CBS #1 Again Behind Hawaii & Blue. BBC One #1 In The UK On Friday.

CBS 'Blue Bloods' Was #1 Program On Friday.

CBS ‘Blue Bloods’ Was #1 Program On Friday.

There it was again. CBS was #1 on Friday behind the only two shows on the evening that drew over 10 million viewers. At 8P, ‘Intelligence’, the pilot episode was rerun for added exposure and drew 5.05 million viewers Then at 9P, ‘Hawaii Five-0’, one of the two rock solid series that cements Friday solidly in the CBS footing, drew 10.44 million. It’s episode, featuring the return of ‘Kono’ back into the country, centered on three separate investigations, none finer than Dano’s. It was the highest viewed episode of ‘Hawaii Five-0’ this season. At 10P, ‘Blue Bloods’ showed why it is the anchor of the evening. With 12.49 million viewers stepping back into the Reagan family again for another Friday of discovery, The Tom Selleck led drama proved again why it may be the best on television. The episode centered around Heroin and the disastrous affects of a bad supply being distributed in Frank Reagan’s city. It affects every member of the family in this well crafted episode. It was also the highest viewed episode of ‘Blue Bloods’ this season. Bottom line: ‘Hawaii Five-0’ and ‘Blue Bloods’ may be the best Friday two-some in history.

ABC was tops in sub-demo categories with ‘Last Man Standing’ began the evening at 8P with 7.17 million and was tops for the 8P time slot. At9P, ‘Shark Tank’ with 7.31 million simply could not match the adventures in Oahu and fell to second, a position it would remain for the rest of the evening. At 10P, ’20/20′ drew 6.72 million, some 5.77 million behind the boys in blue. It will be fun to watch the spin of how The Alphabet Network won Friday in the demos. (The official spin by ABC is as follows: ABC Dominates Friday With Season Highs for ‘Last Man Standing’, ‘Shark Tank’ & ’20/20′. ABC Friday Prime (8-11pm – 6.7 million and 1.7/5 in AD18-49): Posting a new season high on the night, ABC won Friday among Adults 18-49 by 31% over runner-up CBS (1.7/5 vs. 1.3/4).) This must mean that everyone over the age of 49 and under 18 are not relevant. Consider this: The majority of wealth is 50+. Reminder: television is a mass medium. It is about reaching the MOST eyeballs.

On FOX at 8P, ‘Bones’ game a strong push for the top spot in the hour with 6.788 million viewers. But at 9P, ‘Raising Hope’ dashed all hope for a good Friday evening by drawing only 2.88 million, a drop of nearly 4 million viewers in a matter of minutes. This should be proof that ‘Bones’ is not dead and has a lot left in the tank. It may have found a home on Friday at 8P, even on The Animal Network of Broadcast.

NBC brought out a pre-Olympic special, ‘Going For the Gold’ at 8P and drew 3.61 million. At 9P, ‘Grimm’ drew a Peacock Network high with 5.23 million but then the disaster named ‘Dracula’ struck its fangs and was watched by only 2.59 million viewers.

The CW showed up at 8P, but barely. ‘The Carrie Diaries’ could only pull in 850,000 viewers while at 9P, a rerun of ‘Supernatural’ could only draw 470,000 viewers. Cable shows don’t last by drawing these kinds of numbers. This network has to go back to the blackboard and find out what it really wants to be when it grows up. It would be better off just airing reruns of old USA programming.

In late night television, ‘Jay Leno’ topped all with an 2.8/6 household rating and share while ‘David Letterman’ finished with 2.5/6. ‘Jimmy Kimmel’ finished with a 2.2/5. An hour later, ‘Jimmy Fallon’ with 1.6/5 edged out ‘Nightline’ which brought in a 1.5/4. ‘Craig Ferguson’ finished last with 1.2/4. An hour later, ‘Carson Daly’ brought in 0.9/3.

For the record, CBS was again #1 on Friday with 9.326 million viewers. ABC finished second with 6.688 million. FOX finished third with 4.660 million. NBC came in fourth with 3.809 million while The CW showed up with 653,000 viewers.

Across The Pond:

'Silent Witness' was the top non-soap in the UK on Friday.

‘Silent Witness’ was the top non-soap in the UK on Friday.

BBC One’s ‘Silent Witness’ was last night’s highest-rated show outside of soaps. It averaged 5.5 million viewers (23.1%) at 9P. It peaked with 5.6 million viewers. A ‘Miranda’ rerun was viewed by 3.45 million people (15%) just before it at 8.30P. ‘The Graham Norton Show’ pulled in 3.74 million (24.3%) to watch Sylvester Stallone and Robert De Niro pitch their movie that nobody went to in the States. Too bad. It is an interesting combination of old people fighting in a ring rather than in a pharmacy.

On Channel 5, speaking of old fighters, ‘Celebrity Big Brother’s’ first eviction was watched by an average 2.54 million people (11.3%) at 9P which saw Evander Holyfield evicted by Lee Ryan and Casey Batchelor. It hit a peak of 2.47 million, while a further 131k tuned in an hour later on +1. ‘Celebrity Big Brother’s Bit on the Side’ attracted 931k viewers (7%), with a further 758k sticking around for the live feed at 11.30pm.

On ITV, ‘The Martin Lewis Money Show’ was the channel’s highest-rated program outside of soaps, drawing 3.28 million viewers (14.2%) between two episodes of ‘Coronation Street’.

‘Piers Morgan’s Life Stories’ with Great British Bake Off judge Mary Berry was watched by a further 2.38 million (10%) at 9P.

BBC Two peaked with ‘Mastermind at 8pm drawing 2.21 million viewers (9.6%). It was followed by ‘Kangaroo Dundee’ which drew 1.52 million (6.6%) and ‘Italy Unpacked’, which drew 1.58 million (6.6%) viewers.

Channel 4 at 9P had ‘8 Out of 10 Cats Does Countdown’ and drew 1.85 million viewers, the highest-rated show of the evening on this channel. At 8P, ‘Jamie and Jimmy’s Friday Night Feast’ drew 1.54 million (6.7%) while at 10P, ‘David Blaine: Real or Magic’ drew 1.05 million viewers.

Therefore, no matter where people were watching television on Friday evening, they were …

Switching Channels!

For updates throughout the day, FOLLOW on Twitter @overtheshoulde2 and LIKE at and on Google+

This entry was posted in Audience Analysis, Audience Management, Broadcast TV Ratings in the UK, Broadcast TV Ratings in US, Cable TV Ratings, Daily Broadcast Ratings, Friday Night TV Ratings, Media Management, Television Ratings, Uncategorized and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s