was on Nine as well. ‘The Block: Fans v Faves’ drew 638,000 viewers.
ABC1 had #6, #7, #8 & #9 top programs on Sunday. #6 ‘The Real Mary Poppins’ drew 926,000 viewers. #7 ‘The Broken Shore’ drew 912,000. #8 ‘ABC News Update’ pulled in 887,000 while the #9 program on Sunday, ‘ABC News Sunday’ drew 857,000.
As you can see, no matter where people were watching television, they were…
For a copy of this week’s Media Notes Canonical, go to: http://bit.ly/1ddOfsO